Ti Mw.E. Corporate

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Ti Mw.E. Corporate

  1. 1. PRIVATE AND CONFIDENTIAL<br />Company Presentation<br />November 2009<br />
  2. 2. Summary<br />TIMw.e. is a global mobile media and interactive marketing company, covering a wide range of industry verticals and services within <br /><ul><li>Digital entertainment
  3. 3. Mobile marketing services
  4. 4. TIMw.e has recorded meteoric growth and a truly global footprint over 7 years
  5. 5. Connections with around 200 mobile operators in 60 countries
  6. 6. 20 local offices with a total of 245 employees globally
  7. 7. Financially sound and profitable - TIMw.e. ended 2008 with 123 M€ turnover.
  8. 8. With a unique position to succeed on this opportunity, TIMw.e. decided for a strong focus on the Mobile Marketing rising business.</li></ul>TIM.w.e is poised for stronger growth and value creation in the coming years <br /><ul><li>Through succesfull implementation of mobile marketing service propositions for a cross section of industry verticals in Europe, Middle East and America
  9. 9. By extracting better returns from consumer content services
  10. 10. As a partner for mobile operator and media companies in digital entertainment services</li></li></ul><li>Company profile<br />Company<br />Business overview<br />History<br />Geographic footprint<br />Management<br />Company Strategy<br /><ul><li>Future perspectives</li></li></ul><li>CompanyMission, Vision and Values<br />Mission<br />With our knowledge and expertise we successfully interact with all players in a multi-cultural mobile phone environment, achieving optimal results for all our partners and customers by enhancing the global distribution network to which our talented, highly qualified, performance-driven team is fully and unconditionally dedicated.<br /> <br />Vision<br />Our vision is to be a leader in the world of mobile and interactive marketing and recognized as such by our partners, employees and customers resulting in value for all.<br />Values<br /><ul><li>Entrepreneurial Spirit & Commercial drive
  11. 11. Global reach & Multicultural environment
  12. 12. Flexibility & Informality
  13. 13. Harnessing and nurturing talent</li></li></ul><li>Business overviewA global mobile and interactive marketing company<br />TIM w.e. business overview<br />Digital entertainment<br />Mobile content and services<br />Interactive TV<br />Mobile marketing services<br />Mobile Marketing (agency)<br />Mobile Advertising (media)<br /><ul><li>Extensive content portfolio
  14. 14. Complete content management solutions for web, wap and TV channels
  15. 15. Reach up to 2 billion phones
  16. 16. 220 Million messages processed every month
  17. 17. 9 Million end users
  18. 18. Development of mobile marketing strategies
  19. 19. Conceptualization, development and implementation of mobile marketing campaigns
  20. 20. Implementation of mobile advertising solutions
  21. 21. Advertisers acquisition
  22. 22. Mobile advertisement service management </li></ul>Digital entertainment is expected to grow to over 45 Bn€ worldwide in 2012, from 30 Bn€ in 2007<br />Mobile Marketing is expected to grow to over 19 Bn€ worldwide in 2013, from just 1,5 Bn€ in 2007<br />Source: Juniper Research, Informa Telecoms; ZenithOptimedia<br />
  23. 23. HistoryFast track business development history<br />2008<br />Consolidation of worldwide presence and new business<br />Global launch of Mobile Marketing Agency: MKTM<br />New offices in SaudiArabia, Mexico, Peru andNicaragua.. as well as emerging African countries: Angola and Argelia.<br />2002<br />White Brand content provider for European Telco<br />2005<br />Launched B2C based model<br />New offices in<br />Colombia and<br />Argentina<br />2006<br />Further expansion and global launch of B2C models<br />New offices in Chile, Bolivia, Paraguay and Turkey<br />2007<br />Global footprint and initial launch of new businesses mainly focused on the mobile marketing business<br />New offices in <br />Dubai,<br />Kazakhstan,<br />Mozambique,<br />South Africa, and high opportunity countries, with BrazilandChina<br />2003<br />Creation of a distribution platform<br />Leader in direct distribution of downl. content<br />2004<br />Beginning of international expansion<br />Launch operation in Latin America (Colombia)<br />B2O B2B<br />B2C B2A<br />Meteoric growth in only 7 years<br />
  24. 24. HistoryHigh achievements as shown by the relevant operational indicators<br />Countries<br />Operators<br />Offices<br />Employees<br />Stable and sustainable growth<br />
  25. 25. Geographical footprintA truly global footprint<br />Europe2 offices<br />81 operators<br />Asia5 offices<br />29 operators<br />America9offices<br />76 operators<br />Africa4 offices<br />8 operators<br />Local Offices<br />OceaniaNo offices<br />6 operators<br />Operating Countries<br />HQ<br />Great opportunities for continued geographic growth exist<br />
