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Global Insight on Internet Usage Patterns in Travel Industry

by Strategic Marketing and Project Planning Consultant at Independent Consultant on Jul 11, 2013

  • 1,132 views

Revised Edition with e-commerce and m-commerce trends ...

Revised Edition with e-commerce and m-commerce trends

Over 2.7 billion people were using the internet in the first quarter of 2013, according to ITU. This represented 39% of the world's population. In the developing world, 31% of the population is online, compared with 77% in the developed world.

The global market for information and communications technology (ICT) is expected to grow by 1.9% to 2.3 trillion euros in 2010, according to the European Information Technology Observatory (EITO). In the crisis year of 2009, sales fell by as much as 1.6%.

41% of the world's households are connected to the internet in the first quarter of 2013, according to ITU. Half of them are in the developing world, where household internet adoption has reached 28%. In the developed world, 78% of all households are connected to the internet. 90% of the 1.1 billion households not connected to the internet are in the developing world.

Europe and Africa are the regions with the highest and the lowest levels of household internet adoption respectively: 77% in Europe, compared with 7% in Africa. The majority of households in the Americas are online (61%), compared with around one third of households in the Arab States and Asia and the Pacific.

Between 2009 and 2013, internet penetration in households has grown fastest in Africa, with annual growth of 27%, followed by 15% annual growth in Asia and the Pacific, the Arab States and the CIS.

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Global Insight on Internet Usage Patterns in Travel Industry Global Insight on Internet Usage Patterns in Travel Industry Document Transcript