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Transcript

  • 1. www.marcjacobs.com  BRAND GENERATED CONTENT
  • 2. BRAND GENERATED CONTENT
  • 3. BRAND GENERATED CONTENT
  • 4. BRAND GENERATED CONTENT
  • 5. h-p://www.youtube.com/watch?feature=player_embedded&v=s18GVhINd9M  
  • 6. BRAND GENERATED CONTENT
  • 7. BRAND GENERATED CONTENT
  • 8. BRAND GENERATED CONTENT
  • 9. BRAND GENERATED CONTENT
  • 10. BRAND GENERATED CONTENT
  • 11. BRAND GENERATED CONTENT
  • 12. BRAND GENERATED CONTENT
  • 13. BRAND GENERATED CONTENT
  • 14. BRAND GENERATED CONTENT
  • 15. BRAND GENERATED CONTENT
  • 16. BRAND GENERATED CONTENT
  • 17. BRAND GENERATED CONTENT
  • 18. BRAND GENERATED CONTENT
  • 19. BRAND GENERATED CONTENT
  • 20. BRAND GENERATED CONTENT
  • 21. BRAND GENERATED CONTENT
  • 22.  NegaFef  Brand  generated  content    
  • 23.  PosiFef  Brand  generated  content    
  • 24.  PosiFef  User  generated  content    
  • 25. h-p://www.youtube.com/watch?v=NIWye8Qw3mg  
  • 26. h-p://www.youtube.com/watch?v=mKCl-­‐PI3ZdE  
  • 27. h-p://www.youtube.com/watch?v=Jw7Yuc5YWSA  
  • 28.  NegaFef  User  generated  content    
  • 29. h-p://www.youtube.com/watch?v=WFP8P8E3OuE  
  • 30. h-p://www.youtube.com/watch?v=Ygd0AaibxEs  
  • 31. PositiefUser generated content
  • 32. NegatiefUser generated content
  • 33. Conclusie  •  Weinig  negaFef  •  Veel  posiFef  •  Aanbeveling:  zo  door  gaan!