9/19/2010                                                              Internet Marketing and SEO                         ...
9/19/2010Report overviewThis report helps you to optimize the web page "http://splinternetmarketing.com/default.aspx" for ...
9/19/2010Your competitors for the search term "Internet Marketing" on Google.com                          Title: [No docum...
9/19/2010Your competitors for the search term "Internet Marketing" on Google.com                             website traff...
9/19/2010Search engine ranking factors performanceRanking Factor Importance                Factors        Factors         ...
9/19/2010Created by SplinternetMarketing.com   6 of 58   www.SplinternetMarketing.com
9/19/2010Keyword use in document titleEssentialThe document title is the text within the <title>...</title> tags in the HT...
9/19/2010Advice for your document titleSearch term: "Internet Marketing"Keywords "Internet" or "Marketing"                ...
9/19/2010Global link popularity of web siteEssentialThe global link popularity measures how many web pages link to your si...
9/19/2010Link texts of inbound linksEssentialInbound links are links from other web sites to your site. If many other site...
9/19/2010Keyword use in body textEssentialThe body text is the text on your web page that can be seen by people in their w...
9/19/2010Your contentsDevelopment | Project Management | Business Networking | Emerging Trends | Predictive Analysis | Mar...
9/19/2010Age of web siteVery ImportantSpam sites often come and go quickly. For this reason, search engines tend to trust ...
9/19/2010Keyword use in H1 headline textsVery ImportantH1 headline texts are the texts that are written between the <h1>.....
9/19/2010Keyword use in domain nameImportantThe domain name is the main part of the web page address. This chapter tries t...
9/19/2010Keyword use in page URLImportantThe page URL is the part after the domain name in the web page address. This chap...
9/19/2010Advice for your page URLSearch term: "Internet Marketing"                      Competitors Your Site     AdviceNu...
9/19/2010Links from social networksImportantOn social network sites, people decide which web sites are popular. This means...
9/19/2010Server speedImportantPopular web sites often have faster server response times compared to smaller unimportant si...
9/19/2010Keyword use in H2-H6 headline textsImportantH2, H3, H4, H5 and H6 headline texts are the texts that are written b...
9/19/2010Keyword use in IMG ALT attributesImportantThe <img alt> attribute defines an alternative text for an image when t...
9/19/2010Advice for your IMG ALT attributesSearch term: "Internet Marketing"Search term: "Marketing"                      ...
9/19/2010Top level domain of web siteImportantWeb sites with certain top level domains (TLD) are statistically more likely...
9/19/2010Keyword use in bold body textImportantThe body text is the text on your web page that can be seen by people in th...
9/19/2010Advice for your bold body textSearch term: "Internet Marketing"                      Competitors Your Site    Adv...
9/19/2010Number of visitors to the siteImportantSearch engines might look at web site usage data, such as the number of vi...
9/19/2010Keyword use in same domain link textsModerately ImportantLink texts are words and sentences that are used as link...
9/19/2010Your contentsNo. Same Domain Link Text                                        Link URL28. Project Management     ...
9/19/2010Your contentsNo. Same Domain Link Text                                       Link URL64. Project Operations      ...
9/19/2010Keyword use in outbound link textsModerately ImportantLink texts are words and sentences that are used as links. ...
9/19/2010Keyword use in same domain link URLsModerately ImportantLinks connect one web page to another. Same domain links ...
9/19/2010Your contentsNo. Same Domain Link URL                                         Link Text23. KeywordResearch [/Keyw...
9/19/2010Your contentsNo. Same Domain Link URL                                          Link Text     [/Search-Engine-Opti...
9/19/2010Keyword use in outbound link URLsModerately ImportantLinks connect one web page to another. Outbound links are th...
9/19/2010Created by SplinternetMarketing.com   35 of 58   www.SplinternetMarketing.com
9/19/2010Keyword use in meta descriptionModerately ImportantThe Meta Description tag allows you to describe your web page....
9/19/2010Advice for your meta descriptionSearch term: "Internet Marketing"Search term: "Internet"                      Com...
9/19/2010Number of trailing slashes in URLModerately ImportantThe number of trailing slashes (/) in the URL indicates wher...
9/19/2010HTML validation of web page to W3C standardsSlightly ImportantWeb pages are written in special languages called H...
9/19/2010Readability level of web pageSlightly ImportantThe Flesch Reading Ease test is a United States governmental stand...
9/19/2010Keyword use in meta keywordsSlightly ImportantThe Meta Keywords tag allows you to define which search terms are i...
9/19/2010Advice for your meta keywordsSearch term: "Internet Marketing"                      Competitors Your Site    Advi...
9/19/2010Keyword use in the first sentence of the body textSlightly ImportantThe first sentence of the body text is the fi...
9/19/2010Advice for your first sentence of the body textSearch term: "Internet Marketing"                      Competitors...
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
SplinternetMarketing.com Internet Competitive Analysis
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SplinternetMarketing.com Internet Competitive Analysis

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This is the competitive analysis of www.SplinternetMarketing.com/default.aspx for the phrase "Internet Marketing".

When we search for "Internet Marketing" in Google, we have the top 10 Internet competitors for which to compare the traget site.

After that we use keyword balance formulas to determine how to make our site conform with the current top 10 competition in Google's search results.

The same steps can be taken to optimize a website on Bing.

The competitive analysis goes further than simple on-site search engine optimization by including social media site popularity and inbound links, which give us a direction we can take in general Internet marketing to gain more free traffic from search engines, social media sites and other related websites.

