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    Report emandatarecovery.com national   9-20-2010 Report emandatarecovery.com national 9-20-2010 Document Transcript

    • Internet Competitive Analysis Report 9/20/2010 500 N. Michigan Ave. Ste. 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 Date: 9/20/2010 Recipient: E-man Data Recovery E-man Data Recovery 402 Maple Avenue SNOHOMISH WA 98290 Phone: (425) 347-3732 This competitive analysis has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SplinternetMarketing.com 1 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Report overview This report helps you to optimize the web page "http://www.emandatarecovery.com/index.html" for a high ranking on Google.com for the search term "data recovery". Your web page http://www.emandatarecovery.com/index.html Title: E-man Data Recovery, Hard Drive Data Recovery and Repair Description: E-Man Data Recovery Service provides professional emergency computer data disk recovery and hard drive repair for Windows, Windows Servers, Apple (MAC-Macintosh), Linux in RAID or Non-RAID configurations. Hard drives (IDE, SAS, SCSI, Laptop, etc), Iomega® Brand Zip Your competitors for the search term "data recovery" on Google.com 1 http://www.ontrackdatarecovery.com/ Title: Data Recovery Services, Software, Solutions - Ontrack Data Recovery Description: Data recovery services and data recovery software by world leader Ontrack Data Recovery. 2 http://www.totalrecall.com/ Title: Total Recall Data Recovery - Restore Your Life Description: Data Recovery - Provides data recovery services & data recovery software for hard disk drives, Iomega Zip & Jaz, Optical Disks, Servers, Digital Camera Flash Cards & forensic data recovery services. 3 http://en.wikipedia.org/wiki/Data_recovery The web page has not been analyzed because the server did not answer (timeout). Title: [No document title available.] Description: [No meta description available.] Created by SplinternetMarketing.com 2 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Your competitors for the search term "data recovery" on Google.com 4 http://www.binarybiz.com/ Title: Data Recovery Software. RAID, Hard Drive, File, Win and Mac Data Recovery Software. Free Trial! Description: Most popular data recovery software for quick and easy file recovery of storage devices like hard drives and camera cards that works with Windows and Macintosh, GUARANTEED! 5 http://www.diskdoctors.com/ The web page has not been analyzed because the server did not answer (timeout). Title: [No document title available.] Description: [No meta description available.] 6 http://www.datarecovery.net/ Title: Hard Drive Data Recovery, RAID Data Recovery services by ACE Data Group Description: Hard Drive Recovery from failed desktop, laptop, SCSI hard drive, damaged disk and partitions. RAID data recovery and critical server data recovery services. 7 http://www.optimumrecovery.com/ Title: Data Recovery Service in Houston, New York, Chicago, Boston, Los Angeles. Hard Drive Data Recovery, Raid Recovery Description: Optimum Data Recovery Inc. specializes in recovering data from Hard drive, RAID, Laptops and Tapes in Houston, Chicago, New York, Boston, Los Angeles and London. 8 http://www.datarecovery.com/ Title: RAID Data Recovery and Hard Disk Data Recovery Services and Software. Description: 24/7 Critical Response Server, RAID recovery and hard disk data recovery services, knowledgebase and information. 9 http://www.bitmart.net/ Created by SplinternetMarketing.com 3 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Your competitors for the search term "data recovery" on Google.com The web page has not been analyzed because the server did not answer (timeout). Title: [No document title available.] Description: [No meta description available.] 10 http://wizardrecovery.com/ Title: Disk Recovery and Data Recovery - WizardRecovery Data Recovery Software, NTFS Recovery, Undelete, Office Recovery, Media Recovery, Free Wipe software Description: Disk Recovery and Data Recovery - WizardRecovery Data Recovery Software, NTFS Recovery, ntfs files recovery, undelete, Hard drive data recovery,data recovery tools,restore deleted files,recover deleted files Analyzed search terms 1. data recovery 2. data 3. recovery Top 10 Ranking Requirements Score™ 54% The Top 10 Ranking Requirements Score™ of 54% means that the web page www.emandatarecovery.com/index.html meets only 54% of the requirements for a top 10 ranking on Google.com for the search term "data recovery". