Report shifthappens.com 9-20-2010

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  • 1. Internet Competitive Analysis Report 9/20/2010 500 N. Michigan Ave. Ste. 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 Date: 9/20/2010 Recipient: Shift Happens - Motivational Speaker, Keynote Speaker Jim Feldman 505 North Lake Shore Drive CHICAGO IL 60611 Phone: 312-527-9111 This competitive analysis has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SplinternetMarketing.com 1 of 64 www.SplinternetMarketing.com
  • 2. Internet Competitive Analysis Report 9/20/2010 Report overview This report helps you to optimize the web page "http://shifthappens.com/keynote-topics-2.html" for a high ranking on Google.com for the search term "Keynote Speaker". Your web page http://shifthappens.com/keynote-topics-2.html Title: Professional Keynote Speaker & Consultant Topics Specializing in Change Management, Customer Services & Innovative Problem Solving Description: Keynote speaker topics for Jim Feldman & Shift Happens. He specializes in Change Management, Customer Services & Innovative Problem Solving Your competitors for the search term "Keynote Speaker" on Google.com 1 http://en.wikipedia.org/wiki/Keynote Title: Keynote - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://keynotespeakers.com/ Title: Keynote Speakers, Inc. Speakers bureau for professional, motivational and business speakers Description: [No meta description available.] 3 http://www.keynote-speaker-motivational.com/ Title: Keynote Speaker | Motivational Speaker Garrison Wynn Description: Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven keynotes in sales, customer service, leadership, change management and success. He is a professional speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop dead funny, motivational and full of research on what the most successful do differently. Created by SplinternetMarketing.com 2 of 64 www.SplinternetMarketing.com
  • 3. Internet Competitive Analysis Report 9/20/2010 Your competitors for the search term "Keynote Speaker" on Google.com 4 http://www.speakinc.com/ Title: Keynote Speakers Bureau - Business, Motivational, Keynote Speakers Description: Speak Inc - A professional motivational speakers bureau providing keynote, motivational, professional, and corporate speakers. 5 http://www.bigspeak.com/ Title: BigSpeak Motivational Speakers Bureau, Keynote Speakers, Business Speakers Description: Big Speak Motivational Speakers Bureau arranges professional keynote speakers, business speakers and celebrities for your conferences, business meetings and corporate events. 6 http://www.susanroane.com/ Title: Susan Roane | Keynote Speaker | Business Networking Techniques Description: Official site for Susan RoAne, keynote speaker, best-selling author, expert in business networking, building relationships, how to work a room and overcome shyness. 7 http://www.sltrib.com/sltrib/home/50160515-76/constitution-lds-oaks-utah.html.csp Title: LDS leader to be keynote speaker at Constitution forum | The Salt Lake Tribune Description: LDS general authority Dallin H. Oaks will be the keynote speaker at a Constitution Day event next month sponsored by the University of Utah’s Hinckley 8 http://www.dougdvorak.com/ Title: Doug Dvorak - Professional Motivational Humorous & Keynote Speaker, Funny Motivational Humor Speaker, Corporate Humorist, Keynote Speakers, Chicago, Illinois Description: If you’re looking for a Professional Humorous Motivational Speaker with a powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your motivational humorous and keynote speaker. Contact us now at 1.847.359.6969! Created by SplinternetMarketing.com 3 of 64 www.SplinternetMarketing.com
  • 4. Internet Competitive Analysis Report 9/20/2010 Your competitors for the search term "Keynote Speaker" on Google.com 9 http://www.speakersnetworkworldwide.com/ Title: Best Motivational Speaker : Bureau Speakers : Keynote Speakers : Professional Business Speaker : Speakers Network Worldwide Description: At Speakers Network Worldwide, We bring research, depth and tremendous choice to your selection. Visit us today for best motivational speaker, bureau speakers, keynote speakers and professional business speakers. For more details call us at 877-342-0095. 10 http://www.allamericanspeakers.com/ Title: All-American Speakers Bureau Keynote Motivational Sports Speakers Description: All-American Speakers Bureau offers professional motivational speakers, sports speakers, celebrity speakers, famous keynote speakers you can hire or book for any business or corporate speaking engagement, including sports figures, authors, corporate business speakers, celebrity agent, talent booking agency, celebrity personal appearances, entertainment booking agency speaker, celebrity chefs, top celebrity talent and comedians for celebrity endorsements and personal appearances. Find speaker fees and celebrity booking agency info Analyzed search terms 1. Keynote Speaker 2. Keynote 3. Speaker Top 10 Ranking Requirements Score™ 45% The Top 10 Ranking Requirements Score™ of 45% means that the web page shifthappens.com/keynote-topics-2.html meets only 45% of the requirements for a top 10 ranking on Google.com for the search term "Keynote Speaker". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 64 www.SplinternetMarketing.com
  • 5. Internet Competitive Analysis Report 9/20/2010 Search engine ranking factors performance Ranking Factor Importance Factors Factors Ranking Factors Performance Passed Failed Essential (weighted most): 16 8 Very Important: 7 2 Important: 32 4 Moderately Important: 41 0 Slightly Important: 25 1 Total: 121 15 121 ranking factors passed 15 ranking factors failed Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 64 www.SplinternetMarketing.com
  • 6. Internet Competitive Analysis Report 9/20/2010 Created by SplinternetMarketing.com 6 of 64 www.SplinternetMarketing.com
  • 7. Internet Competitive Analysis Report 9/20/2010 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Keynote Speaker" in the document title and if it's important for Google.com. Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Keynote - Wikipedia, the free encyclopedia 2 Keynote Speaker s, Inc. Speaker s bureau for professional, motivational and business speakers 3 Keynote Speaker | Motivational Speaker Garrison Wynn 4 Keynote Speaker s Bureau - Business, Motivational, Keynote Speaker s 5 BigSpeak Motivational Speaker s Bureau, Keynote Speaker s, Business Speaker s 6 Susan Roane | Keynote Speaker | Business Networking Techniques 7 LDS leader to be keynote speaker at Constitution forum | The Salt Lake Tribune 8 Doug Dvorak - Professional Motivational Humorous &Keynote Speaker , Funny Motivational Humor Speaker , Corporate Humorist, Keynote Speaker s, Chicago, Illinois 9 Best Motivational Speaker : Bureau Speaker s : Keynote Speaker s : Professional Business Speaker : Speaker s Network Worldwide 10 All-American Speaker s Bureau Keynote Motivational Sports Speaker s Your contents Professional Keynote Speaker & Consultant Topics Specializing in Change Management, Customer Services & Innovative Problem Solving Advice for your document title Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 57% 13% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 1 to 2 1 You could use the search term "Keynote" more than once but < this is optional. Keyword density: 6% to 29% 6% OK OK Search term: "Speaker" Competitors Your Site Advice Created by SplinternetMarketing.com 7 of 64 www.SplinternetMarketing.com
  • 8. Internet Competitive Analysis Report 9/20/2010 Advice for your document title Search term: "Keynote Speaker" Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 38% 6% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 1 to 6 2 OK OK Keyword density: 7% to 29% 6% You should increase the keyword density for the keywords << "Keynote" or "Speaker" to up to 29%. You can do this by adding the words "Keynote" or "Speaker", or by removing some text. Created by SplinternetMarketing.com 8 of 64 www.SplinternetMarketing.com
  • 9. Internet Competitive Analysis Report 9/20/2010 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Google.com Yahoo.com Peak Value To Your Site: 17 0 0 17 To Site 1: 451,138 49 0 451,138 To Site 2: 54 4 0 54 To Site 3: 109 91 0 109 To Site 4: 57 30 0 57 To Site 5: 168 56 0 168 To Site 6: 162 52 0 162 To Site 7: 7,782 18 0 7,782 To Site 8: 142 17 0 142 To Site 9: 449 0 0 449 To Site 10: 268 70 0 268 Range: 17 to 451,138 0 to 91 all 0 54 to 451,138 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "shifthappens.com/keynote-topics-2.html". You should increase the number of web pages from different domains that link to your web site. Google cannot find any web site that links to your web site from a different domain. Make sure that Google is able << to access your web site and that Google has not banned your web site from its index. Created by SplinternetMarketing.com 9 of 64 www.SplinternetMarketing.com
