Wish 4 Fairtrade

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Introducing Wish4 Fairtrade. A new irish company manufacturing Fairtrade certified food products, for the UK/Ireland and US markets.

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Wish 4 Fairtrade

  1. 1. Wish4 Fairtrade The Taste Of A World To Come
  2. 2. Worldwide Fairtrade Market £1.8 billion retail sales value 22 countries 632 producer groups 7 million people directly benefit
  3. 3. UK/Ireland Fairtrade Market  UK Sales 2008 - £850m  Forecast 2009 - +9% M&S 100% FT Coffee/Tea Sainsbury 100% FT Bananas CoOp 100% FT Chocolate Cadbury Dairy Milk goes FT (£200m) CafeDirect Ryanair serves FT Coffee/Tea !
  4. 4. UK Fairtrade Market Growth 600 Cotton products Flowers & Sports balls 500 Other Food incl. wine Fruits, Vegetables & Juices Fastest growing Confectionery & Snacks sectors ? 400 Confectionery, Snac Hot Beverages Sales in £ millions ks, Juices 300 200 100 0 1999 2000 2001 2002 2003 2004 2005 2006 2007
  5. 5. What would you Now ?
  6. 6. 100% certified products Designed for the largest (female 35-45 yr old; 78% awareness) and fastest growing (female 24-35; +15% to 70% awareness) consumer group (source: TNS 2008) In the fastest growing product categories
  7. 7. Wish4Fairtrade Confectionery Made with Fairtrade sugar. No artificial colours or flavours
  8. 8. Wish4Fairtrade Bakery Tasty, quality natural ingredients, no hydrogenated fats, Considered calorie count & portion size.
  9. 9. Wish4 Fairtrade Drinks Fairtrade Juice Drinks with spring water and healthy additives

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