MOOCing for learning, or MOOCeting for earning?

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Some thoughts inspired by recent conferences: the RIDE Event (London) and the ALT MOOC SIG (Southampton), November 2013

Some thoughts inspired by recent conferences: the RIDE Event (London) and the ALT MOOC SIG (Southampton), November 2013

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  • 1. Learning through MOOCing or earning through MOOCeting? Some thoughts about MOOCs inspired by the RIDE Event (London) and theALT MOOC SIG (Southampton), November 2013 Gabi Witthaus
  • 2. Language of the MOOCosphere MOOCing for learning Learners Quality of learning Widening participation MOOCeting for earning Institution Quality of content Marketing/Recruitment Reusing existing resources (£xx) Creating new content (£xxx,xxx) Low-cost assessment & accreditation “Conversion rates” from MOOC students to fee-paying students Innovation Innovation
  • 3. MOOCs and campus-based learning • MOOCs provide high quality multimedia content for use in on-site provision. The on-site experience is the “wrapper” surrounding the MOOC content. (Don Nutbeam, Southampton) • MOOCs flip the classroom: more time for handson laboratory experience, small group work • Coventry photography MOOC (PHONAR) – 300,000+ worldwide students add value to small group of fee-paying students • Edinburgh: on-site students encouraged to join MOOCs in different but related disciplines
  • 4. MOOC-based degrees? • UCLAN (UK) - gives credit for attendance on Coursera, Futurelearn, Udacity, Canvas Network, edX MOOCs • Vanderbilt Uni gives credit for Harvard courses • Uni of Maryland delivers Edinburgh Uni’s MOOC content for credit • Athabasca University and Thomas Edison College offer credit for MITx and Coursera courses • 26 institutions in OER university (OERu) consortium give credit for each other’s courses
  • 5. What we know: MOOCs can be good for CPD • MOOCs work well for self-regulated learners who have access to computers and the Internet. • Continuing Professional Development (CPD) learners tend to fit these criteria. Littlejohn: http://jolt.merlot.org/vol9no2/milligan_0613.pdf
  • 6. MOOCeting: expanding global footprint • It’s all about institutions making themselves known to the world • Edinburgh MOOCs offered in China on a parallel server that bypasses firewalls • University of London has “converted” at least 40 MOOC students into fee-paying students. • Question: when a MOOC student becomes a fee-paying student, do they feel disappointed at quality of the non-MOOC course?
  • 7. How much does a MOOC cost? Coventry’s PHONAR MOOC: no cost University of London’s 4 MOOCs: £20,000 each Bill Gates Foundation “Bridge to Success” Math MOOC: $750,000 (Existing course made openly available. Students ) (Half of this total was spent on video production) (Some of this was used to fund travel between UK and USA by MOOC team)
  • 8. Monetizing MOOCs • University of London’s 4 MOOCs - 40 MOOC students have “converted”, i.e. registered as fee-paying students so far (out of 241,000) • Some FutureLearn universities are considering charging learners for a “certificate of completion” • MOOCs as a loss leader (based on fear that institutions not offering MOOCs will be “left behind” and lose students to other unis)
  • 9. How massive is a MOOC? • FutureLearn MOOCs: 25,000 people registered from over 150 countries in first day after launch • Uni of Leicester’s King Richard III MOOC: – 6,000 registered in first 24 hours. – 11,000 enrolments received in total – Futurelearn caps MOOCs at 10,000 so the overflow is on a waiting list for next iteration • Coventry PHONAR MOOC: 330,000 people participating alongside 10 fee-paying students • Despite high enrolments, completion rate of MOOCs is estimated to be around 6%
  • 10. Big Data will inform decisions… • Optimal course duration? • Optimal amount of work for students to be given per week? • Optimal video length? (Data so far: 6 minutes) • How “open” should the MOOCs be? • Use of emails to prompt students to engage? (Data from Uni of East Anglia shows huge spikes in MOOC student activity immediately after sending email prompts) • Learner expectations and targets? • What metrics? Notes on this slide taken from Simon Nelson’s presentation at ALT MOOC SIG
  • 11. Thanks to wordle.net for the wordle.