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Show Me The Money - Pixowl - March 2012
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Show Me The Money - Pixowl - March 2012

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  • 1. SHOW ME THE MONEY – MARCH 2012 How did we reach 5M downloads with our first game? Arthur Madrid CEO, Pixowl arthur@pixowl.com
  • 2. SHOW ME THE MONEY – MARCH 2012 Our first game did 5M downloads in 6 months!Download it on 3
  • 3. SHOW ME THE MONEY – MARCH 2012 “From a BIG concept to a SIMPLE execution…” Concept: A cartoonist, a serial entrepreneur and a developer… want to develop games using the same cartoon character to retain user and grow the IP value. Execution: Make the classic “Snake game” and design an original character.
  • 4. SHOW ME THE MONEY – MARCH 2012 3 Top Mistakes that I did /all entrepreneurs do… #1: Don’t make a first version too complicated!
  • 5. SHOW ME THE MONEY – MARCH 2012 3 Top Mistakes that I did /all entrepreneurs do… #2: Don’t think your product will be for everybody! Hardcore VS. Casual
  • 6. SHOW ME THE MONEY – MARCH 2012 3 Top Mistakes that I did /all entrepreneurs do… #3: Don’t think “money”, think “people”! X
  • 7. SHOW ME THE MONEY – MARCH 2012 3 Tips #1: Build a great team of founders
  • 8. SHOW ME THE MONEY – MARCH 2012 3 Tips #2: Be/Make friends: investors, advisors, partners… However important can be your advisors, investors, clients, partners…do not work with them if you can not take a beer with them!
  • 9. SHOW ME THE MONEY – MARCH 2012 3 Tips #3: Iterate! Learn to assume endless loop before deciding.
  • 10. SHOW ME THE MONEY – MARCH 2012 Where we are 5M Players in 6 Months Seed Round with Business Angels Kima Ventures, Martin Varsavsky (Ya.com,FON), Fabrice Grinda (OLX,Zingy) 12 Employees (San Francisco/Buenos Aires) 2 Games Released - 2 Games in Progress 1
  • 11. SHOW ME THE MONEY – MARCH 2012 QA