Wikipedia’s Definition<br />logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition. The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities. <br />
Save money. Live better."Walmart Logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Walmart>. <br />
"tony the tiger." brandsoftheworld.com. Web. 29 Jun 2011. <http://www.brandsoftheworld.com/logo/tony-the-tiger>. <br />"Frosted Flakes." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/File:Frosted-Flakes-Box-Small.jpg>. <br />They’re Grrreat!<br />
Think Outside the Bun<br />"taco bell logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Taco_Bell>. <br />
Tips for Creating a Logo<br />Must be resizable: make sure it still looks good when size is reduced<br />Must look good in black & white as well as in color<br />Choose type carefully: must be able to read when small; use only one font (no more than two)<br />Keep it Simple<br />Recognizable from different angles<br />Must relate to the business or product<br />
Just Do It<br />"nike logo." logoblog.com. Web. 29 Jun 2011. <http://www.logoblog.org/nike_logo.php>. <br />
Excellent Logo – the Nike Swoosh<br /><ul><li>Resizable
Makes you think of speed and things being “right” (check mark)</li></ul>"nike logo." logoblog.com. Web. 29 Jun 2011. <http://www.logoblog.org/nike_logo.php>. <br />
Wikipedia’s Definition<br />A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. <br />
Tips for Creating a Slogan<br />Keep it short and simple. (No more than 10 words.)<br />Make it memorable. (Puts a picture in your mind.)<br />Explains what you do and how it benefits the customer.<br />Ask yourself what you want the customer to remember about your business. <br />Use keywords for your business; use thesaurus.<br />Be creative!<br />Get input from others. Make several and ask which is best.<br />
Excellent Slogans<br />“Betcha can’t eat just one.” – Lay’s<br />“Breakfast of Champions” – Wheaties<br />“Have it your way.” – Burger King<br />“Just Do It” – Nike<br />“You’re in good hands with Allstate.” – Allstate Insurance Company<br />“I’m Loving It” – McDonald’s<br />“Eat fresh” – Subway<br />
Summary<br />The logo and slogan should present a positive image for your business.<br />A lot of thought should be given to the creation of the logo and slogan as they should be used for the life of your business. <br />“You should not change your slogan as often as some people change their Facebook status.”<br />Wallace Hall, Jonesboro Middle School<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.