Wix Event - Tatiana - Tradeshift

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Wix Event - Tatiana - Tradeshift

  1. 1. TATIANA AFANASYEVA • Marketing Manager @Tradeshift • Organized more than 150 events for startups in:  China  Europe  USA • Run weekly webinars for 200+
  2. 2. #1 SET GOALS / TIMELINE Questions to Ask • What are you trying to achieve • Target Audience • Location Free vs Paid • Free: High signups – lower attendance • Paid: Lower signups – higher attendance – more time for promotion Time • 6 weeks promotion- 100 attendees
  3. 3. #2 CONTENT • Relevant • Interesting • Educational • Know Your Industry Ex. Startups - Funding - Marketing - Growth • Focus on knowledge/ not sales
  4. 4. #3 SPEAKERS! • Speakers will make or break your event • Well recognized = High attendance - Use social media to evaluate • Experts = Happy Attendees • Find Your Balance
  5. 5. #4 PROMOTION • Use speakers to promote the event - Generate content (interviews, quick tips, teasers etc) - Social Media • Build/ find your community - Meetup - EventBrite - Facebook - Email list • Find sponsors for giveaways
  6. 6. #5 EVENT DAY • Connect with attendees before the event - Send reminders - Twitter - LinkedIn • Cover questions • Connect attendees with speakers
  7. 7. #6 STAY IN TOUCH • Personal Thank You email • Invite for next event • Send content from the event • Send speaker’s contact info • Ask for event ideas
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