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Wisers Brand Management Solution
 

Wisers Brand Management Solution

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Wisers' enterprise-class Brand Management Solution proactively gathers and analyzes data from your specified product category, media cluster and rival brands. In doing so, it empowers your brand ...

Wisers' enterprise-class Brand Management Solution proactively gathers and analyzes data from your specified product category, media cluster and rival brands. In doing so, it empowers your brand managers, marketers, PR and product specialists with an unbeatable level of 360 degree brand intelligence.

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    Wisers Brand Management Solution Wisers Brand Management Solution Presentation Transcript

    • Wisers Enterprise Solution - Brand Management Empowering 360 Brand Intelligence
    • Outsmart the Competition
      • Boost your business with
      • Wisers uniquely one-stop
      • Brand Management Solution!
      The world’s leading information provider, Wisers offers you timely news, and relevant market information to help you stay ahead in today’s fiercely competitive market.
    • 360° Brand Intelligence Our enterprise-class Brand Management Solution proactively gathers and analyzes data from your specified product category, media cluster and rival brands. In doing so, it empowers your brand managers, marketers, PR and product specialists with an unbeatable level of 360° brand intelligence. 360 ° Brand Intelligence
    • How it Empowers Everyone
      • From brand managers, marketers, PR to product specialists :
      • Monitoring news, campaigns, brands, competitors 24/7 automatically
      • Identifying brand targets, opportunities and threats
      • Analyzing brand performance with daily snapshots one-stop
      • Planning brand strategies, loyalty programs and ad-hoc promotions
      • Comparing competitive brands or products, qualitatively and quantitatively
      • Evaluating media effectiveness and ROI efficiently
            • Monitoring
      Identify Analyzing Planning Evaluating
    • 24 x 7 x 365 Monitoring on Industry. Brands. Products. Competitors Sports & Fashion A utomobiles Shopping Mall Skincare & Cosmetic • • • and more Luxury Brands Consumer Products
    • See how Wisers Brand Management Solution works Case Study 1 @ Beauty Brands Give your brands an intelligence face lift. Think of us as your brand beautician ! • • • What our clients say : Integrating Wisers comprehensive content coverage via one business-friendly interface, this solution proactively monitors both our and our competitors’ brands. Best of all, it transforms this data into useful market and media insights we can use to fine-tune our short- and long-term strategies. Shiseido ( 資生堂 )
    • How do you keep timely update in the fast-pace market place?
      • How does your competitive ads look?? What are they selling?
      Who is writing about your brand? … positive or negative? What promotions your competitors are launching this month? Find the Answers at Wisers
    • Wisers Brand Management Solution @ Beauty Brands Learn 4-Step Beauty Your All-in-One Makeup box… • • • Professional Brand Beautician makes you Perfect 專業品牌管理 讓您閃耀人前 Rainbow Eye Shadow Keep an eye on the latest colorful ads an d media campaigns of keen competitors Full-range Lip Stick Instant updates of the words-of-mouths about your brand, product and competitors from the hottest social media sites Professional Brush Kit Sophisticated reports , well-grained media data and analytical tools help you devise effective strategies Dual Foundation & Concealer Comprehensive coverage of newspapers and magazines for media monitoring and crisis management
    • Wisers Brand Management Solution @ Beauty Brands Comprehensive Brand Monitoring
      • From skincare to cosmetics , from high-end to low-end brands, from international to Asian favors …
    • Wisers Brand Management Solution @ Beauty Brands Product-focused Categorization
      • All monitored news and information will be automatically identified and filtered for business needs.
      • The news information will be filed under the pre-defined brand / product folders for archive and retrieval easily
      • Professional folder categorization to fit industry requirements or individual brand’s needs, I.e.
      • Skincare products
      • Cleansing
      • Whitening
      • Sun Protection
      • Repair
      • Moisturizers
      • Eye Care
      • Mask
      • Anti-ageing
      • Cosmetics items
