Digital Communication Digital communication as part of an internal communications strategy

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Presentation 22.4.2010 SoNet IconVienna

Presentation 22.4.2010 SoNet IconVienna

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  • 1. Digital communication as part of an internal communications strategy Dr. Michaela Endemann, WISSIT e.U. © 2010
  • 2. Coming up today • The influence of Social Media in internal communication • Social Media Guidelines as a part of an internal communications strategy • How to find your strategy, an external consultant or internal engaged employees 2 © 2010
  • 3. Social Media are ... streaming google-docs delicious flickr picasa geotargeting doodle Youtube twitter wave Apps ecademy.com bing Seemic pip.io RSS digg Xing mona-net.at posterous Feeds2 hootsuite wikipedia twoday.net facebook linkedIn friendfeed Ning stumbleupon sevenload.de b2bnetwork qik last.fm Blogger.de studiVZ podcasts Dooyou scribd netvibes slideshare myspace.com skype ICQ Tweetdeck ... nowadays easy-to-use Web/mobile tools and platforms for discussion, sharing, interaction of information and data ... ... for and by social networking people 3 © 2010
  • 4. Social Media is upside-down your internal and external communication © 2010 4 © 2010
  • 5. Who, in former years, had external contacts? one voice CEO R &D Production Marketing PR HR 5 © 2010
  • 6. and now? Your employees are the first public of your company - Talk with them! multiple voices CEO R&D Production Marketing PR HR multiple voices multiple voices 6 © 2010
  • 7. 7 © 2010
  • 8. Which company departments are being influenced by Social Media? Social Networks Provider, Subcontractor Recommendation Website Media Customers CEO Knowledgetransfer Complaints R&D Production Marketing PR HR Projectmanagement Intranet Email CRM Documentation Cross-department communication Organisation Meetings 8 © 2010
  • 9. Social Media Tools and Networking can support and improve google-docs geotargeting scribd doodle Apps mona-net.at l Knowledge Workers picasa delicious flickr streaming Youtubewave sevenload.de twitter stumbleupon ecademy.com bing friendfeed b2bnetwork Collaboration Blogger.de l pip.io RSS Seemic digg Xing studiVZ posterous Feeds2 Dooyou l Innovation hootsuite twoday.net wikipedia facebook NinglinkedIn qik podcastslast.fm l Engagement netvibes slideshare ICQmyspace.com skype Tweetdeck 9 © 2010
  • 10. Benefits? l Improved productivity and efficiency l Ability to communicate anywhere l Receive assistance in solving problems l Reduced travel expenses • Collective intelligence 10 © 2010
  • 11. For employees only .... l Knowledgemanagement l Networking l Important & quick messages l Documentation l Projectmanagement l Employee suggestions 11 © 2010
  • 12. Why not ... ... using Intranet? Mostly top down organised, technical mostly difficult to use (access rights) ... using CC-mails for project documentation or other messages? Mostly unread, server overflow 12 © 2010
  • 13. Why not start immediately? Processes have to be understood Technics need to be installed Usage needs to be learned Strategy is half the work 13 © 2010
  • 14. For a good start ... Internal communications strategy Social Media as part of it – integrated communications Social Media Policies you better have it ... (more than 50% don‘t) For the use of Internet in your company culture To set up social media tools for your internal belongings For inside-outside communication in projects, in marketing, PR, HR, in employees private engagement for your company 14 © 2010
  • 15. How to find a strategy Analyse your individual situation Make a plan Talk to each other Train your employees and youself Try out Evaluate and optimise 15 © 2010
  • 16. Social Media Guidlines/policies Definition what social media means to your company What‘s public, what‘s internal information Nettiquette Consequences http://socialmediagovernance.com/policies.php 16 © 2010
  • 17. You can get a hand ... ... but first of all: Ask! The consultants‘ own online activity Is he/she familiar with your business Do you get an individual strategy or just ready-made solutions? Is he/she realistic about your expectations? and: Do you already have socialmedia–fit employees to help you? 17 © 2010
  • 18. Social Media are ... * ... going to change our way of communication, collaboration and participation *pic. Andrew Spong 18 http://www.wordle.net/show/wrdl/1345685/Social_media_are Spong © 2010
  • 19. When do you start? ? 19 © 2010
  • 20. Its for your company success Don‘t miss it ... © 2010 ! 20 © 2010
  • 21. Thank you! Dr. Michaela Endemann, WISSIT e.U. www.wissit.net wissit@gmail.com @wissit * analysis and development of strategic communications concepts for internal communications and social media engagement * lectures, workshops and in-house trainings CC This presentation is under creative commoms licence, by-nc-sa ttp://creativecommons.org/licenses/by-nc-sa/3.0/at/deed.en_GB exept citations,pls refer to them © 2010 21