  • 10. Internet Competitive Analysis Report 9/20/2010 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site Advice for the link texts of inbound links To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term < "Keynote Speaker" in their link texts. The more links to your web site contain "Keynote Speaker" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. Less than 20% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. Less than 40% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. Less than 60% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. No inbound link texts have been found. Make sure that Google.com is able to access your web site and that Google.com has not banned your web site from its index. Created by SplinternetMarketing.com 10 of 64 www.SplinternetMarketing.com
  • 11. Internet Competitive Analysis Report 9/20/2010 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Home About Jim Bio Articles Photos Consulting Videos Shift Happens The Lost Decade Video Other Links Handouts For Meeting Planners Request Info Post Booking Printable Brochure Special Your Budget Keynote Topics Change Management Topics Shift Happens! Thriving On Change Extreme Makeover - You Edition Creating Your Bucket List Waist Management MPLC Umbrella License Customer Service Topics D-A-T-I-N-G Your Customer Becoming A Meaningful Memory Provider Doctor Travel's Cure For The Common Trip One Size Does Not Fit All Attitudes Are Caught Not Taught Innovative Thinking Topics What If Stop The Stupid Stuff Fundraising Solutions 3DThinking Better Change Blog I'm not in the donut business On Target: It's not about price How To Survive the Recession: FREE ebook 5 Shifts to Deliver Excellent e-Commerce Customer Service At Your Service Creating a "To Be" List It's Time For Innovation Cash and Courtesy Waist Management Customer Service Stories iWant: iPhone vs. iPad Debate Between Friends Create Customer Insistence Clients Client List Client Reviews Contact Quick Search Advanced Search Recent Blogs Cash and Courtesy It's Time For Innovation iWant: iPhone vs. iPad Debate Between Friends Create Customer Insistence Creating a "To Be" List At Your Service 5 Shifts to Deliver Excellent e-Commerce Customer Service How To Survive the Recession: FREE ebook On Target: It's not about price I'm not in the donut business Home Keynote Topics Keynote Topics Keynote Speaker Topics Jim's programs & keynote speaker topics demonstrate creative, innovative techniques that let you compete and dominate in radically changing environments using your existing resources. Satisfaction guaranteed! Change Management Topics - Shift Happens! The velocity of business change has increased to the point that you must be able to constantly shift your thinking and emphasis to address issues and opportunities as they arise. Management practices that may have worked yesterday may not work today. Your employees development and your customer retention must change. You must shift your thinking & start to manage change. Learn more Click on the Change Management Topics below for more information: Shift Happens! Thriving On Change Extreme Makeover - You Edition Creating Your Bucket List Waist Management Customer Service Topics - Meaningful Memories These days, even if your customers appear completely satisfied with your product or service, 40%-50% of them will leave you and start doing business with your competition. In these programs, participants will learn the most important steps to creating great customer service and retention. It identifies and capitalizes on flexibility, innovativeness and stress tolerance, and provides an action summary for implementation. Learn more Click on the Customer Service Topics below for more information: D-A-T-I-N-G Your Customer Becoming A Meaningful Memory Provider Attitudes Are Caught Not Taught One Size Does Not Fit All Doctor Travel's Cure For The Common Trip Innovative Thinking Topics - 3DThinking Jim has developed a process to help your participants to start the creative problem solving process. You don't have to be born an innovator or an entrepreneur to learn these simple steps and implement them in your business and personal life. Learn more Click on the Innovative Thinking Topics below for more information: 3DThinking Fundraising Solutions Stop The Stupid Stuff Innovation Is The Product Of Discomfort *All topics are available forkeynote or breakout speeches. He can vary the length from 30 minutes to several hours. Most presentations ideally would take 60 - 90 minutes for full effect. _____________________________________________________________________ Please use this form to contact us Your Name: Your Email: Subject: Security Image: Copy the numbers and letters from the security image: Question/Comment: Jim is a professional keynote business and motivational speaker who combines humor and content to deliver a speech / presentation that your audience is sure to enjoy. ® 505 N. Lake Shore Drive, Chicago, IL 60611 Phone: 312-527-9111 Fax: 312-527-1116 Toll Free: 1-888-SHIFTHPNS © 2009 James Feldman. Shift Happens is a registered trademark owned by James Feldman. Home | About Jim | For Meeting Planners | Keynote Topics | Better Change Blog | Clients | Contact Created by SplinternetMarketing.com 11 of 64 www.SplinternetMarketing.com
  • 12. Internet Competitive Analysis Report 9/20/2010 Advice for your body text Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 18 2 OK OK Keyword density: 0% to 3% 1% OK OK Number of words: 11 to 3,989 707 OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 19 8 OK OK Keyword density: 0% to 3% 1% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 1 to 91 3 OK OK Keyword density: 0% to 9% 0% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 1 to 110 11 OK OK Keyword density: 0% to 5% 1% OK OK Created by SplinternetMarketing.com 12 of 64 www.SplinternetMarketing.com
  • 13. Internet Competitive Analysis Report 9/20/2010 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://shifthappens.com/keynote-topics-2.html Wednesday, May 15, 1996 1 http://en.wikipedia.org/wiki/Keynote Saturday, January 13, 2001 2 http://keynotespeakers.com/ Friday, June 27, 1997 3 http://www.keynote-speaker-motivational.com/ Monday, October 29, 2007 (newest domain) 4 http://www.speakinc.com/ Tuesday, May 23, 1995 5 http://www.bigspeak.com/ Wednesday, January 05, 2000 6 http://www.susanroane.com/ Tuesday, December 26, 1995 7 http://www.sltrib.com/sltrib/home/50160515-76/constit Tuesday, March 01, 1994 (oldest domain) ution-lds-oaks-utah.html.csp 8 http://www.dougdvorak.com/ Tuesday, February 03, 2004 9 http://www.speakersnetworkworldwide.com/ Thursday, May 24, 2007 10 http://www.allamericanspeakers.com/ Thursday, August 22, 2002 Range Tuesday, March 01, 1994 to Monday, October 29, 2007 Advice for the web site age Your web site is about 14 years old. This is very good because the older your web site, the better it is for your OK rankings on Google.com. Created by SplinternetMarketing.com 13 of 64 www.SplinternetMarketing.com
  • 14. Internet Competitive Analysis Report 9/20/2010 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. 2. Keynote Speaker Topics Advice for your H1 headline texts Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 67% The keyword density is too high. It should be 50% at maximum. << Consider adding more text to lower the keyword density. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 100% 33% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 25% 33% The keyword density is too high. It should be 25% at maximum. << Consider adding more text to lower the keyword density. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 50% 33% OK OK Created by SplinternetMarketing.com 14 of 64 www.SplinternetMarketing.com
  • 15. Internet Competitive Analysis Report 9/20/2010 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Keynote 2 keynotespeaker s http://keynotespeakers.com/ 3 keynote speaker motivational http://www.keynote-speaker-motivational.com/ 4 speakinc http://www.speakinc.com/ 5 bigspeak http://www.bigspeak.com/ 6 susanroane http://www.susanroane.com/ 7 sltrib http://www.sltrib.com/sltrib/home/50160515-76/constituti on-lds-oaks-utah.html.csp 8 dougdvorak http://www.dougdvorak.com/ 9 speakersnetworkworldwide http://www.speakersnetworkworldwide.com/ 10 allamericanspeakers http://www.allamericanspeakers.com/ Your contents shifthappens (Domain name: "shifthappens.com") Advice for the domain name The domain name shifthappens.com does not contain the search term "Keynote Speaker". < If you have a young web site with only a few inbound links, then consider registering a new domain name that contains the search term "Keynote Speaker". If you have an established web site with a lot of inbound links, then you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 15 of 64 www.SplinternetMarketing.com
  • 16. Internet Competitive Analysis Report 9/20/2010 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 wiki Keynote http://en.wikipedia.org/wiki/Keynote 2 [no words] http://keynotespeakers.com/ 3 [no words] http://www.keynote-speaker-motivational.com/ 4 [no words] http://www.speakinc.com/ 5 [no words] http://www.bigspeak.com/ 6 [no words] http://www.susanroane.com/ 7 sltrib home 50160515 76 constitution lds oaks utah html http://www.sltrib.com/sltrib/home/50160515-76/constituti on-lds-oaks-utah.html.csp 8 [no words] http://www.dougdvorak.com/ 9 [no words] http://www.speakersnetworkworldwide.com/ 10 [no words] http://www.allamericanspeakers.com/ Your contents keynote topics 2 (Page URL: "/ keynote-topics-2.html") Advice for your page URL Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 33% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Created by SplinternetMarketing.com 16 of 64 www.SplinternetMarketing.com