      • Foundation
      • Lipstick
      • Lip gloss
      • Mascara
      • Eye shadow
      Perfume, Hair care products … and more
    • Wisers Brand Management Solution @ Beauty Brands Unparalleled Content & Feature
      • Daily media snapshots from Newspapers, Magazines, Advertisements to Social Media
      • Timely delivery at 9AM, on the latest and key issues
      • Easily compare media SoV of your brand, and competitors for further competitive analysis
      • Efficient one-stop platform for maximum communications efficiency across departments.
      News Corner – Newspapers & Magazines Advertisements Corner Industry Corner Social Media Corner
    • News Corner - Newspapers & Magazines
      • Comprehensive monitoring of company news, emerging issues and competitor movements .
      Brand Mgt Solution @ Beauty Brands – Content & Feature Today/ Last 7-days quick overview. Click to view news content, image, PR values and more
      • Timely … Daily delivery at 11am
      • Wide coverage …Covering all 18 HK newspapers and over 50 key magazines
      • Industry focus …Well-defined folders for over 40 industry verticals, including automobiles and different car types
      • Ad scope definition …Customized ad spending reports with preferred list of competitive brands
      • Emails alert …Up to 200 thumbnail ad images in a email
      • Easy print & storage …Fit to A4 and A-3 sized PDFs
      • Quick access report … one-click access, including media titles, ad values, charts and tables, with excel export function
      Advertisements Corner Today/ Last 7-days thumbnail view. Click to enlarge ad visual. Brand Mgt Solution @ Beauty Brands – Content & Feature
    • Social Media Corner
      • Instant tracking 24 x 7 x 365
      • Hot Chinese social networks … covering mblogs, blogs, forums, facebook, social networks in HK and China
      • One-stop Campaign management …set-up easily and flexibly to monitor events, promotions, campaigns, competitors etc
      • Keyword content packages … organized with well-defined social media clusters, and industry-specific content packages
      • Email alerts… pre-set for negative or important posts
      • Analytical tools… to flag posts and mark tone-of voices for further follow up
      • Quick access report … with details of overall sentiment, headlines, authors, no of replies, excepts and more
      Today/ Last 7-days quick overview. Click hyperlinks to view the social commentaries Brand Mgt Solution @ Beauty Brands – Content & Feature
      • Media SOV Ranking… daily order by in-house brands, and other market players.
      • Summary table…. quantitative results by media types (news, ads, social media) for quick overview
      • Follow competitor … monitor the media noise of key players
      • Measure ROI … evaluate media effectiveness during periods of campaigns, promotions or crisis.
      Industry Corner Brand Mgt Solution @ Beauty Brands – Content & Feature
    • See how Wisers Brand Management Solution works Case Study 2@ Retail Brands Get your products noticed and bought. Think of us as your brand’s one stop store! • • • What our clients say : Wisers brand management solution enhances the quality of our media intelligence. Used daily, it enables us to harness business potential and increase market awareness. Times Square ( 時代廣場 )
    • How do you keep timely update in the market place?
      • Do you know why your mall traffic has been dropped this month?
      Any post-event PR coverage on your Golden Week event & promotions? Do you know what mall event will be held at the festive eve by your neighborhood? Find the Answers at Wisers.
    • Wisers Brand Management Solution @Retail Brands Powerful Functions Newspapers & Magazine Zone Timely delivery at 9am to stay you tuned on market updates, positive & negative news about your mall, competitive malls, property developers and more Advertisement Zone One-stop collection of advertisements of retail promotions, road shows, celebrity events, festival promotions etc Industry Corner Zone Compare the Share of Voice between your brand and the key players on different media. Obtain daily quick overall for making time-to-market decisions Social Media Zone Instant tracking of the words-of-mouth about your brand, events and competitors for quick pre- & post-campaign evaluation Four distinctive Zones catering to shoppers’ personalized tastes and needs… • • • Like your Brand Mall, a One-stop experience
    • Wisers Brand Management Solution @ Retail Brands Comprehensive Brand Monitoring
