Ti Mw.E. Corporate

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  • 1. PRIVATE AND CONFIDENTIAL
    Company Presentation
    November 2009
  • 2. Summary
    TIMw.e. is a global mobile media and interactive marketing company, covering a wide range of industry verticals and services within
    • Digital entertainment
    • 3. Mobile marketing services
    • 4. TIMw.e has recorded meteoric growth and a truly global footprint over 7 years
    • 5. Connections with around 200 mobile operators in 60 countries
    • 6. 20 local offices with a total of 245 employees globally
    • 7. Financially sound and profitable - TIMw.e. ended 2008 with 123 M€ turnover.
    • 8. With a unique position to succeed on this opportunity, TIMw.e. decided for a strong focus on the Mobile Marketing rising business.
    TIM.w.e is poised for stronger growth and value creation in the coming years
    • Through succesfull implementation of mobile marketing service propositions for a cross section of industry verticals in Europe, Middle East and America
    • 9. By extracting better returns from consumer content services
    • 10. As a partner for mobile operator and media companies in digital entertainment services
  • Company profile
    Company
    Business overview
    History
    Geographic footprint
    Management
    Company Strategy
    • Future perspectives
  • CompanyMission, Vision and Values
    Mission
    With our knowledge and expertise we successfully interact with all players in a multi-cultural mobile phone environment, achieving optimal results for all our partners and customers by enhancing the global distribution network to which our talented, highly qualified, performance-driven team is fully and unconditionally dedicated.
     
    Vision
    Our vision is to be a leader in the world of mobile and interactive marketing and recognized as such by our partners, employees and customers resulting in value for all.
    Values
    • Entrepreneurial Spirit & Commercial drive
    • 11. Global reach & Multicultural environment
    • 12. Flexibility & Informality
    • 13. Harnessing and nurturing talent
  • Business overviewA global mobile and interactive marketing company
    TIM w.e. business overview
    Digital entertainment
    Mobile content and services
    Interactive TV
    Mobile marketing services
    Mobile Marketing (agency)
    Mobile Advertising (media)
    • Extensive content portfolio
    • 14. Complete content management solutions for web, wap and TV channels
    • 15. Reach up to 2 billion phones
    • 16. 220 Million messages processed every month
    • 17. 9 Million end users
    • 18. Development of mobile marketing strategies
    • 19. Conceptualization, development and implementation of mobile marketing campaigns
    • 20. Implementation of mobile advertising solutions
    • 21. Advertisers acquisition
    • 22. Mobile advertisement service management
    Digital entertainment is expected to grow to over 45 Bn€ worldwide in 2012, from 30 Bn€ in 2007
    Mobile Marketing is expected to grow to over 19 Bn€ worldwide in 2013, from just 1,5 Bn€ in 2007
    Source: Juniper Research, Informa Telecoms; ZenithOptimedia
  • 23. HistoryFast track business development history
    2008
    Consolidation of worldwide presence and new business
    Global launch of Mobile Marketing Agency: MKTM
    New offices in SaudiArabia, Mexico, Peru andNicaragua.. as well as emerging African countries: Angola and Argelia.
