Wisers Localized Social Media Monitoring Intelligence - by Wisers


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Brand Formula through Social Media, organized by Wisers
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Wisers Localized Social Media Monitoring Intelligence - by Wisers

  1. 1. Wisers Localized Social Media Monitoring Intelligence How It Works for Your Brand Gary Lee Business Development Manager June 2 nd , 2011
  2. 2. Why Social Media Monitoring (SMM) is Important <ul><li>Online social community has influenced the consumer behavior significantly in recent years. </li></ul><ul><li>What they say, and what they like will turn into your opportunities or potential risks </li></ul><ul><li>Conversations are becoming markets!! </li></ul>
  3. 3. Why are you monitoring? <ul><ul><li>“ Because everyone’s doing it??” </li></ul></ul>
  4. 4. Why are you Monitoring… <ul><li>I want to monitor because I want to be alerted immediately when people are saying bad / good things about my brand. </li></ul><ul><li>I want to quickly respond to all customer service queries , and I’m going to set up a way to collaborate and exchange information seamlessly with my support team. </li></ul><ul><li>I’m monitoring so I can quickly see who is talking about my brand or my products and join the conversation to bring more credibility to my brand. </li></ul><ul><li>I’m monitoring so I can keep my finger on the pulse of the market so I can figure out what the market actually needs and then create it. </li></ul><ul><li>I’m monitoring so I can easily identify people in need of my product and help them at the point of need. </li></ul><ul><li>All of the above, and more!! </li></ul>
  5. 5. Have you got these troubles <ul><li>Limited social sites search coverage </li></ul><ul><li>Missed the important posts </li></ul><ul><li>Responded late to bad buzz </li></ul><ul><li>Wasted time in manual data collection </li></ul>
  6. 6. <ul><li>Define an Objective and Goal </li></ul><ul><li>Decide Where to Monitor </li></ul><ul><li>Decide What to Monitor </li></ul><ul><li>Develop a Plan (what if…) </li></ul><ul><li>Select a Solution that Match your Strategy </li></ul>5 Steps for A Successful SMM
  7. 7. <ul><li>Comprehensive Social Media Coverage </li></ul><ul><li>Localized & Market Awareness </li></ul><ul><li>24x7 Monitoring </li></ul><ul><li>Alert & Notification </li></ul><ul><li>Editorial Services </li></ul>Critical Success Factors of SMM Solution
  8. 8. Wisers Social Media Monitoring Solution <ul><ul><li>Localized. Intelligent. Vertical. Efficient. </li></ul></ul>
  9. 9. Wisers Social Media Monitoring Solutions One-Stop Solution, 360 Degree Coverage Real-Time Search Archived Search Professional Editorial Intelligent & Analysis Reporting 360 degree
  10. 10. How it works for you <ul><li>1. Data Collection </li></ul><ul><li>Greater-China focused </li></ul><ul><li>Forums, social networks, blogs, mini-blogs, etc </li></ul><ul><li>Real-time </li></ul><ul><li>Harvesting </li></ul><ul><li>2. Intelligent </li></ul><ul><li>Data mining </li></ul><ul><li>Slang usage database </li></ul><ul><li>Industry-specific terminology </li></ul><ul><li>3. Data Analysis </li></ul><ul><li>Filtering & Categorizing </li></ul><ul><li>Tone analysis </li></ul><ul><li>Trends analysis </li></ul>Combining Wisers AI-powered search engines and cutting-edge technologies, we deliver business solutions for different user needs…. Goal Market Intelligent
  11. 11. One Solution Fits All Purposes <ul><li>Online Brand Measure. One-stop Campaign Monitor </li></ul><ul><ul><li>Gain instant pre- & post-event feedback on advertising campaign, product launch, promotions, events, etc. </li></ul></ul><ul><ul><li>Monitor the online brand reputation and competition </li></ul></ul><ul><li>Effective Crisis Management </li></ul><ul><ul><li>Monitor and stay alert on bad PR buzz, anytime, anywhere </li></ul></ul><ul><ul><li>Respond to crisis/negative opinion timely </li></ul></ul><ul><ul><li>Devise effective online PR tactics </li></ul></ul><ul><li>Cost-efficient Research Tool </li></ul><ul><ul><li>Get direct and quick response from end-users for product improvements </li></ul></ul><ul><ul><li>Save time and cost on surveys & focused groups </li></ul></ul><ul><ul><li>Identify the trend-setter and the influencer for designing new offerings </li></ul></ul>
  12. 12. Solutions At-a-Glance <ul><ul><li>Localized. Intelligent. Vertical. Efficient. </li></ul></ul>
  13. 13. <ul><li>Powered by our proprietary search technology “ON-the-FLY” , it supports real-time results for wide monitoring scope of hot active Chinese social media sites. </li></ul><ul><li>One-stop Campaign Management with simple and fast campaign set up in just a few steps </li></ul><ul><li>Focused in microblog & social networks </li></ul><ul><li>Tone analysis reporting tools </li></ul><ul><li>Timely email alert and tracking </li></ul>WiseLive Instant Search
  14. 14. WiseLive Buzz Search <ul><li>Powered by WiseSearch engine , o ur unique Chinese content acquisition and storage capabilities coverts a huge volume of simplified and traditional Chinese content into a single searchable and flexible database. It supports complex search logic for high content relevancy . </li></ul><ul><li>Focused in blogs & forums </li></ul><ul><li>Rich localized thesaurus database </li></ul><ul><li>Advanced metadata filtering </li></ul>
  15. 15. WiseEnterprise Buzz Analytics <ul><li>Pro-active & Customized social media monitoring module, integrated with WiseEnterprise solution for one-stop total media monitoring coverage , from print, online, multimedia to social media. </li></ul><ul><li>Professional editorial team with focused market expertise and contextual understanding to continually filter and fine-tune the keywords for corporate needs. </li></ul>
  16. 16. <ul><li>Auto-categorization of pre-defined keyword folders for high relevancy </li></ul><ul><li>Automatic discovery of new social channels, emerging slang usage and industry-specific content. </li></ul><ul><li>Value-added service reports for varied customer needs </li></ul>WiseEnterprise Buzz Analytics
  17. 17. <ul><li>Broad Social Media Coverage in the Region </li></ul><ul><li>Strong Local Market Awareness </li></ul><ul><li>Effective Campaign Management </li></ul><ul><li>Timely Tracking & Email Alert </li></ul><ul><li>Useful Analytical Tool and Report </li></ul><ul><li>Professional Editorial Services </li></ul>Solution Benefits
  18. 18. What’s Next ?? <ul><ul><li>Invent & Innovation </li></ul></ul>
  19. 19. Our Roadmap on SMM <ul><li>Commits on Innovation!! </li></ul><ul><li>Videos </li></ul><ul><li>User Interface Enhancement </li></ul><ul><li>Visualized Reporting </li></ul><ul><li>More Insightful & Trend Information </li></ul><ul><li>And More… </li></ul>
  20. 20. Thank You!! For Enquiry: Act Now!! Talk to your Account Manager!! blog forum Social network Discussion board