  • 17. Internet Competitive Analysis Report 9/20/2010 Advice for your page URL Search term: "Keynote Speaker" Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 25% 17% OK OK Created by SplinternetMarketing.com 17 of 64 www.SplinternetMarketing.com
  • 18. Internet Competitive Analysis Report 9/20/2010 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Del.icio.us Digg Total To Your Site: 16 0 16 To Site 1: 1,543 15 1,558 To Site 2: 20 0 20 To Site 3: 0 0 0 To Site 4: 9 0 9 To Site 5: 29 0 29 To Site 6: 21 n/a 21 To Site 7: 253 15 268 To Site 8: 2 0 2 To Site 9: 0 0 0 To Site 10: 39 0 39 Range: 0 to 1,543 0 to 15 0 to 1,558 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 176, the link popularity of your web page is 16. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 18 of 64 www.SplinternetMarketing.com
  • 19. Internet Competitive Analysis Report 9/20/2010 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 0.96s 1.38s n/a n/a 1.24s n/a 3.75s n/a n/a 4.78s 0.96s to 4.78s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: fast: n/a n/a fast: n/a very n/a n/a slow: very top 25% top 30% top 25% slow: bottom slow: bottom 20% bottom 10% 10% to fast: top 25% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 19 of 64 www.SplinternetMarketing.com
  • 20. Internet Competitive Analysis Report 9/20/2010 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Quick Search 2. [H2] Recent Blogs 3. [H2] Keynote Topics 4. [H3] Jim's programs & keynote speaker topics demonstrate creative, innovative techniques that let you compete and dominate in radically changing environments using your existing resources. Satisfaction guaranteed! 5. [H3] Change Management Topics - Shift Happens! 6. [H3] Customer Service Topics - Meaningful Memories 7. [H3] Innovative Thinking Topics - 3DThinking 8. [H2] Follow on twitter 9. [H6] Click image to start/stop video Advice for your H2-H6 headline texts Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 13% 4% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 7% 4% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 8% 2% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 11 3 OK OK Keyword density: 0% to 7% 3% OK OK Created by SplinternetMarketing.com 20 of 64 www.SplinternetMarketing.com
  • 21. Internet Competitive Analysis Report 9/20/2010 Created by SplinternetMarketing.com 21 of 64 www.SplinternetMarketing.com
  • 22. Internet Competitive Analysis Report 9/20/2010 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. James Feldman Keynote Speaker Printable Brochure /images/printable-brochure.jpg 2. Security Image /security/image.png?6447273 3. [empty] http://img.constantcontact.com/ui/images1/visitor/email2 _trans.gif 4. Special for Keynote Speaker Jim Feldman http://shifthappens.com/images/blocks/keynote-special-s tretch.jpg Advice for your IMG ALT attributes Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 25% 29% The keyword density is too high. It should be 25% at maximum. << Consider adding more text to lower the keyword density. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 8 2 OK OK Keyword density: 0% to 13% 14% The keyword density is too high. It should be 13% at maximum. << Consider adding more text to lower the keyword density. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 19 2 OK OK Keyword density: 0% to 22% 14% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 22 4 OK OK Keyword density: 0% to 17% 14% OK OK Created by SplinternetMarketing.com 22 of 64 www.SplinternetMarketing.com
  • 23. Internet Competitive Analysis Report 9/20/2010 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .org .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL shifthappens.com/keynote-topics-2.html contains the often used top level domain .com. This is OK neither good nor bad for your rankings on Google.com. Created by SplinternetMarketing.com 23 of 64 www.SplinternetMarketing.com
  • 24. Internet Competitive Analysis Report 9/20/2010 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 does not cite any references or sources keynote keynote address keynote speech 2 WHAT WE DO green M&Ms YOU'VE COME TO THE RIGHT PLACE AND HERE'S ONE MORE THING THAT'S FREE Katrina's Blog FEATURED SPEAKER Looking for Will? TRANSLATE: 3 energized entertained educated alive with possibilities His new top-selling book The Real Truth About Success , published by McGraw Hill, is available in all major bookstores manufacturing entertainment telecommunications financial services The Real Truth About Success: Making the Most of Difficult Situations: Getting Great Results: Generations Working Better Together How to Win an Unfair Fight: See additional keynote information and description [and 761 additional characters] 4 Dr. John M. Kennedy read more about this speaker >> Robert Tucker read more about this speaker >> Dr. John M. Kennedy read more about this speaker >> Durwood Fincher’s read more about this speaker >> Don Hutson George Lucas read more about this speaker >> Aron Ralston read more about this speaker >> Jason Dorsey read more about this speaker >> keynote speakers, professional speakers, celebrities, entertainers and emcees National Speaker s Showcas [and 58 additional characters] 5 Contact us any time Big Big Big Big Big Big We Make Sustainable Attainable CLICK HERE TO SAVE THE PLANET AND MAKE MONEY! Big News, Ideas and Information Col. Mike Mullane Bring the Best in the Business to Your Organization: The World’s Top Motivational Speaker s, Keynote Speaker s and Business Speaker s are at BigSpeak. Big 6 Susan RoAne's New FREE EBook: Nuances of Business Networking Let Susan RoAne Help You: Make Contacts Create Connections Develop Relationships Build Business Susan RoAne is the leading authority and original expert on how to work a room . Her best-selling books , popular interactive presentations and media interviews develop, build and manage client relationships that increase business growth . CNN, CNBC, ABC NBC , and on her own monthly f [and 1,892 additional characters] 7 ALL LOCAL NEWS All sports View all All Money Stories All Opinion All Lifestyle All Entertainment View frequently asked questions Online Print 8 Motivational Humorous Speaker -Motivational Speaker , Humorous Speaker : Doug Dvorak CSP EMAIL OR CALL DOUG DVORAK TODAY @ (847) 359-6969 FOR YOUR FREE MEETING ASSESSMENT FOR YOUR NEXT EVENT... A $300.00 VALUE! If you’re looking for a Motivational Humorous Speaker with a powerful message, who is absolutely hilarious and inspirational, then Book Doug Dvorak as your Motivational Humorous Speaker . Doug Dvorak's unique presentation topics encourag [and 2,385 additional characters] 9 American Entertainment Magazine has awarded The Passing Zone Best Novelty Group of the Year. - Owen Morse Suzie Humphreys David Browning John Pullum Super Competent: The Six Keys to Perform at Your Productive Best - Laura Stack More Speaker s >> Next Book >> 10 Search: SEARCH SPEAKERS: Speaker s Division Lifestyle Division Entertainment Division Booking Motivational Keynote Speaker s & Top Celebrity Talent If you are looking to hire a motivational, keynote, inspirational, sports or celebrity speaker, All American Speaker s Bureau is here to help. Celebrity Endorsement Experts Custom Keynote Speaker Arrangements for Your Event All American Speaker s Bureau All American Speaker s Bureau and All American Talent [and 379 additional characters] Created by SplinternetMarketing.com 24 of 64 www.SplinternetMarketing.com
  • 25. Internet Competitive Analysis Report 9/20/2010 Your contents Satisfaction guaranteed! Click on the Change Management Topics below for more information: Click on the Customer Service Topics below for more information: Click on the Innovative Thinking Topics below for more information: *All topics are available for keynote or breakout speeches. Shift Happens!® Advice for your bold body text Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Keyword density: 0% to 4% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 25% 2% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 17 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 15% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 17 1 OK OK Keyword density: 0% to 13% 1% OK OK Created by SplinternetMarketing.com 25 of 64 www.SplinternetMarketing.com
  • 26. Internet Competitive Analysis Report 9/20/2010 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://shifthappens.com/keynote-topics-2.html Rank #2,169,724 1 http://en.wikipedia.org/wiki/Keynote Rank #7 (most visitors of the competitors) 2 http://keynotespeakers.com/ Rank #674,356 3 http://www.keynote-speaker-motivational.com/ Rank #1,094,218 4 http://www.speakinc.com/ Rank #1,250,390 5 http://www.bigspeak.com/ Rank #441,047 6 http://www.susanroane.com/ Rank #1,464,543 7 http://www.sltrib.com/sltrib/home/50160515-76/constit Rank #7,796 ution-lds-oaks-utah.html.csp 8 http://www.dougdvorak.com/ Rank #808,005 9 http://www.speakersnetworkworldwide.com/ Rank #2,090,303 (least visitors of the competitors) 10 http://www.allamericanspeakers.com/ Rank #296,132 Range 7 to 2,090,303 (average rank: #812,679) Advice for the number of visitors to your site Your web site shifthappens.com/keynote-topics-2.html does not appear to attract many visitors because your traffic << rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com. Created by SplinternetMarketing.com 26 of 64 www.SplinternetMarketing.com
