What Extreme Performance Means for Your BusinessJung Ok Nah / Master Principal ConsultantExadata & Appliance Solution Cons...
Big Data Gets Bigger        Estimated Growth in Digital Data 2009-2020                                                    ...
Business Value of Extreme Performance      Make Better                    Improve               Achieve Fast       Decisio...
Oracle Exadata Database MachineExtreme Performance at the Lowest Cost          Make Better              Improve           ...
Oracle #1 for Data Warehousing            Worldwide Data Warehouse Management Software Vendor Share                       ...
Years of Continuous Oracle Innovation                              Oracle Exadata            Smart Scans                  ...
Exadata EvolutionThree generations of experience2008                  2009                    2010 HP Oracle Database   Su...
Exadata in the Marketplace                             8
Exadata Success Story in Korea Finance sectorFor last 6 months                                                9
Best Platform for Oracle DatabaseOracle Exadata Database Machine                        • Database server pool            ...
Extreme Performance and Storage EfficiencyOracle Exadata Software Innovations                   • Database pool           ...
Improve Performance by 10xExecute Queries Faster with Exadata Smart Scan   What Were       Select sum(sales)   Yesterday’s...
Improve Performance by 10xExecute Transactions Faster with Exadata Smart Flash Cache   Frequently   Used Data   Infrequent...
Analyze More DataStore More Data with Hybrid Columnar Compression                                                     Up t...
Conduct In-Database Advanced AnalyticsMake More Informed Decisions                                  Oracle OLAP           ...
Customer Experience: BNP ParibasCHALLENGES                               BENEFITS• Manage more than 4 billion financial   ...
Oracle Exadata Database MachineExtreme Performance at the Lowest Cost          Make Better              Improve           ...
Deliver Continuous Availability   With Oracle Maximum Availability ArchitectureAutomatic Storage Management               ...
Use Oracle Ecosystem• Leverage in-house Oracle DBA expertise• Run Oracle Database applications unchanged• Transfer Oracle ...
Customer Experience: TurkcellCHALLENGES                                     BENEFITS• Manage 250 TB of data               ...
Oracle Exadata Database MachineExtreme Performance at the Lowest Cost          Make Better              Improve           ...
Consolidate on a Private Cloud                  • Consolidate databases                     – Large memory enables many da...
Deploy System Quickly             • All Database Machines are the same                –   Delivered tested and ready-to-ru...
Customer Experience: LinkShareCHALLENGES                                   BENEFITS• Manage historical e-commerce data in ...
Security AdvantageComprehensive Protection with Oracle Exadata• Hardware Accelerated Database Encryption  – 8X faster than...
Complete Family of Database Machines                                       26
Complete Family of Database Machines               For OLTP, Data Warehousing & Consolidated Workloads                    ...
Oracle Exadata Storage Expansion RackCost-effective, Scalable Storage for Big Data• Pre-built storage rack for Oracle Exad...
Extreme Performance For Your Business• Deliver extreme performance  – OLTP  – Data Warehousing  – Mixed Workloads• Lower I...
For More Information         http://search.oracle.com          oracle exadata                           or          www.or...