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SplinternetMarketing.com Internet Competitive Analysis

  1. 1. 9/19/2010 Internet Marketing and SEO - Guaranteed ROI Top 10 Optimization Report www.SplinternetMarketing.c om Date: 9/19/2010 Recipient: Brian Bateman www.SplinternetMarketing.com 500 N. Michigan Ave #300 CHICAGO IL 60611 Phone: 920-285-7570 Internet Marketing and SEO - Guaranteed ROI www.SplinternetMarketing.comCreated by SplinternetMarketing.com 1 of 58 www.SplinternetMarketing.com
  2. 2. 9/19/2010Report overviewThis report helps you to optimize the web page "http://splinternetmarketing.com/default.aspx" for a high ranking onGoogle.com for the search term "Internet Marketing".Your web page http://splinternetmarketing.com/default.aspx Title: Internet Marketing and SEO - Guaranteed ROI Description: Ensure your success with www.SplinternetMarketing.com. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO).Your competitors for the search term "Internet Marketing" on Google.com 1 http://en.wikipedia.org/wiki/Internet_marketing Title: Internet marketing - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://www.internetmarketing.com/ Title: How to Make Money Online by Starting an Internet Business | InternetMarketing.com Description: Well teach you how to make money on the Internet with our online business training systems to develop your successful e-commerce website. 3 http://www.freeinternetmarketingcourses.com/ Title: Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing Description: Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million dollar a year business using Online Marketing 4 http://www.milwaukeeima.org/ The web page has not been analyzed because the server did not answer (timeout).Created by SplinternetMarketing.com 2 of 58 www.SplinternetMarketing.com
  3. 3. 9/19/2010Your competitors for the search term "Internet Marketing" on Google.com Title: [No document title available.] Description: [No meta description available.] 5 http://www.everykeyword.com/ Title: Local Business Marketing : B2B eCommerce Marketing : Magento Optimization : SEO : PPC Description: I have been an online marketer since 1996. I work on the cutting edge of site optimization, social media marketing, and paid search. 6 http://www.finndigital.com/ Title: Finn Digital: Milwaukee Internet marketing and video production Description: Finn Digital: A full-service interactive marketing agency in Milwaukee, WI. Specializing in web development, video, email, social media, elearning and more. 7 http://www.internetmarketinginc.com/ Title: Internet Marketing Company with Accredited SEO Consulting Services Description: Internet Marketing Inc is a Global Internet Marketing Company specializing in SEO, PPC, Social Media, Web Design, Email Marketing, and Affiliate Marketing 8 http://www.prosperly.com/ Title: Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business Description: Learn everything you need to know about internet marketing to make money online and start and run a highly profitable internet business today with our complete internet marketing guide. 9 http://www.majon.com/ Title: Internet Marketing and Web Site Advertising and Marketing Services including Website Promotion and Email Advertising. Description: Internet Marketing and Search Engine Marketing. GET RESULTS and Increase Website Traffic! Use Internet Marketing to build consistent and affordable targeted internetCreated by SplinternetMarketing.com 3 of 58 www.SplinternetMarketing.com
  4. 4. 9/19/2010Your competitors for the search term "Internet Marketing" on Google.com website traffic. 10 http://www.marketingtips.com/ Title: Make Money Online, Earn Money Online - Marketing Tips Description: Discover the insider secrets to make money online! FREE advice on how to earn money online from the experts at MarketingTips.comAnalyzed search terms1. Internet Marketing2. Internet3. MarketingTop 10 Ranking Requirements Score™ 87%The Top 10 Ranking Requirements Score™ of 87% means that the web page splinternetmarketing.com/default.aspxmeets only 87% of the requirements for a top 10 ranking on Google.com for the search term "Internet Marketing".Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken intoaccount because search engines do not reveal the necessary data.Created by SplinternetMarketing.com 4 of 58 www.SplinternetMarketing.com
  5. 5. 9/19/2010Search engine ranking factors performanceRanking Factor Importance Factors Factors Ranking Factors Performance Passed FailedEssential (weighted most): 23 2Very Important: 9 0Important: 34 2Moderately Important: 41 0Slightly Important: 25 1Total: 132 5 132 ranking factors passed 5 ranking factors failedTable of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments10. Links from social networks 28. Search engine compatibility11. Server speed 29. Factors that could prevent your top ranking12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords13. Keyword use in IMG ALT attributes 31. Table: Keyword density14. Top level domain of web site 32. Table: Keyword position15. Keyword use in bold body text 33. Table: Number of words16. Number of visitors to the site 34. Table: Number of characters17. Keyword use in same domain link texts 35. Table: Ranking factors digest18. Keyword use in outbound link textsCreated by SplinternetMarketing.com 5 of 58 www.SplinternetMarketing.com
  6. 6. 9/19/2010Created by SplinternetMarketing.com 6 of 58 www.SplinternetMarketing.com
  7. 7. 9/19/2010Keyword use in document titleEssentialThe document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries tofind out how to use the search term "Internet Marketing" in the document title and if its important for Google.com.Example: <title>Your web page title</title>Their contentsRank Keyword use in document title 1 Internet marketing - Wikipedia, the free encyclopedia 2 How to Make Money Online by Starting an Internet Business | InternetMarketing .com 3 Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing 4 [Web page was not analyzed. Reason: see at the top of the report.] 5 Local Business Marketing : B2B eCommerce Marketing : Magento Optimization : SEO : PPC 6 Finn Digital: Milwaukee Internet marketing and video production 7 Internet Marketing Company with Accredited SEO Consulting Services 8 Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business 9 Internet Marketing and Web Site Advertising and Marketing Services including Website Promotion and Email Advertising. 10 Make Money Online, Earn Money Online - Marketing TipsYour contentsInternet Marketing and SEO - Guaranteed ROIAdvice for your document titleSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 1 1 OK OKKeyword density: 0% to 33% 33% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 2 1 OK OKKeyword density: 0% to 17% 17% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 2 1 You could use the search term "Marketing" more than once but < this is optional.Keyword density: 7% to 17% 17% OK OKCreated by SplinternetMarketing.com 7 of 58 www.SplinternetMarketing.com
  8. 8. 9/19/2010Advice for your document titleSearch term: "Internet Marketing"Keywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 4 2 OK OKKeyword density: 6% to 17% 17% OK OKCreated by SplinternetMarketing.com 8 of 58 www.SplinternetMarketing.com