  • 27. Internet Competitive Analysis Report 9/20/2010 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] / 2. About Jim /about-jim-2.html 3. Bio /bio.html 4. Articles /articles.html 5. Photos /photos.html 6. Consulting /consulting.html 7. Videos /videos.html 8. Shift Happens The Lost Decade Video /shift-happens-the-lost-decade-video.html 9. Other Links /other-links.html 10. Handouts /handouts.html 11. For Meeting Planners /for-meeting-planners-2.html 12. Request Info /request-info.html 13. Post Booking /post-booking-.html 14. Printable Brochure /printable-brochure.html 15. Special /special.html 16. Your Budget /your-budget.html 17. Keynote Topics /keynote-topics-2.html 18. Change Management Topics /change-management-topics.html 19. Shift Happens! Thriving On Change /shift-happens-thriving-on-change.html 20. Extreme Makeover - You Edition /extreme-makeover---you-edition.html 21. Creating Your Bucket List /creating-your-bucket-list.html 22. Waist Management /waist-management.html 23. MPLC Umbrella License /mplc-umbrella-license.html 24. Customer Service Topics /customer-service-topics.html 25. D-A-T-I-N-G Your Customer /d-a-t-i-n-g-your-customer.html 26. Becoming A Meaningful Memory Provider /becoming-a-meaningful-memory-provider.html 27. Doctor Travel's Cure For The Common Trip /doctor-travels-cure-for-the-common-trip.html Created by SplinternetMarketing.com 27 of 64 www.SplinternetMarketing.com
  • 28. Internet Competitive Analysis Report 9/20/2010 Your contents No. Same Domain Link Text Link URL 28. One Size Does Not Fit All /one-size-does-not-fit-all.html 29. Attitudes Are Caught Not Taught /attitudes-are-caught-not-taught.html 30. Innovative Thinking Topics /innovative-thinking-topics.html 31. What If /what-if-2.html 32. Stop The Stupid Stuff /stop-the-stupid-stuff.html 33. Fundraising Solutions /fundraising-solutions.html 34. 3DThinking /3dthinking.html 35. Better Change Blog /blogs/better-change-blog.html 36. I'm not in the donut business /blogs/im-not-in-the-donut-business.html 37. On Target: It's not about price /blogs/on-target-its-not-about-price.html 38. How To Survive the Recession: FREE ebook /blogs/how-to-survive-the-recession-free-ebook.html 39. 5 Shifts to Deliver Excellent e-Commerce Customer /blogs/5-shifts-to-deliver-excellent-e-commerce-customer- Service service.html 40. At Your Service /blogs/at-your-service.html 41. Creating a "To Be" List /blogs/creating-a-to-be-list.html 42. It's Time For Innovation /blogs/its-time-for-innovation.html 43. Cash and Courtesy /blogs/cash-and-courtesy.html 44. Waist Management /blogs/waist-management.html 45. Customer Service Stories /blogs/customer-service-stories.html 46. iWant: iPhone vs. iPad Debate Between Friends /blogs/iwant-iphone-vs-ipad-debate-between-friends.html 47. Create Customer Insistence /blogs/create-customer-insistence.html 48. Clients /clients-2.html 49. Client List /client-list.html 50. Client Reviews /client-reviews.html 51. Contact /contact-3.html 52. Advanced Search /search 53. [empty] /JamesFeldmanPacket.pdf 54. Cash and Courtesy /blogs/cash-and-courtesy.html 55. It's Time For Innovation /blogs/its-time-for-innovation.html 56. iWant: iPhone vs. iPad Debate Between Friends /blogs/iwant-iphone-vs-ipad-debate-between-friends.html 57. Create Customer Insistence /blogs/create-customer-insistence.html 58. Creating a "To Be" List /blogs/creating-a-to-be-list.html 59. At Your Service /blogs/at-your-service.html 60. 5 Shifts to Deliver Excellent e-Commerce Customer /blogs/5-shifts-to-deliver-excellent-e-commerce-customer- Service service.html 61. How To Survive the Recession: FREE ebook /blogs/how-to-survive-the-recession-free-ebook.html Created by SplinternetMarketing.com 28 of 64 www.SplinternetMarketing.com
  • 29. Internet Competitive Analysis Report 9/20/2010 Your contents No. Same Domain Link Text Link URL 62. On Target: It's not about price /blogs/on-target-its-not-about-price.html 63. I'm not in the donut business /blogs/im-not-in-the-donut-business.html 64. Home / 65. Change Management Topics /change-management-topics.html 66. Learn more /change-management.html 67. Change Management Topics /change-management-topics.html 68. Shift Happens! Thriving On Change /shift-happens-thriving-on-change.html 69. Extreme Makeover - You Edition /extreme-makeover---you-edition.html 70. Creating Your Bucket List /creating-your-bucket-list.html 71. Waist Management /waist-management.html 72. Customer Service Topics /customer-service-topics.html 73. Learn more /customer-service.html 74. Customer Service Topics /customer-service-topics.html 75. D-A-T-I-N-G Your Customer /d-a-t-i-n-g-your-customer.html 76. [empty] /customer-service.html 77. Becoming A Meaningful Memory Provider /becoming-a-meaningful-memory-provider.html 78. [empty] /customer-service.html 79. Attitudes Are Caught Not Taught /attitudes-are-caught-not-taught.html 80. One Size Does Not Fit All /one-size-does-not-fit-all.html 81. Doctor Travel's Cure For The Common Trip /doctor-travels-cure-for-the-common-trip.html 82. Innovative Thinking Topics /innovative-thinking-topics.html 83. Learn more /innovative-thinking.html 84. Innovative Thinking Topics /innovative-thinking-topics.html 85. [empty] /3dthinking.html 86. 3DThinking /3dthinking.html 87. Fundraising Solutions /fundraising-solutions.html 88. Stop The Stupid Stuff /stop-the-stupid-stuff.html 89. Innovation Is The Product Of Discomfort /innovation-is-the-product-of-discomfort.html 90. [empty] /special.html 91. About Jim /about-jim-2.html 92. For Meeting Planners /for-meeting-planners-2.html 93. Keynote Topics /keynote-topics-2.html 94. Better Change Blog /blogs/better-change-blog.html 95. Clients /clients-2.html 96. Contact /contact-3.html Created by SplinternetMarketing.com 29 of 64 www.SplinternetMarketing.com
  • 30. Internet Competitive Analysis Report 9/20/2010 Advice for your same domain link texts Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 11 2 OK OK Keyword density: 0% to 6% 1% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 47 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 20% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 58 2 OK OK Keyword density: 0% to 12% 0% OK OK Created by SplinternetMarketing.com 30 of 64 www.SplinternetMarketing.com
  • 31. Internet Competitive Analysis Report 9/20/2010 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Your contents No. Outbound Link Text Link URL 1. Home http://employeemotivation.com/ 2. Share http://addthis.com/bookmark.php?v=250&amp;username =shifthappens 3. Follow on twitter http://www.twitter.com/ShiftHappensNow 4. [empty] http://visitor.constantcontact.com/d.jsp?m=11034502994 16&amp;p=oi 5. Subscribe to Newsletter http://visitor.constantcontact.com/d.jsp?m=11034502994 16&amp;p=oi 6. Home http://employeemotivation.com/ Advice for your outbound link texts Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use one of the keywords "Keynote" or "Speaker" at < Created by SplinternetMarketing.com 31 of 64 www.SplinternetMarketing.com
  • 32. Internet Competitive Analysis Report 9/20/2010 Advice for your outbound link texts Search term: "Keynote Speaker" least once but this is optional. Keyword density: 0% to 5% 0% You could increase the keyword density for the keywords < "Keynote" or "Speaker" but this is optional. Created by SplinternetMarketing.com 32 of 64 www.SplinternetMarketing.com
  • 33. Internet Competitive Analysis Report 9/20/2010 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. [empty] [/] [empty] 2. about jim 2 [/about-jim-2.html] About Jim 3. bio [/bio.html] Bio 4. articles [/articles.html] Articles 5. photos [/photos.html] Photos 6. consulting [/consulting.html] Consulting 7. videos [/videos.html] Videos 8. shift happens the lost decade video Shift Happens The Lost Decade Video [/shift-happens-the-lost-decade-video.html] 9. other links [/other-links.html] Other Links 10. handouts [/handouts.html] Handouts 11. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners 12. request info [/request-info.html] Request Info 13. post booking [/post-booking-.html] Post Booking 14. printable brochure [/printable-brochure.html] Printable Brochure 15. special [/special.html] Special 16. your budget [/your-budget.html] Your Budget 17. keynote topics 2 [/ keynote-topics-2.html] Keynote Topics 18. change management topics Change Management Topics [/change-management-topics.html] 19. shift happens thriving on change Shift Happens! Thriving On Change [/shift-happens-thriving-on-change.html] 20. extreme makeover you edition Extreme Makeover - You Edition [/extreme-makeover---you-edition.html] 21. creating your bucket list [/creating-your-bucket-list.html] Creating Your Bucket List 22. waist management [/waist-management.html] Waist Management 23. mplc umbrella license [/mplc-umbrella-license.html] MPLC Umbrella License 24. customer service topics [/customer-service-topics.html] Customer Service Topics 25. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer Created by SplinternetMarketing.com 33 of 64 www.SplinternetMarketing.com
