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Report shifthappens.com 8-31-2010 2

  1. 1. SEO - Search Engine Optimization Report 8/31/2010 Be #1 on Google! We Are! Wisconsin Search Engine Top 10 Web Page Optimizer Report Optimization 920-285-7570 Date: 8/31/2010 Recipient: Shift Happens - Motivational Speaker, Keynote Speaker Jim Feldman 505 North Lake Shore Drive CHICAGO IL 60611 Phone: 312-527-9111 This report has been created by Batcave Productions. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the search results on Google, Bing and Yahoo. Created by SplinternetMarketing.com 1 of 63 www.SplinternetMarketing.com
  2. 2. SEO - Search Engine Optimization Report 8/31/2010 Report overview This report helps you to optimize the web page "http://shifthappens.com/" for a high ranking on Google.com for the search term "Motivational Speaker". Your web page http://shifthappens.com/ Title: Motivational Speaker Description: Jim Feldman is a keynote business and motivational speaker who delivers speeches with content and humor. He's an speaks on innovation, change management and customer service. Your competitors for the search term "Motivational Speaker" on Google.com 1 http://en.wikipedia.org/wiki/Motivational_speaking Title: Motivational speaking - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://www.ghinsberg.com/ Title: Motivational Speaker - Yossi Ghinsberg Description: A truly cosmopolitan figure and an eternal nomad Yossi is a professional motivational keynote speaker who works with business and corporates all over the world. Yossi is one of the most popular keynote motivational speakers around the world and travels on a monthly basis to give lecturers all over the globe. 3 http://www.wikihow.com/Become-a-Motivational-Speaker Title: How to Become a Motivational Speaker - wikiHow Description: wikiHow article about How to Become a Motivational Speaker. Created by SplinternetMarketing.com 2 of 63 www.SplinternetMarketing.com
  3. 3. SEO - Search Engine Optimization Report 8/31/2010 Your competitors for the search term "Motivational Speaker" on Google.com 4 http://www.kevinkellyunlimited.com/ Title: Motivational Speaker Ireland Book Kevin Kelly Motivational Speaker Description: Best Motivational Speaker - Kevin Kelly is a leading Motivation Speaker and sales trainer. As an international Motivational Speaker he has inspired & stirred thousands of people worldwide. 5 http://premierespeakers.com/ Title: Premiere Motivational Speakers Bureau Description: Watch 1,780+ Speaker Videos, Listen to 630+ Audio Reviews, Read 3,520+ Reviews, we are your Premiere Motivational Speakers Bureau, we can help you find the perfect motivational speaker, keynote speaker, or professional speaker to make your event a success. Since 1994. 6 http://www.nsaspeaker.org/ Title: National Speakers Association > Home Description: National Speakers Association, is the leading professional association for speakers. 7 http://www.themotivationalspeaker.com/ Title: Motivational Speaker Description: The Motivational Speaker offers business and personal motivation keynotes, seminars and products to motivate and inspire greater focus, productivity and results. 8 http://www.villagehero.com/ Title: Motivational Speaker Description: Motivational Speaker - Inspirational speaker - Keynote Speaker Rene Godefroy inspires confidence in teams and boosts morale in the workplace. Created by SplinternetMarketing.com 3 of 63 www.SplinternetMarketing.com
  4. 4. SEO - Search Engine Optimization Report 8/31/2010 Your competitors for the search term "Motivational Speaker" on Google.com 9 http://www.dougdvorak.com/ Title: Doug Dvorak - Professional Motivational Humorous & Keynote Speaker, Funny Motivational Humor Speaker, Corporate Humorist, Keynote Speakers, Chicago, Illinois Description: If you’re looking for a Professional Humorous Motivational Speaker with a powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your motivational humorous and keynote speaker. Contact us now at 1.847.359.6969! 10 http://www.keynote-speaker-motivational.com/ Title: Keynote Speaker | Motivational Speaker Garrison Wynn Description: Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven keynotes in sales, customer service, leadership, change management and success. He is a professional speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop dead funny, motivational and full of research on what the most successful do differently. Analyzed search terms 1. Motivational Speaker 2. Motivational 3. Speaker Top 10 Ranking Requirements Score™ 62% The Top 10 Ranking Requirements Score™ of 62% means that the web page shifthappens.com meets only 62% of the requirements for a top 10 ranking on Google.com for the search term "Motivational Speaker". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 63 www.SplinternetMarketing.com
  5. 5. SEO - Search Engine Optimization Report 8/31/2010 Search engine ranking factors performance Ranking Factor Importance Factors Factors Ranking Factors Performance Passed Failed Essential (weighted most): 18 6 Very Important: 9 0 Important: 34 2 Moderately Important: 40 1 Slightly Important: 26 0 Total: 127 9 127 ranking factors passed 9 ranking factors failed Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 63 www.SplinternetMarketing.com
  6. 6. SEO - Search Engine Optimization Report 8/31/2010 Created by SplinternetMarketing.com 6 of 63 www.SplinternetMarketing.com
