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Global Insight on Internet Usage Patterns in Travel Industry
Global Insight on Internet Usage Patterns in Travel Industry
Global Insight on Internet Usage Patterns in Travel Industry
Global Insight on Internet Usage Patterns in Travel Industry
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Global Insight on Internet Usage Patterns in Travel Industry

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Revised Edition with e-commerce and m-commerce trends …

Revised Edition with e-commerce and m-commerce trends

Over 2.7 billion people were using the internet in the first quarter of 2013, according to ITU. This represented 39% of the world's population. In the developing world, 31% of the population is online, compared with 77% in the developed world.

The global market for information and communications technology (ICT) is expected to grow by 1.9% to 2.3 trillion euros in 2010, according to the European Information Technology Observatory (EITO). In the crisis year of 2009, sales fell by as much as 1.6%.

41% of the world's households are connected to the internet in the first quarter of 2013, according to ITU. Half of them are in the developing world, where household internet adoption has reached 28%. In the developed world, 78% of all households are connected to the internet. 90% of the 1.1 billion households not connected to the internet are in the developing world.

Europe and Africa are the regions with the highest and the lowest levels of household internet adoption respectively: 77% in Europe, compared with 7% in Africa. The majority of households in the Americas are online (61%), compared with around one third of households in the Arab States and Asia and the Pacific.

Between 2009 and 2013, internet penetration in households has grown fastest in Africa, with annual growth of 27%, followed by 15% annual growth in Asia and the Pacific, the Arab States and the CIS.

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  • 1. Click to Download Full Report
  • 2. Demography ..................................................................................................................... 2 Gender ............................................................................................................................. 5 Access.............................................................................................................................. 5 Broadband Access ............................................................................................................ 6 Languages on the Web ...................................................................................................... 9 Top Ten Online Language Populations ............................................................................ 9 Other Languages on the Web ......................................................................................... 9 Searches and Search Engines ......................................................................................... 12 E-mail Marketing ............................................................................................................ 15 Digital Media .................................................................................................................. 17 Smart TV......................................................................................................................... 19 E-Commerce (Electronic Commerce) ............................................................................... 20 M-Commerce (Mobile Commerce) ................................................................................... 25 References ..................................................................................................................... 33 Click to Download Full Report 1
  • 3. Demography There were an estimated 2,405,518,376 internet users worldwide for mid-year 2012 (June 30, 2012), according to Internet World Stats. This represented about 34.3% of the population worldwide and a 566.4% growth compared to 2000. (Internet World Stats, 2012) Internet Users by Region INTERNET USERS WORLDWIDE BY REGIONS, MID-YEAR 2012 (JUNE 30, 2012) Users Asia 11.4% Asia 10.6% 21.5% Region Europe Latin America/Caribbean North America 3.7% Latin America/Caribbean Africa 273,785,413 254,915,745 Africa 7% 518,512,109 North America Europe 1% 1,076,681,059 167,335,676 Middle East 90,000,455 Oceania/Australia 44.8% Middle East Oceania/Australia 24,287,919 Worldwide 2,405,518,376 Africa, 16% Arab States, 38% CIS, 52% The Americas, 61% Europe is the region with the highest internet adoption rate in the world (75%), followed by the Americas (61%). In Africa, 16% of people are using the internet, only half the penetration rate of Asia and the Pacific. (ITU-The world in 2013 -ICT Facts and Figures, 2013) INTERNET USER ADOPTION RATE BY REGION, IN Q1 2013 Europe, 75% Over 2.7 billion people were using the internet in the first quarter of 2013, according to ITU. This represented 39% of the world's population. In the developing world, 31% of the population is online, compared with 77% in the developed world. Asia & Pacific, 32% Source: Internet World Stats, Oct 2012 ADOPTION RATE Source: ITU-The world in 2013 -ICT Facts and Figures, Feb 2013 There were 2.4 billion internet users (2,405,510,175) worldwide in the first quarter of 2012, according to Internet World Stats data updated June 30, 2012. China was the largest countries in terms of internet users with over 538 million users. (Top 20 Internet Countries by Users, 2012) 600 500 538 TOP 20 INTERNET COUNTRIES WORLDWIDE AT MID-YEAR 2012 (IN MILLIONS) 400 300 200 100 254.2 137 101.2 87.3 68 67.5 55 52.7 52.3 48.4 42 42 40.3 36.5 35.8 33.6 31.6 31 29.8 0 Source: Internet World Stats, Oct 2012 Click to Download Full Report 2
  • 4. Click to Download Full Report Compiled: Vivek K. Singh E-mail: wiweck@gmail.com LinkedIn: http://in.linkedin.com/in/wiwecksingh/ 35

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