  9. 9. 9/19/2010Global link popularity of web siteEssentialThe global link popularity measures how many web pages link to your site. The number of web pages linking to your siteis not as important as the quality of the web pages that link to your site.All major search engines take the quality and the context of the links into account. Search engines assume that yourweb page must offer relevant content if many quality sites link to it.Number of inbound links according to these search engines (the more the better) Alexa Ask.com Google.com Peak ValueTo Your Site: 1 0 2 2To Site 1: 451,138 0 330 451,138To Site 2: 143 0 83 143To Site 3: 648 0 42 648To Site 4: n/a n/a n/a n/aTo Site 5: 24 0 0 24To Site 6: 20 0 39 39To Site 7: 208 0 127 208To Site 8: 154 0 47 154To Site 9: 1,999 0 349 1,999To Site 10: 3,528 0 128 3,528Range: 1 to 451,138 all 0 0 to 349 24 to 451,138Advice for the global link popularitySumming up all analyzed search engines, there are too few web pages that link to your web site <<"splinternetmarketing.com/default.aspx". You should increase the number of web pages from different domains thatlink to your web site.Google can find at least as many web pages linking to your page as to the top ranked pages. This meets the basic <requirements for getting high rankings on Google.Created by SplinternetMarketing.com 9 of 58 www.SplinternetMarketing.com
  10. 10. 9/19/2010Link texts of inbound linksEssentialInbound links are links from other web sites to your site. If many other sites link to your site, then search enginesconsider your site to be important. However, the number of links is not as important as is the relevance of the linkingpage and the link text used in linking to your site.This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines donot reveal all inbound links to your site.Sample of the web pages that link to your siteLinked Text Linked URL Web Page That Links To Your SiteInternet Marketing http://splinternetmarketing.com/default.aspx http://usalocalsearch.com/Pages/Internet%20TrServices and Solutions affic%20Data.aspxAdvice for the link texts of inbound linksTo get a high ranking on Google.com, make sure that the web pages that link to your site use the search term <"Internet Marketing" in their link texts. The more links to your web site contain "Internet Marketing" (or a part of it)in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term.It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly thesame link text, then Google.com might lower your rankings because of unnatural linking patterns.In addition, the quality and reputation of the web pages that link to your site is very important to the searchengines.At least 10% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKAt least 20% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKAt least 40% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKAt least 60% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKAt least 80% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKAll of the analyzed inbound link texts contain the search term "Internet Marketing". Google.com could lower your <<rankings because of unnatural linking patterns. Try getting some inbound link texts that do not contain the searchterm "Internet Marketing" or parts of it.Created by SplinternetMarketing.com 10 of 58 www.SplinternetMarketing.com
  11. 11. 9/19/2010Keyword use in body textEssentialThe body text is the text on your web page that can be seen by people in their web browsers. It does not include HTMLcommands, comments, etc. The more visible text there is on a web page, the more a search engine can index. Thecalculations include spaces and punctuation marks.Your contentsInternet Marketing Solutions: 877-710-2007 home about us services solutions partners contacts Spl internetMarketing.com: Internet Marketing Services We have been in the Internet marketing and web development business withoutstanding results since 1995. Our professionals manage the best online marketing strategies for top customers inretail, manufacturing, publishing and service industries. We even provide search engine optimization consultation to othersearch engine optimization companies in the US and overseas.Services Competitive Analysis Keyword Research Search Optimization Social Media Internet Marketing WebDevelopment Brian Bateman Read more Online marketing is the key to business success in todays technological era. Ifyour online marketing isnt bringing you the results you need, Spl internet Marketing can bring you a positive return onyour marketing investment – guaranteed. " Optimize everything. It is not enough to have your web pages optimizedand it is not enough to have an account on social media sites.Each of your social media sites needs to be optimized and they should use your keyword phrases to link back to yourwebsite . This sounds straight forward, but when you consider that there are over 145 social media bookmarking sitesand hundreds of social media sites with more springing up every day, it is a lot of hard work." Projects Sales ProjectManagement Business Networking Internet Marketing Dan DAmore Read more " SplinternetMarketing .com strives tomake small or medium sized businesses into large International businesses through skillful execution of well plannedInternet marketing programs and above all, integrity and work ethic.We simply work harder. We work harder at building relationships with our customers, making profitable solutions for ourcustomers and documenting improvements with third party metrics so youll have no doubt who is working for you..." Itsjust not enough to throw a few keywords onto your website, or maintain a presence on a few social networking sites.Your online presence needs to be carefully crafted and maintained if its going to bring you the business you want; it alsoneeds to be constantly and competently analyzed so that it can be adjusted to keep you on top of the online heap.Solutions Emerging Trends Predictive Analysis Market Research Project Operations Business DevelopmentCommunications Jayne Holland Read more Splinternet Marketing can put analytics in place that will let you measureyour return on investment, do research on keywords , social media networks , and link partners and put together a planthat will guarantee your success, and execute that plan to put you on top. " Volunteering and community service workare the heart around which the rest of the company revolves.It is my deep belief that “when we help one of us, we help all of us.†Giving time and energy to others is one wayto do this. I currently serve on the Advisory Board for the UWM-School of Continuing Education, Career TransitionsCenter, and the Advisory Board for Milwaukee Job Camp as well as the Sponsorship Committee..." SplinternetMarketing .com: Internet Marketing Services - Guaranteed ROI Using every splinter ofInternet marketing -Keyword Research, Internet competitive analysis, Social Media Marketing , Social Media Optimization, On-site searchengine optimization, Pay Per Click, Pay Per Conversion, Affiliate Management, organic link building, Articles, socialmedia bookmarks, blogs, RSS Feeds...You can have guaranteed positive ROI by using analytics to measure your current costs per website visit, cost per saleand support expenses. Analytics are then used to measure progress toward meeting, then exceeding your goals to showunequivocal positive ROI. Put analytics in place, add measurable goals in order to measure success with conversions,sales and positive return on investment (ROI). Do research on keyword phrases, link partners, social media networks,groups, industry news sites and competitors.More Internet Marketing Data and Info on E level 3 Competitive Analysis | Keyword Research | SEO | SMM | WebCreated by SplinternetMarketing.com 11 of 58 www.SplinternetMarketing.com
  12. 12. 9/19/2010Your contentsDevelopment | Project Management | Business Networking | Emerging Trends | Predictive Analysis | Market Research |Project Operations | Business Development | Communications | Social Media | SEO Support and Data | Site Map SplinternetMarketing .com © 2010 Privacy Policy E-mail: Spl internetMarketing .com 877-710-2007 500 N. MichiganAvenue #300, Chicago, IL 60611 1204 S. 3rd St., Watertown, WI 53094 9235 W. Capitol Dr. #333, Milwaukee, WI 53222If youd like to talk to someone about your business and our services, pleaseAdvice for your body textSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 29 16 OK OKKeyword density: 0% to 6% 4% OK OKNumber of words: 227 to 3,762 774 OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 2 to 51 17 OK OKKeyword density: 1% to 3% 2% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 60 24 OK OKKeyword density: 0% to 5% 3% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 2 to 111 41 OK OKKeyword density: 0% to 4% 3% OK OKCreated by SplinternetMarketing.com 12 of 58 www.SplinternetMarketing.com