  7. 7. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Motivational Speaker" in the document title and if it's important for Google.com. Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Motivational speaking - Wikipedia, the free encyclopedia 2 Motivational Speaker - Yossi Ghinsberg 3 How to Become a Motivational Speaker - wikiHow 4 Motivational Speaker Ireland Book Kevin Kelly Motivational Speaker 5 Premiere Motivational Speaker s Bureau 6 National Speaker s Association > Home 7 Motivational Speaker 8 Motivational Speaker 9 Doug Dvorak - Professional Motivational Humorous & Keynote Speaker , Funny Motivational Humor Speaker , Corporate Humorist, Keynote Speaker s, Chicago, Illinois 10 Keynote Speaker | Motivational Speaker Garrison Wynn Your contents Motivational Speaker Advice for your document title Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 100% 100% OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 50% 50% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 50% 50% OK OK Created by SplinternetMarketing.com 7 of 63 www.SplinternetMarketing.com
  8. 8. SEO - Search Engine Optimization Report 8/31/2010 Advice for your document title Search term: "Motivational Speaker" Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 1 to 5 2 OK OK Keyword density: 8% to 50% 50% OK OK Created by SplinternetMarketing.com 8 of 63 www.SplinternetMarketing.com
  9. 9. SEO - Search Engine Optimization Report 8/31/2010 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Google.com Yahoo.com Peak Value To Your Site: 17 13 54 54 To Site 1: 451,138 64 67 451,138 To Site 2: 87 19 768 768 To Site 3: 10,132 10 54 10,132 To Site 4: 128 0 2,075 2,075 To Site 5: 221 67 26,113 26,113 To Site 6: 518 451 27,136 27,136 To Site 7: 68 0 116 116 To Site 8: 156 0 422 422 To Site 9: 142 19 2,615 2,615 To Site 10: 109 93 2,057 2,057 Range: 17 to 451,138 0 to 451 54 to 27,136 116 to 451,138 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "shifthappens.com". You should increase the number of web pages from different domains that link to your web site. Google can find at least as many web pages linking to your page as to the top ranked pages. This meets the basic < requirements for getting high rankings on Google. Created by SplinternetMarketing.com 9 of 63 www.SplinternetMarketing.com
  10. 10. SEO - Search Engine Optimization Report 8/31/2010 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site [empty] http://shifthappens.com/ http://www.colonhealthinfo.com/links/relaxation- coaching.html [empty] http://www.shifthappens.com/client-reviews.htm http://www.employeemotivation.com/shift-happe l ns-thriving-on-change.html [empty] http://www.shifthappens.com/special.html http://www.employeemotivation.com/shift-happe ns-thriving-on-change.html Company Website http://shifthappens.com http://www.fyindout.com/Professional_Speaker s_Coaches Home http://www.shifthappens.com/ http://www.employeemotivation.com/shift-happe ns-thriving-on-change.html http://www.shifthappen http://www.shifthappens.com http://www.mindtools.com/links/inspirationalspe s.com akers.html James Feldman: http://www.shifthappens.com http://www.mindtools.com/links/inspirationalspe Professional Speaker akers.html Motivational Speaker and Keynote Speaker and Business Consultant... My Website http://shifthappens.com http://www.linkedin.com/in/jamesfeldman My Website http://shifthappens.com http://www.linkedin.com/in/jamesfeldman/fr Shifthappens http://www.shifthappens.com/ http://www.facebook.com/note.php?note_id=38 9858335312 Advice for the link texts of inbound links To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term < "Motivational Speaker" in their link texts. The more links to your web site contain "Motivational Speaker" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com might lower your rankings because of unnatural linking patterns. Created by SplinternetMarketing.com 10 of 63 www.SplinternetMarketing.com
  11. 11. SEO - Search Engine Optimization Report 8/31/2010 Advice for the link texts of inbound links In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed inbound link texts contain the search term "Motivational Speaker". This is good. OK Less than 20% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Less than 40% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Less than 60% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Created by SplinternetMarketing.com 11 of 63 www.SplinternetMarketing.com
  12. 12. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Home About Jim Bio Articles Videos Shift Happens The Lost Decade Video Consulting Photos Other Links Handouts Keynote Topics Change Management Topics Shift Happens! Thriving On Change Extreme Makeover - You Edition Creating Your Bucket List Waist Management MPLC Umbrella License Customer Service Topics D-A-T-I-N-G Your Customer Becoming A Meaningful Memory Provider Attitudes Are Caught Not Taught One Size Does Not Fit All Doctor Travel's Cure For The Common Trip Innovative Thinking Topics What If Stop The Stupid Stuff 3DThinking Fundraising Solutions For Meeting Planners Request Info Post Booking Printable Brochure Special Your Budget Clients Client List Client Reviews Better Change Blog On Target: It's not about price How To Survive the Recession: FREE ebook 5 Shifts to Deliver Excellent e-Commerce Customer Service At Your Service Creating a "To Be" List It's Time For Innovation Cash and Courtesy Waist Management Customer Service Stories Create Customer Insistence iWant: iPhone vs. iPad Debate Between Friends Contact Quick Search Advanced Search Click image to start/stop movie. Shift Happens! Jim Feldman - Professional Keynote Speaker Shifts Happen all around us. Today there is no shortage of problems that require new shifts or changes in thinking. It’s time to shift your thinking. It’s time to hire professional keynote speaker who will deliver content, humor and results. It's time to hire professional speaker Jim Feldman . Keynote and Motivational Speaker 's Topics: Jim Feldman is an expert business and motivational speaker specializing in Change Management , Customer Service and Innovative Problem Solving . As your next keynote speaker, he will educate your audience to approach issues by implementing a new creative way of thinking. He’ll show your employees how to create Meaningful Memories for clients to