Talk IT_ Oracle_박소희_110809

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Talk IT_ Oracle_박소희_110809

  1. 1. © 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  2. 2. <Insert Picture Here>BI 플랫폼의 새로운 트렌드와 요소기술2011-08-09박소희Oracle EPM/BI
  3. 3. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  4. 4. Agenda • Business Intelligence Challenges • Solution Overview • Customer Success • Conclusion and Next Steps© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  5. 5. Fact: Disconnect Between Analytics and Action • “One-off”, ad-hoc analyses are difficult to re-use • Scenario modeling is manual and time intensive • Difficult to link strategy to the real-world facts What Happened? Why Did it Happen? Take Action How to Optimize Who Does What? Across Alternatives?© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  6. 6. Fact: Expensive Analytic Silos Perceived as Quick Fix • Multiple BI tools impact analytical productivity • Flawed view of business performance • Emergence of shadow BI projects • Higher costs from fragmented BI infrastructure MARKETING FINANCE SALES MANUFACTURING© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  7. 7. Fact: BI Requirements Continually Evolve • 50% of analytic requirements changed in the first year • Difficult to incorporate new or emerging data sources • Expensive to integrate BI with IT infrastructure • Development risk is result 50% CHANGE© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  8. 8. <Insert Picture Here> Solution Overview: Oracle BI Foundation© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  9. 9. Oracle Business Intelligence Foundation Built to Last and Made For Change First Intelligent Business Process Improve business performance by linking insight to action Lowest Cost of Ownership Reusable analytic assets deliver productivity and provide consistent enterprise metrics Start Small and Evolve Manage risk with single analytic framework across a range of schemas and deployment options© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  10. 10. Oracle Business Intelligence Foundation Built to Last and Made For Change First Intelligent Business Process Improve business performance by linking insight to action Lowest Cost of Ownership Reusable analytic assets deliver productivity and provide consistent enterprise metrics Start Small and Evolve Manage risk with single analytic framework across a range of schemas and deployment options© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  11. 11. Insight Driven Business Processes “Business intelligence is moving into the context of the business process, not just to make users’ information experience more effective, but also to allow for business process optimization.”© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  12. 12. Intelligent Decision Cycle Analytics Power Intelligent Business Processes 1 2 What Happened? Why Did it Happen? 4 3 Take Action How to Optimize Who Does What? Across Alternatives?© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  13. 13. Intelligent Decision Cycle Analytics Power Intelligent Business Processes 1 2 What Happened? Why Did it Happen? KPI Watch List: Analyze: Extra support Customer satisfaction required for retail customers, no margin for and renewal rates are additional support. below expectations Should we adjust discounts at retail? 4 3 Take Action How to Optimize Who Does What? Across Alternatives? Approve: new discount Model: How much extra policy for retail stores cost to satisfy retail vs. Update: KPIs and track online customers? How performance against new much in lost sales if targets discounts are reduced?© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  14. 14. Set Strategic Goals, Track Initiatives and Detect Variances 1 What Happened?© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  15. 15. Unified Interface for all Analytic Functions Improves User Adoption and Self-Service 2 Why Did it Happen? • Single analytic view across all data sources. • Advanced interactive analysis, regardless of data source • Same powerful analytic context available in Microsoft Office tools.© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  16. 16. What MIT Sloan Is Saying “Senior executives want scenarios and simulations that provide immediate guidance on the best actions to take when disruptions occur – ranging from unexpected competitors or an earthquake in a supply zone to a customer signaling a desire to switch providers.”© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  17. 17. Create Scenarios to Model Future Outcomes 3 How to Optimize Across Alternatives? • Model Complex Business Scenarios – Advanced calculation engine – Intuitive dimensions, derived metrics • Single view of the business • Centralized, User-oriented – Functions, calculations, consolidations© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  18. 18. Link Insights to Action Embed BI to Shorten Decision Cycles 4 Take Action Who Does What?© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  19. 19. Intelligent Decision Cycles In the Organization Pervasive Insight-Driven Management Processes STRATEGIC • Shared KPIs • Shared Metrics & Targets • Consistent Metadata • Tie Strategy to Operations PLANNING OPERATIONAL Drive intelligence decision cycles across all levels of management from strategy to operational execution© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  20. 20. Oracle Business Intelligence Foundation Built to Last and Made For Change First Intelligent Business Process Improve business performance by linking insight to action Lowest Cost of Ownership Reusable analytic assets deliver productivity and provide consistent enterprise metrics Start Small and Evolve Manage risk with single analytic framework across a range of schemas and deployment options© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  21. 21. Reusable Analytic Assets Common Enterprise Information Model Enables Scale PRESENTATION LAYER • User Roles, Preferences MORE VALUE • Simplified View • Member Selection • Logical SQL Interface • Insulates Users from Complexity SEMANTIC OBJECT LAYER • Consistent Definition • Dimensions • Hierarchies of Business Metrics • Measures & Calculations • Calculations • Aggregation Rules • Easier Maintenance • Time Series • Model Once, Deploy PHYSICAL LAYER Everywhere • Map Physical Data • Any Set of Data Sources • Connections • Schema REUSABLE© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  22. 22. Analytical Collaboration Improves Productivity Scenario Scorecards Analysis Predictive Analysis Mobile Strategy Maps Interactive Dashboards Secure Search Ad-hoc Analysis Office Integration Geographic Visualization Business Tablet Processes Production Reporting Embedded in Applications© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  23. 23. Middleware Integration Lowers Deployment Costs© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  24. 24. Application-Driven BI Standards-based Application Integration© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  25. 25. Oracle Business Intelligence Foundation Built to Last and Made For Change First Intelligent Business Process Improve business performance by linking insight to action Lowest Cost of Ownership Reusable analytic assets deliver productivity and provide consistent enterprise metrics Start Small and Evolve Manage risk with single analytic framework across a range of schemas and deployment options© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  26. 