  26. 26. ManagementExperienced and talented management team<br />Shareholders<br />Top management team<br /><ul><li>Experienced top management team* work in tandem with the founders
  27. 27. Passionate and entrepreneurial founders
  28. 28. Generate Value for all stakeholders
  29. 29. Focus on top-line as well as drive bottom-line
  30. 30. Experience across industry verticals
  31. 31. Telcos
  32. 32. Media
  33. 33. FMCG
  34. 34. Multinational and multifaceted with track record of driving growth and innovation in European, Asian and American markets
  35. 35. Advisory board across diverse industry segments add another dimension to TIMw.e’s strategy</li></ul>TIM.w.e is in a unique position –<br />global footprint and scale, yet self owned<br />TIM w.e. culture<br />Entrepre-neurial<br />Flexible<br />Commercial minded<br />Recognize talent<br />Innovative<br />* World top MBA’s: Harvard, Darden, Chicago <br />
  36. 36. Company profile<br />Corporate strategy<br /><ul><li>Strategy overview
  37. 37. Future perspectives</li></li></ul><li>Strategy overviewStrategy encompassing digital entertainment and mobile marketing<br />Customized mobile content and solutions<br />TIM w.e. Evolution<br />Digital Entertainment<br />Mobile Marketing<br />Mobilizing local and global products, services and brands<br />Marketing expertise<br />Being a Mobile Media and Entertainment company <br />Investment in channels and distribution<br />Interactivity tools and know-how<br />Content Aggregation and programming<br />...<br />2004<br />2005<br />2006<br />2007<br />2008<br />...<br /><ul><li>Focus on high growth and untapped markets
  38. 38. Build distribution and scale globally
  39. 39. Operational Flexibility – manage cost, risks and profitability at all stages
  40. 40. Invest in new products, services and markets in line with strategy
  41. 41. Create sustainable revenue streams and shareholder valuation</li></ul>Global distribution network<br />
  42. 42. Strategy overview Integration of core businesses (I/III)<br />Marketing Expertise<br />Direct Consumer<br />Marketing<br />ITV<br />Mobile Marketing Strategies & Creativity<br />Digital Entertainment<br />Mobile marketing & Media<br />Multimedia interactive intelligence company<br />Corporate Services<br />Customer Acquisition<br />Telecom Marketing Intelligence<br />Profiling<br />Mobile Media <br />
  43. 43. Strategy overview Integration of core businesses (II/III)<br />Digital Entertainment<br />Direct Consumer Marketing<br />Telecom Marketing Intelligence<br />Interactive TV<br />Corporate Services<br />
  44. 44. Strategy overview Integration of core businesses (III/III)<br />Mobile Marketing & Media<br />Mobile Marketing Strategies & Creativity<br />Customer Acquisition<br />Profiling<br />Mobile Media<br />Wap banners<br />Text Ad<br />Sponsorship portal<br />
  45. 45. Company profile<br />Corporate strategy<br /><ul><li>Future perspectives
  46. 46. Market potential</li></li></ul><li>Market potentialReal opportunities to generate value in digital entertainment market<br />Market potential<br />New opportunities<br />Billions of Euro<br />Technology| 3G, LBS(1), geo-reference, iPhone<br />22%<br /><ul><li>Next generation huge product potential</li></ul>Currently 650 million 3G phones up to 1,7billion in 2012 <br />23%<br />Consumer trends| Communities, new targets<br /><ul><li>Mobile usage (Internet, GPS, PDA’s) allow premium products, targetting premium segments</li></ul>Emerging countries| new markets<br /><ul><li>African and Asian countries are starting to adopt these products and services</li></ul>Source: Juniper Research<br />(1) LBS – Located Based Services<br />&gt;&gt; More info in the APENDIX<br />
  47. 47. Market potentialHuge opportunities to explore on mobile marketing services market<br />Market potential<br />New reality<br />Billion of Euro<br />CARGR 53%<br />Video call campaign to promote BMW Museum on a virtual tour<br />SMS voting pooling<br />Fund raising and donations<br />BMW Customized MMS Snow Tire add<br /><ul><li>Major brands are shifting significant marketing resources to marketing via mobile phones: 89% plan to market via mobile by 2008
  48. 48. In five years over half of brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketing</li></ul>Iphone generates 10xs more clicks on internet than other mobile phones and 15xs more at google<br />According to Airtel CMO, “in 3 years mobile marketing will represent 5 to 10% of total marketing in India”<br />Source: ABI Research<br />Source: Informa Telecoms; ZenithOptimedia<br />
  49. 49. Contacts:<br />Ricardo Dias Marques<br />E-mail:ricardo.marques@timwe.com<br />Phone: +351 937511242 Fax: +351 212 487 899<br />Website: www.timwe.com<br />Address:<br />Av. Infante Santo, 2H - 3rd floor<br />1350-178 Lisbon<br />Portugal<br />

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