  • 34. Internet Competitive Analysis Report 9/20/2010 Your contents No. Same Domain Link URL Link Text 26. becoming a meaningful memory provider Becoming A Meaningful Memory Provider [/becoming-a-meaningful-memory-provider.html] 27. doctor travels cure for the common trip Doctor Travel's Cure For The Common Trip [/doctor-travels-cure-for-the-common-trip.html] 28. one size does not fit all [/one-size-does-not-fit-all.html] One Size Does Not Fit All 29. attitudes are caught not taught Attitudes Are Caught Not Taught [/attitudes-are-caught-not-taught.html] 30. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics 31. what if 2 [/what-if-2.html] What If 32. stop the stupid stuff [/stop-the-stupid-stuff.html] Stop The Stupid Stuff 33. fundraising solutions [/fundraising-solutions.html] Fundraising Solutions 34. 3dthinking [/3dthinking.html] 3DThinking 35. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog 36. blogs im not in the donut business I'm not in the donut business [/blogs/im-not-in-the-donut-business.html] 37. blogs on target its not about price On Target: It's not about price [/blogs/on-target-its-not-about-price.html] 38. blogs how to survive the recession free ebook How To Survive the Recession: FREE ebook [/blogs/how-to-survive-the-recession-free-ebook.html] 39. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer service Service [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer -service.html] 40. blogs at your service [/blogs/at-your-service.html] At Your Service 41. blogs creating a to be list Creating a "To Be" List [/blogs/creating-a-to-be-list.html] 42. blogs its time for innovation It's Time For Innovation [/blogs/its-time-for-innovation.html] 43. blogs cash and courtesy [/blogs/cash-and-courtesy.html] Cash and Courtesy 44. blogs waist management Waist Management [/blogs/waist-management.html] 45. blogs customer service stories Customer Service Stories [/blogs/customer-service-stories.html] 46. blogs iwant iphone vs ipad debate between friends iWant: iPhone vs. iPad Debate Between Friends [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html] 47. blogs create customer insistence Create Customer Insistence [/blogs/create-customer-insistence.html] 48. clients 2 [/clients-2.html] Clients 49. client list [/client-list.html] Client List 50. client reviews [/client-reviews.html] Client Reviews Created by SplinternetMarketing.com 34 of 64 www.SplinternetMarketing.com
  • 35. Internet Competitive Analysis Report 9/20/2010 Your contents No. Same Domain Link URL Link Text 51. contact 3 [/contact-3.html] Contact 52. search [/search] Advanced Search 53. JamesFeldmanPacket [/JamesFeldmanPacket.pdf] [empty] 54. blogs cash and courtesy [/blogs/cash-and-courtesy.html] Cash and Courtesy 55. blogs its time for innovation It's Time For Innovation [/blogs/its-time-for-innovation.html] 56. blogs iwant iphone vs ipad debate between friends iWant: iPhone vs. iPad Debate Between Friends [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html] 57. blogs create customer insistence Create Customer Insistence [/blogs/create-customer-insistence.html] 58. blogs creating a to be list Creating a "To Be" List [/blogs/creating-a-to-be-list.html] 59. blogs at your service [/blogs/at-your-service.html] At Your Service 60. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer service Service [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer -service.html] 61. blogs how to survive the recession free ebook How To Survive the Recession: FREE ebook [/blogs/how-to-survive-the-recession-free-ebook.html] 62. blogs on target its not about price On Target: It's not about price [/blogs/on-target-its-not-about-price.html] 63. blogs im not in the donut business I'm not in the donut business [/blogs/im-not-in-the-donut-business.html] 64. [empty] [/] Home 65. change management topics Change Management Topics [/change-management-topics.html] 66. change management [/change-management.html] Learn more 67. change management topics Change Management Topics [/change-management-topics.html] 68. shift happens thriving on change Shift Happens! Thriving On Change [/shift-happens-thriving-on-change.html] 69. extreme makeover you edition Extreme Makeover - You Edition [/extreme-makeover---you-edition.html] 70. creating your bucket list [/creating-your-bucket-list.html] Creating Your Bucket List 71. waist management [/waist-management.html] Waist Management 72. customer service topics [/customer-service-topics.html] Customer Service Topics 73. customer service [/customer-service.html] Learn more 74. customer service topics [/customer-service-topics.html] Customer Service Topics 75. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer Created by SplinternetMarketing.com 35 of 64 www.SplinternetMarketing.com
  • 36. Internet Competitive Analysis Report 9/20/2010 Your contents No. Same Domain Link URL Link Text 76. customer service [/customer-service.html] [empty] 77. becoming a meaningful memory provider Becoming A Meaningful Memory Provider [/becoming-a-meaningful-memory-provider.html] 78. customer service [/customer-service.html] [empty] 79. attitudes are caught not taught Attitudes Are Caught Not Taught [/attitudes-are-caught-not-taught.html] 80. one size does not fit all [/one-size-does-not-fit-all.html] One Size Does Not Fit All 81. doctor travels cure for the common trip Doctor Travel's Cure For The Common Trip [/doctor-travels-cure-for-the-common-trip.html] 82. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics 83. innovative thinking [/innovative-thinking.html] Learn more 84. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics 85. 3dthinking [/3dthinking.html] [empty] 86. 3dthinking [/3dthinking.html] 3DThinking 87. fundraising solutions [/fundraising-solutions.html] Fundraising Solutions 88. stop the stupid stuff [/stop-the-stupid-stuff.html] Stop The Stupid Stuff 89. innovation is the product of discomfort Innovation Is The Product Of Discomfort [/innovation-is-the-product-of-discomfort.html] 90. special [/special.html] [empty] 91. about jim 2 [/about-jim-2.html] About Jim 92. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners 93. keynote topics 2 [/ keynote-topics-2.html] Keynote Topics 94. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog 95. clients 2 [/clients-2.html] Clients 96. contact 3 [/contact-3.html] Contact Advice for your same domain link URLs Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 43 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Keyword density: 0% to 28% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 43 2 OK OK Keyword density: 0% to 14% 1% OK OK Created by SplinternetMarketing.com 36 of 64 www.SplinternetMarketing.com
  • 37. Internet Competitive Analysis Report 9/20/2010 Advice for your same domain link URLs Search term: "Keynote Speaker" Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 70 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 111 2 OK OK Keyword density: 0% to 18% 0% OK OK Created by SplinternetMarketing.com 37 of 64 www.SplinternetMarketing.com
  • 38. Internet Competitive Analysis Report 9/20/2010 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. employeemotivation [http://employeemotivation.com/] Home 2. addthis bookmark v 250 amp username shifthappens Share [http://addthis.com/bookmark.php?v=250&amp;username =shifthappens] 3. www twitter ShiftHappensNow Follow on twitter [http://www.twitter.com/ShiftHappensNow] 4. visitor constantcontact d m 1103450299416 amp p oi [empty] [http://visitor.constantcontact.com/d.jsp?m=1103450299 416&amp;p=oi] 5. visitor constantcontact d m 1103450299416 amp p oi Subscribe to Newsletter [http://visitor.constantcontact.com/d.jsp?m=1103450299 416&amp;p=oi] 6. employeemotivation [http://employeemotivation.com/] Home Advice for your outbound link URLs Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "Keynote" at least once but this < is optional. Keyword density: 0% to 6% 0% You could increase the keyword density for the search term < "Keynote" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "Speaker" at least once but this < Created by SplinternetMarketing.com 38 of 64 www.SplinternetMarketing.com
  • 39. Internet Competitive Analysis Report 9/20/2010 Advice for your outbound link URLs Search term: "Keynote Speaker" is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 24 0 You could use one of the keywords "Keynote" or "Speaker" at < least once but this is optional. Keyword density: 0% to 6% 0% You could increase the keyword density for the keywords < "Keynote" or "Speaker" but this is optional. Created by SplinternetMarketing.com 39 of 64 www.SplinternetMarketing.com
