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This is the competitive analysis of www.SplinternetMarketing.com/default.aspx for the phrase "Internet Marketing".
When we search for "Internet Marketing" in Google, we have the top 10 Internet competitors for which to compare the traget site.
After that we use keyword balance formulas to determine how to make our site conform with the current top 10 competition in Google's search results.
The same steps can be taken to optimize a website on Bing.
The competitive analysis goes further than simple on-site search engine optimization by including social media site popularity and inbound links, which give us a direction we can take in general Internet marketing to gain more free traffic from search engines, social media sites and other related websites.