Wjan 2011 media kit


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Wjan 2011 media kit

  1. 1. WJAN - MIAMI 2011
  2. 2. AMÉRICA TEVÉ <ul><ul><li>Miami/Fort Lauderdale is the third largest Hispanic Market in population and is ranked #1 in household income, making it the most affluent Hispanic Market in the country. </li></ul></ul><ul><ul><li>More than half of the 1.86 million Hispanics living in the Dade & Broward Counties are from countries in South and Central America and the Caribbean, with only 4.0% coming from Mexico. </li></ul></ul><ul><li>America TeVe’s programming reflects the diversity and uniqueness of South Florida’s Hispanic community, reaching audiences that are often overlooked by the two largest Spanish language networks. </li></ul><ul><li>America TeVe offers viewers live, locally produced programming specifically designed for the local Hispanic community and provides advertisers with a loyal viewing audience not available on any other station in the market. </li></ul>America TeVe is an independent, minority-owned, Spanish language local broadcast station. Unlike the major networks whose programming targets Mexicans as the majority segment in the US Hispanic Market, America TeVe’s programming targets a wide range of Hispanic groups. America TeVe covers the Miami/Ft. Lauderdale Market, with additional distribution throughout South Florida. America TeVe is broadcast on Channel 41 as well as on virtually all cable systems, covering more than 90% of Hispanic cable households within the DMA. America TeVe is also carried on Direct TV from West Palm Beach to Key West and on Dish Network. *Source: U.S. Census Bureau, 2005-2007 American Community Survey
  3. 3. COVERAGE Media Market Highlights Hispanic Market Rank (DMA) #3 Hispanic Population 1,862,283 Hispanic TV Households 658,490 TV Household Penetration 98% 2009 Hispanic Population % Hispanic Population (DMA) 43% Miami-Dade County 62% Broward County 21% Monroe County 15% The Miami/Ft. Lauderdale Market is ranked #1 in Household Income, making it the most affluent Hispanic Market in the United States. The market’s median Hispanic Household Income $39,842. *Source: U.S. Census Bureau, 2005-2007 American Community Survey & Nielsen 2009 Universe Estimates Total Hispanics 1,858,606 Country of Origin Cuban 840,147 45.2% Puerto Rican 159,211 8.6% Colombian 154,856 8.3% Nicaraguan 106,080 5.7% Dominican (Dominican Republic) 78,042 4.2% Mexican 74,392 4.0% Other Hispanic 445,878 24.0%
  4. 4. COVERAGE Miami-Ft. Lauderdale Hispanic DMA DMA Rank: #3 Hispanic Population: 1,862,283 County Hispanic TV Households Dade 511,940 Broward 141,760 Monroe 4,790 DMA TOTAL 658,490 *Source: U.S. Census Bureau, 2005-2007 American Community Survey & Nielsen 2009 Universe Estimates Over the Air Signal Digital Signal
  5. 5. COVERAGE 41 DirecTV 17 Atlantic Broadband South Miami & Miami Beach 41 Dish Network CABLE PROVIDER/ZONE & SATELLITE CHANNEL Comcast Broward Co.-Pompano 15 Comcast Broward Davie 15 Comcast Century Village- Pembroke Pines 2 Comcast Ft. Lauderdale 15 Comcast Grand Palms Pembroke Pines 2 Comcast Hallandale 15 Comcast Hialeah 12 Comcast Key Biscayne 12 Comcast Miami Metro 12 Comcast Miramar Pembroke Pines 15 Comcast Opa Locka/Miami Classic 12 Comcast Redlands 18 Comcast South Broward Miramar 12 Comcast South Dade 12 Comcast Aventura 12 Comcast West Miami- Coral Gables 12
  6. 6. 2011 PROGRAMMING
  7. 7. ARREBATADOS Hosted by MARIA LARIA, “ARREBATADOS” is the preferred forum for viewers to escape from the craziness of everyday life. “ ARREBATADOS” is an interactive program in which viewers participate via live calls and emails or by being part of the audience. Viewers are treated to ardent debates over the most controversial and relevant topics of the day taken straight from the headlines “ ARREBATADOS” is a talk show unlike any other! A 25 year television veteran, María Laria , tackles issues that directly affect our South Florida community. She is joined by experienced journalist Jose Tres Palacios along with radio anchor Eunice Ricard-Rodriguez who share their controversial opinions about politics, social issues, current events and culture in lively debates. Monday – Friday 3:00 – 4:00 pm Talk Show Hosted by: Maria Laria
  8. 8. NOTICIAS 41 – EARLY NEWS 5 P.M. Monday – Friday 5:00 – 6:00 pm News Anchors: Juan Manuel Cao & Yossie Galindo NOTICIAS 41 is one of the most popular Spanish language newscasts in South Florida. One hour earlier than any the rest, news and information is delivered with the fluency and spontaneity of JUAN MANUEL CAO and YOSSIE GALINDO. Our team of respected journalists deliver stories of interest to South Floridians with a profound knowledge of the variety of Latinos that make up South Florida, covering current affairs and political issues along with newsworthy topics that affect their lives. The best team of newscasters in South Florida - delivering live, fast-breaking coverage that South Floridians count on daily.
