Web marketing -  What Where & How A 101 web marketing workshop  <ul><li>Tzvika (Josh ) Avnery </li></ul><ul><li>[email_add...
<ul><li>All links </li></ul><ul><li>Goodies  </li></ul>
WiseStamp -  Email Apps Platform
<ul><li>2 Million installs - 1.5 Million installs in the past year </li></ul><ul><li>Partnerships with StumbleUpon, Digg, ...
 
 
 
In our talk… <ul><ul><li>What? </li></ul></ul><ul><ul><ul><li>Understanding Web marketing  </li></ul></ul></ul><ul><ul><li...
 
 
A   good Story…  Wow effect - “ I must tell my friends …”
 
 
 
 
Listening to “101 web marketing” By Josh from @WiseStamp  at @roicommunity
 
Help your users to   tell your   story …
Where?
How!
 
 
<ul><li>U se suggestions on… </li></ul><ul><li>Facebook Page name </li></ul><ul><li>Image/Video  Title & description </li>...
 
A page In less than 2  min.. ☛   facebook.com/pages 
Set-up tips  <ul><ul><li>At least 20 fans </li></ul></ul>
Checklist - Facebook  <ul><li>Setup </li></ul><ul><ul><li>Page name - SEO </li></ul></ul><ul><ul><li>Picture ( best size )...
<ul><li>Create a “spread the word” page… </li></ul>On site - Prominent locations
<ul><li>Spotlike.com </li></ul>Everywhere …. :)
One last Facebook tip…
 
 
 
Set-up tips
Set-up tips  http://twitter.com/settings/design
Grow your followers
Grow your followers  <ul><li>Follow key words & brand name </li></ul>
Prominent locations
<ul><li>WiseStamp.com </li></ul>Everywhere …. :)
Tools & Tips <ul><li>hootsuite.com </li></ul><ul><ul><li>Schedule </li></ul></ul><ul><ul><li>Bulk schedule </li></ul></ul>...
Listening to “101 web marketing” By Josh from @WiseStamp  at @roicommunity http://twitter.com/about/resources One last Twi...
<ul><li>Grow your followers: </li></ul><ul><ul><li>Import contacts  </li></ul></ul><ul><ul><li>Search & monitor  </li></ul...
 
 
Checklist  <ul><ul><li>Optimize:  </li></ul></ul><ul><ul><li>Title SEO  </li></ul></ul><ul><ul><li>Description - Link </li...
 
 
 
<ul><ul><li>My recommended WP optimization Plugins: </li></ul></ul><ul><ul><li>All in one  SEO  or  Wordpress SEO </li></u...
WordPress  (self hosted)  or  Wordpress.com ? <ul><li>Self hosted Wordpress  ( 5 min install …) </li></ul>Wordpress  (self...
 
The Goodies….
<ul><li>WiseStamp  discount coupon –  33%  off  </li></ul><ul><li>Google Adwords  starter coupon  -  ₪ 200 </li></ul><ul><...
Questions? <ul><li>Tzvika (Josh ) Avnery </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook/tzvika.avnery </li><...
Reading & Tools  <ul><li>Reading  Social Blogs  - </li></ul><ul><ul><ul><ul><li>Mashable.com </li></ul></ul></ul></ul><ul>...
Some fun viral videos  <ul><li>Videos: </li></ul><ul><li>David going to the dentist -  http:// youtu.be/txqiwrbYGrs </li><...
Thank you! Follow us on : Facebook.com/WiseStamp  Twitter/WiseStamp
Upcoming SlideShare
Loading in...5
×

Web Marketing 101

1,275

Published on

www.wisestamp.com Web Marketing 101 ROIsummit lecture by Josh Avnery

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,275
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Web Marketing 101 "