provide the best possible customer service. Jim will show you how to solve problems using existing resources to save your company or organization time, money and resources. See and Hear Jim Speak... Jim's keynote speaker events are full of content, humor and interaction with the audience. He is not only entertaining, but also informative. Check out some video clips. A Business Owner, Speaker and Author Jim’s is not only a speaker, but also a published author for books , magazines and newspapers all around the country. Check out some of the articles for which he’s contributed. He was also named "One of the 100 Top Motivators of the Last 100 Years" by Incentive Magazine. Look & Listen to Clients' Reviews Jim’s been consistently ranked one of the highest rated speakers at conventions and meetings all over the world. But don’t take our word for it, listen or read what audience members say . Also Available For Consulting Jim has been a consultant and business owner for over 35 years. He's helped companies grow through both consulting and speaking . He's provided Clients with: custom and turnkey loyalty and rewards programs, brand or product launch marketing, cross promotion opportunities, group and incentive travel, creating and managing sweepstakes and other sales promotion tools, and running and managing entertainment and educational events. Share | Meeting Planner Request Form Do you need more information to make your decision about booking Jim as a keynote speaker? Are you planning an event? Please fill out the info below or call us at (312) 527-9111. And remember - Shift Happens! First and Last Name * Company Email Address * Phone * Best number to be contacted during business hours Fax What type of presentation are you looking for? Choose one or more options Keynote Presentation Training Education Entertainment Other: What date and time is the presentation? If you don't have a date/time, please make a best guess. What topic would you like to cover? If you don't have a specific topic, that's okay. ® 505 N. Lake Shore Drive, Chicago, IL 60611 Phone: 312-527-9111 Fax: 312-527-1116 Toll Free: 1-888-SHIFTHPNS © 2009 James Feldman. Shift Happens is a registered trademark owned by James Feldman. Home | About Jim | Keynote Topics | For Meeting Planners | Clients | Better Change Blog | Contact Created by SplinternetMarketing.com 12 of 63 www.SplinternetMarketing.com
  13. 13. SEO - Search Engine Optimization Report 8/31/2010 Advice for your body text Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 25 2 OK OK Keyword density: 0% to 5% 1% OK OK Number of words: 688 to 1,419 699 OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 29 2 OK OK Keyword density: 0% to 3% 0% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 11 to 66 11 OK OK Keyword density: 1% to 10% 2% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 18 to 69 13 Use the keywords "Motivational" or "Speaker" more often, at << least 18 times. Keyword density: 1% to 5% 1% OK OK Created by SplinternetMarketing.com 13 of 63 www.SplinternetMarketing.com
  14. 14. SEO - Search Engine Optimization Report 8/31/2010 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://shifthappens.com/ Wednesday, May 15, 1996 1 http://en.wikipedia.org/wiki/Motivational_speaking Saturday, January 13, 2001 2 http://www.ghinsberg.com/ Monday, February 14, 2000 3 http://www.wikihow.com/Become-a-Motivational-Speak Saturday, June 12, 2004 er 4 http://www.kevinkellyunlimited.com/ Friday, February 23, 2001 5 http://premierespeakers.com/ Wednesday, November 20, 1996 6 http://www.nsaspeaker.org/ Wednesday, January 24, 1996 (oldest domain) 7 http://www.themotivationalspeaker.com/ Thursday, August 01, 2002 8 http://www.villagehero.com/ Tuesday, February 08, 2000 9 http://www.dougdvorak.com/ Tuesday, February 03, 2004 10 http://www.keynote-speaker-motivational.com/ Monday, October 29, 2007 (newest domain) Range Wednesday, January 24, 1996 to Monday, October 29, 2007 Advice for the web site age Your web site is about 14 years old. This is very good because the older your web site, the better it is for your OK rankings on Google.com. Created by SplinternetMarketing.com 14 of 63 www.SplinternetMarketing.com
  15. 15. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. 2. Keynote and Motivational Speaker 's Topics: Advice for your H1 headline texts Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 100% 40% OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 50% 20% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 50% 20% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 11 2 OK OK Keyword density: 0% to 50% 20% OK OK Created by SplinternetMarketing.com 15 of 63 www.SplinternetMarketing.com
  16. 16. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Motivational_speaking 2 ghinsberg http://www.ghinsberg.com/ 3 wikihow http://www.wikihow.com/Become-a-Motivational-Speaker 4 kevinkellyunlimited http://www.kevinkellyunlimited.com/ 5 premierespeakers http://premierespeakers.com/ 6 nsaspeaker http://www.nsaspeaker.org/ 7 themotivationalspeaker http://www.themotivationalspeaker.com/ 8 villagehero http://www.villagehero.com/ 9 dougdvorak http://www.dougdvorak.com/ 10 keynote speaker motivational http://www.keynote-speaker-motivational.com/ Your contents shifthappens (Domain name: "shifthappens.com") Advice for the domain name The domain name shifthappens.com does not contain the search term "Motivational Speaker". < If you have a young web site with only a few inbound links, then consider registering a new domain name that contains the search term "Motivational Speaker". If you have an established web site with a lot of inbound links, then you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 16 of 63 www.SplinternetMarketing.com
