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WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
WUD WRO 2013 - Hubert Anyżewski - experience journey
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WUD WRO 2013 - Hubert Anyżewski - experience journey

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Technika UX - Experience Journey - mentor: Hubert Anyżewski, UseLab. WUD WRO 2013 …

Technika UX - Experience Journey - mentor: Hubert Anyżewski, UseLab. WUD WRO 2013

Published in: Design, Technology, Business
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  • 1. Experience Journey Hubert Anyżewski WUD WRO 2013
  • 2. hubert.anyzewski@uselab.pl @anyzewski •  Over 10 years of UX/CX experience (more than 14 markets) •  Master’s Degree in Social Psychology (major in HCI) •  Co-Owner and UX Director at UseLab – Poland (www.uselab.pl) •  Co-Founder and board member of UX Poland (www.uxpoland.com) •  Co-Founder and Head od User Experience Design postgraduate studies on SWPS (Warsaw and Wrocław) WUD WRO 2013
  • 3. WUD WRO 2013
  • 4. Customer Journey Map vs. Experience Map ?
  • 5. Mapping Experiences and Orchestrating Touchpoints Chris Risdon & Patrick Quattlebaum | UX Week 2012 WUD WRO 2013
  • 6. WUD WRO 2013
  • 7. Mapping Experiences and Orchestrating Touchpoints Chris Risdon & Patrick Quattlebaum | UX Week 2012 WUD WRO 2013
  • 8. WUD WRO 2013
  • 9. Mapping Experiences and Orchestrating Touchpoints Chris Risdon & Patrick Quattlebaum | UX Week 2012 WUD WRO 2013
  • 10. WUD WRO 2013
  • 11. Mapping Experiences and Orchestrating Touchpoints Chris Risdon & Patrick Quattlebaum | UX Week 2012 WUD WRO 2013
  • 12. WUD WRO 2013
  • 13. WUD WRO 2013
  • 14. WUD WRO 2013
  • 15. Customer Journey Map: -  service design tool -  way to analyze customer (specific) experience on a journey (specific) -  canvas to visualize customer journey and experience via. touchpoints WUD WRO 2013
  • 16. Customer Experience Map: -  service design tool -  way to analyze holistic experience of our service -  canvas to visualize experience via. touchpoints for many journeys WUD WRO 2013
  • 17. Remember to:
  • 18. 1. Understand channels •  Single channel vs. Multichannel •  Cross-channel •  Omnichannel Chris Risdon & Patrick Quattlebaum „Channel – a medium of interaction with customers or users” -Adaptive path WUD WRO 2013
  • 19. 2. Understand Touchpoints Chris Risdon & Patrick Quattlebaum „Touchpoint – a point of interaction with service/product (in specific time and place)” -Adaptive path WUD WRO 2013
  • 20. Contact me: hubert.anyzewski@uselab.pl @anyzewski WUD WRO 2013

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