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Talk IT_Oracle_나정옥_110803

  1. 1. What Extreme Performance Means for Your BusinessJung Ok Nah / Master Principal ConsultantExadata & Appliance Solution Consulting, Oracle APAC
  2. 2. Big Data Gets Bigger Estimated Growth in Digital Data 2009-2020 5 billion mobile phones in use in 2010 35 30 Zettabytes* 30 billion pieces 25 of content shared on 20 Facebook/month 15 10 235 TB of data 5 collected by US 0 Library of Congress in April 2011 15 out of 17 Data volume is growing 40% per year sectors in the US have more data stored per company Data will grow 44x between 2009 and 2020 than the Library of Congress* 1 Zettabyte = 1 billion Terabytes 2Source: McKinsey Global Institute, Big Data: The next frontier for innovation, competition and productivity, May 2011
  3. 3. Business Value of Extreme Performance Make Better Improve Achieve Fast Decisions Productivity ROI• Analyze more data • Foster innovation • Speed time-to-market• Conduct robust analytics • Streamline processes • Enrich customer loyalty• Make real-time decisions • Do more with less • Lower IT costs 3
  4. 4. Oracle Exadata Database MachineExtreme Performance at the Lowest Cost Make Better Improve Achieve Fast Decisions Productivity ROI Improve Performance by 10x • Store more data • Deliver continuous • Consolidate on a • Conduct availability private cloud in-database analytics • Use Oracle ecosystem • Deploy system quickly 4
  5. 5. Oracle #1 for Data Warehousing Worldwide Data Warehouse Management Software Vendor Share Oracle IBMSource: IDC, Worldwide Data Warehouse Platform Software 2010 Vendor Shares, Doc.# 229498, Aug 2011 5
  6. 6. Years of Continuous Oracle Innovation Oracle Exadata Smart Scans Smart Flash Cache Oracle Database 11g Hybrid Columnar Compression InfiniBand support Quality of Service Management Server PoolsOracle Database 10g I/O resource management Instance caging Automatic Storage Management Dynamic Database Services Real Application Clusters Database Services Oracle9i Database CPU Resource Management 6
  7. 7. Exadata EvolutionThree generations of experience2008 2009 2010 HP Oracle Database Sun Oracle Database Machine Oracle Exadata Database Machine (V1) (V2) Machine (X2-2 and X2-8) Data Warehousing + OLTP (Flash) + 64-core SMP Nodes (X2-8) + Hybrid Columnar Compression + 2 TB DRAM (X2-8) + Consolidation 7
  8. 8. Exadata in the Marketplace 8
  9. 9. Exadata Success Story in Korea Finance sectorFor last 6 months 9
  10. 10. Best Platform for Oracle DatabaseOracle Exadata Database Machine • Database server pool – Intel-based database servers – Oracle Linux or Solaris 11 – 10 Gig Ethernet (to data center) • Storage server pool – Up to 336 TB disk – 5 TB flash storage – Oracle Exadata Storage Software • InfiniBand network – 40 Gb/sec InfiniBand 10
  11. 11. Extreme Performance and Storage EfficiencyOracle Exadata Software Innovations • Database pool – Oracle Database 11g – Oracle Real Application Clusters • Storage pool – Smart Scan – Hybrid Columnar Compression – Smart Flash Cache 11
  12. 12. Improve Performance by 10xExecute Queries Faster with Exadata Smart Scan What Were Select sum(sales) Yesterday’s where salesdate= Sales? ‘22-Jan-2011’… Return Sales for Jan 22 2011 Sum• Off-load data intensive processing to Exadata Storage Server• Exadata Storage Server only returns relevant rows and columns• Wide InfiniBand connections eliminate network bottlenecks 12
  13. 13. Improve Performance by 10xExecute Transactions Faster with Exadata Smart Flash Cache Frequently Used Data Infrequently Used Data• Automatically cache frequently-accessed ‘hot’ data in flash storage• Assign the rest to less expensive disk drives• Avoid trying to cache data that will never be reused 13
  14. 14. Analyze More DataStore More Data with Hybrid Columnar Compression Up to 10X 50X• Data stored by column and then compressed• Typical 10X compression ratios for data warehouse tables• Typical 15- 50X compression ratios for archives 14
  15. 15. Conduct In-Database Advanced AnalyticsMake More Informed Decisions Oracle OLAP Analyze and summarize Oracle Data Mining Uncover and predict• Analytics embedded into Oracle Database 11g• Reduce cost of hardware, management resources• Improve performance by eliminating data movement 15
  16. 16. Customer Experience: BNP ParibasCHALLENGES BENEFITS• Manage more than 4 billion financial • Cut size of data warehouse from 40 TB to transactions per day in real time 8TB• Improve compliance reporting and • Accelerated data loading 6x application performance • Improved query performance by 30x• Support data volume growth of 450 GB • Achieved report throughput that is 17x per day faster than on the legacy system• Standardize onto one platform “Now we are able to put forward certain functionality that we weren’t able to think of before.” 16