  17. 17. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 wiki Motivational speaking http://en.wikipedia.org/wiki/Motivational_speaking 2 [no words] http://www.ghinsberg.com/ 3 Become a Motivational Speaker http://www.wikihow.com/Become-a-Motivational-Speaker 4 [no words] http://www.kevinkellyunlimited.com/ 5 [no words] http://premierespeakers.com/ 6 [no words] http://www.nsaspeaker.org/ 7 [no words] http://www.themotivationalspeaker.com/ 8 [no words] http://www.villagehero.com/ 9 [no words] http://www.dougdvorak.com/ 10 [no words] http://www.keynote-speaker-motivational.com/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Created by SplinternetMarketing.com 17 of 63 www.SplinternetMarketing.com
  18. 18. SEO - Search Engine Optimization Report 8/31/2010 Advice for your page URL Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Motivational" or "Speaker" < at least once but this is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords < "Motivational" or "Speaker" but this is optional. Created by SplinternetMarketing.com 18 of 63 www.SplinternetMarketing.com
  19. 19. SEO - Search Engine Optimization Report 8/31/2010 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Del.icio.us Digg Total To Your Site: 16 0 16 To Site 1: 1,498 15 1,513 To Site 2: 22 n/a 22 To Site 3: 637 n/a 637 To Site 4: 6 n/a 6 To Site 5: 97 n/a 97 To Site 6: 152 0 152 To Site 7: 1 0 1 To Site 8: 3 5 8 To Site 9: 2 n/a 2 To Site 10: 0 n/a 0 Range: 0 to 1,498 0 to 15 0 to 1,513 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 221, the link popularity of your web page is 16. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 19 of 63 www.SplinternetMarketing.com
  20. 20. SEO - Search Engine Optimization Report 8/31/2010 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 0.99s n/a 2.09s n/a 1.67s 1.00s 0.78s 1.62s n/a n/a 0.78s to 2.09s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: n/a slow: n/a fast: fast: very fast: fast: n/a n/a slow: top 25% bottom top 30% top 25% top 15% top 40% bottom 35% 35% to very fast: top 15% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 20 of 63 www.SplinternetMarketing.com
  21. 21. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Quick Search 2. [H5] Click image to start/stop movie. 3. [H2] Shift Happens! Jim Feldman - Professional Keynote Speaker 4. [H2] See and Hear Jim Speak... 5. [H2] A Business Owner, Speaker and Author 6. [H2] Look & Listen to Clients' Reviews 7. [H2] Also Available For Consulting Advice for your H2-H6 headline texts Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 4% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 8% 6% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 11 2 OK OK Keyword density: 0% to 5% 3% OK OK Created by SplinternetMarketing.com 21 of 63 www.SplinternetMarketing.com
  22. 22. SEO - Search Engine Optimization Report 8/31/2010 Created by SplinternetMarketing.com 22 of 63 www.SplinternetMarketing.com
  23. 23. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. Motivational Speaker and Keynote Speaker Jim http://shifthappens.com/images/blocks/client-quotes-abn Feldman amro.jpg 2. keynote-quad.jpg /images/keynote-quad.jpg 3. movie-quad2.jpg /images/movie-quad2.jpg 4. clients-quad.jpg /images/clients-quad.jpg 5. innovator-quad.jpg /images/innovator-quad.jpg Advice for your IMG ALT attributes Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 33% 13% OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 17% 7% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 13 2 OK OK Keyword density: 0% to 22% 13% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 16 3 OK OK Keyword density: 0% to 19% 10% OK OK Created by SplinternetMarketing.com 23 of 63 www.SplinternetMarketing.com
  24. 24. SEO - Search Engine Optimization Report 8/31/2010 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .org .com .com .com .com .org .com .com .com .com Advice for the top level domain of your web site Your web site URL shifthappens.com contains the often used top level domain .com. This is neither good nor bad OK for your rankings on Google.com. Created by SplinternetMarketing.com 24 of 63 www.SplinternetMarketing.com
  25. 25. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 motivational speaker inspirational speaker ^ ^ ^ 2 Breathing new perspectives in individuals and organizations worldwide, igniting the human spirit to overcome rising challenges, maintain naiveté and celebrate life. Motivational Speaker inspirational speaker Laws of the Jungle keynote speaker Motivational Speaker ...? motivational speaker Download eBrochure Main Navigation Site Info 3 Evaluate your "special" message . Carve out your niche . Create an outline of your presentation . Contact large, not-for-profit corporations and professional groups and make it clear you are available Contactspeakers' bureaus and notify them of your availability You must be willing to work for free to get your name out Write and publish articles or books in order to establish yourself as an authority in your subject Draw up a written agreeme [and 231 additional characters] 4 Find out why so many have recruited Kevin as a keynote speaker. Engaging: Authentic: Results-driven Ask our customers Anson Bailey, Principal, Business Development, KPMG, China Joseph W. Jordan, Senior Vice President - National Sales Organization MetLife, USA Colm Condon, Flextronics Cathal Divilly, Managing Director, Great Place to Work Institute Ireland MDRT Experience Name: Email: Phone: Comments: Kevin Live! 5 AliveChat 6 Site Map Contact us GSF.org MyNSA.org NSAUniversity.org Speaker Magazine Click here to subscribe. Membership Information NSA Calendar 9/13/2010 1/12/2011-1/13/11 2/18/2011-2/20/2011 Aspiring Speaker s and Staff Members Chapters and International Groups Learn From the Best Speaker s in the Industry: Tapes, CDs, DVDs Members 480.968.2552 480.968.0911 7 1. Control your focus. 2. Have a target. 3. Strengthen your strengths. 1. Schedule a kick-off meeting in the first quarter of the year. 2. Incorporate coaching. 