  9. 9. MINUTO DE FAMA Minuto de Fama (Minute of Fame) hosted by renowned TV personality Nelson Bustamante, along with professional experts Kary Bernal, Juan de Alba, and Marisol Calero. Minuto de Fama (Minute of Fame) is a reality competition to find new musical talent. Many dream of being big, but few reach success in the music world. Minuto de Fama (Minute of Fame) will give that opportunity to one of the 12 participants who were chosen from hundreds of applicants. They will compete, on stage, to achieve their dream and receive thousands of dollars in prizes and sponsorships. The first-of-its-kind reality competition will put 12 professional artists who have not yet had their big break, and give viewers the chance to select Latin music's next big superstar! Monday – Friday 6:00 – 7:00 pm Variety and Contest Show Hosted by: Nelson Bustamante
  10. 10. EL SHOW DE FERNANDO HIDALGO At 7:00 pm the party starts with the small giant of entertainment in “EL SHOW DE FERNANDO HIDALGO”. A live variety show featuring celebrity interviews, sketch comedy and live musical performances that speak directly to Miami’s diverse Hispanic audience. Viewers tune in to see Fernando’s irreverent take on the news of the day, to meet his guests and to enjoy the lovely ladies who dance and sing their way into their hearts. Monday – Friday 7:00 – 8:00 pm Comedy/Variety Hosted by: Fernando Hidalgo
  11. 11. A MANO LIMPIA <ul><ul><li>“ A Mano Limpia” is a stellar program that takes an in-depth look at what goes on behind the news. </li></ul></ul><ul><ul><li>Relevant figures of our community sharing their opinions about politics, social issues and culture. Expert panels dissect the complex news of the day and explain the effect on our community. </li></ul></ul><ul><ul><li>Hosted by OSCAR HAZA , a respected journalist and author, offers a comprehensive analysis of local and international news without censorship - “A Mano Limpia”. </li></ul></ul>Monday – Friday 8:00 – 9:00 pm News, Opinion & Debate Hosted by: Oscar Haza
  12. 12. PELLÍZCAME QUE ESTOY SOÑANDO The most recognized Cuban TV host, who began his career in theater and television in his native Cuba, is now the presenter of “Pellízcame Que Estoy Soñando” (Pinch Me I am Dreaming) , the highest quality prime time hour in entertainment. In the tradition of “The Late Night Show”, “Pellízcame Que Estoy Soñando” features a big band, with a variety of comedy skits, celebrity interviews and musical guests every evening. “ Pellízcame Que Estoy Soñando” is giving South Florida Hispanic TV, a real prime-time quality show, with a whole new attitude. Monday – Friday 9:00 – 10:00 pm Comedy/Variety Hosted by: Carlos Otero
  13. 13. NOTICIAS 41 – Late News 11 P.M. NOTICIAS 41: South Florida tunes into journalistic excellence and professionalism with our late edition newscast, weeknights at 10pm anchored by respected journalists FELIX GUILLERMO and ALEJANDRA MOLINA . NOTICIAS 41 keeps the Miami Hispanic Community informed and renews its commitment to serve the South Florida community, one hour earlier than the rest, with the finest journalistic tradition. Monday – Friday 10:00 – 10:45 pm News Hosted by: Felix Guillermo Sanchez/Alejandra Molina
  14. 14. 7 DIAS 7 Dias , a “factual reality” hosted by journalist, Leana Astorga. In each episode, the viewer enters an unfamiliar world in which one may discover that reality is often more impacting than fiction. The show takes viewers on different experiences such as: being homeless, life without the use of sight, being unemployed and struggling to live while looking for a job. The journeys will keep the viewer tuned in to see what happens next. Follow Leana in 7 Dias … Monday – Friday 10:45 – 11:00 pm Factual Reality Hosted by: Leana Astorga
