Why usability and
ux are worth it?
2
Wierzymywużytecznośćiuserexperience
We believe that investing in
usability and good user
experience translates into
plea...
… allows to accomplish
business goals …
4
Wierzymywużytecznośćiuserexperience
… generating real profit.
However, if you need proof,
see for yourself how others have
benefited from the investment.
Benefits at the early stages
of product development
How to save on the costs and
shorten the time of development?
6
before usability testing:
fatware
software with too many features
*after: Mauro (2002)
cutting on features
reduced work by
18 months
and brought
15 milion $
of savings*
modification of software may cost
100 units
after the product is shipped
60 at quality assurance stage
6 at early
developm...
*after: Bias & Mayhew (2002)
thanks to early
incorporation of
usability testing into
product development
American Airlines...
Reducing help desk
How to decrease the clients' need
for additional help?
Lucy.com shop
decresed a number
of phone calls and
client inquiries
by 20%
thanks to product
information
improvement *
*af...
13
*after: Bias & Mayhew (2002)
end-user training for a
usability-engineered system
was 1 hour
compared to a full week
of ...
Satisfaction improvement
How to make users love your application?
inadequacy to user needs is
a reason for abandoning
15% of projects*
*after: Bevan (2005)
16
by incorporating usability
methods into Gartner Group
system development the user
satisfaction increased by
40%*
*after...
redesigning the FEMA organization’s
website on the basis of usability tests
brought
71% user satisfaction increase*
*after...
Higher conversion and ROI
How to make them buy more?
*after: User Interface Engineering (2001)
by delivering users sufficient
product information at the
appriopriate time one ...
*after: Human Factors International(2001)
67% more repeat customers
and 31-45% reduced
drop-off rates were achieved by
a r...
a more user friendly
redesign of IBM shop
resulted in sales going up
400%*
*after: Bevan (2005)
Better and quicker
user performance
How to make user actions
quicker and easier?
22
23
after improving the information
architecture, registering to
Breastcancer.org took users
7 minutes insted of 15*
*after...
24
*Mościchowska (2009)
thanks to incorporating UCD
methods into the redesign of
Amica.pl usability tests showed
2x better...
25
after move.com completed the
redesign of the home search and
contact an agent features based on
UI recommendations, use...
Why is it so important?
And how to tackle it?
26
27
*after: Spool (1996)
Website usability has bigger impact
on branding
and creating positive association
than graphical a...
* after: Nielsen 1993
there are
11,2 usability comments
on average in a software review
29
usability testing and
interaction design is not a
pill to solve all problems …
… only systematic
actions can ensure the
health of an application.
32
WhyusabilityandUXareworthit?–WitFlow
Sources
Bevan, N. (2005) Cost benefits evidence and case studies. Paper
http://www...
Get in touch!
Iga Mościchowska - im@witflow.com
+48 608 68 95 10
contact@witflow.com
http://witflow.com
Upcoming SlideShare
Loading in …5
×

Why usability and ux are worth it

2,625 views
2,526 views

Published on

Some well known cases showing why usability and ux are worth it

Published in: Technology, Design
1 Comment
6 Likes
Statistics
Notes
  • Awesome slides! Did you know 3M UK are running a competition on SlideShare? You could win a 3M PocketProjector MP180! If you want a chance then all you have to do is tag your presentation with ‘3MInform’ and you’ll be entered! Interested? Head over to our page for more details.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,625
On SlideShare
0
From Embeds
0
Number of Embeds
194
Actions
Shares
0
Downloads
46
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide

