Your SlideShare is downloading. ×
Hey Kids, This is Advertising! Children's Branding in the Fast Food Industry
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Hey Kids, This is Advertising! Children's Branding in the Fast Food Industry

925
views

Published on

This is a presentation I did for my forth year Understand E-Branding Course at Queen's University. I focused on how the fast food industry uses commodity flow to target children through television …

This is a presentation I did for my forth year Understand E-Branding Course at Queen's University. I focused on how the fast food industry uses commodity flow to target children through television advertisements, free toys give-aways, and websites.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
925
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Hey Kids, This is Advertising! Children’s Branding in the Fast Food IndustryWednesday, March 21, 2012
  • 2. Image Credit: Francisco Diez (googleimages)Wednesday, March 21, 2012
  • 3. Image Credit: Peter E. Lee (flickr)Wednesday, March 21, 2012
  • 4. Image Credit: healthandadvertising.wordpress.comWednesday, March 21, 2012
  • 5. Wednesday, March 21, 2012
  • 6. Wednesday, March 21, 2012
  • 7. Image Credit: Rantes (flickr)Wednesday, March 21, 2012
  • 8. es) (google imag Image Credit: Griid Kids now associate going out for burgers with going and getting a toy and that makes them happy and also entertained.Wednesday, March 21, 2012
  • 9. Wednesday, March 21, 2012
  • 10. Image Credit:Wednesday, March 21, 2012
  • 11. Wednesday, March 21, 2012
  • 12. Ronald McDonald vs. Mickey Mouse Image credit: Mandy_Jansen (flickr) Disney claimed they no longer wanted to tie their brand in with an unhealthy product. Image credit: jbilliard (flickr)McDonalds claimed the agreementwas too one-sided and unfair.Wednesday, March 21, 2012
  • 13. Image credit: epSos.de (flickr)Wednesday, March 21, 2012
  • 14. Image Credit: whiteafrican (flickr)Wednesday, March 21, 2012
  • 15. Image credit: happymeal.comWednesday, March 21, 2012
  • 16. Image credit: bkcrown.comWednesday, March 21, 2012
  • 17. Image credit: Old Shoe Woman (flickr)Wednesday, March 21, 2012
  • 18. Image credit: Sean Dreilinger (flickr)Wednesday, March 21, 2012
  • 19. Image credit: cliff1066 (flickr)Wednesday, March 21, 2012
  • 20. Image credit: 401K (flickr)Wednesday, March 21, 2012
  • 21. Image Credit: James Sarmiento (flickr)Wednesday, March 21, 2012
  • 22. Sources " Club BK® | Be Adventurous. Be You." Web. 29/01/11. http://crownbk.com. "HappyMeal.com." Web. 1 29/01/11. http://www.happymeal.com. http://www.apa.org/pubs/info/reports/advertising-children.aspx http://www.bbb.org/us/storage/0/Shared%20Documents/BBBwithlinks.pdf http://kherize5.com/mcdonalds-launches-new-happy-meal-nutritional-advertising/ http://www.media-awareness.ca/english/resources/educational/lessons/secondary/internet/ online_kids_strategies.cfm http://www.newscientist.com/article/dn12431-fast-food-branding-makes-children-prefer-happy-meals.html http://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/ http://pintak.com/2011/12/16/its-not-only-a-game-advergaming-set-to-become-a-billion-dollar-industry/Wednesday, March 21, 2012
  • 23. Sources Continued http://www.sciencedaily.com/releases/2011/06/110630112640.htm http://www.uow.edu.au/~sharonb/children.html McAllister, Matthew P., and J. Matt Giglio. "The Commodity Flow of U.S. Childrens Television." The Advertising and Consumer Culture Reader . New York: Routledge, 2009. 110-127. Print. OGrady, Jason D. May, 2006. "Jobs gets out of the Happy Meal business” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. Web. 29/01/11. http://www.zdnet.com/blog/apple/jobs-gets-out-of-the- happy-meal-business/192?tag=mantle_skin;content. OGrady, Jason D. May, 2006. "The other side of the Disney/McDonalds breakup.” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. N.p., n.d. Web. 29/01/11. http://www.zdnet.com/blog/ apple/the-other-side-of-the-disneymcdonalds-breakup/193.Wednesday, March 21, 2012
  • 24. Thank You For Listening! Presentation by Whitney Miller wjmiller17@gmail.comWednesday, March 21, 2012

×