  13. 13. 9/19/2010Age of web siteVery ImportantSpam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around fora long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot befaked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).Dates of the domain registration or of the first contents URL Registration DateYour Site http://splinternetmarketing.com/default.aspx n/a 1 http://en.wikipedia.org/wiki/Internet_marketing Saturday, January 13, 2001 2 http://www.internetmarketing.com/ Wednesday, July 18, 2001 3 http://www.freeinternetmarketingcourses.com/ Friday, December 16, 2005 4 http://www.milwaukeeima.org/ n/a 5 http://www.everykeyword.com/ Monday, October 15, 2007 6 http://www.finndigital.com/ Thursday, November 28, 2002 7 http://www.internetmarketinginc.com/ Saturday, November 27, 1999 8 http://www.prosperly.com/ Tuesday, July 22, 2008 (newest domain) 9 http://www.majon.com/ Sunday, May 14, 1995 (oldest domain) 10 http://www.marketingtips.com/ Friday, November 29, 1996 Range Sunday, May 14, 1995 to Tuesday, July 22, 2008Advice for the web site ageThe web site age could not be determined. In general, the older your web site, the better it is for your rankings on <Google.com. If you have a young web site, you must compensate by improving the other search engine rankingfactors.Created by SplinternetMarketing.com 13 of 58 www.SplinternetMarketing.com
  14. 14. 9/19/2010Keyword use in H1 headline textsVery ImportantH1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Somesearch engines give extra relevance to search terms that appear in the headline texts. This chapter examines if thisapplies to Google.com, too.Example: <h1>your very big headline text</h1>Your contentsNo. H1 Heading Text 1. SplinternetMarketing .com: 2. Internet Marketing Services 3. SplinternetMarketing .com: Internet Marketing Services - Guaranteed ROIAdvice for your H1 headline textsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 4 4 OK OKKeyword density: 0% to 100% 60% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 4 4 OK OKKeyword density: 0% to 50% 40% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 4 4 OK OKKeyword density: 0% to 50% 40% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 8 8 OK OKKeyword density: 0% to 50% 40% OK OKCreated by SplinternetMarketing.com 14 of 58 www.SplinternetMarketing.com
  15. 15. 9/19/2010Keyword use in domain nameImportantThe domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extrarelevance to search terms within the domain name.Example: "your-keyword" is the domain name of http://www.your-keyword.comTheir contentsRank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Internet_marketing 2 internetmarketing http://www.internetmarketing.com/ 3 freeinternetmarketing courses http://www.freeinternetmarketingcourses.com/ 4 [Web page was not analyzed. Reason: see at the top of http://www.milwaukeeima.org/ the report.] 5 everykeyword http://www.everykeyword.com/ 6 finndigital http://www.finndigital.com/ 7 internetmarketing inc http://www.internetmarketinginc.com/ 8 prosperly http://www.prosperly.com/ 9 majon http://www.majon.com/ 10 marketing tips http://www.marketingtips.com/Your contentssplinternetmarketing (Domain name: "splinternetmarketing .com")Advice for the domain nameThe domain name splinternetmarketing.com contains the search term "Internet Marketing". This is very good. OKCreated by SplinternetMarketing.com 15 of 58 www.SplinternetMarketing.com
  16. 16. 9/19/2010Keyword use in page URLImportantThe page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.comgives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes,dashes or underscores.Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htmTheir contentsRank Words In Page URL URL 1 wiki Internet marketing http://en.wikipedia.org/wiki/Internet_marketing 2 [no words] http://www.internetmarketing.com/ 3 [no words] http://www.freeinternetmarketingcourses.com/ 4 [Web page was not analyzed. Reason: see at the top of http://www.milwaukeeima.org/ the report.] 5 [no words] http://www.everykeyword.com/ 6 [no words] http://www.finndigital.com/ 7 [no words] http://www.internetmarketinginc.com/ 8 [no words] http://www.prosperly.com/ 9 [no words] http://www.majon.com/ 10 [no words] http://www.marketingtips.com/Your contentsdefault (Page URL: "/default.aspx")Advice for your page URLSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Internet Marketing" at least < once but this is optional.Keyword density: 0% to 67% 0% You could increase the keyword density for the search term < "Internet Marketing" but this is optional.Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Internet" at least once but this < is optional.Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Internet" but this is optional.Search term: "Marketing"Created by SplinternetMarketing.com 16 of 58 www.SplinternetMarketing.com
  17. 17. 9/19/2010Advice for your page URLSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but < this is optional.Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Marketing" but this is optional.Keywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 2 0 You could use one of the keywords "Internet" or "Marketing" at < least once but this is optional.Keyword density: 0% to 33% 0% You could increase the keyword density for the keywords < "Internet" or "Marketing" but this is optional.Created by SplinternetMarketing.com 17 of 58 www.SplinternetMarketing.com
  18. 18. 9/19/2010Links from social networksImportantOn social network sites, people decide which web sites are popular. This means that the popularity on social networksites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular onsocial networks. ("n/a" means "data not available".)Links from social networks (the more the better) Del.icio.us Digg TotalTo Your Site: 0 3 3To Site 1: 1,541 15 1,556To Site 2: 39 15 54To Site 3: 76 6 82To Site 4: n/a n/a n/aTo Site 5: 3 0 3To Site 6: 4 0 4To Site 7: 0 0 0To Site 8: 11 0 11To Site 9: 15 15 30To Site 10: 127 1 128Range: 0 to 1,541 0 to 15 0 to 1,556Advice for the links from social networksIn average, less web pages link to your page than to the top ranked pages on these social networks. The average <<link popularity of the top ranked pages is 169, the link popularity of your web page is 3. You must increase thenumber of web pages that link to your web site on these social networks.Created by SplinternetMarketing.com 18 of 58 www.SplinternetMarketing.com
  19. 19. 9/19/2010Server speedImportantPopular web sites often have faster server response times compared to smaller unimportant sites. In addition, mostsearch engines index more pages from fast web sites. This chapter shows you how long it takes on average for webpages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is providedby Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).Server speed resultsAverage Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 0.96s 1.73s 0.80s n/a n/a n/a n/a n/a 1.36s 1.29s 0.80s to 1.73sServer Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: average: very fast: n/a n/a n/a n/a n/a fast: fast: average: top 25% bottom top 10% top 40% top 40% bottom 45% 45% to very fast: top 10%Advice for the server speedThe speed of your web site could not be determined. In general, the faster your web site, the better it could be for <your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hostingprovider.Created by SplinternetMarketing.com 19 of 58 www.SplinternetMarketing.com