    2002
    White Brand content provider for European Telco
    2005
    Launched B2C based model
    New offices in
    Colombia and
    Argentina
    2006
    Further expansion and global launch of B2C models
    New offices in Chile, Bolivia, Paraguay and Turkey
    2007
    Global footprint and initial launch of new businesses mainly focused on the mobile marketing business
    New offices in
    Dubai,
    Kazakhstan,
    Mozambique,
    South Africa, and high opportunity countries, with BrazilandChina
    2003
    Creation of a distribution platform
    Leader in direct distribution of downl. content
    2004
    Beginning of international expansion
    Launch operation in Latin America (Colombia)
    B2O B2B
    B2C B2A
    Meteoric growth in only 7 years
  • 24. HistoryHigh achievements as shown by the relevant operational indicators
    Countries
    Operators
    Offices
    Employees
    Stable and sustainable growth
  • 25. Geographical footprintA truly global footprint
    Europe2 offices
    81 operators
    Asia5 offices
    29 operators
    America9offices
    76 operators
    Africa4 offices
    8 operators
    Local Offices
    OceaniaNo offices
    6 operators
    Operating Countries
    HQ
    Great opportunities for continued geographic growth exist
  • 26. ManagementExperienced and talented management team
    Shareholders
    Top management team
    • Experienced top management team* work in tandem with the founders
    • 27. Passionate and entrepreneurial founders
    • 28. Generate Value for all stakeholders
    • 29. Focus on top-line as well as drive bottom-line
    • 30. Experience across industry verticals
    • 31. Telcos
    • 32. Media
    • 33. FMCG
    • 34. Multinational and multifaceted with track record of driving growth and innovation in European, Asian and American markets
    • 35. Advisory board across diverse industry segments add another dimension to TIMw.e’s strategy
    TIM.w.e is in a unique position –
    global footprint and scale, yet self owned
    TIM w.e. culture
    Entrepre-neurial
    Flexible
    Commercial minded
    Recognize talent
    Innovative
    * World top MBA’s: Harvard, Darden, Chicago
  • 36. Company profile
    Corporate strategy
    • Strategy overview
    • 37. Future perspectives
  • Strategy overviewStrategy encompassing digital entertainment and mobile marketing
    Customized mobile content and solutions
    TIM w.e. Evolution
    Digital Entertainment
    Mobile Marketing
    Mobilizing local and global products, services and brands
    Marketing expertise
    Being a Mobile Media and Entertainment company
    Investment in channels and distribution
    Interactivity tools and know-how
    Content Aggregation and programming
    ...
    2004
    2005
    2006
    2007
    2008
    ...
    • Focus on high growth and untapped markets
    • 38. Build distribution and scale globally
    • 39. Operational Flexibility – manage cost, risks and profitability at all stages
    • 40. Invest in new products, services and markets in line with strategy
    • 41. Create sustainable revenue streams and shareholder valuation
    Global distribution network
  • 42. Strategy overview Integration of core businesses (I/III)
    Marketing Expertise
    Direct Consumer
    Marketing
    ITV
    Mobile Marketing Strategies & Creativity
    Digital Entertainment
    Mobile marketing & Media
    Multimedia interactive intelligence company
    Corporate Services
    Customer Acquisition
    Telecom Marketing Intelligence
    Profiling
    Mobile Media
  • 43. Strategy overview Integration of core businesses (II/III)
    Digital Entertainment
    Direct Consumer Marketing
    Telecom Marketing Intelligence
    Interactive TV
    Corporate Services
  • 44. Strategy overview Integration of core businesses (III/III)
    Mobile Marketing & Media
    Mobile Marketing Strategies & Creativity
    Customer Acquisition
    Profiling
    Mobile Media
    Wap banners
    Text Ad
    Sponsorship portal
  • 45. Company profile
    Corporate strategy
    • Future perspectives
    • 46. Market potential
  • Market potentialReal opportunities to generate value in digital entertainment market
    Market potential
    New opportunities
    Billions of Euro
    Technology| 3G, LBS(1), geo-reference, iPhone
    22%
    • Next generation huge product potential
    Currently 650 million 3G phones up to 1,7billion in 2012
    23%
    Consumer trends| Communities, new targets
    • Mobile usage (Internet, GPS, PDA’s) allow premium products, targetting premium segments
    Emerging countries| new markets
    • African and Asian countries are starting to adopt these products and services
    Source: Juniper Research
    (1) LBS – Located Based Services
    >> More info in the APENDIX
  • 47. Market potentialHuge opportunities to explore on mobile marketing services market
    Market potential
    New reality
    Billion of Euro
    CARGR 53%
    Video call campaign to promote BMW Museum on a virtual tour
    SMS voting pooling
    Fund raising and donations
    BMW Customized MMS Snow Tire add
    • Major brands are shifting significant marketing resources to marketing via mobile phones: 89% plan to market via mobile by 2008
    • 48. In five years over half of brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketing
    Iphone generates 10xs more clicks on internet than other mobile phones and 15xs more at google
    According to Airtel CMO, “in 3 years mobile marketing will represent 5 to 10% of total marketing in India”
    Source: ABI Research
    Source: Informa Telecoms; ZenithOptimedia
  • 49. Contacts:
    Ricardo Dias Marques
    E-mail:ricardo.marques@timwe.com
    Phone: +351 937511242 Fax: +351 212 487 899
    Website: www.timwe.com
    Address:
    Av. Infante Santo, 2H - 3rd floor
    1350-178 Lisbon
    Portugal