3. Follow-up quarterly to skyrocket your success. 1 8 Motivational Speaker Motivational Speaker ... — motivational speaker Motivational Speaker 9 Motivational Humorous Speaker -Motivational Speaker , Humorous Speaker : Doug Dvorak CSP EMAIL OR CALL DOUG DVORAK TODAY @ (847) 359-6969 FOR YOUR FREE MEETING ASSESSMENT FOR YOUR NEXT EVENT... A $300.00 VALUE! If you’re looking for a Motivational Humorous Speaker with a powerful message, who is absolutely hilarious and inspirational, then Book Doug Dvorak as your Motivational Humorous Speaker . Doug Dvorak's unique presentation topics encourag [and 2,385 additional characters] 10 energized entertained educated alive with possibilities His new top-selling book " The Real Truth About Success ," published by McGraw Hill, is available in all major bookstores manufacturing entertainment telecommunications financial services The Real Truth About Success: Making the Most of Difficult Situations: Getting Great Results: Generations Working Better Together How to Win an Unfair Fight: See additional keynote information and descript [and 771 additional characters] Your contents It’s time to shift your thinking. It’s time to hire professional keynote speaker who will deliver content, humor and results. Created by SplinternetMarketing.com 25 of 63 www.SplinternetMarketing.com
  26. 26. SEO - Search Engine Optimization Report 8/31/2010 Your contents It's time to hire professional speaker Jim Feldman . Keynote and Motivational Speaker 's Topics: Change Management , Customer Service Innovative Problem Solving Meaningful Memories See and Hear Jim Speak... Jim's keynote speaker events are full of content, humor and interaction with the audience. A Business Owner, Speaker and Author Jim’s is not only a speaker, but also a published author for books , magazines and newspapers all around the country. "One of the 100 Top Motivators of the Last 100 Years" Jim’s been consistently ranked one of the highest rated speakers Also Available For Consulting Jim has been a consultant and business owner for over 35 years. Shift Happens!® Advice for your bold body text Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 89% 2% OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 10 1 OK OK Keyword density: 0% to 44% 1% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 17 7 OK OK Keyword density: 0% to 44% 6% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 27 8 OK OK Keyword density: 0% to 44% 3% OK OK Created by SplinternetMarketing.com 26 of 63 www.SplinternetMarketing.com
  27. 27. SEO - Search Engine Optimization Report 8/31/2010 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://shifthappens.com/ Rank #3,109,266 1 http://en.wikipedia.org/wiki/Motivational_speaking Rank #7 (most visitors of the competitors) 2 http://www.ghinsberg.com/ Rank #1,150,566 3 http://www.wikihow.com/Become-a-Motivational-Speak Rank #642 er 4 http://www.kevinkellyunlimited.com/ Rank #1,697,171 5 http://premierespeakers.com/ Rank #214,495 6 http://www.nsaspeaker.org/ Rank #276,125 7 http://www.themotivationalspeaker.com/ Rank #3,919,540 (least visitors of the competitors) 8 http://www.villagehero.com/ Rank #546,250 9 http://www.dougdvorak.com/ Rank #818,085 10 http://www.keynote-speaker-motivational.com/ Rank #1,033,742 Range 7 to 3,919,540 (average rank: #965,662) Advice for the number of visitors to your site Your web site shifthappens.com does not appear to attract many visitors because your traffic rank is above << #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com. Created by SplinternetMarketing.com 27 of 63 www.SplinternetMarketing.com
  28. 28. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] / 2. Home / 3. About Jim /about-jim-2.html 4. Bio /bio.html 5. Articles /articles.html 6. Videos /videos.html 7. Shift Happens The Lost Decade Video /shift-happens-the-lost-decade-video.html 8. Consulting /consulting.html 9. Photos /photos.html 10. Other Links /other-links.html 11. Handouts /handouts.html 12. Keynote Topics /keynote-topics-2.html 13. Change Management Topics /change-management-topics.html 14. Shift Happens! Thriving On Change /shift-happens-thriving-on-change.html 15. Extreme Makeover - You Edition /extreme-makeover---you-edition.html 16. Creating Your Bucket List /creating-your-bucket-list.html 17. Waist Management /waist-management.html 18. MPLC Umbrella License /mplc-umbrella-license.html 19. Customer Service Topics /customer-service-topics.html 20. D-A-T-I-N-G Your Customer /d-a-t-i-n-g-your-customer.html 21. Becoming A Meaningful Memory Provider /becoming-a-meaningful-memory-provider.html 22. Attitudes Are Caught Not Taught /attitudes-are-caught-not-taught.html 23. One Size Does Not Fit All /one-size-does-not-fit-all.html 24. Doctor Travel's Cure For The Common Trip /doctor-travels-cure-for-the-common-trip.html 25. Innovative Thinking Topics /innovative-thinking-topics.html 26. What If /what-if-2.html 27. Stop The Stupid Stuff /stop-the-stupid-stuff.html Created by SplinternetMarketing.com 28 of 63 www.SplinternetMarketing.com
