Wish4 Fairtrade
The Taste Of A World To Come

Worldwide Fairtrade Market
£1.8 billion retail sales value
22 countries
632 producer groups
7 million people directly benefit

UK/Ireland Fairtrade Market
 UK Sales 2008 - £850m
 Forecast 2009 - +9%
M&S 100% FT Coffee/Tea
Sainsbury 100% FT Bananas
CoOp 100% FT Chocolate
Cadbury Dairy Milk goes FT (£200m)
CafeDirect
Ryanair serves FT Coffee/Tea !

UK Fairtrade Market Growth
600
Cotton products
Flowers & Sports balls
500
Other Food incl. wine
Fruits, Vegetables & Juices
Fastest growing
Confectionery & Snacks
sectors ?
400
Confectionery, Snac
Hot Beverages
Sales in £ millions
ks, Juices
300
200
100
0
1999 2000 2001 2002 2003 2004 2005 2006 2007

What would you
Now ?

100% certified products
Designed for the largest (female 35-45 yr old; 78% awareness)
and fastest growing (female 24-35; +15% to 70% awareness)
consumer group (source: TNS 2008)
In the fastest growing product categories

Wish4Fairtrade Confectionery
Made with Fairtrade sugar.
No artificial colours or flavours

Wish4Fairtrade Bakery
Tasty, quality natural
ingredients, no
hydrogenated fats,
Considered calorie
count & portion size.

Wish4 Fairtrade Drinks
Fairtrade Juice Drinks
with spring water and
healthy additives