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Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
Web Marketing 101
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Web Marketing 101

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www.wisestamp.com Web Marketing 101 ROIsummit lecture by Josh Avnery

www.wisestamp.com Web Marketing 101 ROIsummit lecture by Josh Avnery

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  • 1. Web marketing - What Where &amp; How A 101 web marketing workshop <ul><li>Tzvika (Josh ) Avnery </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook/tzvika.avnery </li></ul><ul><li>Twitter/WiseStamp </li></ul>
  • 2. <ul><li>All links </li></ul><ul><li>Goodies </li></ul>
  • 3. WiseStamp - Email Apps Platform
  • 4. <ul><li>2 Million installs - 1.5 Million installs in the past year </li></ul><ul><li>Partnerships with StumbleUpon, Digg, WWF etc... </li></ul>WiseStamp - Email Apps Platform
  • 5. &nbsp;
  • 6. &nbsp;
  • 7. &nbsp;
  • 8. In our talk… <ul><ul><li>What? </li></ul></ul><ul><ul><ul><li>Understanding Web marketing </li></ul></ul></ul><ul><ul><li>Where and how? </li></ul></ul><ul><ul><ul><li>Facebook &amp; Twitter </li></ul></ul></ul><ul><ul><ul><li>Youtube </li></ul></ul></ul><ul><ul><ul><li>WordPress Blog/Site </li></ul></ul></ul><ul><ul><li>+ Tips, Tools &amp; best practices </li></ul></ul>
  • 9. &nbsp;
  • 10. &nbsp;
  • 11. A good Story… Wow effect - “ I must tell my friends …”
  • 12. &nbsp;
  • 13. &nbsp;
  • 14. &nbsp;
  • 15. &nbsp;
  • 16. Listening to “101 web marketing” By Josh from @WiseStamp at @roicommunity
  • 17. &nbsp;
  • 18. Help your users to tell your story …
  • 19. Where?
  • 20. How!
  • 21. &nbsp;
  • 22. &nbsp;
  • 23. <ul><li>U se suggestions on… </li></ul><ul><li>Facebook Page name </li></ul><ul><li>Image/Video Title &amp; description </li></ul><ul><li>Blog post Title </li></ul><ul><li>Everything…. </li></ul>
  • 24. &nbsp;
  • 25. A page In less than 2 min.. ☛ facebook.com/pages 
  • 26. Set-up tips <ul><ul><li>At least 20 fans </li></ul></ul>
  • 27. Checklist - Facebook <ul><li>Setup </li></ul><ul><ul><li>Page name - SEO </li></ul></ul><ul><ul><li>Picture ( best size ) </li></ul></ul><ul><ul><li>Picture strips </li></ul></ul><ul><ul><li>Set up a landing tab (video, signups) </li></ul></ul><ul><ul><li>Set URL username Add apps (twitter..etc) </li></ul></ul><ul><ul><li>Add admins </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Invite friends </li></ul></ul><ul><ul><li>Tell fans (emails – up to 5k) </li></ul></ul><ul><ul><li>Facebook Ads </li></ul></ul><ul><ul><li>In your email signature </li></ul></ul><ul><ul><li>Social plugins on site (like button, Like box..etc) </li></ul></ul>
  • 28. <ul><li>Create a “spread the word” page… </li></ul>On site - Prominent locations
  • 29. <ul><li>Spotlike.com </li></ul>Everywhere …. :)
  • 30. One last Facebook tip…
  • 31. &nbsp;
  • 32. &nbsp;
  • 33. &nbsp;
  • 34. Set-up tips
  • 35. Set-up tips http://twitter.com/settings/design
  • 36. Grow your followers
  • 37. Grow your followers <ul><li>Follow key words &amp; brand name </li></ul>
  • 38. Prominent locations
  • 39. <ul><li>WiseStamp.com </li></ul>Everywhere …. :)
  • 40. Tools &amp; Tips <ul><li>hootsuite.com </li></ul><ul><ul><li>Schedule </li></ul></ul><ul><ul><li>Bulk schedule </li></ul></ul><ul><ul><li>Upload </li></ul></ul><ul><ul><li>Multiple accounts </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Manage social profiles </li></ul></ul><ul><li>Twitter Keys </li></ul><ul><li>Mobile Apps (twitter, tweetdeck) </li></ul>
  • 41. Listening to “101 web marketing” By Josh from @WiseStamp at @roicommunity http://twitter.com/about/resources One last Twitter tip…