  29. 29. SEO - Search Engine Optimization Report 8/31/2010 Your contents No. Same Domain Link Text Link URL 28. 3DThinking /3dthinking.html 29. Fundraising Solutions /fundraising-solutions.html 30. For Meeting Planners /for-meeting-planners-2.html 31. Request Info /request-info.html 32. Post Booking /post-booking-.html 33. Printable Brochure /printable-brochure.html 34. Special /special.html 35. Your Budget /your-budget.html 36. Clients /clients-2.html 37. Client List /client-list.html 38. Client Reviews /client-reviews.html 39. Better Change Blog /blogs/better-change-blog.html 40. On Target: It's not about price /blogs/on-target-its-not-about-price.html 41. How To Survive the Recession: FREE ebook /blogs/how-to-survive-the-recession-free-ebook.html 42. 5 Shifts to Deliver Excellent e-Commerce Customer /blogs/5-shifts-to-deliver-excellent-e-commerce-customer- Service service.html 43. At Your Service /blogs/at-your-service.html 44. Creating a "To Be" List /blogs/creating-a-to-be-list.html 45. It's Time For Innovation /blogs/its-time-for-innovation.html 46. Cash and Courtesy /blogs/cash-and-courtesy.html 47. Waist Management /blogs/waist-management.html 48. Customer Service Stories /blogs/customer-service-stories.html 49. Create Customer Insistence /blogs/create-customer-insistence.html 50. iWant: iPhone vs. iPad Debate Between Friends /blogs/iwant-iphone-vs-ipad-debate-between-friends.html 51. Contact /contact-3.html 52. Advanced Search /search 53. [empty] /client-reviews.html 54. [empty] /keynote-topics-2.html 55. [empty] /videos.html 56. [empty] /client-reviews.html 57. [empty] /bio.html 58. Jim Feldman /about-jim-2.html 59. Change Management /change-management-topics.html 60. Customer Service /customer-service-topics.html 61. Innovative Problem Solving /innovative-thinking-topics.html 62. Meaningful Memories /becoming-a-meaningful-memory-provider.html Created by SplinternetMarketing.com 29 of 63 www.SplinternetMarketing.com
  30. 30. SEO - Search Engine Optimization Report 8/31/2010 Your contents No. Same Domain Link Text Link URL 63. video /videos.html 64. books /books.html 65. magazines and newspapers /articles.html 66. articles /articles.html 67. highest rated speakers /client-reviews.html 68. listen or read what audience members say /client-reviews.html 69. consultant /consulting.html 70. consulting /consulting.html 71. speaking /keynote-topics-2.html 72. Home / 73. About Jim /about-jim-2.html 74. Keynote Topics /keynote-topics-2.html 75. For Meeting Planners /for-meeting-planners-2.html 76. Clients /clients-2.html 77. Better Change Blog /blogs/better-change-blog.html 78. Contact /contact-3.html Advice for your same domain link texts Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 12% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 10% 1% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 1 OK OK Created by SplinternetMarketing.com 30 of 63 www.SplinternetMarketing.com
  31. 31. SEO - Search Engine Optimization Report 8/31/2010 Advice for your same domain link texts Search term: "Motivational Speaker" Keyword density: 0% to 7% 0% OK OK Created by SplinternetMarketing.com 31 of 63 www.SplinternetMarketing.com
  32. 32. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Your contents No. Outbound Link Text Link URL 1. "One of the 100 Top Motivators of the Last 100 Years" http://www.chicagospeaker.com/IncentiveMagFeldman2. pdf 2. Share http://addthis.com/bookmark.php?v=250&amp;username =shifthappens Advice for your outbound link texts Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 5% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 12% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 0 You could use one of the keywords "Motivational" or "Speaker" < at least once but this is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the keywords < "Motivational" or "Speaker" but this is optional. Created by SplinternetMarketing.com 32 of 63 www.SplinternetMarketing.com
  33. 33. SEO - Search Engine Optimization Report 8/31/2010 Created by SplinternetMarketing.com 33 of 63 www.SplinternetMarketing.com
  34. 34. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. [empty] [/] [empty] 2. [empty] [/] Home 3. about jim 2 [/about-jim-2.html] About Jim 4. bio [/bio.html] Bio 5. articles [/articles.html] Articles 6. videos [/videos.html] Videos 7. shift happens the lost decade video Shift Happens The Lost Decade Video [/shift-happens-the-lost-decade-video.html] 8. consulting [/consulting.html] Consulting 9. photos [/photos.html] Photos 10. other links [/other-links.html] Other Links 11. handouts [/handouts.html] Handouts 12. keynote topics 2 [/keynote-topics-2.html] Keynote Topics 13. change management topics Change Management Topics [/change-management-topics.html] 14. shift happens thriving on change Shift Happens! Thriving On Change [/shift-happens-thriving-on-change.html] 15. extreme makeover you edition Extreme Makeover - You Edition [/extreme-makeover---you-edition.html] 16. creating your bucket list [/creating-your-bucket-list.html] Creating Your Bucket List 17. waist management [/waist-management.html] Waist Management 18. mplc umbrella license [/mplc-umbrella-license.html] MPLC Umbrella License 19. customer service topics [/customer-service-topics.html] Customer Service Topics 20. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer 21. becoming a meaningful memory provider Becoming A Meaningful Memory Provider [/becoming-a-meaningful-memory-provider.html] 22. attitudes are caught not taught Attitudes Are Caught Not Taught [/attitudes-are-caught-not-taught.html] 23. one size does not fit all [/one-size-does-not-fit-all.html] One Size Does Not Fit All Created by SplinternetMarketing.com 34 of 63 www.SplinternetMarketing.com
  35. 35. SEO - Search Engine Optimization Report 8/31/2010 Your contents No. Same Domain Link URL Link Text 24. doctor travels cure for the common trip Doctor Travel's Cure For The Common Trip [/doctor-travels-cure-for-the-common-trip.html] 25. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics 26. what if 2 [/what-if-2.html] What If 27. stop the stupid stuff [/stop-the-stupid-stuff.html] Stop The Stupid Stuff 28. 3dthinking [/3dthinking.html] 3DThinking 29. fundraising solutions [/fundraising-solutions.html] Fundraising Solutions 30. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners 31. request info [/request-info.html] Request Info 32. post booking [/post-booking-.html] Post Booking 33. printable brochure [/printable-brochure.html] Printable Brochure 34. special [/special.html] Special 35. your budget [/your-budget.html] Your Budget 36. clients 2 [/clients-2.html] Clients 37. client list [/client-list.html] Client List 38. client reviews [/client-reviews.html] Client Reviews 39. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog 40. blogs on target its not about price On Target: It's not about price [/blogs/on-target-its-not-about-price.html] 41. blogs how to survive the recession free ebook How To Survive the Recession: FREE ebook [/blogs/how-to-survive-the-recession-free-ebook.html] 42. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer service Service [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer -service.html] 43. blogs at your service [/blogs/at-your-service.html] At Your Service 44. blogs creating a to be list Creating a "To Be" List [/blogs/creating-a-to-be-list.html] 45. blogs its time for innovation It's Time For Innovation [/blogs/its-time-for-innovation.html] 46. blogs cash and courtesy [/blogs/cash-and-courtesy.html] Cash and Courtesy 47. blogs waist management Waist Management [/blogs/waist-management.html] 48. blogs customer service stories Customer Service Stories [/blogs/customer-service-stories.html] 49. blogs create customer insistence Create Customer Insistence [/blogs/create-customer-insistence.html] 50. blogs iwant iphone vs ipad debate between friends iWant: iPhone vs. iPad Debate Between Friends [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html] Created by SplinternetMarketing.com 35 of 63 www.SplinternetMarketing.com
  36. 36. SEO - Search Engine Optimization Report 8/31/2010 Your contents No. Same Domain Link URL Link Text 51. contact 3 [/contact-3.html] Contact 52. search [/search] Advanced Search 53. client reviews [/client-reviews.html] [empty] 54. keynote topics 2 [/keynote-topics-2.html] [empty] 55. videos [/videos.html] [empty] 56. client reviews [/client-reviews.html] [empty] 57. bio [/bio.html] [empty] 58. about jim 2 [/about-jim-2.html] Jim Feldman 59. change management topics Change Management [/change-management-topics.html] 60. customer service topics [/customer-service-topics.html] Customer Service 61. innovative thinking topics [/innovative-thinking-topics.html] Innovative Problem Solving 62. becoming a meaningful memory provider Meaningful Memories [/becoming-a-meaningful-memory-provider.html] 63. videos [/videos.html] video 64. books [/books.html] books 65. articles [/articles.html] magazines and newspapers 66. articles [/articles.html] articles 67. client reviews [/client-reviews.html] highest rated speakers 68. client reviews [/client-reviews.html] listen or read what audience members say 69. consulting [/consulting.html] consultant 70. consulting [/consulting.html] consulting 71. keynote topics 2 [/keynote-topics-2.html] speaking 72. [empty] [/] Home 73. about jim 2 [/about-jim-2.html] About Jim 74. keynote topics 2 [/keynote-topics-2.html] Keynote Topics 75. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners 76. clients 2 [/clients-2.html] Clients 77. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog 78. contact 3 [/contact-3.html] Contact Advice for your same domain link URLs Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 23 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Created by SplinternetMarketing.com 36 of 63 www.SplinternetMarketing.com
  37. 37. SEO - Search Engine Optimization Report 8/31/2010 Advice for your same domain link URLs Search term: "Motivational Speaker" Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 24 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 47 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 50 0 You could use one of the keywords "Motivational" or "Speaker" < at least once but this is optional. Keyword density: 0% to 14% 0% You could increase the keyword density for the keywords < "Motivational" or "Speaker" but this is optional. Created by SplinternetMarketing.com 37 of 63 www.SplinternetMarketing.com
  38. 38. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www chicagospeaker IncentiveMagFeldman2 "One of the 100 Top Motivators of the Last 100 Years" [http://www.chicagospeaker .com/IncentiveMagFeldman2.pdf] 2. addthis bookmark v 250 amp username shifthappens Share [http://addthis.com/bookmark.php?v=250&amp;username =shifthappens] Advice for your outbound link URLs Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 3% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 3% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 9% 10% The keyword density is too high. It should be 9% at maximum. << Consider adding more text to lower the keyword density. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 9 1 OK OK Keyword density: 0% to 6% 5% OK OK Created by SplinternetMarketing.com 38 of 63 www.SplinternetMarketing.com
  39. 39. SEO - Search Engine Optimization Report 8/31/2010 Created by SplinternetMarketing.com 39 of 63 www.SplinternetMarketing.com
  40. 40. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 A truly cosmopolitan figure and an eternal nomad Yossi is a professional motivational keynote speaker who works with business and corporates all over the world. Yossi is one of the most popular keynote motivational speakers around the world and travels on a monthly basis to give lecturers all over the globe. 3 wikiHow article about How to Become a Motivational Speaker . 4 Best Motivational Speaker - Kevin Kelly is a leading Motivation Speaker and sales trainer. As an international Motivational Speaker he has inspired & stirred thousands of people worldwide. 5 Watch 1,780+ Speaker Videos, Listen to 630+ Audio Reviews, Read 3,520+ Reviews, we are your Premiere Motivational Speaker s Bureau, we can help you find the perfect motivational speaker, keynote speaker, or professional speaker to make your event a success. Since 1994. 6 National Speaker s Association, is the leading professional association for speakers. 7 The Motivational Speaker offers business and personal motivation keynotes, seminars and products to motivate and inspire greater focus, productivity and results. 