26. Start Small and Evolve Your BI Strategy Single BI Foundation For All Analytic Functionality Process Strategic Integration Scorecards Scenario Analysis Predictive Analytics Interactive Dashboards Operational Reporting© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  27. 27. Direct Reporting Against Any Data Source Any Data Source Becomes an Information Asset Business Process Unstructured XML Files Data OLAP Cubes Data Warehouse Packaged Applications© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  28. 28. Choice of Deployment Options Public Cloud Private Cloud Deployment Options On Premise Hybrid© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  29. 29. Oracle Business Intelligence Foundation Built to Last and Made For Change First Intelligent Business Process Improve business performance by linking insight to action Lowest Cost of Ownership Reusable analytic assets deliver productivity and provide consistent enterprise metrics Start Small and Evolve Manage risk with single analytic framework across a range of schemas and deployment options© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  30. 30. <Insert Picture Here> Customer Success© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  31. 31. Business Intelligence Customers Business Analytic Tools and Applications Communications Public Sector Finance / Banking Consumer Goods High Tech Retail Aero / Industrial Insurance / Health Life Sciences Travel & Transport© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  32. 32. BT Sharpens its Intelligence with Oracle BI BT is one of Europe’s leading providers of telecommunications services, with over £8.5 billion in revenue and over 18,000 employees. Before After  Need to replace slow, fragmented  Implemented OBIEE in 100 days to reporting processes 1,200 sales, marketing, and service  Desire to develop more timely insight staff into sales, marketing, and service  Ability to monitor and manage interactions customer and business performance  Need to avoid duplication in customer  Improved access to sales opportunity communications pipeline data  Want the ability to monitor and manage customer and business  Replaced 95% of manual sales performance. reporting  Reduced cost per lead by 41%© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  33. 33. Rapid Deployment and Quick ROI 7-Figure return in 5 months Black & Decker: Hardware & Home Improvement Group was formed in 1989 as a division of Black & Decker. Headquartered in Lake Forest, California, the revenue of this division exceeds $1B. Before After  Expensive, error prone, time  Procurement & Spend Analytics + consuming manual process to Essbase deployed in 16 weeks generate spend data  Provides “visibility to spend data that  Users combining data from 14 QAD was previously unavailable” instances, Salesforce.com, SAP,  IT spend reduced 36% vs previous Manugistics, MSFT Access and Excel Cognos solution  Several multi-year Cognos projects  SG&A report produced in 5 minutes had failed to deliver value versus 8 hours  No single source of truth for spend  “7 Figure Supplier Rebates” were data; supplier rebates were being identified within weeks of go-live, missed resulting in immediate ROI.© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  34. 34. Reduces Repair Expenses with Oracle BI Union Pacific is the largest railroad in North America, with revenue of $14B and coverage of 23 states. Before After  Need to improve railroad track  With OBIEE, deployed 300+ analytic maintenance activities applications for Maintenance, Safety,  Desire to improve allocation of and Business Performance Mgmt. maintenance spend  4,000+ users access multiple TB of  Goal of improving employee safety data spanning Oracle, Teradata and  Need to increase levels of customer 3rd party sources satisfaction  Maintenance issues detected before  Increase productivity and lower track shutdowns are required operating costs  Improved on-time deliveries and customer satisfaction  Reduced operating expenses© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  35. 35. Cisco Leverages BI Across the Enterprise Single cross-functional BI solution Cisco Systems is the worldwide leader in networking equipment for the Internet. Before After  Desire to provide business  Deployed OBIEE as enterprise BI performance visibility to executives solution across Sales, Marketing, HR, and line of business managers across Finance, Quality & Manufacturing sales, marketing and finance  18,000 users, growing to 40,000; 10+  Need to transform marketing TB of data organization to metrics-based focus  Senior management tracks near real-  Need to provide executive visibility time sales performance into key HR performance metrics  Enhances ability to reallocate scarce resources to impact performance  30% employee productivity gain© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  36. 36. Florida State University Selects Oracle BI End Users Can Monitor Financial Performance National graduate research university, 35,000+ students, $1B annual operating budget, with more than 8,000 Employees. Before After  Unable to track budget, expended,  Oracle BI Publisher and Oracle BI EE encumbered, and remaining will enable Florida State University to balances across various levels of view multiple levels of data, quickly the University and efficiently. Can now aggressively  End-users unable to interact with track spending across all levels of the data, view data at different levels, university. and drill into data without IT help  End-users can access complex data  Could not provide HR based data in a meaningful fashion without for demographic and regulatory custom development by IT under the reporting in timely fashion previous solution.  Dramatic reduction in report requests to IT.  University-wide, consistent view of financial performance and HR costs.© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  37. 37. <Insert Picture Here> Conclusion and Next Steps© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  38. 38. Gartner: Magic Quadrant for Business Intelligence Platforms, 2011 The Magic Quadrant is copyrighted 27 January 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartners analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle. Source: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2011” by Rita L. Sallam, James Richardson, John Hagerty, Bill Hostmann. 27 January 2011.© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  39. 39. Oracle’s Integrated Analytic Solution Built on the Business Intelligence Foundation • Financials • Sales • HR • Marketing • Procure & Spend • Service • Projects • Contact Center • Supply Chain • Price • Order Management • Loyalty • Logistics • Financial Close • Financial Services • Strategic Planning • Communications • Planning & • Healthcare Forecasting • Retail • Profitability Management© 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  40. 40. © 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  41. 41. © 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"
  42. 42. © 2011, Oracle."This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remainsat the sole discretion of Oracle"

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