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TIMw.e has recorded meteoric growth and a truly global footprint over 7 years
Connections with around 200 mobile operators in 60 countries
20 local offices with a total of 245 employees globally
Financially sound and profitable - TIMw.e. ended 2008 with 123 M€ turnover.
With a unique position to succeed on this opportunity, TIMw.e. decided for a strong focus on the Mobile Marketing rising business.
TIM.w.e is poised for stronger growth and value creation in the coming years
Through succesfull implementation of mobile marketing service propositions for a cross section of industry verticals in Europe, Middle East and America
By extracting better returns from consumer content services
As a partner for mobile operator and media companies in digital entertainment services
Company profile Company Business overview History Geographic footprint Management Company Strategy
CompanyMission, Vision and Values Mission With our knowledge and expertise we successfully interact with all players in a multi-cultural mobile phone environment, achieving optimal results for all our partners and customers by enhancing the global distribution network to which our talented, highly qualified, performance-driven team is fully and unconditionally dedicated.
Vision Our vision is to be a leader in the world of mobile and interactive marketing and recognized as such by our partners, employees and customers resulting in value for all. Values
Business overviewA global mobile and interactive marketing company TIM w.e. business overview Digital entertainment Mobile content and services Interactive TV Mobile marketing services Mobile Marketing (agency) Mobile Advertising (media)
Extensive content portfolio
Complete content management solutions for web, wap and TV channels
Digital entertainment is expected to grow to over 45 Bn€ worldwide in 2012, from 30 Bn€ in 2007 Mobile Marketing is expected to grow to over 19 Bn€ worldwide in 2013, from just 1,5 Bn€ in 2007 Source: Juniper Research, Informa Telecoms; ZenithOptimedia
HistoryFast track business development history 2008 Consolidation of worldwide presence and new business Global launch of Mobile Marketing Agency: MKTM New offices in SaudiArabia, Mexico, Peru andNicaragua.. as well as emerging African countries: Angola and Argelia. 2002 White Brand content provider for European Telco 2005 Launched B2C based model New offices in Colombia and Argentina 2006 Further expansion and global launch of B2C models New offices in Chile, Bolivia, Paraguay and Turkey 2007 Global footprint and initial launch of new businesses mainly focused on the mobile marketing business New offices in Dubai, Kazakhstan, Mozambique, South Africa, and high opportunity countries, with BrazilandChina 2003 Creation of a distribution platform Leader in direct distribution of downl. content 2004 Beginning of international expansion Launch operation in Latin America (Colombia) B2O B2B B2C B2A Meteoric growth in only 7 years
HistoryHigh achievements as shown by the relevant operational indicators Countries Operators Offices Employees Stable and sustainable growth
Geographical footprintA truly global footprint Europe2 offices 81 operators Asia5 offices 29 operators America9offices 76 operators Africa4 offices 8 operators Local Offices OceaniaNo offices 6 operators Operating Countries HQ Great opportunities for continued geographic growth exist
ManagementExperienced and talented management team Shareholders Top management team
Experienced top management team* work in tandem with the founders
Multinational and multifaceted with track record of driving growth and innovation in European, Asian and American markets
Advisory board across diverse industry segments add another dimension to TIMw.e’s strategy
TIM.w.e is in a unique position – global footprint and scale, yet self owned TIM w.e. culture Entrepre-neurial Flexible Commercial minded Recognize talent Innovative * World top MBA’s: Harvard, Darden, Chicago
Strategy overviewStrategy encompassing digital entertainment and mobile marketing Customized mobile content and solutions TIM w.e. Evolution Digital Entertainment Mobile Marketing Mobilizing local and global products, services and brands Marketing expertise Being a Mobile Media and Entertainment company Investment in channels and distribution Interactivity tools and know-how Content Aggregation and programming ... 2004 2005 2006 2007 2008 ...
Operational Flexibility – manage cost, risks and profitability at all stages
Invest in new products, services and markets in line with strategy
Create sustainable revenue streams and shareholder valuation
Global distribution network
Strategy overview Integration of core businesses (I/III) Marketing Expertise Direct Consumer Marketing ITV Mobile Marketing Strategies & Creativity Digital Entertainment Mobile marketing & Media Multimedia interactive intelligence company Corporate Services Customer Acquisition Telecom Marketing Intelligence Profiling Mobile Media
Strategy overview Integration of core businesses (II/III) Digital Entertainment Direct Consumer Marketing Telecom Marketing Intelligence Interactive TV Corporate Services
Strategy overview Integration of core businesses (III/III) Mobile Marketing & Media Mobile Marketing Strategies & Creativity Customer Acquisition Profiling Mobile Media Wap banners Text Ad Sponsorship portal
African and Asian countries are starting to adopt these products and services
Source: Juniper Research (1) LBS – Located Based Services >> More info in the APENDIX
Market potentialHuge opportunities to explore on mobile marketing services market Market potential New reality Billion of Euro CARGR 53% Video call campaign to promote BMW Museum on a virtual tour SMS voting pooling Fund raising and donations BMW Customized MMS Snow Tire add
Major brands are shifting significant marketing resources to marketing via mobile phones: 89% plan to market via mobile by 2008
In five years over half of brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketing
Iphone generates 10xs more clicks on internet than other mobile phones and 15xs more at google According to Airtel CMO, “in 3 years mobile marketing will represent 5 to 10% of total marketing in India” Source: ABI Research Source: Informa Telecoms; ZenithOptimedia
Contacts: Ricardo Dias Marques E-mail:firstname.lastname@example.org Phone: +351 937511242 Fax: +351 212 487 899 Website: www.timwe.com Address: Av. Infante Santo, 2H - 3rd floor 1350-178 Lisbon Portugal