Web Marketing 101

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www.wisestamp.com Web Marketing 101 ROIsummit lecture by Josh Avnery

www.wisestamp.com Web Marketing 101 ROIsummit lecture by Josh Avnery

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  • 1. Web marketing - What Where & How A 101 web marketing workshop
    • Tzvika (Josh ) Avnery
    • [email_address]
    • Facebook/tzvika.avnery
    • Twitter/WiseStamp
  • 2.
    • All links
    • Goodies
  • 3. WiseStamp - Email Apps Platform
  • 4.
    • 2 Million installs - 1.5 Million installs in the past year
    • Partnerships with StumbleUpon, Digg, WWF etc...
    WiseStamp - Email Apps Platform
  • 5.  
  • 6.  
  • 7.  
  • 8. In our talk…
      • What?
        • Understanding Web marketing
      • Where and how?
        • Facebook & Twitter
        • Youtube
        • WordPress Blog/Site
      • + Tips, Tools & best practices
  • 9.  
  • 10.  
  • 11. A good Story… Wow effect - “ I must tell my friends …”
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. Listening to “101 web marketing” By Josh from @WiseStamp at @roicommunity
  • 17.  
  • 18. Help your users to tell your story …
  • 19. Where?
  • 20. How!
  • 21.  
  • 22.  
  • 23.
    • U se suggestions on…
    • Facebook Page name
    • Image/Video Title & description
    • Blog post Title
    • Everything….
  • 24.  
  • 25. A page In less than 2 min.. ☛ facebook.com/pages 
  • 26. Set-up tips
      • At least 20 fans
  • 27. Checklist - Facebook
    • Setup
      • Page name - SEO
      • Picture ( best size )
      • Picture strips
      • Set up a landing tab (video, signups)
      • Set URL username Add apps (twitter..etc)
      • Add admins
    • Promotion
      • Invite friends
      • Tell fans (emails – up to 5k)
      • Facebook Ads
      • In your email signature
      • Social plugins on site (like button, Like box..etc)
  • 28.
    • Create a “spread the word” page…
    On site - Prominent locations
  • 29.
    • Spotlike.com
    Everywhere …. :)
  • 30. One last Facebook tip…
  • 31.  
  • 32.  
  • 33.  
  • 34. Set-up tips
  • 35. Set-up tips http://twitter.com/settings/design
  • 36. Grow your followers
  • 37. Grow your followers
    • Follow key words & brand name
  • 38. Prominent locations
  • 39.
    • WiseStamp.com
    Everywhere …. :)
  • 40. Tools & Tips
    • hootsuite.com
      • Schedule
      • Bulk schedule
      • Upload
      • Multiple accounts
      • RSS
      • Manage social profiles
    • Twitter Keys
    • Mobile Apps (twitter, tweetdeck)
  • 41. Listening to “101 web marketing” By Josh from @WiseStamp at @roicommunity http://twitter.com/about/resources One last Twitter tip…
  • 42.
    • Grow your followers:
      • Import contacts
      • Search & monitor
        • Keywords
        • Brand name
      • Embed on site/blog
        • Tweet button
        • Follow button
      • Add to email signature (WiseStamp)
      • Add to business card (PPT etc.)
    Checklist - Twitter
  • 43.  
  • 44.  
  • 45. Checklist
      • Optimize:
      • Title SEO
      • Description - Link
      • Branded First/last screen (site url)
      • Set Thumbnail
      • Add annotations (subscribe, other video’s)
      • Brand your channel (name, logo)
      • Promote:
      • tubemogul.com
  • 46.  
  • 47.  
  • 48.  
  • 49.
      • My recommended WP optimization Plugins:
      • All in one SEO or Wordpress SEO
      • Google XML Sitemaps
      • Ultimate Google Analytics
  • 50. WordPress (self hosted) or Wordpress.com ?
    • Self hosted Wordpress ( 5 min install …)
    Wordpress (self hosted) Wordpress.com Site+blog   Your domain   Maintenance You - Full control  - Plugins  - Cost ~ $5 per month free
  • 51.  
  • 52. The Goodies….
  • 53.
    • WiseStamp discount coupon – 33% off
    • Google Adwords starter coupon - ₪ 200
    • Wordpress hosting discount coupon- 25% off
    • Ping me:
    • Tzvika (Josh ) Avnery
    • [email_address]
    • Facebook/tzvika.avnery
    Special Goodies:
  • 54. Questions?
    • Tzvika (Josh ) Avnery
    • [email_address]
    • Facebook/tzvika.avnery
  • 55. Reading & Tools
    • Reading Social Blogs -
          • Mashable.com
          • Socialmediaexaminer.com
          • facebook.com/FacebookPages (resources tab)
          • facebook.com/marismith (resources tab)
    • Tips
      • Facebook
        • How to setup a page
        • Import emails to page
      • Wordpress
        • Install a wordpress
      • Twitter – Twitter in simple English
    • Tools
      • Google suggest – Übersuggest
      • Facebook - Spotlike
      • Twitter
        • Twitter keys
        • WiseStamp
      • Youtube – Tubemugel.com
  • 56. Some fun viral videos
    • Videos:
    • David going to the dentist - http:// youtu.be/txqiwrbYGrs
    • Double rainbow - http:// youtu.be/OQSNhk5ICTI
    • Where the hell is matt - http:// youtu.be/zlfKdbWwruY
    • Dramatic chipmunk - http:// youtu.be/a1Y73sPHKxw
    • Old spice - http:// youtu.be/owGykVbfgUE
    • Evolution of dance - http:// youtu.be/dMH0bHeiRNg
    • Bennerkeekee Teenage http :// youtu.be/lm_n3hg-Gbg
    • Macabeets - http:// youtu.be/qSJCSR4MuhU
    • Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/
  • 57. Thank you! Follow us on : Facebook.com/WiseStamp Twitter/WiseStamp