  15. 15. TROPICALISIMO The spirit of Havana’s legendary Tropicana nightclub comes alive every Saturday evening and delivered right to your living room every. “ TROPICAMA” is the modern version of the classic variety show featuring elaborate musical numbers, prizes and pure entertainment. “ TROPICAMA” is hosted by renowned Cuban entertainers RAUL GÓMEZ , LEONOR ZAMORA & GUIANKO GÓMEZ . Saturday 6:00 – 7:00pm Musical/Variety Hosted by: Raúl, Leonor & Guianko
  16. 16. ESCENAS DE MATRIMONIO “ Escenas de Matrimonio” reveals the amusing and extraordinary lives of three middle-class married couples, who reside in different suburbs of the same city. They all deal with the same life circumstances. Now, the love thermometer has different levels and different points of view. We must live the daily coexistence to the limit! Three different generations, the young couple, the middle-aged husband and wife and the married senior citizens. The eagerness of two young spouses sharing a life together, the forty something couple who live under one roof without the presence of their only child, and the constant disagreements of two people who barely stand each other is the perfect recipe for an outstanding and genuinely funny comedy. Saturday 9:00 – 10:00pm Comedy
  17. 17. LA MIRADA INDISCRETA “ LA MIRADA INDISCRETA” (“The indiscreet look”) is a different way of experiencing Cuba because one image is worth a thousand words. “ LA MIRADA INDISCRETA” is an informative television program that talks about Cuban movies, history, and films that other filmmakers from foreign nations have made about and inside Cuba. In addition, they exhibit movies and documentaries done in Cuba. Hosted by Alejandro Rios, a respected journalist who offers an in-depth analysis about the Cinematography of Cuba. Sunday 8:00 – 9:00 pm Documentary Hosted by: Alejandro Ríos
  18. 18. AIDA Aída is a family-oriented comedy with zesty humor and an ironic point of view, but, nonetheless, always realistic. It captures the daily life and struggles of Aída, a divorcee who lives with her mom, her brother and her two children. She is an honest and not so attractive woman, with no higher education degree and an alcoholic background. She wakes up every morning with two things on her mind: will she ever find a man that will love her and her children and will she ever be able to go through one whole month without having to borrow money. All her jobs have three things in common: they do not exceed the minimum wage, they do not need skill, and there is not one single Spanish citizen capable of tolerating it. This series is a vivid picture of the social conflicts ordinary people struggle with on a daily basis. Sunday 9:00 – 10:00 pm Comedy
  19. 19. EXPLOSIVOS A high risk area not suitable for those with a weak heart, this program is hotter and sexier than ever. An explosion of laughter hosted by the great Argentine comedians, MIGUEL DEL SEL and EMILIO DISSI along with a stellar group of performers and a bevy of beautiful models, who are coming in… “EXPLOSIVOS” Sunday 10:00 – 11:00 pm Comedy Hosted by Miguel del Sel y Emilio Dissi
  20. 20. PROGRAMMING SCHEDULE Updated: May 2010 7 Dias 10:45-11:00pm Explosivos 7 Dias Noticias 41/Al Cierre 10:00-10:45pm Aida Escenas de Matrimonio Pellizcame 9:00-10:00 pm La Mirada Indiscreta Lo Mejor de A Mano Limpia A Mano Limpia 8:00-9:00 pm Lo Mejor de Fernando Hidalgo Lo Mejor de Fernando Hidalgo El Show de Fernando Hidalgo 7:00-8:00 pm Tropicalisimo Minuto de Fama 6:00-7:00 pm Noticias 41 5:00-6:00 pm 7 Pecados 4:00-5:00 pm Paid Programming Paid Programming Arrebatados 3:00-4:00 pm Casa Voladora, Super Libro, Agua Viva Paid Programming 6:00-7:30 am Sunday Saturday Monday- Friday
  21. 21. MONDAY-SUNDAY PROGRAMMING Rate Card 2011