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "data recovery" in the document title and if it's important for Google.com. Example: <title>Your web page title</title> Advice for your document title Search term: "data recovery" Competitors Your Site Advice Number of keywords: 1 to 2 2 OK OK Keyword density: 21% to 50% 40% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 1 to 3 2 OK OK Keyword density: 11% to 25% 20% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 1 to 7 2 OK OK Keyword density: 13% to 37% 20% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 2 to 9 4 OK OK Keyword density: 13% to 25% 20% OK OK Created by SplinternetMarketing.com 6 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Google.com Yahoo.com Peak Value To Your Site: 3 0 0 3 To Site 1: 1,519 334 0 1,519 To Site 2: 283 506 0 506 To Site 3: n/a n/a n/a n/a To Site 4: 602 1,210 0 1,210 To Site 5: n/a n/a n/a n/a To Site 6: 230 410 0 410 To Site 7: 982 41 0 982 To Site 8: 70 76 0 76 To Site 9: n/a n/a n/a n/a To Site 10: 395 42 0 395 Range: 3 to 1,519 0 to 1,210 all 0 395 to 1,519 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "www.emandatarecovery.com/index.html". You should increase the number of web pages from different domains that link to your web site. Google cannot find any web site that links to your web site from a different domain. Make sure that Google is able << to access your web site and that Google has not banned your web site from its index. Created by SplinternetMarketing.com 7 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site Advice for the link texts of inbound links To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term < "data recovery" in their link texts. The more links to your web site contain "data recovery" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed inbound link texts contain the search term "data recovery". You must increase the << number of inbound link texts that contain that search term. Less than 20% of the analyzed inbound link texts contain the search term "data recovery". You must increase the << number of inbound link texts that contain that search term. Less than 40% of the analyzed inbound link texts contain the search term "data recovery". You must increase the << number of inbound link texts that contain that search term. Less than 60% of the analyzed inbound link texts contain the search term "data recovery". You must increase the << number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "data recovery". You must increase the << number of inbound link texts that contain that search term. No inbound link texts have been found. Make sure that Google.com is able to access your web site and that Google.com has not banned your web site from its index. Created by SplinternetMarketing.com 8 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Advice for your body text Search term: "data recovery" Competitors Your Site Advice Number of keywords: 5 to 37 23 OK OK Keyword density: 2% to 11% 10% OK OK Number of words: 331 to 1,690 441 OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 7 to 52 30 OK OK Keyword density: 1% to 9% 7% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 9 to 56 24 OK OK Keyword density: 3% to 13% 5% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 19 to 108 54 OK OK Keyword density: 3% to 11% 6% OK OK Created by SplinternetMarketing.com 9 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.emandatarecovery.com/index.html n/a 1 http://www.ontrackdatarecovery.com/ Monday, September 19, 1994 (oldest domain) 2 http://www.totalrecall.com/ Thursday, October 15, 1998 3 http://en.wikipedia.org/wiki/Data_recovery Saturday, January 13, 2001 4 http://www.binarybiz.com/ Tuesday, April 30, 2002 5 http://www.diskdoctors.com/ Monday, January 20, 1997 6 http://www.datarecovery.net/ Tuesday, January 28, 1997 7 http://www.optimumrecovery.com/ Wednesday, October 01, 2003 8 http://www.datarecovery.com/ Tuesday, January 23, 1996 9 http://www.bitmart.net/ Thursday, August 24, 2000 10 http://wizardrecovery.com/ Saturday, December 01, 2007 (newest domain) Range Monday, September 19, 1994 to Saturday, December 01, 2007 Advice for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on < Google.com. If you have a young web site, you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 10 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h1>your very big headline text</h1> Advice for your H1 headline texts Search term: "data recovery" Competitors Your Site Advice Number of keywords: 0 to 10 2 OK OK Keyword density: 0% to 36% 29% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 10 2 OK OK Keyword density: 0% to 18% 14% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 12 2 OK OK Keyword density: 0% to 33% 14% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 0 to 22 4 OK OK Keyword density: 0% to 20% 14% OK OK Created by