Wrangling the Web
Agenda
•

GoogleAlerts
•

•

Feed.ly
•

•

What’s RSS? Folders?

TweetDeck
•

2

What’s a query?

What’s a hashtag? List?
What’s in it for me?
•
•

Time-saver

•

3

Central

Real-time
Google Alerts
3 Delivery Formats:
•
•

Web Feed (RSS)

•

4

Email

Displayed on iGoogle Page
Google Alerts - Email

5
Google Alerts – RSS (Feed.ly)

6
Google Alerts - Queries
•

•

8

Find out what’s being said about:
• Policy or keywords
• Person or developing news story
...
Google Alerts – Nice Stems!
•

Multiple words: + → Ontario + Accessibility
– “” -> “Accessibility Ontario”

•

Synonyms: ~...
10
Really Simple Syndication (RSS)
3 Key Features:
•Eliminates
•

‘manual’ look-ups
Blogs, news sites, alerts, pages

• Skim-...
RSS – Feed.ly
•

Google Reader functionality
• Free
• Keyboard shortcuts
• Tags

•

More attractive
• Magazine-like
• Easi...
13
Feed.ly – Add Stuff!

Track via Feed ↑
Track via Query →
14
15
16
17
List Love

18
Others’ Lists = Less work
•

Create or Subscribe
• Separates content by theme, region, genre, etc.

•

More discreet
• Not...
Twitter Dashboards
3 Key Features:
•Eliminates
•

infinite .com scroll
Customized columns

• Powerful
•

filters
Passive a...
Dashboard – TweetDeck
•

HootSuite Functionality
• Free
• Multi-accounts
• Download or use browser

•

Easier than HootSui...
TweetDeck – Add Stuff

22
TweetDeck – Customized

23
Demo + Q&A

24
Wrangling the Web
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Wrangling the Web

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Sometimes the internet feels too darn big. Thankfully there are a few keys tools that can make it more manageable— and this informal session will teach you how to wrangle the web to its knees.

This short presentation will include a live demo of some free easy tools for communicators who’d like to:
• Receive real-time email alerts about issues, key terms, topics and more
• Build a personalized dashboard to display new online content & organize the dashboard into categories
• Use Twitter tools as a dashboard to track trends, conversations, influential users and more

Bring a lap top to this interactive session so you can set up your own accounts and work with the tools on the spot.

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  • Central vs. Multi-tabsOrganization vs. TMI
    Time saver vs. SearchReal-time vs. Second-hand
    Broadcast in-situ vs. Paste
  • www.google.com/alerts
    When Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term.
    You can use Google Alerts to monitor anything on the Web.
  • TiVO (Bell Fibe, Rogers on Demand, etc.) for the internet
  • www.google.com/alerts
  • Anywhere multi word = +
    Specific phrase multi word = “”
    Google automatically assumes you WANT stemming -> “Blog” yields blogging/blogs
    Wildcard search: * -> Ontario*Accessibility; Placing an asterisk / wildcard in the middle of two words will ask Google to find the most commonly used word in this position: calgary * shop
    Inbound links: link: -> link:reddit.com
    Social Media Link Search: - -> chrisbrogan.com {site:facebook.com OR site:digg.com OR site:delicious.com OR site:stumbleupon.com OR site:mixx.com OR site:reddit.com}
    Twitter mention search: -> sbkelsick site:twitter.com
  • Like SitComs – Syndicated TV shows – networks subscribe to broadcasts – you’re subscribing to websites, updates, etc.
    “RSS is … used to publish frequently updated content such as blog entries, news headlines or podcasts.
    An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text.
    RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.” - Wikipedia
  • Chrome, Firefox, Safari as well as on iPhone, iPad, and Android.
    Share content on Twitter and Facebook, Linkedin, Pinterest as well as via email.
    Simple steps to subscribe to Feedly:
    Go to Feedly’s website
    Get Feedly for Chrome/Safari or Firefox
    Connect via Google Reader
    Allow the access
  • Organize into folders
    Create new categories w/dragging
    Save stuff for later
    Review your reading history
  • Query:
    News
    YouTube
    plain old Google
  • Twitter.com is annoying
    Hashtags & search
    Lists
  • Hashtag – Search ‘convention’ over function – Not necessary but good for organizing content/conversations
  • Create and subscribe to, well, lists of followers
    Following = (visible ‘endorsement’)
    Separate lists into a dashboard alongside the main Timeline
  • Arrange your feeds: with customizable columns
    Focus on what matters: with powerful filters
    Schedule Tweets: to suit your audience
    Monitor and manage: unlimited accounts
    Stay up to date: with notification alerts for new Tweets
  • HS pro version $9.99 per month but they offer a Free 30 Day Trial
    Significantly more useful feat. than free v.s incl. bulk scheduling, Google analytics, Facebook Insights, unltd RSS
  • Timeline Standard Twitter timeline information: ie. tweets from everyone you are following.
    Interactions @connect info: tweets or messages with @yourname.
    Activity Discover info: people you follow’s actions – new follows, favs, lists.
    Messages private messages: direct tweets sent only to you.
    Search (Filtered) Columns specific search. Criteria are powerful, allowing logical expressions, location and date restrictions and so on.
    Specific Person Columns, List Columns, Scheduling
    Filter Content change a number of things. Exclude tweets with specific keywords, user or retweets (Foursquare, Yelp, #WorldCup, @AnnoyingGuy).
    Alerts When a result of column filter appears. Sound or popup – Helpful v. annoying
  • Wrangling the Web