  1. 1. Web marketing - What Where & How A 101 web marketing workshop <ul><li>Tzvika (Josh ) Avnery </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook/tzvika.avnery </li></ul><ul><li>Twitter/WiseStamp </li></ul>
  2. 2. <ul><li>All links </li></ul><ul><li>Goodies </li></ul>
  3. 3. WiseStamp - Email Apps Platform
  4. 4. <ul><li>2 Million installs - 1.5 Million installs in the past year </li></ul><ul><li>Partnerships with StumbleUpon, Digg, WWF etc... </li></ul>WiseStamp - Email Apps Platform
  5. 8. In our talk… <ul><ul><li>What? </li></ul></ul><ul><ul><ul><li>Understanding Web marketing </li></ul></ul></ul><ul><ul><li>Where and how? </li></ul></ul><ul><ul><ul><li>Facebook & Twitter </li></ul></ul></ul><ul><ul><ul><li>Youtube </li></ul></ul></ul><ul><ul><ul><li>WordPress Blog/Site </li></ul></ul></ul><ul><ul><li>+ Tips, Tools & best practices </li></ul></ul>
  6. 11. A good Story… Wow effect - “ I must tell my friends …”
  7. 16. Listening to “101 web marketing” By Josh from @WiseStamp at @roicommunity
  8. 18. Help your users to tell your story …
  9. 19. Where?
  10. 20. How!
  11. 23. <ul><li>U se suggestions on… </li></ul><ul><li>Facebook Page name </li></ul><ul><li>Image/Video Title & description </li></ul><ul><li>Blog post Title </li></ul><ul><li>Everything…. </li></ul>
  12. 25. A page In less than 2 min.. ☛ facebook.com/pages 
  13. 26. Set-up tips <ul><ul><li>At least 20 fans </li></ul></ul>
  14. 27. Checklist - Facebook <ul><li>Setup </li></ul><ul><ul><li>Page name - SEO </li></ul></ul><ul><ul><li>Picture ( best size ) </li></ul></ul><ul><ul><li>Picture strips </li></ul></ul><ul><ul><li>Set up a landing tab (video, signups) </li></ul></ul><ul><ul><li>Set URL username Add apps (twitter..etc) </li></ul></ul><ul><ul><li>Add admins </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Invite friends </li></ul></ul><ul><ul><li>Tell fans (emails – up to 5k) </li></ul></ul><ul><ul><li>Facebook Ads </li></ul></ul><ul><ul><li>In your email signature </li></ul></ul><ul><ul><li>Social plugins on site (like button, Like box..etc) </li></ul></ul>
  15. 28. <ul><li>Create a “spread the word” page… </li></ul>On site - Prominent locations
  16. 29. <ul><li>Spotlike.com </li></ul>Everywhere …. :)
  17. 30. One last Facebook tip…
  18. 34. Set-up tips
  19. 35. Set-up tips http://twitter.com/settings/design
  20. 36. Grow your followers
  21. 37. Grow your followers <ul><li>Follow key words & brand name </li></ul>
  22. 38. Prominent locations
  23. 39. <ul><li>WiseStamp.com </li></ul>Everywhere …. :)
  24. 40. Tools & Tips <ul><li>hootsuite.com </li></ul><ul><ul><li>Schedule </li></ul></ul><ul><ul><li>Bulk schedule </li></ul></ul><ul><ul><li>Upload </li></ul></ul><ul><ul><li>Multiple accounts </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Manage social profiles </li></ul></ul><ul><li>Twitter Keys </li></ul><ul><li>Mobile Apps (twitter, tweetdeck) </li></ul>
  25. 41. Listening to “101 web marketing” By Josh from @WiseStamp at @roicommunity http://twitter.com/about/resources One last Twitter tip…
  26. 42. <ul><li>Grow your followers: </li></ul><ul><ul><li>Import contacts </li></ul></ul><ul><ul><li>Search & monitor </li></ul></ul><ul><ul><ul><li>Keywords </li></ul></ul></ul><ul><ul><ul><li>Brand name </li></ul></ul></ul><ul><ul><li>Embed on site/blog </li></ul></ul><ul><ul><ul><li>Tweet button </li></ul></ul></ul><ul><ul><ul><li>Follow button </li></ul></ul></ul><ul><ul><li>Add to email signature (WiseStamp) </li></ul></ul><ul><ul><li>Add to business card (PPT etc.) </li></ul></ul>Checklist - Twitter
