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Lean Startups Buenos Aires - Lean Books


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  • ----- Meeting Notes (7/27/11 19:35) -----Project Management - Ex-Microsoft Project Manager (Artur)Ash Mariya - Running Lean - Web Lean Startups (Ernesto)Founders at Work – What would Google Do – Jeff JarvisInnovators Dilemma – Christian AndersonThe Entrepreneur’s Guide to Customer Development The Tipping Point – Malcolm GladwellThe Creative Habit – Twiya Tharp
  • Transcript

    • 1. Lean Books: Learning to be Lean
      July 27, 2011
    • 2. The Importance of Books
      Innovation is built on the shoulders of others.
      Books give a deep perspective of other people’s ideas.
    • 3. No User Manual for Entrepreneurs
      People with ‘real’ jobs have support systems and defined roles.
      Entrepreneurs are different – when we start out we’re in essence searching for what to do.
    • 4. Shallow Knowledge
      Information is becoming increasingly shallow.
      Blogs/Videos/News sites are all great innovations, but don’t replace the deep knowledge found in books.
    • 5. Beware of How-To-Itis
      Non-fiction books are amazing, and I highly recommend them.
      Fiction and classics are great ways to develop the habit of reading.
    • 6. Audiobooks are Awesome
      Do you spend 30+ minutes per day in transit?
      Audiobooks are amazing ways to make effective use of the time.
    • 7. Recommended Books
    • 8. Nassim Nicholas Taleb: The Black Swan
      Key Lesson: If you want to be rich, be a dentist.
      Improbable events rule the world.
      Lean Correlation: The Pivot – be ready to change when you need to.
    • 9. 37 Signals: Getting Real
      Key Lesson: Do less! Build a few great features instead of a lot of crappy ones.
      Applies to non-tech people. Fast, easy read.
      Lean Correlation: MVP/iteration – Build small and iterate.
    • 10. Ayn Rand: Atlas Shrugged
      Key Lesson: Creativity+ Productivity Make the World Go Around
      The entrepreneur is the good guy.
      Lean Correlation: This shit ain’t easy – be willing to fight through the hard times.
    • 11. Walter Isaacson: Benjamin Frankin
      Key Lesson: Be a renaissance man/woman. Do a lot of things.
      Franklin did the following (among others):
      First US Postmaster
      Founded the University of Pennsylvania
      ‘Discovered’ electricity
      Helped write the Declaration of Independence
      Served as ambassador to France
      Lean Correlation: Listen to your customers. Franklin was known as a master communicator/organizer.
    • 12. Lightning Round: Non-Fiction Mayhem!!!!
      Steve Blank: 4 Steps to the Epiphany
      Eric Reis: The Lean Startup (Sept 13)
      Michael Masterson: Ready, Fire, Aim
      Tim Ferriss: The Four-HourWorkweek
      David Meerman Scott: The New Rules of Marketing and PR
      Richard Branson: Losing my Virginity
      Jim Collins: Good to Great
      37signals: Rework
      Edward Tufte: Envisioning Information