  • 40. Internet Competitive Analysis Report 9/20/2010 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 [not used] 3 Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven keynotes in sales, customer service, leadership, change management and success. He is a professional speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop dead funny, motivational and full of research on what the most successful do differently. 4 Speak Inc - A professional motivational speakers bureau providing keynote, motivational, professional, and corporate speakers. 5 Big Speak Motivational Speaker s Bureau arranges professional keynote speakers, business speakers and celebrities for your conferences, business meetings and corporate events. 6 Official site for Susan RoAne, keynote speaker, best-selling author, expert in business networking, building relationships, how to work a room and overcome shyness. 7 LDS general authority Dallin H. Oaks will be the keynote speaker at a Constitution Day event next month sponsored by the University of Utah’s Hinckley 8 If you’re looking for a Professional Humorous Motivational Speaker with a powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your motivational humorous and keynote speaker. Contact us now at 1.847.359.6969! 9 At Speaker s Network Worldwide, We bring research, depth and tremendous choice to your selection. Visit us today for best motivational speaker, bureau speakers, keynote speakers and professional business speakers. For more details call us at 877-342-0095. 10 All-American Speaker s Bureau offers professional motivational speakers, sports speakers, celebrity speakers, famous keynote speakers you can hire or book for any business or corporate speaking engagement, including sports figures, authors, corporate business speakers, celebrity agent, talent booking agency, celebrity personal appearances, entertainment booking agency speaker, celebrity chefs, top celebrity talent and comedians for celebrity endor [and 85 additional characters] Your contents Keynote speaker topics for Jim Feldman & Shift Happens. He specializes in Change Management, Customer Services & Innovative Problem Solving Created by SplinternetMarketing.com 40 of 64 www.SplinternetMarketing.com
  • 41. Internet Competitive Analysis Report 9/20/2010 Advice for your meta description Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 10% 10% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 7% 5% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 14% 5% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 9 2 OK OK Keyword density: 0% to 11% 5% OK OK Created by SplinternetMarketing.com 41 of 64 www.SplinternetMarketing.com
  • 42. Internet Competitive Analysis Report 9/20/2010 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 1 0 0 0 0 0 3 0 0 0 0 to 3 Advice for the number of trailing slashes in your web site URL The URL shifthappens.com/keynote-topics-2.html does not contain more or less trailing slashes than the top OK ranked pages. This means that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 42 of 64 www.SplinternetMarketing.com
  • 43. Internet Competitive Analysis Report 9/20/2010 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: no errors, valid http://validator.w3.org/check?uri=http://shifthappens.com/keynote-topics-2.html CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://shifthappens.com/keynote-topics-2.html Advice regarding the validity of your web site Both the CSS code and the HTML code of your web page shifthappens.com/keynote-topics-2.html is valid OK according to the W3C specifications. This means that Google.com does not have problems reading your web page. Created by SplinternetMarketing.com 43 of 64 www.SplinternetMarketing.com
  • 44. Internet Competitive Analysis Report 9/20/2010 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 44 35 81 36 49 31 60 60 34 n/a 11 11 to 81 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 10 13 4 13 11 13 7 7 12 22 18 4 to 22 Advice for the readability of your web site The Flesch Reading Ease Score of your web page shifthappens.com/keynote-topics-2.html is 44. A score of 60 to << 80 is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. Created by SplinternetMarketing.com 44 of 64 www.SplinternetMarketing.com
  • 45. Internet Competitive Analysis Report 9/20/2010 Keyword use in meta keywords Slightly Important The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to find out if Google.com gives relevance to search terms in the Meta Keywords tag. Example: <meta name="keywords" content="keyword, another keyword"> Their contents Rank Keyword use in meta keywords 1 [not used] 2 [not used] 3 Motivational Speaker , keynote speakers, keynote speaker, employee motivation, business speaker, inspirational speakers, motivation speakers, professional speaker, corporate speaker 4 keynote speakers, motivational speaker, speakers bureau, speaking bureau, meeting planners, authors, business, athletes, motivational 5 motivational speakers bureau keynote speakers, business speakers, inspirational speakers, celebrity speaker s 6 keynote speaker, author, business networking, relationships building, schmoozing, keynote, work a room, small talk, shyness 7 CONSTITUTION, LDS, OAKS, UTAH, COURT,KEYNOTE SPEAKER, SUPREME, EVENT, FORUM , 8 motivational speaker, humorous speaker, motivational humorous speaker, humorous keynote speaker, motivational keynote speaker, professional motivational speaker, laughter speakers, humorist, humorist speaker, humor speaker Illinois, funny motivational speaker, laughter therapy, laughter programs, keynote speakers, corporate keynote speaker, keynote laughter speaker, funny speaker, keynote motivational business speaker, professional motivational a [and 149 additional characters] 9 Motivational Speaker , Speaker Motivational, Bureau Speaker s, Keynote Speaker s, Business Keynote Speaker 10 speakers bureau, celebrity speakers, keynote speakers, motivational speakers, sports speakers, celebrity booking agent, celebrity endorsements, speaker bureau, celebrity talent, entertainment booking agency, athletes, celebrity appearances fees Your contents keynote topics, shift happens, keynote speaker, keynote, professional speaker, business speaker, motivational speaker, chicago speaker, presenter, jim feldman, james feldman, speech, innovative, thinking, innovation, change management, customer service, change, change management, consulting, problem solving, problem solver Advice for your meta keywords Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Created by SplinternetMarketing.com 45 of 64 www.SplinternetMarketing.com
  • 46. Internet Competitive Analysis Report 9/20/2010 Advice for your meta keywords Search term: "Keynote Speaker" Keyword density: 0% to 36% 6% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 7 3 OK OK Keyword density: 0% to 18% 8% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 20 5 OK OK Keyword density: 0% to 46% 14% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 27 8 OK OK Keyword density: 0% to 32% 11% OK OK Created by SplinternetMarketing.com 46 of 64 www.SplinternetMarketing.com
  • 47. Internet Competitive Analysis Report 9/20/2010 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Keynote From Wikipedia, the free encyclopedia Jump to: navigation , search For other uses, see Keynote (disambiguation) . This article does not cite any references or sources . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed . (December 2009) 2 ABOUT KEYNOTE SPEAKERS MEET THE KEYNOTE TEAM BLOG HOW KEYNOTE WORKS FAQ'S INFO FOR SPEAKERS FIND A SPEAKER SEARCH BROWSE KEYNOTE SPEAKERS BY LAST NAME ALPHA LIST OF SPEAKERS KEYNOTE EXCLUSIVE SPEAKERS MY FAVORITE SPEAKERS CONTACT US HOME 'S 3 888.833.2902 Send Email Home | Biography | Keynotes | Video | Topics | Testimonials | Clients | Customization | Booking Packet Sales | Sales Management | Success | Leadership | Communication | Change Management | Economic Recession Educators and Administrators | Customer Service | Safety | Generational Differences | Articles | Keynote Descriptions Keynote Speaker Garrison Wynn When you hire the right keynote speaker, your audience leaves energize [and 231 additional characters] 4 CALL SPEAK, INC. 5 Site Map Book A Speaker About Us Contact Us 6 Susan RoAne | Keynote Speaker | Business Networking Techniques Home About Susan Keynote Speaker Susan's Best-Selling Books Consulting & Coaching Business Networking Articles Presentation Topics Susan's Blog News & Media Colleges & Universities Contact Susan How good at schmooze are you? 7 Blog » BYU Sports Cougars will be underdogs for third-s. 8 Motivational Humorous Speaker -Motivational Speaker , Humorous Speaker : Doug Dvorak 9 Home Speaker Search Meeting Planners Our Team Contact SNW FAQ's Login 10 Search: Your contents Home About Jim Bio Articles Photos Consulting Videos Shift Happens The Lost Decade Video Other Links Handouts For Meeting Planners Request Info Post Booking Printable Brochure Special Your Budget Keynote Topics Change Management Topics Shift Happens! Advice for your first sentence of the body text Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Created by SplinternetMarketing.com 47 of 64 www.SplinternetMarketing.com
  • 48. Internet Competitive Analysis Report 9/20/2010 Advice for your first sentence of the body text Search term: "Keynote Speaker" Keyword density: 0% to 11% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 13% 3% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 1 OK OK Keyword density: 0% to 17% 1% OK OK Created by SplinternetMarketing.com 48 of 64 www.SplinternetMarketing.com