      • from high-end to popular malls… targeting for tourists or locals …
    • Wisers Brand Management Solution @ Retail Brands Industry-focused Categorization
      • All monitored news and information will be automatically identified and filtered for business needs.
      • The news information will be filed under the pre-defined brand / product folders for archive and retrieval easily
      • Professional folder categorization to fit industry requirements or individual brand’s needs, I.e.
        • By mall types :
          • High-end shopping decade
          • Mega shopping center
          • Key district shopping mall
          • Small malls managed by the Link
        • By mall events
        • By competitor brands
    • Wisers Brand Management Solution @ Retail Brands Unparalleled Content & Feature
      • Daily media snapshots from Newspapers, Magazines, Advertisements to Social Media
      • Timely delivery at 9AM, on the latest and key issues
      • Easily compare media SoV of your brand, and competitors for further competitive analysis
      • Efficient one-stop platform for maximum communications efficiency across departments.
      News Corner – Newspapers & Magazines Advertisements Corner Social Media Corner Industry Corner
    • News Corner - Newspapers & Magazines Today/ Last 7-days quick overview. Click to view news content, image, PR values and more
      • Comprehensive monitoring of company news, emerging issues and competitor movements .
      • Over 100 key titles in HK, covering all 18 local newspapers and popular magazines, including titles related to fashions, shopping, dining out, entertainment & leisure activities etc.
      Brand Mgt Solution @ Retail Brands – Content & Feature
      • Timely … Daily delivery at 11am
      • Wide coverage …Covering all 18 HK newspapers and over 50 key magazines
      • Industry focus …Well-defined folders for over 40 industry verticals, including automobiles and different car types
      • Ad scope definition …Customized ad spending reports with preferred list of competitive brands
      • Emails alert …Up to 200 thumbnail ad images in a email
      • Easy print & storage …Fit to A4 and A-3 sized PDFs
      • Quick access report … one-click access, including media titles, ad values, charts and tables, with excel export function
      Advertisements Corner Today/ Last 7-days thumbnail view. Click to enlarge ad visual. Brand Mgt Solution @ Retail Brands – Content & Feature
    • Social Media Corner
      • Instant tracking 24 x 7 x 365
      • Hot Chinese social networks … covering mblogs, blogs, forums, facebook, social networks in HK and China
      • One-stop Campaign management …set-up easily and flexibly to monitor events, promotions, campaigns, competitors etc
      • Keyword content packages … organized with well-defined social media clusters, and industry-specific content packages
      • Email alerts… pre-set for negative or important posts
      • Analytical tools… to flag posts and mark tone-of voices for further follow up
      • Quick access report … with details of overall sentiment, headlines, authors, no of replies, excepts and more
      Today/ Last 7-days quick overview. Click hyperlinks to view the social commentaries Brand Mgt Solution @ Retail Brands – Content & Feature
      • Media SOV Ranking… daily order by in-house brands, and other market players.
      • Summary table…. quantitative results by media types (news, ads, social media) for quick overview
      • Follow competitor … monitor the media noise of key players
      • Measure ROI … evaluate media effectiveness during periods of campaigns, promotions or crisis.
      Industry Corner Brand Mgt Solution @ Retail Brands – Content & Feature
    • Brand Management Solution @ Wisers
      • Wisers Brand Management Solution Suite helps brands ensure that they are at the forefront of what’s happening in the media and market place for effective brand management strategies.
      • The solution can be customized for specific brand & industry needs. Simply tell our Product Specialist today to tailor the ultimate solution for you:
        • Contact us:
        • T. (852) 2948 3880
        • E. [email_address]
      • Why Wisers Brand Management Solution?
      • Up-to-the-minute media & market updates for devising effective strategies
      • Most comprehensive Greater China media coverage from newspapers, magazines, advertisements to social media
      • Industry-focused content packages to effectively monitor and analyze your market
      • Value-added professional services, from brand reports to translations