Why usability and ux are worth it

  1. 1. Why usability and ux are worth it?
  2. 2. 2 Wierzymywużytecznośćiuserexperience We believe that investing in usability and good user experience translates into pleased and loyal users…
  3. 3. … allows to accomplish business goals …
  4. 4. 4 Wierzymywużytecznośćiuserexperience … generating real profit.
  5. 5. However, if you need proof, see for yourself how others have benefited from the investment.
  6. 6. Benefits at the early stages of product development How to save on the costs and shorten the time of development? 6
  7. 7. before usability testing: fatware software with too many features
  8. 8. *after: Mauro (2002) cutting on features reduced work by 18 months and brought 15 milion $ of savings*
  9. 9. modification of software may cost 100 units after the product is shipped 60 at quality assurance stage 6 at early development stage* *after: Bevan (2005)
  10. 10. *after: Bias & Mayhew (2002) thanks to early incorporation of usability testing into product development American Airlines cut down on fixes costs by 60-90%*
  11. 11. Reducing help desk How to decrease the clients' need for additional help?
  12. 12. Lucy.com shop decresed a number of phone calls and client inquiries by 20% thanks to product information improvement * *after: Bevan (2005)
  13. 13. 13 *after: Bias & Mayhew (2002) end-user training for a usability-engineered system was 1 hour compared to a full week of training for a similar system that had no usability work*
  14. 14. Satisfaction improvement How to make users love your application?
  15. 15. inadequacy to user needs is a reason for abandoning 15% of projects* *after: Bevan (2005)
  16. 16. 16 by incorporating usability methods into Gartner Group system development the user satisfaction increased by 40%* *after: Bias & Mayhew (2002)
  17. 17. redesigning the FEMA organization’s website on the basis of usability tests brought 71% user satisfaction increase* *after: FEMA (2006)
  18. 18. Higher conversion and ROI How to make them buy more?
  19. 19. *after: User Interface Engineering (2001) by delivering users sufficient product information at the appriopriate time one may increase the sale even by 225%*
  20. 20. *after: Human Factors International(2001) 67% more repeat customers and 31-45% reduced drop-off rates were achieved by a redesign of Staples.com e-commerce (based on usability testing)
  21. 21. a more user friendly redesign of IBM shop resulted in sales going up 400%* *after: Bevan (2005)
  22. 22. Better and quicker user performance How to make user actions quicker and easier? 22
  23. 23. 23 after improving the information architecture, registering to Breastcancer.org took users 7 minutes insted of 15* *after: Foraker (2007)
  24. 24. 24 *Mościchowska (2009) thanks to incorporating UCD methods into the redesign of Amica.pl usability tests showed 2x better user performance evaluation
  25. 25. 25 after move.com completed the redesign of the home search and contact an agent features based on UI recommendations, users ability to find a home increased from 62% to 98%, and sales lead generation incresead over 150%* *after: Vividance (2007)
  26. 26. Why is it so important? And how to tackle it? 26
  27. 27. 27 *after: Spool (1996) Website usability has bigger impact on branding and creating positive association than graphical aspects of interface*
  28. 28. * after: Nielsen 1993 there are 11,2 usability comments on average in a software review
  29. 29. 29
  30. 30. usability testing and interaction design is not a pill to solve all problems …
  31. 31. … only systematic actions can ensure the health of an application.
  32. 32. 32 WhyusabilityandUXareworthit?–WitFlow Sources Bevan, N. (2005) Cost benefits evidence and case studies. Paper http://www.nigelbevan.com/papers/Cost_benefits_evidence.pdf Bias, R. G., & Mayhew, D. J. (1994) Cost-justifying usability. Academic Press, Boston FEMA (2006) The New Citizen-Centric, User-Friendly FEMA Website http://www.fema.gov/media/site_case_study.shtm#4 Foraker (2007) Case Study: Breastcancer.org Discussion Forums http://www.usabilityfirst.com/documents/U1st_BCO_CaseStudy.pdf Human Factors International (2001). Some client experiences. October 10, 2001 www.humanfactors.com/library/casestudies.asp Mauro, C.L. (2002) Professional usability testing and return on investment as it applies to user interface design for web-based products and services (a review of online v lab-based approaches). MauroNewMedia, white paper http://www.taskz.com/pdf/MNMwhitepaper.pdf Mościchowska , I.(2009) Redesign Amica.pl – studium przypadku http://www.slideshare.net/idziak/redesign-amicapl-studium-przypadku-wud-2009-iga-mocichowska Nielsen, J. (1993) Usability Engineering. Morgan Kaufmann Publisher, San Francisco Spool, J.M. (1996) Branding and Usability. January 01, 1996 http://www.uie.com/articles/branding_usability/ UI Engineering (2001). Are the product lists on your site losing sales?. October 10, 2001, http://world.std.com/~uieweb/whitepaper.htm Vividence, Corp. (2001) Moving on up: Move.com improves customer experience. October 15, 2001 http://www.vividence.com/public/solutions/our+clients/success+stories/movecom.htm .
  33. 33. Get in touch! Iga Mościchowska - im@witflow.com +48 608 68 95 10 contact@witflow.com http://witflow.com

×