SCORE Showcase                                 11 July 2012 iTunes U and the OERu: Two Different Ways to Reach the World T...
SCORE Showcase                                                                11 July 2012 IntroductionTesting the OERuniv...
SCORE Showcase                    11 July 2012100 million adults can’t afforduniversity (UNESCO)                          ...
SCORE Showcase                  11 July 2012iTunes U: free learning since2007
SCORE Showcase   11 July 2012
SCORE Showcase   11 July 2012
SCORE Showcase   11 July 2012
SCORE Showcase                                  11 July 2012Downloads as of June 2012University              DownloadsOpen...
SCORE Showcase             11 July 2012Users: ‘addicted’ ‘love’‘obsessed’                               5.5%              ...
SCORE Showcase                                  11 July 2012International reach                 3 June 2008 – 2 January 2012
SCORE Showcase                                                       11 July 2012   iTunes U v YouTube                    ...
SCORE Showcase                                     11 July 2012Conclusions from iTunes Ucases• Individual ways of implemen...
SCORE Showcase                                  11 July 2012Further research• Ebooks, iBooks, courses, and openness – ther...
SCORE Showcase     11 July 2012What is the OERu?                    Image by normanack on flickr
SCORE Showcase                                     11 July 2012The OER university concept                   http://wikiedu...
SCORE Showcase                        11 July 2012OERu Anchor Partners                       http://wikieducator.org/Oeru
SCORE Showcase                                   11 July 2012TOUCANS Data Collection• Interviews with OERu network partner...
SCORE Showcase                                11 July 2012Responsetheme (1)                 Photo by rightee on flickr
SCORE Showcase          11 July 2012Response theme(2)                  Image by Jans Canon on Flickr
SCORE Showcase                                     11 July 2012Key concerns (UK respondents)• Student support (volunteers ...
SCORE Showcase                     11 July 2012Mass Models of OERConclusions• Compromise• Even small efforts can be succes...
SCORE Showcase                                   11 July 2012With many thanks to…• Patrick McAndrew, Alejandro Armellini, ...
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iTunes U and the OERu: Two Different Ways to Reach the World

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Presentation given by Terese Bird and Gabi Witthaus at the Higher Education Academy's SCORE showcase event at the Open University on 11 July 2012. Full case study report available at http://tinyurl.com/iTunesU-OERu .

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  • http://www.flickr.com/photos/jamescridland/613445810/ James Cridland
  • iTunes U and the OERu: Two Different Ways to Reach the World

    1. 1. SCORE Showcase 11 July 2012 iTunes U and the OERu: Two Different Ways to Reach the World Terese Bird: Sharing Practice with ITunes U Digital Educational Resources (SPIDER) Gabi Witthaus: Testing the OER university Concept: a National Study (TOUCANS)
    2. 2. SCORE Showcase 11 July 2012 IntroductionTesting the OERuniversity Concept:a National Study www.le.ac.uk/toucanshttp://www.flickr.com/photos/wwarby/7188563020/ Sharing Practice with iTunes UTwo projects: TOUCANS and SPIDER Digital Educational Photo courtesy of dmroblero on Flickr Resources
    3. 3. SCORE Showcase 11 July 2012100 million adults can’t afforduniversity (UNESCO) Image by James Cridland
    4. 4. SCORE Showcase 11 July 2012iTunes U: free learning since2007
    5. 5. SCORE Showcase 11 July 2012
    6. 6. SCORE Showcase 11 July 2012
    7. 7. SCORE Showcase 11 July 2012
    8. 8. SCORE Showcase 11 July 2012Downloads as of June 2012University DownloadsOpen University, UK Over 50 million since June 2008University of Oxford Over 18 million since June 2008Coventry University 2.5 million in 2010 aloneUniversity of Warwick 1 million from Jan ‘09 – June ‘10Cranfield University 5000 in the first 10 days
    9. 9. SCORE Showcase 11 July 2012Users: ‘addicted’ ‘love’‘obsessed’ 5.5% 17.8% 13.7% 9.6% 20.5% 27.4% 4.1% 1.4%
    10. 10. SCORE Showcase 11 July 2012International reach 3 June 2008 – 2 January 2012
    11. 11. SCORE Showcase 11 July 2012 iTunes U v YouTube YouTube iTunes U Ease to publish Easy Not so easy Ease to grab Easy-ish Easy Ease to adapt Not so easy Not so easy CC Catered but hidden Catered but hidden (?) Formats Video Audio, video, pdf, ebook Academic quality Mixed, diluted Very Good Internet connection Required at the time Not required at the time Software Any browser Free iTunes software Time limit 10 – 15 minutes* None Restrictions Banned in China, others None Restrictions in UK Schools don’t like Some unis don’t like Mobile-ready Smartphones, tablets All including non-smart iPods, best on Apple Ads Irritating ads No ads
    12. 12. SCORE Showcase 11 July 2012Conclusions from iTunes Ucases• Individual ways of implementing iTunes U based on university’s strengths, academic emphases, organisational structure• ‘BBC quality’ is great but not necessary• Capacity-building• Audio-only is good• Marketing is key
    13. 13. SCORE Showcase 11 July 2012Further research• Ebooks, iBooks, courses, and openness – there is a way!• iTunes U for learning in UK universities• iTunes U in other countries • Accessibility • Leap-frogging
    14. 14. SCORE Showcase 11 July 2012What is the OERu? Image by normanack on flickr
    15. 15. SCORE Showcase 11 July 2012The OER university concept http://wikieducator.org/File:OER-University-concept.png
    16. 16. SCORE Showcase 11 July 2012OERu Anchor Partners http://wikieducator.org/Oeru
    17. 17. SCORE Showcase 11 July 2012TOUCANS Data Collection• Interviews with OERu network partner members (14)• Interviews with UK HEI thought leaders (11)• Survey among UK HEIs (42 respondents)
    18. 18. SCORE Showcase 11 July 2012Responsetheme (1) Photo by rightee on flickr
    19. 19. SCORE Showcase 11 July 2012Response theme(2) Image by Jans Canon on Flickr
    20. 20. SCORE Showcase 11 July 2012Key concerns (UK respondents)• Student support (volunteers are not seen as the answer)• Online learning seen as second best• Quality and QAA requirements• Assessment & credibility• True cost• Credit transfer difficulty• Perceived devaluation of qualifications
    21. 21. SCORE Showcase 11 July 2012Mass Models of OERConclusions• Compromise• Even small efforts can be successful
    22. 22. SCORE Showcase 11 July 2012With many thanks to…• Patrick McAndrew, Alejandro Armellini, Wayne Mackintosh and Angela Murphy for their support in the TOUCANS project.• Melissa Highton, Peter Robinson, Andy Beggan, Steve Stapleton, Andrew Law, Ben Hawkridge, and Catherine Chambers for their help with the SPIDER project.

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