    1. 1. Wrangling the Web
    2. 2. Agenda • GoogleAlerts • • Feed.ly • • What’s RSS? Folders? TweetDeck • 2 What’s a query? What’s a hashtag? List?
    3. 3. What’s in it for me? • • Time-saver • 3 Central Real-time
    4. 4. Google Alerts 3 Delivery Formats: • • Web Feed (RSS) • 4 Email Displayed on iGoogle Page
    5. 5. Google Alerts - Email 5
    6. 6. Google Alerts – RSS (Feed.ly) 6
    7. 7. Google Alerts - Queries • • 8 Find out what’s being said about: • Policy or keywords • Person or developing news story General queries – use ‘summary’ or ‘as-it-happens’
    8. 8. Google Alerts – Nice Stems! • Multiple words: + → Ontario + Accessibility – “” -> “Accessibility Ontario” • Synonyms: ~ → ~food → recipe, yumminess, etc. – OR -> book OR toy → (book OR toy) shop • Exclude: - → “Star Wars” -“JarJar Binks” – entire URL → -site:twitter.com – + also shuts ‘stemming’ off 9
    9. 9. 10
    10. 10. Really Simple Syndication (RSS) 3 Key Features: •Eliminates • ‘manual’ look-ups Blogs, news sites, alerts, pages • Skim-able • summaries Headlines, read-in, click-through •Organization • 11 Folders, sorting, labels
    11. 11. RSS – Feed.ly • Google Reader functionality • Free • Keyboard shortcuts • Tags • More attractive • Magazine-like • Easier adds • Easier social sharing 12
    12. 12. 13
    13. 13. Feed.ly – Add Stuff! Track via Feed ↑ Track via Query → 14
    14. 14. 15
    15. 15. 16
    16. 16. 17
    17. 17. List Love 18
    18. 18. Others’ Lists = Less work • Create or Subscribe • Separates content by theme, region, genre, etc. • More discreet • Not required to ‘follow’ • Private lists 19
    19. 19. Twitter Dashboards 3 Key Features: •Eliminates • infinite .com scroll Customized columns • Powerful • filters Passive aggressive un-follow alt •Organization • 20 Scheduled publishing
    20. 20. Dashboard – TweetDeck • HootSuite Functionality • Free • Multi-accounts • Download or use browser • Easier than HootSuite • One window (not tabbed) • Less overwhelming (IMHO) • Twitter-owned (& killed apps) 21
    21. 21. TweetDeck – Add Stuff 22
    22. 22. TweetDeck – Customized 23
    23. 23. Demo + Q&A 24
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