SplinternetMarketing.com 11 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Advice for the domain name The domain name emandatarecovery.com contains the search term "data recovery". This is very good. OK Created by SplinternetMarketing.com 12 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Advice for your page URL Search term: "data recovery" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Created by SplinternetMarketing.com 13 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Del.icio.us Digg Total To Your Site: 2 0 2 To Site 1: 131 0 131 To Site 2: 3 0 3 To Site 3: n/a n/a n/a To Site 4: 18 0 18 To Site 5: n/a n/a n/a To Site 6: 24 0 24 To Site 7: 0 0 0 To Site 8: 9 4 13 To Site 9: n/a n/a n/a To Site 10: 3 2 5 Range: 0 to 131 0 to 4 5 to 131 Advice for the links from social networks There are too few web pages that link to your web site "www.emandatarecovery.com/index.html". You should << increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 14 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 1.12s n/a n/a 2.84s n/a 2.19s 0.52s n/a n/a n/a 0.52s to 2.84s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: n/a n/a slow: n/a slow: very fast: n/a n/a n/a slow: top 30% bottom bottom top 6% bottom 25% 35% 25% to very fast: top 6% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 15 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h3>your big headline text</h3> Advice for your H2-H6 headline texts Search term: "data recovery" Competitors Your Site Advice Number of keywords: 0 to 3 4 Use the search term "data recovery" at most 3 times. << Keyword density: 0% to 14% 16% The keyword density is too high. It should be 14% at maximum. << Consider adding more text to lower the keyword density. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 5 5 OK OK Keyword density: 0% to 7% 10% The keyword density is too high. It should be 7% at maximum. << Consider adding more text to lower the keyword density. Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 6 4 OK OK Keyword density: 0% to 14% 8% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 0 to 11 9 OK OK Keyword density: 0% to 7% 9% The keyword density for the keywords "data" or "recovery" is too << high. It should be 7% at maximum. Consider adding more text to lower the keyword density for these words. Created by SplinternetMarketing.com 16 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Advice for your IMG ALT attributes Search term: "data recovery" Competitors Your Site Advice Number of keywords: 0 to 10 4 OK OK Keyword density: 0% to 29% 24% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 12 4 OK OK Keyword density: 0% to 17% 16% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 12 4 OK OK Keyword density: 0% to 17% 16% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 0 to 24 8 OK OK Keyword density: 0% to 17% 16% OK OK Created by SplinternetMarketing.com 17 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .com .com .org .com .com .net .com .com .net .com Advice for the top level domain of your web site Your web site URL www.emandatarecovery.com/index.html contains the often used top level domain .com. This is OK neither good nor bad for your rankings on Google.com. Created by SplinternetMarketing.com 18 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Advice for your bold body text Search term: "data recovery" Competitors Your Site Advice Number of keywords: 0 to 9 1 OK OK Keyword density: 0% to 57% 20% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 11 1 OK OK Keyword density: 0% to 29% 10% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 15 1 OK OK Keyword density: 0% to 30% 10% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 0 to 22 2 OK OK Keyword density: 0% to 29% 10% OK OK Created by SplinternetMarketing.com 19 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.emandatarecovery.com/index.html Rank #7,117,563 1 http://www.ontrackdatarecovery.com/ Rank #94,562 (most visitors of the competitors) 2 http://www.totalrecall.com/ Rank #642,242 3 http://en.wikipedia.org/wiki/Data_recovery n/a 4 http://www.binarybiz.com/ Rank #304,595 5 http://www.diskdoctors.com/ n/a 6 http://www.datarecovery.net/ Rank #647,417 7 http://www.optimumrecovery.com/ Rank #534,397 8 http://www.datarecovery.com/ Rank #662,391 9 http://www.bitmart.net/ n/a 10 http://wizardrecovery.com/ Rank #713,546 (least visitors of the competitors) Range 94,562 to 713,546 (average rank: #514,164) Advice for the number of visitors to your site Your web site www.emandatarecovery.com/index.html does not appear to attract many visitors because your traffic << rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com. Created by SplinternetMarketing.com 20 