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Transcript

  • 1. Wits of Wanda Creations Marketing Plan LaWanda Whittaker
  • 2. Market Summary
    • Desktop Publishing: past, present, & future
      • Before computer technology was developed, creating brochures, letterheads and flyers was laborious work.
      • Desktop publishing has made the creation of professional documents easier then ever.
      • Its advantages are lower costs, ease in formatting, editing and updating.
    • Wits of Wanda creations specialize in helping professional and businesses with their various types of desktop publishing. My performance over the last few years has made us marketable. I provide quality desktop publishing work and offer my clients flexible solutions allowing for last minute changes.
  • 3. Product Definition
    • Wits of Wanda will design, layout, and format brochures, forms, newsletters, flyers, business sets including letterheads, personalized envelopes and business cards.
    • Wits of Wanda will convert handwritten or typed documents from raw manuscript to digital format using PDF or any other format.
  • 4. Competition
    • The competitive landscape
      • The key competitive advantages of Wits of Wanda are the small business experience and the expertise of creating professional business documents.
      • Overhead costs are comparatively low because Wits of Wanda Creations will be based at the home of LaWanda Whittaker and labor costs will be low as there are no other full time employees.
    A B C D Performance Price
  • 5. Positioning
    • Positioning of product or service
      • The key competitive advantages of Wits of Wanda Creations are the small business experience and the expertise of creating professional business documents as well as Wits of Wanda Creations’ low overhead costs compared to competitive companies such as Kinko’s, Office Max, and Office Depot.
    • Consumer promise
      • Wits of Wanda Creations offers one-on-one consulting in order to created the best document possible.
  • 6. Communication Strategies
    • Wits of Wanda Creations will market its services by placing ads in the yellow pages, developing brochures for distribution, and posting flyers throughout Colleges and Universities within the Chicago-land area.
    • Wits of Wanda Creations will develop an internet site that will highlight key services and fee structure.
    • Target consumer demographics will be small to medium size business, not-for-profit organizations, community colleges and Universities
  • 7. Success Metrics
    • First year goals
      • Gain client base through community colleges and universities
    • Additional year goals
      • Gain clients from small business and non-profit organization
    • Requirements for success
      • Within five years, should have several revolving accounts
  • 8. Schedule
    • Task 1
      • Distribute flyers and post brochures to community colleges and universities
    • Task 2
      • Continue to gain client base through referrals
      • Continue to contact small business through mailers and phone contacts.
    • Task 3
      • Develop Website to enlarge client base
    • Task 4
      • Expand business
    Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Task 2 Task 3 Task 4 Task 1 Milestone