  20. 20. 9/19/2010Keyword use in H2-H6 headline textsImportantH2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags inthe HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headlinetexts. This chapter examines if this applies to Google.com, too.Example: <h3>your big headline text</h3>Your contentsNo. Heading Texts 1. [H3] Using every splinter of Internet marketing - Keyword Research, Internet competitive analysis, Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds...Advice for your H2-H6 headline textsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 2 1 OK OKKeyword density: 0% to 100% 5% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 4 2 OK OKKeyword density: 0% to 50% 5% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 4 2 OK OKKeyword density: 0% to 50% 5% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 5 4 OK OKKeyword density: 0% to 50% 5% OK OKCreated by SplinternetMarketing.com 20 of 58 www.SplinternetMarketing.com
  21. 21. 9/19/2010Keyword use in IMG ALT attributesImportantThe <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user hasturned off the display of images in the web browser application. Microsofts Internet Explorer displays the alternative text ifthe user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the<img alt> attributes to improve your rankings.Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">Your contentsNo. Image Alt Attribute Text Image File Name 1. SplinternetMarketing .com Site Search images/button.gif 2. Connect on LinkedIn images/icon1.gif 3. Follow us on Twitter images/icon2.gif 4. Internet Marketing Solutions images/icon3.gif 5. Visit Sites Weve Stumbled Upon images/icon4.gif 6. Splinters of Internet Marketing : Research, Planning, images/img.jpg Tracking, Training, Media, Teams, Social Networking, Sales, Public Relations, Marketing Strategies, Brand Management, Promotion, SEO 7. [empty] images/banner.jpg 8. Marketing images/title3.gif 9. Comprehensive Marketing Services images/logo.gif10. [empty] images/1page_img1.jpg11. [empty] images/3page_img2.jpg12. [empty] images/1page_img3.jpg13. [empty] images/img1.gif14. [empty] images/title.gifAdvice for your IMG ALT attributesSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 3 3 OK OKKeyword density: 0% to 50% 12% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 3 3 OK OKKeyword density: 0% to 100% 7% OK OKCreated by SplinternetMarketing.com 21 of 58 www.SplinternetMarketing.com
  22. 22. 9/19/2010Advice for your IMG ALT attributesSearch term: "Internet Marketing"Search term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 16 6 OK OKKeyword density: 0% to 25% 14% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 19 9 OK OKKeyword density: 0% to 50% 11% OK OKCreated by SplinternetMarketing.com 22 of 58 www.SplinternetMarketing.com
  23. 23. 9/19/2010Top level domain of web siteImportantWeb sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the countrys local search results.Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .org .com .com .org .com .com .com .com .com .comAdvice for the top level domain of your web siteYour web site URL splinternetmarketing.com/default.aspx contains the often used top level domain .com. This is OKneither good nor bad for your rankings on Google.com.Created by SplinternetMarketing.com 23 of 58 www.SplinternetMarketing.com
  24. 24. 9/19/2010Keyword use in bold body textImportantThe body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses adarker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in theHTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.Their contentsRank Keyword use in bold body text 1 Internet marketing Affiliate marketing Search engine marketing Marketing needs additional citations for verification . may require copy editing for grammar, style, cohesion, tone or spelling Internet marketing i- marketing web-marketing online-marketing e-Marketing ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 2 Cant wait to get Started? 604.634.3587 Sign Up For Our Newsletter! Get practical advice, tips, and tutorials in our Marketing Tips Report Start a successful online business with help and support from the industry leader in Internet business training SIGN UP FOR FREE INTERNET ADVICE AND JOIN 570,000 SUBSCRIBERS WHO GET: 1. Learn 2. Create 3. Excel they come looking for information. Tip 1: Try The Product First Not a "Do It Yourself-er"? In a Hurry to Start Your Business? 3 Internet Marketing Courses Free Date: From: Free Internet Marketing Courses Free Internet Marketing Courses Internet Marketing Courses P.S. Free Internet Marketing Courses get 75% 75% Recent Posts about Internet Marketing Using Product Recommendations To Increase Your Bottom Line SEO for Adsense How to Track Keyword Response Rates Positioning of Adverts Creating And Starting An Online Business Read Blog: Internet Marketing Articles Other Resour [and 298 additional characters] 4 [Web page was not analyzed. Reason: see at the top of the report.] 5 [not used] 6 All Rights Reserved 7 Internet Marketing Video Blog Recent Internet Marketing Video Blogs Learn More at Services Resources 8 Subscribe to the RSS Feed Buyers on Flippa expect to get a steal on a website. The fee structure is ridiculous If a deal falls through your out of luck and money. strongly Installing WordPress: 2 Options Step 1: Fantastico De Luxe Step 2: WordPress Step 3: New Installation Step 4: Install WordPress. Step 5: Finish Installation. Step 6: Either bookmark or make a note of the URL that’s give here (yourdomain.com/wp-admin). Back to WordPress overview [and 128 additional characters] 9 Trusted & Experienced Internet Marketing Professionals Since 1995... Ron Sukenick V.P. Factory Direct Tablepad Co. Brooke Branning Sales Manager Bug Off Instant Screen Douglas Lichterman (for Gabrielle Lichterman) Hormonology.info Internet Marketing & Website Promotion Advertising . Search Engine Marketing Email Marketing Press Release Distribution Welcome to Majon International! internet marketing internet marketing online advertising Tour Ser [and 392 additional characters] 10 Would you like to talk directly to a sales rep? Call Us at 604-634-3587 . Outside North America? Contact Us Here Darren Salkeld, Northern Goose Down Inc.Your contentsInternet Marketing Solutions: Services Projects Sales Project Management Business Networking Internet MarketingSolutions Emerging Trends Predictive Analysis Market Research Project Operations Business DevelopmentCommunications SplinternetMarketing .com © 2010 E-mail: Spl internetMarketing .com If youd like to talk to someoneabout your business and our services, pleaseCreated by SplinternetMarketing.com 24 of 58 www.SplinternetMarketing.com
  25. 25. 9/19/2010Advice for your bold body textSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 12 4 OK OKKeyword density: 0% to 29% 14% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 13 4 OK OKKeyword density: 0% to 14% 9% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 14 4 OK OKKeyword density: 0% to 20% 9% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 27 8 OK OKKeyword density: 0% to 14% 9% OK OKCreated by SplinternetMarketing.com 25 of 58 www.SplinternetMarketing.com
  26. 26. 9/19/2010Number of visitors to the siteImportantSearch engines might look at web site usage data, such as the number of visitors to your site, to determine if your site isreputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic datafrom millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic RankYour Site http://splinternetmarketing.com/default.aspx Rank #4,882,215 1 http://en.wikipedia.org/wiki/Internet_marketing Rank #7 (most visitors of the competitors) 2 http://www.internetmarketing.com/ Rank #23,570 3 http://www.freeinternetmarketingcourses.com/ Rank #105,789 4 http://www.milwaukeeima.org/ n/a 5 http://www.everykeyword.com/ Rank #4,913,799 (least visitors of the competitors) 6 http://www.finndigital.com/ Rank #3,583,386 7 http://www.internetmarketinginc.com/ Rank #88,422 8 http://www.prosperly.com/ Rank #210,035 9 http://www.majon.com/ Rank #17,353 10 http://www.marketingtips.com/ Rank #20,250 Range 7 to 4,913,799 (average rank: #995,845)Advice for the number of visitors to your siteYour web site splinternetmarketing.com/default.aspx does not appear to attract many visitors because your traffic <<rank is above #100,000 and you have less visitors than the average of your competitors. This could bedisadvantageous to your rankings on Google.com.Created by SplinternetMarketing.com 26 of 58 www.SplinternetMarketing.com
