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Maximizing Communications Results through SNS - by Greenpeace
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Maximizing Communications Results through SNS - by Greenpeace

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Brand Formula through Social Media, organized by Wisers …

Brand Formula through Social Media, organized by Wisers
Presentation by Greenpeace

Published in Technology , Business
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Transcript

  • 1. Maximizing Communications Results through SNS
  • 2. What is Greenpeace?
    • Global
    • Positive Change through actions
    • Non-Violent
    • Independent from business and government interest
    • Campaigning organization
  • 3. Before…website is only a website… There are things which simply a website cannot perform
  • 4. DISCLAIMER Yet NOT all campaigns are suitable for SNS and only GOOD campaigns will win in the end … and we are not always successful
  • 5. When did GP start using SNS?
    • 2007: blog
    • 2008: Facebook
    • 2010: Weibo
    • 2011:??
  • 6. What can we do with SNS?
    • To spread the message
    • To educate the public
    • To build activist base
    • To strengthen steady group of people who understands and agree with your vision
    •  To win campaign at the right time.
  • 7. Which SNS should we use?
  • 8. Which SNS should we use? – GP Case
  • 9. How do we maintain them?
  • 10. Build a community – numbers matter
  • 11. 1. Scheduling
    • What are we planning to do this month, this week?
    • What are the objectives?
    • What materials do we have?
    • Who will be responsible for what?
  • 12. 2. Constant Update
    • Depending on what channels we are talking about…twitter? Weibo? Facebook? Blog?
    •    Let supporters look forward to something
  • 13. 3. Interact
    • Talk to your supporters…even if they are hate comments!
    •    Tone? Manner? Content?
  • 14. 4. Prioritize and Deprioritize
  • 15. What are the tricks?
  • 16. 1. Integration Cross Promotion in all your presence.
  • 17.  
  • 18.  
  • 19. Cross Promotion in all your presence.
  • 20. Cross Promotion in all your presence.
  • 21. 2. Cross Promotion of online and offline campaign
  • 22. CASE STUDY: Fukushima Nuclear Crisis
    • What does the public need?
    • What can Greenpeace do?
    • How can it help to win our campaign?
  • 23. Fukushima Nuclear Crisis
    • Information
  • 24.  
  • 25.  
  • 26.  
  • 27. Case Study: Car Free Day 2009
    • We FOCUSED on Facebook.
  • 28. Bloggers Gathering – Talk to the people!
  • 29. Interact and plan your communications
  • 30. Interact and plan your communications
  • 31. Cross Promotions
  • 32. Supporter Journey
  • 33. Difficulties
  • 34. Information Explosion – Fatigue Don’t expect supporters follow closely and don’t get DEPRESSED about that!
  • 35. Managing hate comments and spams
  • 36. Your BOSS!
    • Does each tweets need approval from all departments concerned?
  • 37. Capacity Issue
    • Scheduling
    • Define staff role clearly
  • 38. What makes successful SNS?
    • Increase your community base
    • Clear themes
    • Personal
    • No from Official Statement / Press Release
    • Constant update
    • Provide useful information / Connection with daily life
    • Find the RIGHT PERSON to maintain it
  • 39. What makes successful SNS?
    • Start Doing!
    • Learn each day!
  • 40. THANK YOU!