  17. 17. Oracle Exadata Database MachineExtreme Performance at the Lowest Cost Make Better Improve Achieve Fast Decisions Productivity ROI Improve Performance by 10x • Store more data • Deliver continuous • Consolidate on a • Conduct availability private cloud in-database analytics • Use Oracle ecosystem • Deploy system quickly 17
  18. 18. Deliver Continuous Availability With Oracle Maximum Availability ArchitectureAutomatic Storage Management Fast Recovery Area Data Guard Real Application Clusters Active Data Guard • Protect from server failure • Upgrade with zero downtime • Avoid planned downtime 18
  19. 19. Use Oracle Ecosystem• Leverage in-house Oracle DBA expertise• Run Oracle Database applications unchanged• Transfer Oracle Database 11g and RAC licenses to Exadata 19
  20. 20. Customer Experience: TurkcellCHALLENGES BENEFITS• Manage 250 TB of data • Cut size of data warehouse to 25 TB• Accelerate development of 3,000 reports • Consolidated 10 storage racks to one rack of critical business data • Reduced the mean time to produce• Support analysis of up to 1.5 billion call reports from 27 minutes to 3 minutes data records generated daily • Doubled reporting speed from 45% to• Ensure future scalability and business 90% for all reports continuity “With Exadata, analysts from the finance and marketing departments get the results quickly and can be much more productive. This will provide us competitive advantages in a highly competitive telecommunication market.” 20
  21. 21. Oracle Exadata Database MachineExtreme Performance at the Lowest Cost Make Better Improve Achieve Fast Decisions Productivity ROI Improve Performance by 10x • Store more data • Deliver continuous • Consolidate on a • Conduct availability private cloud in-database analytics • Use Oracle ecosystem • Deploy system quickly 21
  22. 22. Consolidate on a Private Cloud • Consolidate databases – Large memory enables many databases to be consolidated • Improve performance – OLTP, DW, data mining, batch, reporting, loading, backups, files in the database – Encryption, compression • Manage mixed workloads – CPU and I/O resource management isolates workloads 22
  23. 23. Deploy System Quickly • All Database Machines are the same – Delivered tested and ready-to-run – Highly optimized – Highly supportable – No unique configuration issues 23
  24. 24. Customer Experience: LinkShareCHALLENGES BENEFITS• Manage historical e-commerce data in • Reduced data center floor space and power consolidated database requirements by 400%• Support sophisticated dashboard • Cut in half average response time for functionality for business users customer queries• Support company’s global expansion plans • Enabled near real-time analysis of campaign performance “Our continued investments in resources and technology, including Oracle Exadata, is providing advertisers and publishers with the increased performance, usability, and innovation that will help drive strong revenue growth today and in the future.” 24
  25. 25. Security AdvantageComprehensive Protection with Oracle Exadata• Hardware Accelerated Database Encryption – 8X faster than software-only encryption – Secure data at rest on both disk and tape – Transparent to applications• Strong Access Controls – Privileged user and multi-factor controls – Protect against privileged account misuse – Transparent to applications• Monitoring and Reporting – Streamline compliance reporting – Monitor SQL and database audit data – Thwart SQL injection threats 25
  26. 26. Complete Family of Database Machines 26
  27. 27. Complete Family of Database Machines For OLTP, Data Warehousing & Consolidated Workloads 27Copyright © 2011, Oracle Corporation and/or its affiliates
  28. 28. Oracle Exadata Storage Expansion RackCost-effective, Scalable Storage for Big Data• Pre-built storage rack for Oracle Exadata Database Machine• For applications that need more space but not more compute – On-disk backups (27 TB/hour) – Historical or archive data – File data, LOBs, XML data, documents – Images, and other large unstructured data• Available in three configurations • Full Rack (18 storage servers with 432 TB of disk) • Half Rack (9 storage servers with 216 TB of disk) • Quarter Rack (4 storage servers with 96 TB of disk)• Attractive pricing ( ~ $7,000 per TB) 28
  29. 29. Extreme Performance For Your Business• Deliver extreme performance – OLTP – Data Warehousing – Mixed Workloads• Lower IT costs – Consolidation – Better resource utilization – Minimize deployment cost• Transform your business – Make more informed decisions – Improve productivity – Achieve fast ROI 29
  30. 30. For More Information http://search.oracle.com oracle exadata or www.oracle.com/exadata 30
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