  • 42. <ul><li>Grow your followers: </li></ul><ul><ul><li>Import contacts </li></ul></ul><ul><ul><li>Search &amp; monitor </li></ul></ul><ul><ul><ul><li>Keywords </li></ul></ul></ul><ul><ul><ul><li>Brand name </li></ul></ul></ul><ul><ul><li>Embed on site/blog </li></ul></ul><ul><ul><ul><li>Tweet button </li></ul></ul></ul><ul><ul><ul><li>Follow button </li></ul></ul></ul><ul><ul><li>Add to email signature (WiseStamp) </li></ul></ul><ul><ul><li>Add to business card (PPT etc.) </li></ul></ul>Checklist - Twitter
  • 43. &nbsp;
  • 44. &nbsp;
  • 45. Checklist <ul><ul><li>Optimize: </li></ul></ul><ul><ul><li>Title SEO </li></ul></ul><ul><ul><li>Description - Link </li></ul></ul><ul><ul><li>Branded First/last screen (site url) </li></ul></ul><ul><ul><li>Set Thumbnail </li></ul></ul><ul><ul><li>Add annotations (subscribe, other video’s) </li></ul></ul><ul><ul><li>Brand your channel (name, logo) </li></ul></ul><ul><ul><li>Promote: </li></ul></ul><ul><ul><li>tubemogul.com </li></ul></ul>
  • 46. &nbsp;
  • 47. &nbsp;
  • 48. &nbsp;
  • 49. <ul><ul><li>My recommended WP optimization Plugins: </li></ul></ul><ul><ul><li>All in one SEO or Wordpress SEO </li></ul></ul><ul><ul><li>Google XML Sitemaps </li></ul></ul><ul><ul><li> Ultimate Google Analytics </li></ul></ul>
  • 50. WordPress (self hosted) or Wordpress.com ? <ul><li>Self hosted Wordpress ( 5 min install …) </li></ul>Wordpress (self hosted) Wordpress.com Site+blog   Your domain   Maintenance You - Full control  - Plugins  - Cost ~ $5 per month free
  • 51. &nbsp;
  • 52. The Goodies….
  • 53. <ul><li>WiseStamp discount coupon – 33% off </li></ul><ul><li>Google Adwords starter coupon - ₪ 200 </li></ul><ul><li>Wordpress hosting discount coupon- 25% off </li></ul><ul><li>Ping me: </li></ul><ul><li>Tzvika (Josh ) Avnery </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook/tzvika.avnery </li></ul>Special Goodies:
  • 54. Questions? <ul><li>Tzvika (Josh ) Avnery </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook/tzvika.avnery </li></ul>
  • 55. Reading &amp; Tools <ul><li>Reading Social Blogs - </li></ul><ul><ul><ul><ul><li>Mashable.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Socialmediaexaminer.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>facebook.com/FacebookPages (resources tab) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>facebook.com/marismith (resources tab) </li></ul></ul></ul></ul><ul><li>Tips </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>How to setup a page </li></ul></ul></ul><ul><ul><ul><li>Import emails to page </li></ul></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><ul><li>Install a wordpress </li></ul></ul></ul><ul><ul><li>Twitter – Twitter in simple English </li></ul></ul><ul><li>Tools </li></ul><ul><ul><li>Google suggest – Übersuggest </li></ul></ul><ul><ul><li>Facebook - Spotlike </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Twitter keys </li></ul></ul></ul><ul><ul><ul><li>WiseStamp </li></ul></ul></ul><ul><ul><li>Youtube – Tubemugel.com </li></ul></ul>
  • 56. Some fun viral videos <ul><li>Videos: </li></ul><ul><li>David going to the dentist - http:// youtu.be/txqiwrbYGrs </li></ul><ul><li>Double rainbow - http:// youtu.be/OQSNhk5ICTI </li></ul><ul><li>Where the hell is matt - http:// youtu.be/zlfKdbWwruY </li></ul><ul><li>Dramatic chipmunk - http:// youtu.be/a1Y73sPHKxw </li></ul><ul><li>Old spice - http:// youtu.be/owGykVbfgUE </li></ul><ul><li>Evolution of dance - http:// youtu.be/dMH0bHeiRNg </li></ul><ul><li>Bennerkeekee Teenage http :// youtu.be/lm_n3hg-Gbg </li></ul><ul><li>Macabeets - http:// youtu.be/qSJCSR4MuhU </li></ul><ul><li>Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/ </li></ul>
  • 57. Thank you! Follow us on : Facebook.com/WiseStamp Twitter/WiseStamp

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