  27. 27. 9/19/2010Keyword use in same domain link textsModerately ImportantLink texts are words and sentences that are used as links. Same domain link texts are the link texts of the links thatpoint to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain linktexts into account.Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contactinformation".Your contentsNo. Same Domain Link Text Link URL 1. [empty] /Internet Marketing Internet Marketing Services.xml 2. [empty] /partners.html 3. home /Default.aspx 4. about us /about-marketing.html 5. services /splinternetmarketing-services.html 6. solutions /splinternetmarketing-solutions.html 7. partners /partners.html 8. contacts /contact-marketing.html 9. web development /WebDevelopment.html10. online marketing /splinternetmarketing-solutions.html11. search engine optimization /Search-Engine-Optimization-Services.html12. search engine optimization /SearchEngineOptimization.html13. [empty] /Default.aspx14. Competitive Analysis /CompetitiveAnalysis.html15. Keyword Research /KeywordResearch.html16. Search Optimization /SearchEngineOptimization.html17. Social Media /SocialMedia.html18. Internet Marketing /InternetMarketing.html19. Web Development /WebDevelopment.html20. Read more /brianbateman.html21. Optimize /Search-Engine-Optimization-Services.html22. social media /SocialMedia.html23. keyword phrases /KeywordResearch.html24. link back to your website /OrganicLinkBuilding.html25. social media bookmarking /SocialMedia.html26. social media sites /SocialMedia.html27. Sales /Sales.htmlCreated by SplinternetMarketing.com 27 of 58 www.SplinternetMarketing.com
  28. 28. 9/19/2010Your contentsNo. Same Domain Link Text Link URL28. Project Management /ProjectManagement.html29. Business Networking /BusinessNetworking.html30. Internet Marketing /Default.aspx31. Read more /ProjectManagement.html32. skillful execution of well planned Internet marketing /dandamore.html33. third party metrics /WebsiteAnalytics.html34. keywords /KeywordResearch.html35. social networking /SocialMedia.html36. competently analyzed /CompetitiveAnalysis.html37. Emerging Trends /EmergingTrends.html38. Predictive Analysis /PredictiveAnalysis.html39. Market Research /MarketResearch.html40. Project Operations /ProjectOperations.html41. Business Development /BusinessDevelopment.html42. Communications /Communications.html43. Read more /jayneholland.html44. analytics /WebsiteAnalytics.html45. research on keywords /KeywordResearch.html46. social media networks /SocialMedia.html47. link partners /OrganicLinkBuilding.html48. Advisory Board for the UWM-School /jayneholland.html49. Milwaukee Job Camp /jayneholland.html50. search engine optimization (SEO) /SearchEngineOptimization.html51. search engine marketing (SEM) /SearchEngineMarketing-SEM.html52. social media optimization (SMO) /SocialMedia.html53. social media marketing (SMM) /SocialMedia.html54. Competitive Analysis /CompetitiveAnalysis.html55. Keyword Research /KeywordResearch.html56. SEO /Search-Engine-Optimization-Services.html57. SMM /SocialMedia.html58. Web Development /WebDevelopment.html59. Project Management /ProjectManagement.html60. Business Networking /BusinessNetworking.html61. Emerging Trends /EmergingTrends.html62. Predictive Analysis /PredictiveAnalysis.html63. Market Research /MarketResearch.htmlCreated by SplinternetMarketing.com 28 of 58 www.SplinternetMarketing.com
  29. 29. 9/19/2010Your contentsNo. Same Domain Link Text Link URL64. Project Operations /ProjectOperations.html65. Business Development /BusinessDevelopment.html66. Communications /Communications.html67. Social Media /SocialMedia.html68. Site Map /SiteMap.html69. Privacy Policy /privacypolicy.htmlAdvice for your same domain link textsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 7 3 OK OKKeyword density: 0% to 11% 4% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 11 3 OK OKKeyword density: 0% to 8% 2% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 25 6 OK OKKeyword density: 0% to 9% 4% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 28 9 OK OKKeyword density: 0% to 8% 3% OK OKCreated by SplinternetMarketing.com 29 of 58 www.SplinternetMarketing.com
  30. 30. 9/19/2010Keyword use in outbound link textsModerately ImportantLink texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tagswhen the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance tosearch terms in outbound link texts.Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains theoutbound link text "About the company".Your contentsNo. Outbound Link Text Link URL 1. [empty] http://www.linkedin.com/in/splinternetmarketing 2. [empty] http://twitter.com/wisconsinseo 3. [empty] http://www.stumbleupon.com/stumbler/Elevel3/ 4. More Internet Marketing Data and Info on E level 3 http://elevel3.net/results.aspx?k=internet+marketing+sea rch+engine+optimization 5. SEO Support and Data http://seosupportclub.com/_layouts/viewlsts.aspxAdvice for your outbound link textsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 7 1 OK OKKeyword density: 0% to 17% 14% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 7 1 OK OKKeyword density: 0% to 11% 7% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 8 1 OK OKKeyword density: 0% to 12% 7% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 15 2 OK OKKeyword density: 0% to 9% 7% OK OKCreated by SplinternetMarketing.com 30 of 58 www.SplinternetMarketing.com
  31. 31. 9/19/2010Keyword use in same domain link URLsModerately ImportantLinks connect one web page to another. Same domain links are the links in <a href> attributes that point to other pageson the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com.Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL"contact.htm".Your contentsNo. Same Domain Link URL Link Text 1. Internet Marketing Internet Marketing Services [/ [empty] Internet Marketing Internet Marketing Services.xml] 2. partners [/partners.html] [empty] 3. Default [/Default.aspx] home 4. about marketing [/about-marketing .html] about us 5. splinternetmarketing services [/splinternetmarketing services -services.html] 6. splinternetmarketing solutions [/spl internetmarketing solutions -solutions.html] 7. partners [/partners.html] partners 8. contact marketing [/contact- marketing .html] contacts 9. WebDevelopment [/WebDevelopment.html] web development10. splinternetmarketing solutions [/spl internetmarketing online marketing -solutions.html]11. Search Engine Optimization Services search engine optimization [/Search-Engine-Optimization-Services.html]12. SearchEngineOptimization search engine optimization [/SearchEngineOptimization.html]13. Default [/Default.aspx] [empty]14. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis15. KeywordResearch [/KeywordResearch.html] Keyword Research16. SearchEngineOptimization Search Optimization [/SearchEngineOptimization.html]17. SocialMedia [/SocialMedia.html] Social Media18. InternetMarketing [/InternetMarketing .html] Internet Marketing19. WebDevelopment [/WebDevelopment.html] Web Development20. brianbateman [/brianbateman.html] Read more21. Search Engine Optimization Services Optimize [/Search-Engine-Optimization-Services.html]22. SocialMedia [/SocialMedia.html] social mediaCreated by SplinternetMarketing.com 31 of 58 www.SplinternetMarketing.com