8 Motivational Speaker - Inspirational speaker - Keynote Speaker Rene Godefroy inspires confidence in teams and boosts morale in the workplace. 9 If you’re looking for a Professional Humorous Motivational Speaker with a powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your motivational humorous and keynote speaker. Contact us now at 1.847.359.6969! 10 Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven keynotes in sales, customer service, leadership, change management and success. He is a professional speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop dead funny, motivational and full of research on what the most successful do differently. Your contents Jim Feldman is a keynote business and motivational speaker who delivers speeches with content and humor. He's an speaks on innovation, change management and customer service. Created by SplinternetMarketing.com 40 of 63 www.SplinternetMarketing.com
  41. 41. SEO - Search Engine Optimization Report 8/31/2010 Advice for your meta description Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 22% 8% OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 11% 4% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 20% 4% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 11% 4% OK OK Created by SplinternetMarketing.com 41 of 63 www.SplinternetMarketing.com
  42. 42. SEO - Search Engine Optimization Report 8/31/2010 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 1 0 0 0 0 0 0 0 0 0 0 to 1 Advice for the number of trailing slashes in your web site URL The URL shifthappens.com does not contain more or less trailing slashes than the top ranked pages. This means OK that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 42 of 63 www.SplinternetMarketing.com
  43. 43. SEO - Search Engine Optimization Report 8/31/2010 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: no errors, valid http://validator.w3.org/check?uri=http://shifthappens.com/ CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://shifthappens.com/ Advice regarding the validity of your web site Both the CSS code and the HTML code of your web page shifthappens.com is valid according to the W3C OK specifications. This means that Google.com does not have problems reading your web page. Created by SplinternetMarketing.com 43 of 63 www.SplinternetMarketing.com
  44. 44. SEO - Search Engine Optimization Report 8/31/2010 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 65 42 34 65 34 24 n/a 61 49 34 36 24 to 65 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 7 11 13 7 14 16 44 8 11 12 13 7 to 44 Advice for the readability of your web site The Flesch Reading Ease Score of your web page shifthappens.com is 65. A score of 60 to 80 is considered to be OK optimal. This means that the text of your web page is easy to comprehend. Created by SplinternetMarketing.com 44 of 63 www.SplinternetMarketing.com
  45. 45. SEO - Search Engine Optimization Report 8/31/2010 Keyword use in meta keywords Slightly Important The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to find out if Google.com gives relevance to search terms in the Meta Keywords tag. Example: <meta name="keywords" content="keyword, another keyword"> Their contents Rank Keyword use in meta keywords 1 [not used] 2 Motivational Speaker - Yossi Ghinsberg, motivational speaker, inspirational speaker, yossi ghinsberg, Yossi Ghinsberg 3 WikiHow, Become a Motivational Speaker , wiki, how to articles, how to instructions, DIY, tips, howto, learn, how do I 4 motivational speaker, entrepreneurial coach, international speaker, motivational speaking, keynote speaker, motivational speaker ireland, entrepreneurial thinking, motivational training, bestselling author, personal development speaker, sales motivation, creativity, leadership training 5 Motivational Speaker s, Speaker s Bureau, Speaker s Bureaus, Business Speaker s, Motivational Speaker , Speaker Bureau, Business Speaker , christian speakers, christian speaker 6 NSA, Speaker s Association, National Speaker s Association, motivational speakers, speakers, conferences, planning a meeting, meeting planners, educational association, education for speakers, public speaking, speeches, learning to give a speech, fear of public speaking, aspiring speakers, business coaches, find a speaker, expert speakers, experts in speaking, experts, speaker resources, booking speakers, Speaker magazine, magazine about speakers, 7 Motivational Speaker , Keynote Speaker , Motivation 8 Motivational Speaker - Inspirational speaker - Business Keynote Presenter Rene Godefroy 9 motivational speaker, humorous speaker, motivational humorous speaker, humorous keynote speaker, motivational keynote speaker, professional motivational speaker, laughter speakers, humorist, humorist speaker, humor speaker Illinois, funny motivational speaker, laughter therapy, laughter programs, keynote speakers, corporate keynote speaker, keynote laughter speaker, funny speaker, keynote motivational business speaker, professional motivational a [and 149 additional characters] 10 Motivational Speaker , keynote speakers, keynote speaker, employee motivation, business speaker, inspirational speakers, motivation speakers, professional speaker, corporate speaker Your contents keynote, motivational speaker, keynote speaker, shift happens, shifthappens, team building speaker, breakout speaker, change management, keynote topics, meeting planner, speaker, motivational , business, presenter, consultant, chicago, il, innovative, innovation, change management, change, problem solving, innovate, customer service, team building, entertainment, funny, comedy, keynote speaker, breakout, breakout speaker, consulting, shift happens, shifts, changes, books, articles, blogs, meeting planner, keynote topics Created by SplinternetMarketing.com 45 of 63 www.SplinternetMarketing.com

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