QR Code Q & A Presentation


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This presentation is a result of a number of questions I have received regarding QR Codes ; what are they and how to use them.

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QR Code Q & A Presentation

  1. 1. <ul><li>QR Codes Q & A </li></ul><ul><li>A presentation by Audit Visuals </li></ul>12/19/11 www.auditvisuals.com
  2. 2. QR Codes While QR codes, or Quick Response Codes, are still considered a novelty here in the United States, they’ve been actively used for over a decade in Japan where they were invented. QR is a registered trademark of Denso Wave, a subsidiary of Toyota. Denso Wave has elected not to exercise their patent rights of QR codes and that has encouraged their widespread use. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. ( www.socialmediaexaminer.com ) A good general informational source is Wikipedia. ( www.wikipedia.org/wiki/QR_code ) 12/19/11 www.auditvisuals.com
  3. 3. QR Codes Q&A <ul><li>Q: What are QR Codes? </li></ul><ul><ul><ul><li>A: Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses. </li></ul></ul></ul><ul><ul><ul><li>When you scan or read a QR code with your iPhone, iPad, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser . </li></ul></ul></ul>12/19/11 www.auditvisuals.com
  4. 4. QR Codes Q&A <ul><li>Q: How do I crate a QR Code: </li></ul><ul><ul><ul><li>A: It’s a simple process of entering the appropriate data into the QR code generator. (I use www.qrstuff.com ) </li></ul></ul></ul><ul><ul><ul><li>You can crate your own free code on the web by searching “QR Code”. Once you have found a site you like you will be asked to enter data to create your code. The data can range from your website, YouTube channel, to detailed information regarding your product, service, or location. </li></ul></ul></ul><ul><ul><ul><li>Once you have crated you QR Code you can print it as a jpeg, or hard copy. Some uses for the code: The back (or front and back) of your business card, your brochures and other marketing materials, restaurant menus, return policy, the sides of trucks and trailers, and many others. </li></ul></ul></ul>12/19/11 www.auditvisuals.com
  5. 5. QR Codes Q&A <ul><li>Q: How do I obtain a scanner? </li></ul><ul><li>A: Most QR Code scanners are free and can be obtained </li></ul><ul><ul><ul><li>using your smart phone or “Epad” and load the app. The iPad has over 16 different apps for scanning. They all operate about the same. </li></ul></ul></ul><ul><li>Q: What is the benefit of using a QR Code? </li></ul><ul><ul><ul><li>A: The marketing potential of QR codes lies in the fact that they are open source, free to generate and have a hyperlinking capability. You can generate and print your own QR codes for free, for others to scan, by visiting one of several sites that generate QR codes. QR codes can connect a person equipped with a camera phone and the right reader software to not just text or contact information, but also to email, IM, SMS, a web site, or a wireless phone number. </li></ul></ul></ul>12/19/11 www.auditvisuals.com
  6. 6. QR Codes Q&A <ul><li>Q: What does the QR Code do? </li></ul><ul><ul><ul><li>A: You can use them on billboards, in-store displays, business cards, event ticketing and tracking, trade-show and conference management, print ads, contests, direct marketing campaigns, coupons, restaurant menus, sides of trucks, point-of-sale receipts, products tags and packaging, and more and more. </li></ul></ul></ul><ul><li>Q: What will it accomplish? </li></ul><ul><ul><ul><li>A: At the very moment when prospects are exposed to your message, product, or service they can scan the QR code and get connected to your offer, call to action, information, or web site. </li></ul></ul></ul>12/19/11 www.auditvisuals.com
  7. 7. QR Codes Q&A <ul><li>Q: What is the future of QR Codes and Tags? </li></ul><ul><ul><ul><li>A: “ The next generation of barcodes will hold even more information – so much that an Internet connection will not even be necessary.  The content will be effectively embedded in the code.  Imagine scanning a digital code to manifest physical reality?”, according to Jeff Korhan, a professional speaker, consultant, columnist on new media and small business marketing. ( www.socialmediaexaminer.com ) </li></ul></ul></ul>12/19/11 www.auditvisuals.com