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Hey Kids, This is Advertising!
 

Hey Kids, This is Advertising!

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This is a presentation I did for a forth year media course at Queen's University entitled Understand E-Branding. I focused on how the fast food industry uses commodity flow to target children through ...

This is a presentation I did for a forth year media course at Queen's University entitled Understand E-Branding. I focused on how the fast food industry uses commodity flow to target children through television advertisements, free toys give-aways, and their websites.

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    Hey Kids, This is Advertising! Hey Kids, This is Advertising! Presentation Transcript

    • Hey Kids, This is Advertising! Children’s Branding in the Fast Food IndustryWednesday, March 21, 2012
    • Image Credit: Francisco Diez (googleimages)Wednesday, March 21, 2012
    • Image Credit: Peter E. Lee (flickr)Wednesday, March 21, 2012
    • Image Credit: healthandadvertising.wordpress.comWednesday, March 21, 2012
    • Wednesday, March 21, 2012
    • Wednesday, March 21, 2012
    • Image Credit: Rantes (flickr)Wednesday, March 21, 2012
    • es) (google imag Image Credit: Griid Kids now associate going out for burgers with going and getting a toy and that makes them happy and also entertained.Wednesday, March 21, 2012
    • Wednesday, March 21, 2012
    • Image Credit:Wednesday, March 21, 2012
    • Wednesday, March 21, 2012
    • Ronald McDonald vs. Mickey Mouse Image credit: Mandy_Jansen (flickr) Disney claimed they no longer wanted to tie their brand in with an unhealthy product. Image credit: jbilliard (flickr)McDonalds claimed the agreementwas too one-sided and unfair.Wednesday, March 21, 2012
    • Image credit: epSos.de (flickr)Wednesday, March 21, 2012
    • Image Credit: whiteafrican (flickr)Wednesday, March 21, 2012
    • Image credit: happymeal.comWednesday, March 21, 2012
    • Image credit: bkcrown.comWednesday, March 21, 2012
    • Image credit: Old Shoe Woman (flickr)Wednesday, March 21, 2012
    • Image credit: Sean Dreilinger (flickr)Wednesday, March 21, 2012
    • Image credit: cliff1066 (flickr)Wednesday, March 21, 2012
    • Image credit: 401K (flickr)Wednesday, March 21, 2012
    • Image Credit: James Sarmiento (flickr)Wednesday, March 21, 2012
    • Sources " Club BK® | Be Adventurous. Be You." Web. 29/01/11. http://crownbk.com. "HappyMeal.com." Web. 1 29/01/11. http://www.happymeal.com. http://www.apa.org/pubs/info/reports/advertising-children.aspx http://www.bbb.org/us/storage/0/Shared%20Documents/BBBwithlinks.pdf http://kherize5.com/mcdonalds-launches-new-happy-meal-nutritional-advertising/ http://www.media-awareness.ca/english/resources/educational/lessons/secondary/internet/ online_kids_strategies.cfm http://www.newscientist.com/article/dn12431-fast-food-branding-makes-children-prefer-happy-meals.html http://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/ http://pintak.com/2011/12/16/its-not-only-a-game-advergaming-set-to-become-a-billion-dollar-industry/Wednesday, March 21, 2012
    • Sources Continued http://www.sciencedaily.com/releases/2011/06/110630112640.htm http://www.uow.edu.au/~sharonb/children.html McAllister, Matthew P., and J. Matt Giglio. "The Commodity Flow of U.S. Childrens Television." The Advertising and Consumer Culture Reader . New York: Routledge, 2009. 110-127. Print. OGrady, Jason D. May, 2006. "Jobs gets out of the Happy Meal business” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. Web. 29/01/11. http://www.zdnet.com/blog/apple/jobs-gets-out-of-the- happy-meal-business/192?tag=mantle_skin;content. OGrady, Jason D. May, 2006. "The other side of the Disney/McDonalds breakup.” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. N.p., n.d. Web. 29/01/11. http://www.zdnet.com/blog/ apple/the-other-side-of-the-disneymcdonalds-breakup/193.Wednesday, March 21, 2012
    • Thank You For Listening! Presentation by Whitney Miller wjmiller17@gmail.comWednesday, March 21, 2012