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Advice for your same domain link texts Search term: "data recovery" Competitors Your Site Advice Number of keywords: 2 to 17 3 OK OK Keyword density: 6% to 40% 30% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 2 to 21 4 OK OK Keyword density: 3% to 25% 20% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 4 to 42 4 OK OK Keyword density: 7% to 22% 20% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 6 to 63 8 OK OK Keyword density: 7% to 24% 20% OK OK Created by SplinternetMarketing.com 21 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Advice for your outbound link texts Search term: "data recovery" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 100% 8% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 50% 8% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 50% 4% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 0 to 8 3 OK OK Keyword density: 0% to 50% 6% OK OK Created by SplinternetMarketing.com 22 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Advice for your same domain link URLs Search term: "data recovery" Competitors Your Site Advice Number of keywords: 4 to 30 3 Use the search term "data recovery" more often, at least 4 << times. Keyword density: 4% to 52% 20% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 5 to 34 3 Use the search term "data" more often, at least 5 times. << Keyword density: 4% to 28% 15% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 5 to 61 3 Use the search term "recovery" more often, at least 5 times. << Keyword density: 5% to 28% 15% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 10 to 95 6 Use the keywords "data" or "recovery" more often, at least 10 << times. Keyword density: 5% to 28% 15% OK OK Created by SplinternetMarketing.com 23 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Advice for your outbound link URLs Search term: "data recovery" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 6% 29% The keyword density is too high. It should be 6% at maximum. << Consider adding more text to lower the keyword density. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 6% 14% The keyword density is too high. It should be 6% at maximum. << Consider adding more text to lower the keyword density. Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 6% 14% The keyword density is too high. It should be 6% at maximum. << Consider adding more text to lower the keyword density. Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 0 to 8 2 OK OK Keyword density: 0% to 6% 14% The keyword density for the keywords "data" or "recovery" is too << high. It should be 6% at maximum. Consider adding more text to lower the keyword density for these words. Created by SplinternetMarketing.com 24 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Advice for your meta description Search term: "data recovery" Competitors Your Site Advice Number of keywords: 1 to 4 1 You could use the search term "data recovery" more than once < but this is optional. Keyword density: 7% to 46% 5% You should increase the keyword density for the search term << "data recovery" to up to 46%. You can do this by adding the search term "data recovery", or by removing some text. Search term: "data" Competitors Your Site Advice Number of keywords: 1 to 4 2 OK OK Keyword density: 4% to 23% 5% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 1 to 8 2 OK OK Keyword density: 4% to 29% 5% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 3 to 12 4 OK OK Keyword density: 6% to 23% 5% You should increase the keyword density for the keywords << "data" or "recovery" to up to 23%. You can do this by adding the words "data" or "recovery", or by removing some text. Created by SplinternetMarketing.com 25 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 0 0 1 0 0 0 0 0 0 0 0 to 1 Advice for the number of trailing slashes in your web site URL The URL www.emandatarecovery.com/index.html does not contain more or less trailing slashes than the top OK ranked pages. This means that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 26 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: 2 errors, not valid http://validator.w3.org/check?uri=http://www.emandatarecovery.com/index.html CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://www.emandatarecovery.com/index.html Advice regarding the validity of your web site The HTML code validation of your web page www.emandatarecovery.com/index.html failed. This means that << Google.com might not be able to read your web page. You should fix any HTML errors. Created by SplinternetMarketing.com 27 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 52 3 56 n/a 68 n/a 36 36 41 n/a 30 3 to 