  • 49. Internet Competitive Analysis Report 9/20/2010 Keyword use in HTML comments Slightly Important HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This chapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com. Example: <!-- comments with keywords --> Your contents No. HTML Comment Text 1. [if IE]> < link rel="stylesheet" type="text/css" href=" http://shifthappens.com/templates/Marketing/styles/ie.css " /> < ![endif 2. AddThis Button BEGIN 3. AddThis Button END 4. BEGIN: Constant Contact Text Link Email List Button 5. END: Constant Contact Text Link Email List Button Advice for your HTML comments Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Keynote" at least once but this < is optional. Keyword density: 0% to 0% 0% You could increase the keyword density for the search term < "Keynote" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use one of the keywords "Keynote" or "Speaker" at < least once but this is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the keywords < "Keynote" or "Speaker" but this is optional. Created by SplinternetMarketing.com 49 of 64 www.SplinternetMarketing.com
  • 50. Internet Competitive Analysis Report 9/20/2010 Created by SplinternetMarketing.com 50 of 64 www.SplinternetMarketing.com
  • 51. Internet Competitive Analysis Report 9/20/2010 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site OK summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "shifthappens.com/keynote-topics-2.html" contains 723 words which should be enough for search engines. Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body << text of the web page. The search terms "business speaker", "chicago speaker", "jim feldman", "presenter", "problem solver" and "professional speaker" of your Meta Keywords tag do not seem to be mentioned in the body text of your web page. You should either remove these search terms from your Meta Keywords tag, or add the search terms to the body text of your web page. Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in OK this aspect. Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Some search engines and directories don't accept submissions with capitalized letters in the document title or in OK the meta tags. Your web page doesn't use all capitalized letters in those web page elements so there won't be any problems with the search engines in this aspect. Your web page uses script code in an external file so you've already minimized the problems with scripts and the OK search engines. Your web page uses style sheet code in an external file so you've already minimized the problems with style OK sheets and the search engines. Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some OK webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. Your web page URL "shifthappens.com/keynote-topics-2.html" doesn't indicate a dynamically served web page so OK there shouldn't be any problems with the search engines in this aspect. Your web page URL "shifthappens.com/keynote-topics-2.html" doesn't contain any of the special characters "&", OK "$", "%", "?" or "=" in it so there shouldn't be any problems with the search engines in this aspect. Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web OK sites don't have their own domain name. Some search engines also limit the number of web pages they'll index from a single domain. Your web site doesn't seem to be hosted at a free web space provider. If it does, consider Created by SplinternetMarketing.com 51 of 64 www.SplinternetMarketing.com
  • 52. Internet Competitive Analysis Report 9/20/2010 Advice getting your own domain name. Created by SplinternetMarketing.com 52 of 64 www.SplinternetMarketing.com
  • 53. Internet Competitive Analysis Report 9/20/2010 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for shifthappens.com/keynote-topics-2.html on Google.com. Advice Inbound links to your web page Are the web pages linking to your web page relevant to the search term "Keynote Speaker"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "Keynote Speaker"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com, for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your inbound links come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SplinternetMarketing.com 53 of 64 www.SplinternetMarketing.com
  • 54. Internet Competitive Analysis Report 9/20/2010 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Keynote Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 1 0 1 1 2 1 1 1 2 1 0 0 to 2 Body Text: 2 4 4 5 18 9 6 3 1 0 2 0 to 18 H1 Texts: 1 0 0 1 0 1 0 0 1 0 0 0 to 1 Domain: 0 0 1 1 0 0 0 0 0 0 0 0 to 1 Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0 H2-H6 Texts: 1 0 0 3 4 1 0 0 0 0 2 0 to 4 IMG ALT: 2 0 0 7 4 0 6 0 4 0 1 0 to 7 Bold Text: 0 0 0 0 1 1 4 0 0 0 2 0 to 4 SD LT: 0 0 2 0 11 2 5 0 0 0 0 0 to 11 Outbound LT: 0 0 0 0 0 0 0 0 0 0 0 all 0 SD LU: 0 0 0 2 43 0 7 0 0 0 2 0 to 43 Outbound LU: 0 0 12 2 0 0 0 0 0 0 0 0 to 12 Meta Descr.: 1 0 0 1 0 1 1 1 1 1 1 0 to 1 Meta Keyw.: 1 0 0 2 1 1 1 0 5 2 1 0 to 5 First Sentence: 0 0 2 2 0 0 2 0 0 0 0 0 to 2 HTML Comm.: 0 0 0 0 0 0 0 0 0 0 0 all 0 Search term: "Keynote" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 1 1 1 1 2 1 1 1 2 1 1 1 to 2 Body Text: 8 16 7 18 19 10 6 3 1 0 6 0 to 19 H1 Texts: 1 1 0 1 0 1 0 0 1 0 0 0 to 1 Domain: 0 0 1 1 0 0 0 0 0 0 0 0 to 1 Page URL: 1 1 0 0 0 0 0 0 0 0 0 0 to 1 H2-H6 Texts: 2 0 0 4 4 1 0 0 0 0 2 0 to 4 IMG ALT: 2 0 0 8 4 0 6 0 4 0 3 0 to 8 Bold Text: 1 3 0 2 1 1 4 0 0 0 3 0 to 4 SD LT: 2 2 5 8 11 2 5 0 0 0 0 0 to 11 Outbound LT: 0 0 0 0 0 0 0 0 0 0 0 all 0 SD LU: 2 20 1 18 43 0 7 0 2 0 2 0 to 43 Outbound LU: 0 0 12 2 0 0 0 0 0 0 0 0 to 12 Created by SplinternetMarketing.com 54 of 64 www.SplinternetMarketing.com
  • 55. Internet Competitive Analysis Report 9/20/2010 Search term: "Keynote" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 1 0 0 3 1 1 1 1 1 1 1 0 to 3 Meta Keyw.: 3 0 0 2 1 1 2 1 7 2 1 0 to 7 First Sentence: 1 2 5 4 0 0 2 0 0 0 0 0 to 5 HTML Comm.: 0 0 0 0 0 1 0 0 0 0 0 0 to 1 Search term: "Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 1 0 3 2 2 3 1 1 3 5 2 0 to 5 Body Text: 3 6 17 15 91 46 9 3 40 1 79 1 to 91 H1 Texts: 1 0 0 1 1 2 0 0 6 0 1 0 to 6 Domain: 0 0 1 1 0 0 0 0 0 1 1 0 to 1 Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0 H2-H6 Texts: 1 0 0 7 6 3 0 0 6 0 2 0 to 7 IMG ALT: 2 0 0 13 6 1 8 0 7 1 19 0 to 19 Bold Text: 0 0 1 0 12 3 7 0 17 1 12 0 to 17 SD LT: 0 1 8 4 47 17 8 0 6 3 30 0 to 47 Outbound LT: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 SD LU: 0 0 11 47 68 11 7 0 2 17 70 0 to 70 Outbound LU: 0 0 12 3 1 1 0 0 1 0 0 0 to 12 Meta Descr.: 1 0 0 3 2 3 1 1 2 5 8 0 to 8 Meta Keyw.: 5 0 0 8 3 5 1 1 20 5 6 0 to 20 First Sentence: 0 0 7 3 0 1 2 0 3 1 0 0 to 7 HTML Comm.: 0 0 3 0 0 1 0 0 0 12 0 0 to 12 Keywords "Keynote" or "Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 2 1 4 3 4 4 2 2 5 6 3 1 to 6 Body Text: 11 22 24 33 110 56 15 6 41 1 85 1 to 110 H1 Texts: 2 1 0 2 1 3 0 0 7 0 1 0 to 7 Domain: 0 0 2 2 0 0 0 0 0 1 1 0 to 2 Page URL: 1 1 0 0 0 0 0 0 0 0 0 0 to 1 H2-H6 Texts: 3 0 0 11 10 4 0 0 6 0 4 0 to 11 IMG ALT: 4 0 0 21 10 1 14 0 11 1 22 0 to 22 Bold Text: 1 3 1 2 13 4 11 0 17 1 15 0 to 17 Created by SplinternetMarketing.com 55 of 64 www.SplinternetMarketing.com
  • 56. Internet Competitive Analysis Report 9/20/2010 Keywords "Keynote" or "Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site SD LT: 2 3 13 12 58 19 13 0 6 3 30 0 to 58 Outbound LT: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 SD LU: 2 20 12 65 111 11 14 0 4 17 72 0 to 111 Outbound LU: 0 0 24 5 1 1 0 0 1 0 0 0 to 24 Meta Descr.: 2 0 0 6 3 4 2 2 3 6 9 0 to 9 Meta Keyw.: 8 0 0 10 4 6 3 2 27 7 7 0 to 27 First Sentence: 1 2 12 7 0 1 4 0 3 1 0 0 to 12 HTML Comm.: 0 0 3 0 0 2 0 0 0 12 0 0 to 12 Created by SplinternetMarketing.com 56 of 64 www.SplinternetMarketing.com
  • 57. Internet Competitive Analysis Report 9/20/2010 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Keynote Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 13% 0% 18% 29% 57% 25% 22% 14% 22% 12% 0% 0% to 57% Body Text: 1% 1% 2% 1% 1% 3% 3% 0% 0% 0% 0% 0% to 3% H1 Texts: 67% 0% 0% 50% 0% 17% 0% 0% 4% 0% 0% 0% to 50% Domain: 0% 0% 100% 67% 0% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H2-H6 Texts: 4% 0% 0% 7% 6% 3% 0% 0% 0% 0% 13% 0% to 13% IMG ALT: 29% 0% 0% 17% 12% 0% 13% 0% 25% 0% 1% 0% to 25% Bold Text: 0% 0% 0% 0% 2% 4% 2% 0% 0% 0% 4% 0% to 4% SD LT: 0% 0% 4% 0% 9% 2% 5% 0% 0% 0% 0% 0% to 9% Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% SD LU: 0% 0% 0% 2% 28% 0% 15% 0% 0% 0% 1% 0% to 28% Outbound LU: 0% 0% 7% 2% 0% 0% 0% 0% 0% 0% 0% 0% to 7% Meta Descr.: 10% 0% 0% 3% 0% 10% 8% 8% 6% 5% 3% 0% to 10% Meta Keyw.: 6% 0% 0% 22% 14% 18% 13% 0% 16% 36% 8% 0% to 36% First Sentence: 0% 0% 11% 4% 0% 0% 10% 0% 0% 0% 0% 0% to 11% HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Search term: "Keynote" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 6% 20% 9% 14% 29% 13% 11% 7% 11% 6% 13% 6% to 29% Body Text: 1% 3% 2% 2% 1% 1% 1% 0% 0% 0% 0% 0% to 3% H1 Texts: 33% 100% 0% 25% 0% 8% 0% 0% 2% 0% 0% 0% to 100% Domain: 0% 0% 100% 33% 0% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 33% 50% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 50% H2-H6 Texts: 4% 0% 0% 5% 3% 1% 0% 0% 0% 0% 7% 0% to 7% IMG ALT: 14% 0% 0% 10% 6% 0% 6% 0% 13% 0% 1% 0% to 13% Bold Text: 2% 25% 0% 1% 1% 2% 1% 0% 0% 0% 3% 0% to 25% SD LT: 1% 2% 5% 6% 5% 1% 3% 0% 0% 0% 0% 0% to 6% Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% SD LU: 1% 7% 1% 10% 14% 0% 7% 0% 4% 0% 0% 0% to 14% Outbound LU: 0% 0% 6% 1% 0% 0% 0% 0% 0% 0% 0% 0% to 6% Created by SplinternetMarketing.com 57 of 64 www.SplinternetMarketing.com