  32. 32. 9/19/2010Your contentsNo. Same Domain Link URL Link Text23. KeywordResearch [/KeywordResearch.html] keyword phrases24. OrganicLinkBuilding [/OrganicLinkBuilding.html] link back to your website25. SocialMedia [/SocialMedia.html] social media bookmarking26. SocialMedia [/SocialMedia.html] social media sites27. Sales [/Sales.html] Sales28. ProjectManagement [/ProjectManagement.html] Project Management29. BusinessNetworking [/BusinessNetworking.html] Business Networking30. Default [/Default.aspx] Internet Marketing31. ProjectManagement [/ProjectManagement.html] Read more32. dandamore [/dandamore.html] skillful execution of well planned Internet marketing33. WebsiteAnalytics [/WebsiteAnalytics.html] third party metrics34. KeywordResearch [/KeywordResearch.html] keywords35. SocialMedia [/SocialMedia.html] social networking36. CompetitiveAnalysis [/CompetitiveAnalysis.html] competently analyzed37. EmergingTrends [/EmergingTrends.html] Emerging Trends38. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis39. MarketResearch [/MarketResearch.html] Market Research40. ProjectOperations [/ProjectOperations.html] Project Operations41. BusinessDevelopment [/BusinessDevelopment.html] Business Development42. Communications [/Communications.html] Communications43. jayneholland [/jayneholland.html] Read more44. WebsiteAnalytics [/WebsiteAnalytics.html] analytics45. KeywordResearch [/KeywordResearch.html] research on keywords46. SocialMedia [/SocialMedia.html] social media networks47. OrganicLinkBuilding [/OrganicLinkBuilding.html] link partners48. jayneholland [/jayneholland.html] Advisory Board for the UWM-School49. jayneholland [/jayneholland.html] Milwaukee Job Camp50. SearchEngineOptimization search engine optimization (SEO) [/SearchEngineOptimization.html]51. SearchEngineMarketing SEM [/SearchEngine search engine marketing (SEM) Marketing -SEM.html]52. SocialMedia [/SocialMedia.html] social media optimization (SMO)53. SocialMedia [/SocialMedia.html] social media marketing (SMM)54. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis55. KeywordResearch [/KeywordResearch.html] Keyword Research56. Search Engine Optimization Services SEOCreated by SplinternetMarketing.com 32 of 58 www.SplinternetMarketing.com
  33. 33. 9/19/2010Your contentsNo. Same Domain Link URL Link Text [/Search-Engine-Optimization-Services.html]57. SocialMedia [/SocialMedia.html] SMM58. WebDevelopment [/WebDevelopment.html] Web Development59. ProjectManagement [/ProjectManagement.html] Project Management60. BusinessNetworking [/BusinessNetworking.html] Business Networking61. EmergingTrends [/EmergingTrends.html] Emerging Trends62. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis63. MarketResearch [/MarketResearch.html] Market Research64. ProjectOperations [/ProjectOperations.html] Project Operations65. BusinessDevelopment [/BusinessDevelopment.html] Business Development66. Communications [/Communications.html] Communications67. SocialMedia [/SocialMedia.html] Social Media68. SiteMap [/SiteMap.html] Site Map69. privacypolicy [/privacypolicy.html] Privacy PolicyAdvice for your same domain link URLsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 35 6 OK OKKeyword density: 0% to 14% 9% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 50 6 OK OKKeyword density: 0% to 7% 7% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 63 9 OK OKKeyword density: 0% to 10% 10% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 113 15 OK OKKeyword density: 0% to 9% 9% OK OKCreated by SplinternetMarketing.com 33 of 58 www.SplinternetMarketing.com
  34. 34. 9/19/2010Keyword use in outbound link URLsModerately ImportantLinks connect one web page to another. Outbound links are the links on a web page that point to web pages on otherweb sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outboundlinksExample: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL"www.not-your-site.com/info.htm".Your contentsNo. Outbound Link URL Link Text 1. www linkedin in splinternetmarketing [empty] [http://www.linkedin.com/in/spl internetmarketing ] 2. twitter wisconsinseo [http://twitter.com/wisconsinseo] [empty] 3. www stumbleupon stumbler Elevel3 [empty] [http://www.stumbleupon.com/stumbler/Elevel3/] 4. elevel3 results k internet marketing search engine More Internet Marketing Data and Info on E level 3 optimization [http://elevel3.net/results.aspx?k= internet + marketing +search+engine+optimization] 5. seosupportclub layouts viewlsts SEO Support and Data [http://seosupportclub.com/_layouts/viewlsts.aspx]Advice for your outbound link URLsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 6 2 OK OKKeyword density: 0% to 18% 14% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 6 2 OK OKKeyword density: 0% to 14% 10% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 9 2 OK OKKeyword density: 0% to 15% 10% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 15 4 OK OKKeyword density: 0% to 12% 10% OK OKCreated by SplinternetMarketing.com 34 of 58 www.SplinternetMarketing.com
  35. 35. 9/19/2010Created by SplinternetMarketing.com 35 of 58 www.SplinternetMarketing.com
  36. 36. 9/19/2010Keyword use in meta descriptionModerately ImportantThe Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes theMeta Description tag into account. Some search engines display the text to the user in the search results.Example: <meta name="description" content="This sentence describes the contents of your web site.">Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag tomake sure that your web site is displayed with an attractive description in the search results.Their contentsRank Keyword use in meta description 1 [not used] 2 Well teach you how to make money on the Internet with our online business training systems to develop your successful e-commerce website. 3 Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million dollar a year business using Online Marketing 4 [Web page was not analyzed. Reason: see at the top of the report.] 5 I have been an online marketer since 1996. I work on the cutting edge of site optimization, social media marketing , and paid search. 6 Finn Digital: A full-service interactive marketing agency in Milwaukee, WI. Specializing in web development, video, email, social media, elearning and more. 7 Internet Marketing Inc is a Global Internet Marketing Company specializing in SEO, PPC, Social Media, Web Design, Email Marketing , and Affiliate Marketing 8 Learn everything you need to know about internet marketing to make money online and start and run a highly profitable internet business today with our complete internet marketing guide. 9 Internet Marketing and Search Engine Marketing . GET RESULTS and Increase Website Traffic! Use Internet Marketing to build consistent and affordable targeted internet website traffic. 10 Discover the insider secrets to make money online! FREE advice on how to earn money online from the experts at Marketing Tips.comYour contentsEnsure your success with www.SplinternetMarketing .com. Guaranteed return on investment Internet marketingsolutions. Guaranteed successful search engine optimization (SEO).Advice for your meta descriptionSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 2 2 OK OKKeyword density: 0% to 18% 17% OK OKCreated by SplinternetMarketing.com 36 of 58 www.SplinternetMarketing.com
  37. 37. 9/19/2010Advice for your meta descriptionSearch term: "Internet Marketing"Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 3 2 OK OKKeyword density: 0% to 13% 11% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 4 2 OK OKKeyword density: 0% to 18% 11% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 6 4 OK OKKeyword density: 0% to 14% 11% OK OKCreated by SplinternetMarketing.com 37 of 58 www.SplinternetMarketing.com