68 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 9 19 9 n/a 6 n/a 13 14 12 n/a 13 6 to 19 Advice for the readability of your web site The Flesch Reading Ease Score of your web page www.emandatarecovery.com/index.html is 52. A score of 60 to << 80 is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. Created by SplinternetMarketing.com 28 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in meta keywords Slightly Important The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to find out if Google.com gives relevance to search terms in the Meta Keywords tag. Example: <meta name="keywords" content="keyword, another keyword"> Advice for your meta keywords Search term: "data recovery" Competitors Your Site Advice Number of keywords: 3 to 19 16 OK OK Keyword density: 22% to 55% 60% The keyword density is too high. It should be 55% at maximum. << Consider adding more text to lower the keyword density. Search term: "data" Competitors Your Site Advice Number of keywords: 4 to 20 16 OK OK Keyword density: 15% to 32% 30% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 6 to 23 16 OK OK Keyword density: 23% to 33% 30% OK OK Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 11 to 43 32 OK OK Keyword density: 20% to 31% 30% OK OK Created by SplinternetMarketing.com 29 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Advice for your first sentence of the body text Search term: "data recovery" Competitors Your Site Advice Number of keywords: 0 to 10 0 You could use the search term "data recovery" at least once but < this is optional. Keyword density: 0% to 29% 0% You could increase the keyword density for the search term < "data recovery" but this is optional. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "data" at least once but this is < optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term < "data" but this is optional. Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "recovery" at least once but this < is optional. Keyword density: 0% to 16% 0% You could increase the keyword density for the search term < "recovery" but this is optional. Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 0 to 23 0 You could use one of the keywords "data" or "recovery" at least < once but this is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the keywords "data" < or "recovery" but this is optional. Created by SplinternetMarketing.com 30 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keyword use in HTML comments Slightly Important HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This chapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com. Example: <!-- comments with keywords --> Advice for your HTML comments Search term: "data recovery" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "data recovery" at least once but < this is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the search term < "data recovery" but this is optional. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "data" at least once but this is < optional. Keyword density: 0% to 1% 0% You could increase the keyword density for the search term < "data" but this is optional. Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "recovery" at least once but this < is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the search term < "recovery" but this is optional. Keywords "data" or "recovery" Competitors Your Site Advice Number of keywords: 0 to 6 0 You could use one of the keywords "data" or "recovery" at least < once but this is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the keywords "data" < or "recovery" but this is optional. Created by SplinternetMarketing.com 31 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site OK summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "www.emandatarecovery.com/index.html" contains 451 words which should be enough for search engines. Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body << text of the web page. The search terms "computer data recovery", "disk data recovery", "emergency data recovery", "hard disk data recovery", "hard drive repair", "laptop data recovery", "linux data recovery", "macintosh data recovery", "media data recovery", "memory card data recovery", "professional data recovery", "raid data recovery", "server data recovery" and "windows data recovery" of your Meta Keywords tag do not seem to be mentioned in the body text of your web page. You should either remove these search terms from your Meta Keywords tag, or add the search terms to the body text of your web page. Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this OK aspect. Your web page uses the Meta Robots tag to allow search engines to index your web page. OK Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in OK this aspect. Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Some search engines and directories don't accept submissions with capitalized letters in the document title or in OK the meta tags. Your web page doesn't use all capitalized letters in those web page elements so there won't be any problems with the search engines in this aspect. Your web page uses script code in an external file so you've already minimized the problems with scripts and the OK search engines. Your web page uses style sheet code in an external file so you've already minimized the problems with style OK sheets and the search engines. Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some OK webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. Your web page URL "www.emandatarecovery.com/index.html" doesn't indicate a dynamically served web page so OK there shouldn't be any problems with the search engines in this aspect. Your web page URL "www.emandatarecovery.com/index.html" doesn't contain any of the special characters "&", OK "$", "%", "?" or "=" in it so there shouldn't be any problems with the search engines in this aspect. Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web OK sites don't have their own domain name. Some search engines also limit the number of web pages they'll index Created by SplinternetMarketing.com 32 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Advice from a single domain. Your web site doesn't seem to be hosted at a free web space provider. If it does, consider getting your own domain name. Created by SplinternetMarketing.com 33 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for www.emandatarecovery.com/index.html on Google.com. Advice Inbound links to your web page Are the web pages linking to your web page relevant to the search term "data recovery"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "data recovery"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com, for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your inbound links come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SplinternetMarketing.com 34 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "data recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 2 2 1 n/a 2 n/a 2 2 2 n/a 2 1 to 2 Body Text: 23 19 5 n/a 18 n/a 22 27 37 n/a 6 5 to 37 H1 Texts: 2 0 0 n/a 0 n/a 10 1 0 n/a 0 0 to 10 Domain: 1 1 0 n/a 0 n/a 1 0 1 n/a 0 0 to 1 Page URL: 0 0 0 n/a 0 n/a 0 0 0 n/a 0 all 0 H2-H6 Texts: 4 0 0 n/a 2 n/a 0 0 3 n/a 0 0 to 3 IMG ALT: 4 10 4 n/a 1 n/a 3 10 2 n/a 0 0 to 10 Bold Text: 1 3 2 n/a 1 n/a 1 0 9 n/a 0 0 to 9 SD LT: 3 12 2 n/a 12 n/a 10 17 12 n/a 5 2 to 17 Outbound LT: 1 4 1 n/a 0 n/a 0 0 1 n/a 0 0 to 4 SD LU: 3 30 8 n/a 11 n/a 20 15 4 n/a 8 4 to 30 Outbound LU: 1 4 0 n/a 0 n/a 0 0 0 n/a 0 0 to 4 Meta Descr.: 1 3 4 n/a 1 n/a 2 1 1 n/a 4 1 to 4 Meta Keyw.: 16 6 8 n/a 3 n/a 13 5 19 n/a 5 3 to 19 First Sentence: 0 0 1 n/a 2 n/a 6 10 2 n/a 0 0 to 10 HTML Comm.: 0 0 0 n/a 0 n/a 0 0 3 n/a 0 0 to 3 Search term: "data" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 2 2 1 n/a 2 n/a 3 2 2 n/a 2 1 to 3 Body Text: 30 29 10 n/a 23 n/a 38 42 52 n/a 7 7 to 52 H1 Texts: 2 0 0 n/a 0 n/a 10 1 0 n/a 0 0 to 10 Domain: 1 1 0 n/a 0 n/a 1 0 1 n/a 0 0 to 1 Page URL: 0 0 0 n/a 0 n/a 0 0 0 n/a 0 all 0 H2-H6 Texts: 5 0 0 n/a 2 n/a 0 0 5 n/a 0 0 to 5 IMG ALT: 4 12 4 n/a 1 n/a 3 12 2 n/a 0 0 to 12 Bold Text: 1 3 2 n/a 1 n/a 3 0 11 n/a 0 0 to 11 SD LT: 4 21 2 n/a 12 n/a 16 21 14 n/a 5 2 to 21 Outbound LT: 2 4 1 n/a 0 n/a 0 0 1 n/a 0 0 to 4 SD LU: 3 34 8 n/a 11 n/a 23 19 5 n/a 9 5 to 34 Outbound LU: 1 4 0 n/a 0 n/a 1 0 0 n/a 0 0 to 4 Created by SplinternetMarketing.com 35 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Search term: "data" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 2 3 4 n/a 1 n/a 2 2 1 n/a 4 1 to 4 Meta Keyw.: 16 8 8 n/a 4 n/a 15 7 20 n/a 5 4 to 20 First Sentence: 0 0 2 n/a 2 n/a 9 12 2 n/a 0 0 to 12 HTML Comm.: 0 0 0 n/a 0 n/a 1 0 3 n/a 0 0 to 3 Search term: "recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 2 2 1 n/a 2 n/a 2 3 2 n/a 7 1 to 7 Body Text: 24 49 9 n/a 19 n/a 39 30 56 n/a 43 9 to 56 H1 Texts: 2 0 0 n/a 0 n/a 12 1 0 n/a 1 0 to 12 Domain: 1 1 0 n/a 0 n/a 1 1 1 n/a 1 0 to 1 Page URL: 0 0 0 n/a 0 n/a 0 0 0 n/a 0 all 0 H2-H6 Texts: 4 0 0 n/a 2 n/a 0 0 6 n/a 4 0 to 6 IMG ALT: 4 10 5 n/a 1 n/a 3 12 2 n/a 0 0 to 12 Bold Text: 1 15 2 n/a 1 n/a 7 0 11 n/a 5 0 to 15 SD LT: 4 42 4 n/a 12 n/a 19 19 14 n/a 23 4 to 42 Outbound LT: 1 4 1 n/a 1 n/a 0 0 1 n/a 0 0 to 4 SD LU: 3 61 8 n/a 12 n/a 26 15 5 n/a 49 5 to 61 Outbound LU: 1 4 0 n/a 0 n/a 1 0 0 n/a 0 0 to 4 Meta Descr.: 2 3 4 n/a 2 n/a 3 1 2 n/a 8 1 to 8 Meta Keyw.: 16 11 9 n/a 7 n/a 22 6 23 n/a 7 6 to 23 