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Global Insight on Social Networking and User Generated Content in Travel Industry
Global Insight on Social Networking and User Generated Content in Travel Industry
Global Insight on Social Networking and User Generated Content in Travel Industry
Global Insight on Social Networking and User Generated Content in Travel Industry
Global Insight on Social Networking and User Generated Content in Travel Industry
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Global Insight on Social Networking and User Generated Content in Travel Industry

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Download the full report: http://wp.me/pLh8x-pw …

Download the full report: http://wp.me/pLh8x-pw

Nearly one in four people worldwide will use social networks in 2013, according to an eMarketer report, "Worldwide Social Network Users: 2013 Forecast and Comparative Estimates". The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.

The number of social network users around the world will rise in 2012 to 1.4 billion from 1.18 billion in 2011. This near 20% increase is a slight drop from the rise in 2011, and growth rates will continue to moderate as the market matures. The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.

Social media is having a major impact on all parts of the travel life cycle. 82% of social network users selected their leisure travel destination online in the past twelve months, versus just 68% of non-users. The same pattern of online destination selection holds for micro-blog users (83%) and mobile early adopters (91%). A sizable number of female travellers, especially those on a leisure vacation, access social media while travelling.

Smartphone adoption around the world is skyrocketing, and is fundamentally changing the way people get travel advice. Travel reviews have a significant impact on booking decisions, and, for now, are cited as influential more often than any other type of social media. But not all reviews have equal sway. Their location and content have an effect on how influential they ultimately are, with reviews offered via online travel agency Web sites ranking highest.

New research has indicated that corporate travel professionals are increasingly using social media to communicate with travellers and to stay on top of latest travel industry information.According to American Express Business Travel, respondents also reported high expectations regarding their companies' future social media usage plan, reporting that within the next year forums, webcasts, and online video are the most likely to be implemented by businesses.

Social media, content, mobile and apps, and natural search engine optimization will be the top four areas for travel organizations to increase spending in 2012, according to a global survey by Frommer's® .

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  • 1. Global insight on Social Networking and User Generated Content in Travel Industry 0
  • 2. G lobal ins ig ht o n S oci al N e tw orki ng and Use r G e ne ra te d Conte n t i n Trave l I ndus tr y The Social Networking Social Networking ............................................................................. 2 References ...................................................................................... 63 1 Download the full report
  • 3. Global insight on Social Networking and User Generated Content in Travel Industry Social Networking Nearly one in four people worldwide will use social networks in 2013, according to an eMarketer report, "Worldwide Social Network Users: 2013 Forecast and Comparative Estimates". The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion. The rapidly expanding social network audiences in the emerging markets of Asia-Pacific and the Middle East and Africa will be huge drivers of social user growth. Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the secondlargest audience starting next year, their population penetration rates are among the lowest. Out of the countries included in the forecast, eMarketer expects the fastest increases to come from the social network user populations of India, Indonesia, Mexico, China and Brazil. eMarketer has increased our 2013 forecast for total social network users worldwide by 100 million since our August 2012 forecast. This upward adjustment is based on new data that indicates higher-thanexpected totals for internet users in India, Japan, Australia, South Korea, Brazil, Mexico, Russia and the Middle East and Africa; new data showing higher estimates for UK social network users than previously forecast; and a new breakout of social network users in the Netherlands, Norway, Finland, Denmark and Sweden. Asia-Pacific has the largest social network user base, with an audience of 777 million people and a share of 44.8% of social network users worldwide expected by the end of this year. This is more than triple the size of Latin America's social network audience, which is the second-largest worldwide. eMarketer expects the regional portions to shift in ranking throughout the forecast period. Next year, the Middle East and Africa will surpass Latin America in share to become the region with the second-largest social network audience, while Central and Eastern Europe's share will exceed that of North America for the first time. The ranking of social network users by region will largely reflect the regional shares of the global population by 2014. Download the full report 2
  • 4. G lobal ins ig ht o n S oci al N e tw orki ng and Use r G e ne ra te d Conte n t i n Trave l I ndus tr y This was an inevitable development, as social network usage has moved from taking place primarily in advanced markets to being a common activity for people around the world. The Middle East and Africa will have the fastest gains in new users this year, followed by Asia-Pacific. Internet usage is expanding in both regions and is driving rising social network usage. Through 2015, the more advanced social network markets of North America, Western Europe and Central and Eastern Europe will have the highest penetration rates worldwide. Beginning in 2016, Latin America will pass Western Europe in social network user penetration. Throughout the forecast period, Asia-Pacific's and the Middle East and Africa's penetration rates will be lower than the global figure. This year, 67.7% of internet users around the world will use a social network at least once per month. This figure will rise to more than three out of four internet users by 2016. The respective social network user penetration rates as a percentage of internet users for North America, Western Europe and Asia-Pacific (specifically, Japan, South Korea and Australia) are lower than the worldwide figure. The advanced countries in these regions tend to have more diverse internet user populations, as users often access the web for a variety of reasons such as shopping or searching. However, in countries with less-developed online markets in the Middle East and Africa, Asia-Pacific, Central and Eastern Europe, and Latin America, internet users skew younger and more tech-savvy, and they are more likely to use social networks. Many people in these emerging markets primarily go online via both desktop and mobile devices to gain access to social platforms. (eMarketer, 2013) The social audience is growing across networks and countries, according to findings form GlobalWebIndex's ‘Stream Social: Quarterly Social Platforms Update'. The study found that Facebook remained the No. 1 social network worldwide, with just over half of internet users logging on to the site at least once a month in Q1 2013. eMarketer puts worldwide Facebook penetration slightly higher, expected to reach 60% of internet users in 2013. Behind Facebook, there was a crowded field of secondplace contenders, with Google+ out front at 26% of internet 3 Download the full report
  • 5. G lobal ins ig ht o n S oci al N e tw orki ng a nd Use r G e ne ra te d Conte n t i n Trave l I ndus tr y Download the full report Compiled by: Vivek K. Singh E-mail: wiweck@gmail.com LinkedIn: http://in.linkedin.com/in/wiwecksingh Twitter: @wiweck 62

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