Leveraging Social Networking Sites for Job Opportunities

Leveraging Social Networking Sites for Job Opportunities Social Media Workshop at Lingaya’s University, Faridabad, Haryana February 16,2012 #SMWL12 Presented by Praveen K Panjiar Digital Media Evangelist WITS ZEN.COM A Blog for W eb, I nternet, T echnology and S ocial Intelligence

Social Recruiting Overview Source: Infographic: Jobvite Social Recruiting Survey 2011

Findings: Jobvite Social Recruiting Survey 2011
Social recruiting continues rapid growth among U.S. companies.
89% of companies planning to recruit through social media this year, up from 83% in 2010.
64% of survey respondents have hired through social networks in 2011, vs. 58% in 2010.
-55% will increase their budgets for social recruiting and 30% for referrals, while only 16% will spend more on job boards.

Social Recruiting Overview Source: 2012 Bullhorn Reach Social Recruiting Activity Report

So, social network recruiting has become a mainstream channel for employers who need access to talent.
Social network recruiting refers to recruitment through sorting out candidates who actively participate in various social networking sites including LinkedIn, Facebook and Twitter.
Are you prepared for companies and recruiters to find you on all these social media sites?

Sex and Cash Theory of Hugh McLeod The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills.

Sex and Cash Methodology for Job Search Lot many jobs are there; Lot many ways are there of getting jobs. The Cash Methodology: Make your profile on Job portals; look for jobs, send out customized covering letter with your resume Chances are 80% that you can land up with a job The Sex Methodology : Use social media creatively to land up with better job prospects. It’s Balancing act you need to find better job prospects with the use of social media platforms.

Create Online Profiles and Build a Brand Sites Where You Should Have an Online Profile LinkedIn LinkedIn is the professional networking site where everyone should have a profile. one of the best places online to find a job Facebook Here is best way to use Facebook when you're job searching. Twitter A presence on Twitter isn't absolutely necessary, but it can help with your job search and there are employers using it to source candidates.

How to Use LinkedIn for Job Search
Complete your Profile
Ensure your profile is complete and up-to-date.
Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn!
Add a Compelling Headline
Include a Photo
Professional Summary
Include Keywords and Skills

How to Use LinkedIn for Job Search
Your Public Profile
Grow Your Network
Join Niche Groups
Answer Questions
Get the word out
Find out people with similar profile
Get Recommendations
Build your network before you need it

LinkedIn Signal: new way to consume information
Filter: Browse only relevant
status updates from your stream
Search for keywords, topics or
people across the stream
Get an auto updated real-time
stream with rich content
Find the hottest trending links
across any relevant topics
Save real time searches

Facebook Search; Use it as a job search tool
Narrow it down to people, pages, groups, link, etc
How to Use Facebook for Job Search

To find links that contain the word “marketing” simply click on “posts by friends” or “posts by everyone” on the left. Also find links to blog posts or job openings

Facebook has many groups and pages for career minded individuals as well as recruiters.
Make sure to be an active user in these groups because when a job opportunity becomes available
Facebook Applications: Visit the Facebook Application Directory and search using "job search" "career" or "jobs" as keywords.
BranchOut
Easy CV
Business Cards
Indeed – Job Search
CareerBuilder
Hire My Friend
Facebook Pages and Groups

Facebook Marketplace: Shows listings such as for jobs, sale items ,housing, etc.

Clean up digital dirt before you begin your job search
Consider creating your own professional group
Be selective about whom you accept as friends
If you're still employed, don't mention your job search
Points to remember for Jobseekers on Facebook

Set up your account
Use your personal e-mail address for your account
Use your real name for your account
Complete your “More Info URL” by linking to your preferred bio destination
Create a branded “One Line Bio” and make it recruiter-friendly
Standard professionally-looking background design
Keep your tweets public
Keep tweets professional and favorable to anyone
How to Use Twitter for Job Search

Invest daily time in tweeting
Participate in chats using hashtags to get advice and be noticed
Mingle by attending Tweetups
Find Relevant Twitter Lists to Follow: Listorious as the best way to find relevant Twitter Lists to follow
Follow the companies that interest you and get a feel for their culture
Follow target company employees, recruiters, and industry leaders
Follow Twitter accounts that post job openings
Follow conferences and events related to your field

Check out Twitter job search engines
Use Twitter’s advanced search for accurate job hunting
TwitterJobSearch*
TweetMyJobs*
Advanced Twitter Search*
Make the most out of hashtags for job searches

Summing Up
Social media tools aren't an alternative to real life, they are part of it
Don't expect a quick ROI from your social media efforts
Take action, be consistent, and you’ll soon be exploring a wealth of new
professional networking opportunities
Stay Hungry, Stay Foolish

-A blog to bring the Web, Internet, Technology and Social innovations and innovative news to global WITS enthusiasts, practitioners, prospective customers, business partners, and investors, eventually inspiring the inventing entrepreneurs into technology venturing and entrepreneurship. -The man behind emulating the concept of information hub is Praveen Panjiar . And the major catalyst to drive the initiative is IIFT, New Delhi, which honed his skill in “International Business”, driving his dreams towards implementation and execution of some of his constantly flowing ideas. -Primarily a learner, who practices and works towards taking the learning curve southward, and eventually influences the community based on the learning acquired with varied experience right from IT services to business and finance to education. -Started off as a practitioner in media, challenged his capabilities and delved into the field of IT services, encompassing content creation to marketing communication, online marketing, social media/social commerce, web strategy, to business development. About WITS ZEN

Thank You! Praveen Panjiar T-91-9910048865 Email: praveen@witszen.com Blog: http://www.witszen.com Twitter: @witszen Linkedin: http://in.linkedin.com/in/praveenpanjiar Facebook: http://www.facebook.com/witszen Slideshare: http://www.slideshare.net/witszen

Leveraging Social Networking Sites for Job Opportunities

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