• Save
09 Trends&Case Studies
Upcoming SlideShare
Loading in...5
×
 

09 Trends&Case Studies

on

  • 836 views

December 2008 presentation on 09 trends, case studies, digital communications

December 2008 presentation on 09 trends, case studies, digital communications

Statistics

Views

Total Views
836
Views on SlideShare
833
Embed Views
3

Actions

Likes
0
Downloads
15
Comments
0

2 Embeds 3

http://www.linkedin.com 2
http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

09 Trends&Case Studies 09 Trends&Case Studies Presentation Transcript

  • 2009 Top Five Trends & Organizations That Inspired’em
  • Harder, Better, Faster, Stronger: Meghan’s Top 5 Trends for ’09 Online
    • Social Networks Niche-ified
    • Open Source Goes Mainstream
    • Boomers Break Through
    • Dr. Google Will See You Now
    • Smart Phones Get Smarter
  • Social Networks Niche-ified
    • Canucks Online – 18M users on average/day
      • 86.4% users in a social network (11.7M avg/day)
      • 70.1% users on Facebook (avg. 30mins/day)
      • 35% Blogger; 20% Wordpress; 19% MySpace, 15% Flickr
    • Growth continues – ‘Wide & Deep’
    • Cross-Platform Information-Sharing
  • Social Networks Niche-ified
    • & Then?
    • ‘ OpenID’-style options
    • More Cross-Pollination
    • Less Rando Acquaintances
    • More Commonalities
    • Social Network for musicians creating music online
    • Collaborative space & platform to promote/share
    • Remix Contest – Largest ever, open forum, bridges gap between ‘artist’ & (wannabe) DJs
    • ‘ Uber-Users’ & Metrics
    • Outreach in forums, podcasts, member comms
    • ¾ Members join w/ WOM, widgets in SocNtwks
    • Multiple Mobile Applications
  •  
    • Social Network for political humour enthusiasts
    • Claim to fame – ‘Obama Girl’ franchise
    • Strategic content creation for online audience
    • Freq. contact w/members, feeds writing process
    • Metrics tracked & used to tailor content
    • Not gated community – YouTube, MySpace, iTunes
    • Viral dilemma
  •  
  • Open Source Goes Mainstream
    • No longer just software, O/S
    • American Election highlights hunger for data
      • Candidates, Delegates, Donors, Bills, Votes tracked online
      • Civic-minded sites spike significantly
    • Wikipedia, Wikinomics, Wikietc.
    • Crowdsourcing Solutions
  • Open Source Goes Mainstream
    • & Then?
    • More BarCamp style events
    • More companies offer collaborative forums, contests, products
    • More online users will feel confident to participate
    • Est. April 06
    • Non-Partisan
    • Operating Foundation
      • CongressPedia, OpenCongress
    • FedSpending.org
      • Infl. USASpending.gov - 10M+ Searches
    • Outed Stalled Bill
      • Porkbusters
    • 1 st TwitterPetition vs.‘FrankenRules’
    • Imagine livestreamed legislative news
    • Widgets, #hashtags
    • Staff buy-in
    • Convo continues
    • Senate, state-level
    • Transparency Bill
  • Boomers Break Through
    • Retirement age = free time in empty nests
    • Proficiency online increasing – connected to former colleagues, family members, communities
    • Interested advocacy & politics
      • Economy (retirement savings/investments)
      • Public policy (taxes/healthcare)
      • News & Politics – 21 st c ‘pamphleteers’
      • Personal – Recreation, companionship
  • Boomers Break Through
    • & Then?
    • Financial Institutions
      • Transparency
      • Constant Communication
    • Government
      • send/receive content online
    • Health - standards/expectations
    • Site for “flip side of 50s”
    • News, how-tos, photos, videos, games
    • Impressive & growing visits, page views, time on site
    • Social Network grown to 70% traffic & pageviews
    • Profile setup similar to Facebook, MySpace, etc.
  •  
  • Dr. Google Will See You Now
    • Niche Social Networks + Transparency + Boomers
    • Health as a ‘lifestyle’ not a condition
      • Mainstream Media
      • Dedicated Sites
      • Searches in health issues stat
      • Stat on size of pharma/health
    • Public vs. Private
  • Dr. Google Will See You Now
    • & Then?
    • More public services in health sector online
    • Expiry date for isolated trails = 2009
    • Spinoff privacy/security services
    • Commoditization of private data
    • Platform for health-related communications & apps
    • Connected – Tapped into insurance providers
    • Information – Updated, Responsive, Tailored, Wellness
    • Secure – health data, aggregating info to share
    • Mobile
  •  
  • Smart Phones Get Smarter
    • Canada behind the curve re. SMS & ICT
    • Trendsetting Teens
    • Late start w/ iPhone
    • Pricing challenges
    • Economy
  • Smart Phones Get Smarter
    • & Then?
    • Apps & devices respond to pace of life
    • Younger & Older – redefining ubiquitous
    • Link to real world – events, meetups’n’tweetups
    • Using marketing tactics for advocacy organizations
    • Adapting 3 rd world SMS campaigns to North America
    • Integration w/ communications & government relations
    • Addressing Scalability Challenges
    • Developing curricula for the 3 rd sector – BarCamp style-Academies
  •  
  • Recap
    • Social Networks Niche-ified
    • Open Source Goes Mainstream
    • Boomers Break Through
    • Dr. Google Will See You Now
    • Smart Phones Get Smarter
  •