Creativity & Social Media - by Ogilvy PR

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Brand Formula through Social Media, organized by Wisers
Presentation by Kevin On

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Creativity & Social Media - by Ogilvy PR

  1. 1. &  
  2. 2. Our  Team,  Our  Exper-se   Kevin  On   Digital  Strategy  Manager   360°  Digital  Influence    
  3. 3. Frederik  Haren  
  4. 4. IDEA  GENERATION   METHODOLOGIES  
  5. 5. In  Their  Shoes  
  6. 6. X   Sacred  Cow  
  7. 7. Time  Travel  
  8. 8. Picture  is  Worth  a  Thousand  Words  
  9. 9. Specific  to  social  media…      1)  Think  digital  and  technology,  not  just  social  media    2)  3Cs  of  Content  -­‐  Crea-ve,  Contagious,  Conversa-onal    3)  Forget  about  now,  look  into  the  future  
  10. 10. CASE  STUDIES  
  11. 11. Intel Hong Kong Facebook Fan Page Launch
  12. 12. Prudential “What’s Your Number” iPhone App
  13. 13. Johnnie Walker’s Project Inspiration
  14. 14. Hong Kong’s First Art Mall – The K11 Project
  15. 15. K11 iPhone App
  16. 16. THANK    YOU  

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