First Sentence: 0 0 1 n/a 2 n/a 10 11 2 n/a 4 0 to 11 HTML Comm.: 0 0 0 n/a 0 n/a 3 0 3 n/a 0 0 to 3 Keywords "data" or "recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 4 4 2 n/a 4 n/a 5 5 4 n/a 9 2 to 9 Body Text: 54 78 19 n/a 42 n/a 77 72 108 n/a 50 19 to 108 H1 Texts: 4 0 0 n/a 0 n/a 22 2 0 n/a 1 0 to 22 Domain: 2 2 0 n/a 0 n/a 2 1 2 n/a 1 0 to 2 Page URL: 0 0 0 n/a 0 n/a 0 0 0 n/a 0 all 0 H2-H6 Texts: 9 0 0 n/a 4 n/a 0 0 11 n/a 4 0 to 11 IMG ALT: 8 22 9 n/a 2 n/a 6 24 4 n/a 0 0 to 24 Bold Text: 2 18 4 n/a 2 n/a 10 0 22 n/a 5 0 to 22 Created by SplinternetMarketing.com 36 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keywords "data" or "recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site SD LT: 8 63 6 n/a 24 n/a 35 40 28 n/a 28 6 to 63 Outbound LT: 3 8 2 n/a 1 n/a 0 0 2 n/a 0 0 to 8 SD LU: 6 95 16 n/a 23 n/a 49 34 10 n/a 58 10 to 95 Outbound LU: 2 8 0 n/a 0 n/a 2 0 0 n/a 0 0 to 8 Meta Descr.: 4 6 8 n/a 3 n/a 5 3 3 n/a 12 3 to 12 Meta Keyw.: 32 19 17 n/a 11 n/a 37 13 43 n/a 12 11 to 43 First Sentence: 0 0 3 n/a 4 n/a 19 23 4 n/a 4 0 to 23 HTML Comm.: 0 0 0 n/a 0 n/a 4 0 6 n/a 0 0 to 6 Created by SplinternetMarketing.com 37 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "data recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 40% 50% 29% n/a 27% n/a 33% 24% 36% n/a 21% 21% to 50% Body Text: 10% 10% 3% n/a 8% n/a 7% 11% 4% n/a 2% 2% to 11% H1 Texts: 29% 0% 0% n/a 0% n/a 36% 18% 0% n/a 0% 0% to 36% Domain: 100% 100% 0% n/a 0% n/a 100% 0% 100% n/a 0% 0% to 100% Page URL: 0% 0% 0% n/a 0% n/a 0% 0% 0% n/a 0% all 0% H2-H6 Texts: 16% 0% 0% n/a 14% n/a 0% 0% 4% n/a 0% 0% to 14% IMG ALT: 24% 15% 25% n/a 29% n/a 18% 28% 10% n/a 0% 0% to 29% Bold Text: 20% 12% 57% n/a 10% n/a 3% 0% 12% n/a 0% 0% to 57% SD LT: 30% 8% 18% n/a 21% n/a 13% 40% 13% n/a 6% 6% to 40% Outbound LT: 8% 35% 100% n/a 0% n/a 0% 0% 29% n/a 0% 0% to 100% SD LU: 20% 25% 52% n/a 17% n/a 27% 41% 4% n/a 7% 4% to 52% Outbound LU: 29% 6% 0% n/a 0% n/a 0% 0% 0% n/a 0% 0% to 6% Meta Descr.: 5% 46% 27% n/a 7% n/a 17% 8% 13% n/a 29% 7% to 46% Meta Keyw.: 60% 34% 55% n/a 22% n/a 37% 46% 54% n/a 33% 22% to 55% First Sentence: 0% 0% 5% n/a 18% n/a 14% 29% 13% n/a 0% 0% to 29% HTML Comm.: 0% 0% 0% n/a 0% n/a 0% 0% 2% n/a 0% 0% to 2% Search term: "data" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 20% 25% 14% n/a 13% n/a 25% 12% 18% n/a 11% 11% to 25% Body Text: 7% 8% 3% n/a 5% n/a 6% 9% 3% n/a 1% 1% to 9% H1 Texts: 14% 0% 0% n/a 0% n/a 18% 9% 0% n/a 0% 0% to 18% Domain: 100% 100% 0% n/a 0% n/a 100% 0% 100% n/a 0% 0% to 100% Page URL: 0% 0% 0% n/a 0% n/a 0% 0% 0% n/a 0% all 0% H2-H6 Texts: 10% 0% 0% n/a 7% n/a 0% 0% 3% n/a 0% 0% to 7% IMG ALT: 16% 9% 13% n/a 14% n/a 9% 17% 5% n/a 0% 0% to 17% Bold Text: 10% 6% 29% n/a 5% n/a 5% 0% 8% n/a 0% 0% to 29% SD LT: 20% 7% 9% n/a 11% n/a 11% 25% 7% n/a 3% 3% to 25% Outbound LT: 8% 17% 50% n/a 0% n/a 0% 0% 14% n/a 0% 0% to 50% SD LU: 15% 14% 28% n/a 9% n/a 16% 26% 5% n/a 4% 4% to 28% Outbound LU: 14% 6% 0% n/a 0% n/a 6% 0% 0% n/a 0% 0% to 6% Created by SplinternetMarketing.com 38 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Search term: "data" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 5% 23% 13% n/a 4% n/a 9% 8% 7% n/a 14% 4% to 23% Meta Keyw.: 30% 23% 28% n/a 15% n/a 21% 32% 29% n/a 17% 15% to 32% First Sentence: 0% 0% 5% n/a 9% n/a 10% 17% 6% n/a 0% 0% to 17% HTML Comm.: 0% 0% 0% n/a 0% n/a 1% 0% 1% n/a 0% 0% to 1% Search term: "recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 20% 25% 14% n/a 13% n/a 17% 18% 18% n/a 37% 13% to 37% Body Text: 5% 13% 3% n/a 4% n/a 6% 6% 3% n/a 6% 3% to 13% H1 Texts: 14% 0% 0% n/a 0% n/a 21% 9% 0% n/a 33% 0% to 33% Domain: 100% 100% 0% n/a 0% n/a 100% 100% 100% n/a 100% 0% to 100% Page URL: 0% 0% 0% n/a 0% n/a 0% 0% 0% n/a 0% all 0% H2-H6 Texts: 8% 0% 0% n/a 7% n/a 0% 0% 4% n/a 14% 0% to 14% IMG ALT: 16% 8% 16% n/a 14% n/a 9% 17% 5% n/a 0% 0% to 17% Bold Text: 10% 30% 29% n/a 5% n/a 12% 0% 8% n/a 10% 0% to 30% SD LT: 20% 14% 18% n/a 11% n/a 13% 22% 7% n/a 13% 7% to 22% Outbound LT: 4% 17% 50% n/a 20% n/a 0% 0% 14% n/a 0% 0% to 50% SD LU: 15% 26% 28% n/a 9% n/a 18% 21% 5% n/a 22% 5% to 28% Outbound LU: 14% 6% 0% n/a 0% n/a 6% 0% 0% n/a 0% 0% to 6% Meta Descr.: 5% 23% 13% n/a 7% n/a 13% 4% 13% n/a 29% 4% to 29% Meta Keyw.: 30% 31% 31% n/a 26% n/a 31% 27% 33% n/a 23% 23% to 33% First Sentence: 0% 0% 3% n/a 9% n/a 12% 16% 6% n/a 11% 0% to 16% HTML Comm.: 0% 0% 0% n/a 0% n/a 2% 0% 1% n/a 0% 0% to 2% Keywords "data" or "recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 20% 25% 14% n/a 13% n/a 21% 15% 18% n/a 24% 13% to 25% Body Text: 6% 11% 3% n/a 5% n/a 6% 7% 3% n/a 4% 3% to 11% H1 Texts: 14% 0% 0% n/a 0% n/a 20% 9% 0% n/a 17% 0% to 20% Domain: 