  27. 45. Checklist <ul><ul><li>Optimize: </li></ul></ul><ul><ul><li>Title SEO </li></ul></ul><ul><ul><li>Description - Link </li></ul></ul><ul><ul><li>Branded First/last screen (site url) </li></ul></ul><ul><ul><li>Set Thumbnail </li></ul></ul><ul><ul><li>Add annotations (subscribe, other video’s) </li></ul></ul><ul><ul><li>Brand your channel (name, logo) </li></ul></ul><ul><ul><li>Promote: </li></ul></ul><ul><ul><li>tubemogul.com </li></ul></ul>
  28. 49. <ul><ul><li>My recommended WP optimization Plugins: </li></ul></ul><ul><ul><li>All in one SEO or Wordpress SEO </li></ul></ul><ul><ul><li>Google XML Sitemaps </li></ul></ul><ul><ul><li> Ultimate Google Analytics </li></ul></ul>
  29. 50. WordPress (self hosted) or Wordpress.com ? <ul><li>Self hosted Wordpress ( 5 min install …) </li></ul>Wordpress (self hosted) Wordpress.com Site+blog   Your domain   Maintenance You - Full control  - Plugins  - Cost ~ $5 per month free
  30. 52. The Goodies….
  31. 53. <ul><li>WiseStamp discount coupon – 33% off </li></ul><ul><li>Google Adwords starter coupon - ₪ 200 </li></ul><ul><li>Wordpress hosting discount coupon- 25% off </li></ul><ul><li>Ping me: </li></ul><ul><li>Tzvika (Josh ) Avnery </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook/tzvika.avnery </li></ul>Special Goodies:
  32. 54. Questions? <ul><li>Tzvika (Josh ) Avnery </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook/tzvika.avnery </li></ul>
  33. 55. Reading & Tools <ul><li>Reading Social Blogs - </li></ul><ul><ul><ul><ul><li>Mashable.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Socialmediaexaminer.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>facebook.com/FacebookPages (resources tab) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>facebook.com/marismith (resources tab) </li></ul></ul></ul></ul><ul><li>Tips </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>How to setup a page </li></ul></ul></ul><ul><ul><ul><li>Import emails to page </li></ul></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><ul><li>Install a wordpress </li></ul></ul></ul><ul><ul><li>Twitter – Twitter in simple English </li></ul></ul><ul><li>Tools </li></ul><ul><ul><li>Google suggest – Übersuggest </li></ul></ul><ul><ul><li>Facebook - Spotlike </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Twitter keys </li></ul></ul></ul><ul><ul><ul><li>WiseStamp </li></ul></ul></ul><ul><ul><li>Youtube – Tubemugel.com </li></ul></ul>
  34. 56. Some fun viral videos <ul><li>Videos: </li></ul><ul><li>David going to the dentist - http:// youtu.be/txqiwrbYGrs </li></ul><ul><li>Double rainbow - http:// youtu.be/OQSNhk5ICTI </li></ul><ul><li>Where the hell is matt - http:// youtu.be/zlfKdbWwruY </li></ul><ul><li>Dramatic chipmunk - http:// youtu.be/a1Y73sPHKxw </li></ul><ul><li>Old spice - http:// youtu.be/owGykVbfgUE </li></ul><ul><li>Evolution of dance - http:// youtu.be/dMH0bHeiRNg </li></ul><ul><li>Bennerkeekee Teenage http :// youtu.be/lm_n3hg-Gbg </li></ul><ul><li>Macabeets - http:// youtu.be/qSJCSR4MuhU </li></ul><ul><li>Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/ </li></ul>
  35. 57. Thank you! Follow us on : Facebook.com/WiseStamp Twitter/WiseStamp

×