Comparison of traditional insurance products to ulips
Siva sankar g
Insurance Industry overview
Need of the study
Objective of the study
The sector facilitates long-term funds for
infrastructure development and simultaneously
strengthens the risk-taking ability of the country.
Over the past few years, many foreign insurance
companies have ventured into the Indian
Life insurance penetration in India is about 4 per
cent of the country’s gross domestic product
Indian life insurance sector collected new
business premiums worth Rs 11,742.7 crore (US$
1.92 billion) for April-May 2013.
HDFC Life, one of India's leading private life
insurance companies, offers a range of
individual and group insurance solutions.
HDFC Ltd. holds 72.37% and Standard Life
Ltd. holds 26.00% of equity in the joint
Range of solutions
Comparison of different products gives us the
performance of different variety of products
With the increasing new players with stiff
competition the company should come out
with innovative products
Company should analyze their different
products, and should get a real feedback
To analysis the product details of HDFC
Standard life Insurance Company limited.
To find ‘Points of Parity’ and ‘Points of
Difference’ of different products from HDFC
To find out factors that influence customers
to purchase insurance policies and give
suggestions for further improvement.
o Primary sources: questionnaire, interview with the
o Secondary sources: company brochures, internet,
o Sample size-200
o Sampling technique- simple random technique
The analysis of the data collected is done by
using the simple statistical techniques.
Some of the analyzed data in the graphical
1. Which type of product you would like to
take for your further investments?
Product which gives security for money product with more returns both
5.Which type of product you would like to take for your further investments?
2. What do you feel, Money invested in
Stagnated for long term gives good returns for future can be used for protection
9.What do you feel, Money invested in secure products?
The overall respondents were willing to invest
for a long term and in the traditional plans
considering that would give them security for
their investment and better investments.
From the age group of the respondents we can
see that most of the young age people near 30’s
were who could bear risk also want some
security for their money.
And from the survey we can see that HDFC’s
products are not so aware in the market and the
company should look into its advertising and
promotion part to make the customer aware of
From the study we come to know that most
of the respondents are willing to invest for
the long term hoping of better returns.
With more no of competitors in the insurance
industry, new innovative products are
penetrating into the market.
So we can conclude that the insurance
industry with a calculated risk gives higher