  • 58. Internet Competitive Analysis Report 9/20/2010 Search term: "Keynote" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 5% 0% 0% 5% 7% 5% 4% 4% 3% 3% 2% 0% to 7% Meta Keyw.: 8% 0% 0% 11% 7% 9% 13% 10% 11% 18% 4% 0% to 18% First Sentence: 3% 4% 13% 4% 0% 0% 5% 0% 0% 0% 0% 0% to 13% HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 0% Search term: "Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 6% 0% 27% 29% 29% 38% 11% 7% 17% 29% 25% 0% to 38% Body Text: 0% 1% 4% 1% 2% 6% 2% 0% 4% 9% 5% 0% to 9% H1 Texts: 33% 0% 0% 25% 25% 17% 0% 0% 12% 0% 14% 0% to 25% Domain: 0% 0% 100% 33% 0% 0% 0% 0% 0% 100% 100% 0% to 100% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H2-H6 Texts: 2% 0% 0% 8% 5% 4% 0% 0% 5% 0% 7% 0% to 8% IMG ALT: 14% 0% 0% 16% 9% 2% 8% 0% 22% 20% 8% 0% to 22% Bold Text: 0% 0% 4% 0% 15% 6% 2% 0% 4% 2% 11% 0% to 15% SD LT: 0% 1% 9% 3% 20% 9% 4% 0% 6% 5% 11% 0% to 20% Outbound LT: 0% 0% 0% 0% 9% 0% 0% 0% 0% 0% 0% 0% to 9% SD LU: 0% 0% 13% 25% 22% 6% 7% 0% 4% 15% 16% 0% to 25% Outbound LU: 0% 0% 6% 2% 7% 3% 0% 0% 2% 0% 0% 0% to 7% Meta Descr.: 5% 0% 0% 5% 14% 14% 4% 4% 6% 13% 12% 0% to 14% Meta Keyw.: 14% 0% 0% 44% 21% 46% 7% 10% 32% 46% 23% 0% to 46% First Sentence: 0% 0% 18% 3% 0% 11% 5% 0% 33% 9% 0% 0% to 33% HTML Comm.: 0% 0% 1% 0% 0% 0% 0% 0% 0% 17% 0% 0% to 17% Keywords "Keynote" or "Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 6% 10% 18% 21% 29% 25% 11% 7% 14% 18% 19% 7% to 29% Body Text: 1% 2% 3% 1% 1% 4% 2% 0% 2% 5% 3% 0% to 5% H1 Texts: 33% 50% 0% 25% 13% 13% 0% 0% 7% 0% 7% 0% to 50% Domain: 0% 0% 100% 33% 0% 0% 0% 0% 0% 50% 50% 0% to 100% Page URL: 17% 25% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 25% H2-H6 Texts: 3% 0% 0% 6% 4% 3% 0% 0% 3% 0% 7% 0% to 7% IMG ALT: 14% 0% 0% 13% 8% 1% 7% 0% 17% 10% 5% 0% to 17% Bold Text: 1% 13% 2% 1% 8% 4% 2% 0% 2% 1% 7% 0% to 13% Created by SplinternetMarketing.com 58 of 64 www.SplinternetMarketing.com
  • 59. Internet Competitive Analysis Report 9/20/2010 Keywords "Keynote" or "Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site SD LT: 0% 1% 7% 4% 12% 5% 4% 0% 3% 2% 6% 0% to 12% Outbound LT: 0% 0% 0% 0% 5% 0% 0% 0% 0% 0% 0% 0% to 5% SD LU: 0% 3% 7% 18% 18% 3% 7% 0% 4% 8% 8% 0% to 18% Outbound LU: 0% 0% 6% 2% 4% 2% 0% 0% 1% 0% 0% 0% to 6% Meta Descr.: 5% 0% 0% 5% 11% 10% 4% 4% 4% 8% 7% 0% to 11% Meta Keyw.: 11% 0% 0% 28% 14% 27% 10% 10% 21% 32% 14% 0% to 32% First Sentence: 1% 2% 16% 3% 0% 6% 5% 0% 17% 5% 0% 0% to 17% HTML Comm.: 0% 0% 1% 0% 0% 0% 0% 0% 0% 8% 0% 0% to 8% Created by SplinternetMarketing.com 59 of 64 www.SplinternetMarketing.com
  • 60. Internet Competitive Analysis Report 9/20/2010 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Keynote Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 14 n/a 1 1 1 40 15 18 52 47 n/a n/a to 52 Body Text: 1,470 665 7 377 89 224 15 4,886 741 n/a 6,026 n/a to 6,026 H1 Texts: 3 n/a n/a 3 n/a 49 n/a n/a 136 n/a n/a n/a to 136 Domain: n/a n/a 1 1 n/a n/a n/a n/a n/a n/a n/a n/a to 1 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: 59 n/a n/a 25 233 393 n/a n/a n/a n/a 22 n/a to 393 IMG ALT: 15 n/a n/a 1 262 n/a 21 n/a 52 n/a 1,637 n/a to 1,637 Bold Text: n/a n/a n/a n/a 348 264 931 n/a n/a n/a 107 n/a to 931 SD LT: n/a n/a 7 n/a 50 1,083 15 n/a n/a n/a n/a n/a to 1,083 Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a SD LU: n/a n/a n/a 1,601 96 n/a 19 n/a n/a n/a 1,298 n/a to 1,601 Outbound LU: n/a n/a 1 926 n/a n/a n/a n/a n/a n/a n/a n/a to 926 Meta Descr.: 1 n/a n/a 41 n/a 62 32 50 185 161 117 n/a to 185 Meta Keyw.: 32 n/a n/a 22 1 30 1 n/a 81 62 38 n/a to 81 First Sentence: n/a n/a 7 351 n/a n/a 15 n/a n/a n/a n/a n/a to 351 HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Search term: "Keynote" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 14 1 1 1 1 40 15 18 52 47 30 1 to 52 Body Text: 198 1 7 48 89 224 15 4,886 741 n/a 6,026 n/a to 6,026 H1 Texts: 3 1 n/a 3 n/a 49 n/a n/a 136 n/a n/a n/a to 136 Domain: n/a n/a 1 1 n/a n/a n/a n/a n/a n/a n/a n/a to 1 Page URL: 1 6 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 6 H2-H6 Texts: 27 n/a n/a 25 233 393 n/a n/a n/a n/a 22 n/a to 393 IMG ALT: 15 n/a n/a 1 262 n/a 21 n/a 52 n/a 384 n/a to 384 Bold Text: 259 42 n/a 416 348 264 931 n/a n/a n/a 107 n/a to 931 SD LT: 194 19 7 16 50 1,083 15 n/a n/a n/a n/a n/a to 1,083 Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a SD LU: 196 6 12 19 96 n/a 19 n/a 91 n/a 1,298 n/a to 1,298 Outbound LU: n/a n/a 1 926 n/a n/a n/a n/a n/a n/a n/a n/a to 926 Created by SplinternetMarketing.com 60 of 64 www.SplinternetMarketing.com
  • 61. Internet Competitive Analysis Report 9/20/2010 Search term: "Keynote" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 1 n/a n/a 41 67 62 32 50 185 161 117 n/a to 185 Meta Keyw.: 1 n/a n/a 22 1 30 1 39 81 62 38 n/a to 81 First Sentence: 197 1 7 44 n/a n/a 15 n/a n/a n/a n/a n/a to 44 HTML Comm.: n/a n/a n/a n/a n/a 1,471 n/a n/a n/a n/a n/a n/a to 1,471 Search term: "Speaker" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 22 n/a 9 9 9 23 23 26 60 19 14 n/a to 60 Body Text: 1,478 673 15 385 42 18 23 4,894 23 7 121 7 to 4,894 H1 Texts: 11 n/a n/a 11 11 39 n/a n/a 23 n/a 14 n/a to 39 Domain: n/a n/a 8 9 n/a n/a n/a n/a n/a 1 12 n/a to 12 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: 67 n/a n/a 33 241 383 n/a n/a 23 n/a 30 n/a to 383 IMG ALT: 23 n/a n/a 9 270 11 29 n/a 60 1 123 n/a to 270 Bold Text: n/a n/a 116 n/a 42 254 939 n/a 23 235 16 n/a to 939 SD LT: n/a 383 15 886 11 18 23 n/a 99 6 104 n/a to 886 Outbound LT: n/a n/a n/a n/a 2 n/a n/a n/a n/a n/a n/a n/a to 2 SD LU: n/a n/a 42 1 12 17 27 n/a 231 7 6 n/a to 231 Outbound LU: n/a n/a 8 918 13 95 n/a n/a 171 n/a n/a n/a to 918 Meta Descr.: 9 n/a n/a 14 41 24 40 58 60 4 14 n/a to 60 Meta Keyw.: 40 n/a n/a 14 9 14 9 48 14 14 1 n/a to 48 First Sentence: n/a n/a 15 359 n/a 17 23 n/a 23 6 n/a n/a to 359 HTML Comm.: n/a n/a 910 n/a n/a 52 n/a n/a n/a 81 n/a n/a to 910 Created by SplinternetMarketing.com 61 of 64 www.SplinternetMarketing.com
  • 62. Internet Competitive Analysis Report 9/20/2010 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 16 5 11 7 7 8 9 14 18 17 8 5 to 18 Body Text: 707 552 417 1,203 3,989 715 448 1,619 957 11 1,721 11 to 3,989 H1 Texts: 3 1 0 4 4 12 0 0 52 0 7 0 to 52 Domain: 1 2 1 3 1 1 1 1 1 1 1 1 to 3 Page URL: 3 2 0 0 0 0 0 9 0 0 0 0 to 9 H2-H6 Texts: 57 12 0 89 125 81 5 8 114 0 30 0 to 125 IMG ALT: 14 6 4 81 66 54 95 50 32 5 229 4 to 229 Bold Text: 43 12 26 178 82 54 353 22 402 41 114 12 to 402 SD LT: 315 134 93 135 240 181 187 717 102 62 274 62 to 717 Outbound LT: 9 8 3 26 11 10 33 168 10 0 0 0 to 168 SD LU: 355 297 84 185 309 179 94 822 55 113 448 55 to 822 Outbound LU: 28 20 191 145 14 33 46 232 48 0 7 0 to 232 Meta Descr.: 20 0 0 60 14 21 24 25 34 38 67 0 to 67 Meta Keyw.: 36 0 0 18 14 11 15 10 63 11 26 0 to 63 First Sentence: 36 49 38 103 3 9 42 11 9 11 1 1 to 103 HTML Comm.: 32 105 259 35 0 278 51 472 36 72 16 0 to 472 Created by SplinternetMarketing.com 62 of 64 www.SplinternetMarketing.com
  • 63. Internet Competitive Analysis Report 9/20/2010 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 130 42 91 52 66 74 62 78 157 123 65 42 to 157 Body Text: 4,465 3,599 2,427 7,986 25,898 4,841 2,855 9,832 6,413 69 11,780 69 to 25,898 H1 Texts: 23 7 0 30 25 89 0 0 364 0 48 0 to 364 Domain: 12 12 15 28 8 8 10 6 10 24 19 6 to 28 Page URL: 16 12 0 0 0 0 0 55 0 0 0 0 to 55 H2-H6 Texts: 423 99 0 614 745 477 35 50 731 0 211 0 to 745 IMG ALT: 101 46 21 570 444 306 616 382 269 42 1,702 21 to 1,702 Bold Text: 296 75 144 1,175 490 310 2,258 132 2,809 252 806 75 to 2,809 SD LT: 1,940 996 578 1,111 1,588 1,156 1,162 4,272 723 428 1,898 428 to 4,272 Outbound LT: 53 52 19 177 72 83 239 972 52 0 0 0 to 972 SD LU: 2,155 1,998 499 1,614 2,332 1,239 613 5,438 557 899 3,930 499 to 5,438 Outbound LU: 211 165 1,134 1,094 101 253 343 1,756 322 0 41 0 to 1,756 Meta Descr.: 139 0 0 416 126 174 164 150 234 254 535 0 to 535 Meta Keyw.: 324 0 0 173 133 108 123 77 599 103 244 0 to 599 First Sentence: 250 318 239 681 16 43 287 56 82 69 7 7 to 681 HTML Comm.: 264 799 1,738 255 0 1,779 416 4,339 351 792 87 0 to 4,339 Created by SplinternetMarketing.com 63 of 64 www.SplinternetMarketing.com
  • 64. Internet Competitive Analysis Report 9/20/2010 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your 1 2 3 4 5 6 7 8 9 10 Range Site Number of inbound links according to these search engines (the more the better) Alexa: 17 451k 54 109 57 168 162 8k 142 449 268 54 to 451k Google.com: 0 49 4 91 30 56 52 18 17 0 70 0 to 91 Yahoo.com: 0 0 0 0 0 0 0 0 0 0 0 all 0 Links from social networks (the more the better) Del.icio.us: 16 2k 20 0 9 29 21 253 2 0 39 0 to 2k Digg: 0 15 0 0 0 0 n/a 15 0 0 0 0 to 15 Other ranking factors results (the older or the lower the better) Web Site May Jan Jun Oct May Jan Dec Mar Feb May Aug Mar 1994 to Age: 1996 2001 1997 2007 1995 2000 1995 1994 2004 2007 2002 Oct 2007 Server n/a 0.96s 1.38s n/a n/a 1.24s n/a 3.75s n/a n/a 4.78s 0.96s to Speed: 4.78s Alexa Traffic 2,170k 7 674k 1,094k 1,250k 441k 1,465k 8k 808k 2,090k 296k 7 to 2,090k Rank: Created by SplinternetMarketing.com 64 of 64 www.SplinternetMarketing.com