Ignite Innovation with Four Simple Steps

Ignite Innovation in Your
Organisation with These Four Steps

March 2013

Has your organisation lost its innovative edge?

© WiserChangeTM – Commercial in Confidence

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Is your team running into roadblocks when
it comes to creativity?


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Don’t let a lack of fresh ideas leave your
organisation on the outside looking in.


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Shake things up with the following four
steps and ignite innovation in your team
members and organisation.


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Step One:
Gain First Hand Experience

Looking for innovation opportunities in operations
systems, the sales process or your social media
marketing strategies?
Achieve more informed and creative results from
brainstorming sessions by letting your people have firsthand experience of the topic on the table.


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Step One:
Gain First Hand Experience

Before innovation brainstorm sessions, make time for
research in an authentic environment.
When you regroup in the conference room, you’ll find
your people are more passionate and inspired about
innovations as a result of their personal experience.


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Step Two:
Offload Outdated Briefs

Step outside of your comfort zone. Challenge beliefs
about the way you operate, how you service
clients, what products/services they want, etc.


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Step Two:
Offload Outdated Briefs

Look for innovation opportunities by monitoring client
buying and engagement behaviours. How are their
behaviours changing? How can your organisation meet
their expectations?
Pay close attention to how the business environment is
evolving and adapt accordingly.


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Step Three:
Provide Tangible Examples to Ignite Ideas

Review activities by other organisations and competitors.
What have they done to engage their markets? What
worked? What didn’t work?


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Step Three:
Provide Tangible Examples to Ignite Ideas

Use examples from others to help your people apply
creative solutions to your own organisation.
One simple idea can often spark another idea that’s
perfect for your markets.


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Step Four: Apply Real-Life Limitations to
Harness the Creative Ideas

Many of your team’s ideas will fall into the realm of
impossible. These ideas will be beyond present
organisational capability, funding and/or market reach.
This is an important part of the creative-thinking
process. Don’t discourage it.


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Step Four: Apply Real-Life Limitations to
Harness the Creative Ideas

Instead, harness these ideas into real-life situations
that your organisation can use now.
Take the idea and brainstorm what can be done now
to achieve some of that idea until we have the
budget/resources/market for it?


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Innovation Success Involves Everyone

Innovation shouldn’t belong to one person or a single
department in your organisation. For real success in
innovation, inspire and encourage it across the board.
Everybody has unique and fresh ideas to share and
you’ll find that the more you encourage them in idea
sharing, the more engaged, inspired and productive
your team becomes - and that improves the bottom line.


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Dig Deeper!

For a more in-depth look at our 4-step process for igniting
innovation in your organisation, make sure to read the
following post on the WiserChange™ blog.
"How to Ignite Innovation in Your People”


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Questions? Contact WiserChange™

If you have questions about developing your
leadership voice or change management, please
contact the WiserChange™ team.
info@wiserchange.com
Phone - 612 9955 1212

www.wiserchange.com
facebook.com/WiserChangeConsulting
linkedin.com/company/wiserchange
@WiserChange

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Ignite Innovation with Four Simple Steps

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