09 Trends&Case Studies

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December 2008 presentation on 09 trends, case studies, digital communications

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  • 09 Trends&Case Studies

    1. 1. 2009 Top Five Trends & Organizations That Inspired’em
    2. 2. Harder, Better, Faster, Stronger: Meghan’s Top 5 Trends for ’09 Online <ul><li>Social Networks Niche-ified </li></ul><ul><li>Open Source Goes Mainstream </li></ul><ul><li>Boomers Break Through </li></ul><ul><li>Dr. Google Will See You Now </li></ul><ul><li>Smart Phones Get Smarter </li></ul>
    3. 3. Social Networks Niche-ified <ul><li>Canucks Online – 18M users on average/day </li></ul><ul><ul><li>86.4% users in a social network (11.7M avg/day) </li></ul></ul><ul><ul><li>70.1% users on Facebook (avg. 30mins/day) </li></ul></ul><ul><ul><li>35% Blogger; 20% Wordpress; 19% MySpace, 15% Flickr </li></ul></ul><ul><li>Growth continues – ‘Wide & Deep’ </li></ul><ul><li>Cross-Platform Information-Sharing </li></ul>
    4. 4. Social Networks Niche-ified <ul><li>& Then? </li></ul><ul><li>‘ OpenID’-style options </li></ul><ul><li>More Cross-Pollination </li></ul><ul><li>Less Rando Acquaintances </li></ul><ul><li>More Commonalities </li></ul>
    5. 5. <ul><li>Social Network for musicians creating music online </li></ul><ul><li>Collaborative space & platform to promote/share </li></ul><ul><li>Remix Contest – Largest ever, open forum, bridges gap between ‘artist’ & (wannabe) DJs </li></ul><ul><li>‘ Uber-Users’ & Metrics </li></ul><ul><li>Outreach in forums, podcasts, member comms </li></ul><ul><li>¾ Members join w/ WOM, widgets in SocNtwks </li></ul><ul><li>Multiple Mobile Applications </li></ul>
    6. 7. <ul><li>Social Network for political humour enthusiasts </li></ul><ul><li>Claim to fame – ‘Obama Girl’ franchise </li></ul><ul><li>Strategic content creation for online audience </li></ul><ul><li>Freq. contact w/members, feeds writing process </li></ul><ul><li>Metrics tracked & used to tailor content </li></ul><ul><li>Not gated community – YouTube, MySpace, iTunes </li></ul><ul><li>Viral dilemma </li></ul>
    7. 9. Open Source Goes Mainstream <ul><li>No longer just software, O/S </li></ul><ul><li>American Election highlights hunger for data </li></ul><ul><ul><li>Candidates, Delegates, Donors, Bills, Votes tracked online </li></ul></ul><ul><ul><li>Civic-minded sites spike significantly </li></ul></ul><ul><li>Wikipedia, Wikinomics, Wikietc. </li></ul><ul><li>Crowdsourcing Solutions </li></ul>
    8. 10. Open Source Goes Mainstream <ul><li>& Then? </li></ul><ul><li>More BarCamp style events </li></ul><ul><li>More companies offer collaborative forums, contests, products </li></ul><ul><li>More online users will feel confident to participate </li></ul>
    9. 11. <ul><li>Est. April 06 </li></ul><ul><li>Non-Partisan </li></ul><ul><li>Operating Foundation </li></ul><ul><ul><li>CongressPedia, OpenCongress </li></ul></ul><ul><li>FedSpending.org </li></ul><ul><ul><li>Infl. USASpending.gov - 10M+ Searches </li></ul></ul><ul><li>Outed Stalled Bill </li></ul><ul><ul><li>Porkbusters </li></ul></ul>
    10. 12. <ul><li>1 st TwitterPetition vs.‘FrankenRules’ </li></ul><ul><li>Imagine livestreamed legislative news </li></ul><ul><li>Widgets, #hashtags </li></ul><ul><li>Staff buy-in </li></ul><ul><li>Convo continues </li></ul><ul><li>Senate, state-level </li></ul><ul><li>Transparency Bill </li></ul>
    11. 13. Boomers Break Through <ul><li>Retirement age = free time in empty nests </li></ul><ul><li>Proficiency online increasing – connected to former colleagues, family members, communities </li></ul><ul><li>Interested advocacy & politics </li></ul><ul><ul><li>Economy (retirement savings/investments) </li></ul></ul><ul><ul><li>Public policy (taxes/healthcare) </li></ul></ul><ul><ul><li>News & Politics – 21 st c ‘pamphleteers’ </li></ul></ul><ul><ul><li>Personal – Recreation, companionship </li></ul></ul>
    12. 14. Boomers Break Through <ul><li>& Then? </li></ul><ul><li>Financial Institutions </li></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Constant Communication </li></ul></ul><ul><li>Government </li></ul><ul><ul><li>send/receive content online </li></ul></ul><ul><li>Health - standards/expectations </li></ul>
    13. 15. <ul><li>Site for “flip side of 50s” </li></ul><ul><li>News, how-tos, photos, videos, games </li></ul><ul><li>Impressive & growing visits, page views, time on site </li></ul><ul><li>Social Network grown to 70% traffic & pageviews </li></ul><ul><li>Profile setup similar to Facebook, MySpace, etc. </li></ul>
    14. 17. Dr. Google Will See You Now <ul><li>Niche Social Networks + Transparency + Boomers </li></ul><ul><li>Health as a ‘lifestyle’ not a condition </li></ul><ul><ul><li>Mainstream Media </li></ul></ul><ul><ul><li>Dedicated Sites </li></ul></ul><ul><ul><li>Searches in health issues stat </li></ul></ul><ul><ul><li>Stat on size of pharma/health </li></ul></ul><ul><li>Public vs. Private </li></ul>
    15. 18. Dr. Google Will See You Now <ul><li>& Then? </li></ul><ul><li>More public services in health sector online </li></ul><ul><li>Expiry date for isolated trails = 2009 </li></ul><ul><li>Spinoff privacy/security services </li></ul><ul><li>Commoditization of private data </li></ul>
    16. 19. <ul><li>Platform for health-related communications & apps </li></ul><ul><li>Connected – Tapped into insurance providers </li></ul><ul><li>Information – Updated, Responsive, Tailored, Wellness </li></ul><ul><li>Secure – health data, aggregating info to share </li></ul><ul><li>Mobile </li></ul>
    17. 21. Smart Phones Get Smarter <ul><li>Canada behind the curve re. SMS & ICT </li></ul><ul><li>Trendsetting Teens </li></ul><ul><li>Late start w/ iPhone </li></ul><ul><li>Pricing challenges </li></ul><ul><li>Economy </li></ul>
    18. 22. Smart Phones Get Smarter <ul><li>& Then? </li></ul><ul><li>Apps & devices respond to pace of life </li></ul><ul><li>Younger & Older – redefining ubiquitous </li></ul><ul><li>Link to real world – events, meetups’n’tweetups </li></ul>
    19. 23. <ul><li>Using marketing tactics for advocacy organizations </li></ul><ul><li>Adapting 3 rd world SMS campaigns to North America </li></ul><ul><li>Integration w/ communications & government relations </li></ul><ul><li>Addressing Scalability Challenges </li></ul><ul><li>Developing curricula for the 3 rd sector – BarCamp style-Academies </li></ul>
    20. 25. Recap <ul><li>Social Networks Niche-ified </li></ul><ul><li>Open Source Goes Mainstream </li></ul><ul><li>Boomers Break Through </li></ul><ul><li>Dr. Google Will See You Now </li></ul><ul><li>Smart Phones Get Smarter </li></ul>

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