  38. 38. 9/19/2010Number of trailing slashes in URLModerately ImportantThe number of trailing slashes (/) in the URL indicates where a web page falls in a sites overall hierarchy. If the URLcontains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to thinkthat the page is important in relation to the other pages.Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 1 0 0 0 0 0 0 0 0 0 0 to 1Advice for the number of trailing slashes in your web site URLThe URL splinternetmarketing.com/default.aspx does not contain more or less trailing slashes than the top ranked OKpages. This means that you do not have to change the number of trailing slashes in your URL.Created by SplinternetMarketing.com 38 of 58 www.SplinternetMarketing.com
  39. 39. 9/19/2010HTML validation of web page to W3C standardsSlightly ImportantWeb pages are written in special languages called HTML and CSS. Like any language, HTML and CSS changeconstantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS andwhat is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,then search engines might not be able to read everything of your web page.Validation results ValidityHTML: no errors, valid http://validator.w3.org/check?uri=http://splinternetmarketing.com/default.aspxCSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://splinternetmarketing.com/default.aspxAdvice regarding the validity of your web siteBoth the CSS code and the HTML code of your web page splinternetmarketing.com/default.aspx is valid according OKto the W3C specifications. This means that Google.com does not have problems reading your web page.Created by SplinternetMarketing.com 39 of 58 www.SplinternetMarketing.com
  40. 40. 9/19/2010Readability level of web pageSlightly ImportantThe Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. Itmeasures the approximate level of education necessary to understand the web page content. Higher scores indicate thetext that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are notcomparable.Readability resultsFlesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 33 47 55 70 n/a 63 36 42 71 46 63 36 to 71Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 15 9 9 7 n/a 7 11 11 7 10 8 7 to 11Advice for the readability of your web siteThe Flesch Reading Ease Score of your web page splinternetmarketing.com/default.aspx is 33. A score of 60 to 80 <<is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If thelanguage of your web page is not English, then the score might be alright.To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make surethat you end sentences with punctuation (a period, question mark, or exclamation point). There should be onespace between each word, and after any punctuation, including commas.Created by SplinternetMarketing.com 40 of 58 www.SplinternetMarketing.com
  41. 41. 9/19/2010Keyword use in meta keywordsSlightly ImportantThe Meta Keywords tag allows you to define which search terms are important to your web page according to youropinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries tofind out if Google.com gives relevance to search terms in the Meta Keywords tag.Example: <meta name="keywords" content="keyword, another keyword">Their contentsRank Keyword use in meta keywords 1 [not used] 2 make money online, starting an internet business, internet marketing , training, courses, online, business 3 internet marketing , internet marketing course, marketing blog, online marketing , internet marketing online 4 [Web page was not analyzed. Reason: see at the top of the report.] 5 internet marketing , online marketing , ecommerce websites, magento, ppc, seo 6 Milwaukee, agency, Finn Digital, marketing , video 7 Internet Marketing , Internet Marketing Company, Internet Advertising, Social Media, SEO, Search Engine Optimization, PPC, Website Design, Email Marketing , Affiliate marketing 8 make money online, internet business, online business, small business internet marketing , internet marketing 9 Internet marketing , search engine marketing , email marketing , website promotion, internet advertising, targeted traffic, international business, web marketing , email advertising, press release distribution 10 make money online, earn money online, make money at home, make money on the internet , make money from homeYour contentssplinternet marketing , internet marketing , Keyword Research, competitive analysis, Social Media Marketing , SocialMedia Optimization, Search Engine Optimization, Pay Per Click, Affiliate ManagementAdvice for your meta keywordsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 3 2 OK OKKeyword density: 0% to 50% 18% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 3 2 OK OKKeyword density: 0% to 25% 9% OK OKSearch term: "Marketing"Created by SplinternetMarketing.com 41 of 58 www.SplinternetMarketing.com
  42. 42. 9/19/2010Advice for your meta keywordsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 5 3 OK OKKeyword density: 0% to 42% 14% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 8 5 OK OKKeyword density: 0% to 33% 11% OK OKCreated by SplinternetMarketing.com 42 of 58 www.SplinternetMarketing.com
  43. 43. 9/19/2010Keyword use in the first sentence of the body textSlightly ImportantThe first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Somesearch engines give more relevance to search terms when they appear in the first sentence. Some will use your firstsentence as the description of your page on the search result page.Example: <body>Here goes the first sentence. This text is not the first sentence.Their contentsRank Keyword use in the first sentence of the body text 1 Internet marketing From Wikipedia, the free encyclopedia Jump to: navigation , search Internet marketing 2 Information Products Software Products Training Services Articles About Contact Cant wait to get Started? 3 Internet Marketing Courses Free Date: From: Cody Moya I wont waste your time with a long story here. 4 [Web page was not analyzed. Reason: see at the top of the report.] 5 Facebook Linkedin Twitter Lastfm Flickr Youtube Local Business Marketing : Small Business SEO : Ecommerce Optimization Homepage affiliate marketing Bing Blogging complaints Day Job eComm Journey google Information Marketing Internet marketing methods link building LinkedIn local search marketing magento Marketing Tools Milwaukee Online Scams Online Ticket Scalpers PPC Rambling Scams Shady Sites Small business marketing social networking TicketsNow.com twitter Venue Venue.com 6 This is our latest Finn Digital tweet Finn Digital Hot Sheet Newsletter Home Client Work Solutions Company Contact Blog Internet . 7 Home Company Services Clients Our Fans Blog Contact 8 |pros • per • ly| Prosperly Way About Contact THE GUIDE Subscribe to the RSS Feed Internet Marketing Success 9 Internet Marketing Home | Member Login | Contact Us 10 About Us | Support Center | Contact Us Home Internet Marketing Strategies Products and Services Start an Online Business Ways to Make Money Online Learn to Make Money Online with Help from the Industry Leaders Discover how you can uncover hungry markets and HOT product ideas in the next 24 hours, to ACCELERATE your online profits!Your contentsInternet Marketing Solutions: 877-710-2007 home about us services solutions partners contacts Spl internetMarketing.com:Advice for your first sentence of the body textSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 2 2 OK OKKeyword density: 0% to 31% 21% OK OKSearch term: "Internet"Created by SplinternetMarketing.com 43 of 58 www.SplinternetMarketing.com
  44. 44. 9/19/2010Advice for your first sentence of the body textSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 2 2 OK OKKeyword density: 0% to 15% 14% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 7 2 OK OKKeyword density: 0% to 15% 14% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 8 4 OK OKKeyword density: 0% to 15% 14% OK OKCreated by SplinternetMarketing.com 44 of 58 www.SplinternetMarketing.com

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