Hey Kids, This is Advertising! Children's Branding in the Fast Food Industry

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This is a presentation I did for my forth year Understand E-Branding Course at Queen's University. I focused on how the fast food industry uses commodity flow to target children through television advertisements, free toys give-aways, and websites.

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Hey Kids, This is Advertising! Children's Branding in the Fast Food Industry

  1. 1. Hey Kids, This is Advertising! Children’s Branding in the Fast Food IndustryWednesday, March 21, 2012
  2. 2. Image Credit: Francisco Diez (googleimages)Wednesday, March 21, 2012
  3. 3. Image Credit: Peter E. Lee (flickr)Wednesday, March 21, 2012
  4. 4. Image Credit: healthandadvertising.wordpress.comWednesday, March 21, 2012
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  7. 7. Image Credit: Rantes (flickr)Wednesday, March 21, 2012
  8. 8. es) (google imag Image Credit: Griid Kids now associate going out for burgers with going and getting a toy and that makes them happy and also entertained.Wednesday, March 21, 2012
  9. 9. Wednesday, March 21, 2012
  10. 10. Image Credit:Wednesday, March 21, 2012
  11. 11. Wednesday, March 21, 2012
  12. 12. Ronald McDonald vs. Mickey Mouse Image credit: Mandy_Jansen (flickr) Disney claimed they no longer wanted to tie their brand in with an unhealthy product. Image credit: jbilliard (flickr)McDonalds claimed the agreementwas too one-sided and unfair.Wednesday, March 21, 2012
  13. 13. Image credit: epSos.de (flickr)Wednesday, March 21, 2012
  14. 14. Image Credit: whiteafrican (flickr)Wednesday, March 21, 2012
  15. 15. Image credit: happymeal.comWednesday, March 21, 2012
  16. 16. Image credit: bkcrown.comWednesday, March 21, 2012
  17. 17. Image credit: Old Shoe Woman (flickr)Wednesday, March 21, 2012
  18. 18. Image credit: Sean Dreilinger (flickr)Wednesday, March 21, 2012
  19. 19. Image credit: cliff1066 (flickr)Wednesday, March 21, 2012
  20. 20. Image credit: 401K (flickr)Wednesday, March 21, 2012
  21. 21. Image Credit: James Sarmiento (flickr)Wednesday, March 21, 2012
  22. 22. Sources " Club BK® | Be Adventurous. Be You." Web. 29/01/11. http://crownbk.com. "HappyMeal.com." Web. 1 29/01/11. http://www.happymeal.com. http://www.apa.org/pubs/info/reports/advertising-children.aspx http://www.bbb.org/us/storage/0/Shared%20Documents/BBBwithlinks.pdf http://kherize5.com/mcdonalds-launches-new-happy-meal-nutritional-advertising/ http://www.media-awareness.ca/english/resources/educational/lessons/secondary/internet/ online_kids_strategies.cfm http://www.newscientist.com/article/dn12431-fast-food-branding-makes-children-prefer-happy-meals.html http://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/ http://pintak.com/2011/12/16/its-not-only-a-game-advergaming-set-to-become-a-billion-dollar-industry/Wednesday, March 21, 2012
  23. 23. Sources Continued http://www.sciencedaily.com/releases/2011/06/110630112640.htm http://www.uow.edu.au/~sharonb/children.html McAllister, Matthew P., and J. Matt Giglio. "The Commodity Flow of U.S. Childrens Television." The Advertising and Consumer Culture Reader . New York: Routledge, 2009. 110-127. Print. OGrady, Jason D. May, 2006. "Jobs gets out of the Happy Meal business” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. Web. 29/01/11. http://www.zdnet.com/blog/apple/jobs-gets-out-of-the- happy-meal-business/192?tag=mantle_skin;content. OGrady, Jason D. May, 2006. "The other side of the Disney/McDonalds breakup.” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. N.p., n.d. Web. 29/01/11. http://www.zdnet.com/blog/ apple/the-other-side-of-the-disneymcdonalds-breakup/193.Wednesday, March 21, 2012
  24. 24. Thank You For Listening! Presentation by Whitney Miller wjmiller17@gmail.comWednesday, March 21, 2012

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