100% 100% 0% n/a 0% n/a 100% 50% 100% n/a 50% 0% to 100% Page URL: 0% 0% 0% n/a 0% n/a 0% 0% 0% n/a 0% all 0% H2-H6 Texts: 9% 0% 0% n/a 7% n/a 0% 0% 4% n/a 7% 0% to 7% IMG ALT: 16% 8% 14% n/a 14% n/a 9% 17% 5% n/a 0% 0% to 17% Bold Text: 10% 18% 29% n/a 5% n/a 9% 0% 8% n/a 5% 0% to 29% Created by SplinternetMarketing.com 39 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Keywords "data" or "recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site SD LT: 20% 11% 14% n/a 11% n/a 12% 24% 7% n/a 8% 7% to 24% Outbound LT: 6% 17% 50% n/a 10% n/a 0% 0% 14% n/a 0% 0% to 50% SD LU: 15% 20% 28% n/a 9% n/a 17% 23% 5% n/a 13% 5% to 28% Outbound LU: 14% 6% 0% n/a 0% n/a 6% 0% 0% n/a 0% 0% to 6% Meta Descr.: 5% 23% 13% n/a 6% n/a 11% 6% 10% n/a 21% 6% to 23% Meta Keyw.: 30% 27% 29% n/a 20% n/a 26% 30% 31% n/a 20% 20% to 31% First Sentence: 0% 0% 4% n/a 9% n/a 11% 17% 6% n/a 6% 0% to 17% HTML Comm.: 0% 0% 0% n/a 0% n/a 2% 0% 1% n/a 0% 0% to 2% Created by SplinternetMarketing.com 40 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "data recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 7 1 14 n/a 1 n/a 12 1 6 n/a 19 1 to 19 Body Text: 65 11 160 n/a 14 n/a 12 1 19 n/a 437 1 to 437 H1 Texts: 21 n/a n/a n/a n/a n/a 12 1 n/a n/a n/a n/a to 12 Domain: 5 8 n/a n/a n/a n/a 1 n/a 1 n/a n/a n/a to 8 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: 45 n/a n/a n/a 1 n/a n/a n/a 165 n/a n/a n/a to 165 IMG ALT: 23 9 24 n/a 1 n/a 95 24 1 n/a n/a n/a to 95 Bold Text: 24 9 1 n/a 39 n/a 69 n/a 19 n/a n/a n/a to 69 SD LT: 21 11 11 n/a 147 n/a 12 27 2 n/a 600 2 to 600 Outbound LT: 32 53 2 n/a n/a n/a n/a n/a 2 n/a n/a n/a to 53 SD LU: 33 9 17 n/a 179 n/a 26 10 380 n/a 1,091 9 to 1,091 Outbound LU: 19 330 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 330 Meta Descr.: 7 1 1 n/a 14 n/a 101 9 60 n/a 19 1 to 101 Meta Keyw.: 1 1 1 n/a 1 n/a 1 1 21 n/a 15 1 to 21 First Sentence: n/a n/a 154 n/a 14 n/a 12 1 19 n/a n/a n/a to 154 HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a 1,777 n/a n/a n/a to 1,777 Search term: "data" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 7 1 14 n/a 1 n/a 12 1 6 n/a 19 1 to 19 Body Text: 49 11 65 n/a 14 n/a 12 1 19 n/a 437 1 to 437 H1 Texts: 21 n/a n/a n/a n/a n/a 12 1 n/a n/a n/a n/a to 12 Domain: 5 8 n/a n/a n/a n/a 1 n/a 1 n/a n/a n/a to 8 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: 29 n/a n/a n/a 1 n/a n/a n/a 165 n/a n/a n/a to 165 IMG ALT: 23 9 24 n/a 1 n/a 95 24 1 n/a n/a n/a to 95 Bold Text: 24 9 1 n/a 39 n/a 69 n/a 19 n/a n/a n/a to 69 SD LT: 21 11 11 n/a 147 n/a 12 27 2 n/a 600 2 to 600 Outbound LT: 32 53 2 n/a n/a n/a n/a n/a 2 n/a n/a n/a to 53 SD LU: 33 9 17 n/a 179 n/a 26 10 380 n/a 1,091 9 to 1,091 Outbound LU: 19 330 n/a n/a n/a n/a 65 n/a n/a n/a n/a n/a to 330 Created by SplinternetMarketing.com 41 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Search term: "data" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 7 1 1 n/a 14 n/a 101 9 60 n/a 19 1 to 101 Meta Keyw.: 1 1 1 n/a 1 n/a 1 1 21 n/a 15 1 to 21 First Sentence: n/a n/a 62 n/a 14 n/a 12 1 19 n/a n/a n/a to 62 HTML Comm.: n/a n/a n/a n/a n/a n/a 81 n/a 1,777 n/a n/a n/a to 1,777 Search term: "recovery" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 12 6 19 n/a 6 n/a 17 6 11 n/a 6 6 to 19 Body Text: 70 16 165 n/a 19 n/a 17 6 24 n/a 6 6 to 165 H1 Texts: 26 n/a n/a n/a n/a n/a 17 6 n/a n/a 6 n/a to 17 Domain: 9 12 n/a n/a n/a n/a 5 8 5 n/a 7 n/a to 12 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: 50 n/a n/a n/a 6 n/a n/a n/a 170 n/a 6 n/a to 170 IMG ALT: 27 14 29 n/a 6 n/a 100 29 6 n/a n/a n/a to 100 Bold Text: 29 14 6 n/a 44 n/a 74 n/a 24 n/a 6 n/a to 74 SD LT: 26 16 16 n/a 152 n/a 17 32 7 n/a 93 7 to 152 Outbound LT: 37 58 7 n/a 22 n/a n/a n/a 7 n/a n/a n/a to 58 SD LU: 38 14 22 n/a 184 n/a 12 15 384 n/a 63 12 to 384 Outbound LU: 24 334 n/a n/a n/a n/a 52 n/a n/a n/a n/a n/a to 334 Meta Descr.: 12 6 6 n/a 19 n/a 12 14 37 n/a 6 6 to 37 Meta Keyw.: 6 6 6 n/a 6 n/a 6 6 6 n/a 6 all 6 First Sentence: n/a n/a 159 n/a 19 n/a 17 6 24 n/a 6 n/a to 159 HTML Comm.: n/a n/a n/a n/a n/a n/a 86 n/a 1,782 n/a n/a n/a to 1,782 Created by SplinternetMarketing.com 42 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 10 8 7 n/a 15 n/a 12 17 11 n/a 19 7 to 19 Body Text: 441 368 331 n/a 428 n/a 633 495 1,690 n/a 709 331 to 1,690 H1 Texts: 14 0 0 n/a 1 n/a 56 11 0 n/a 3 0 to 56 Domain: 1 1 1 n/a 1 n/a 1 1 1 n/a 1 all 1 Page URL: 1 0 0 n/a 0 n/a 0 0 0 n/a 0 all 0 H2-H6 Texts: 49 0 0 n/a 29 n/a 0 0 157 n/a 29 0 to 157 IMG ALT: 25 132 32 n/a 7 n/a 34 72 39 n/a 23 7 to 132 Bold Text: 10 50 7 n/a 20 n/a 58 11 146 n/a 49 7 to 146 SD LT: 20 296 22 n/a 112 n/a 150 85 190 n/a 173 22 to 296 Outbound LT: 25 23 2 n/a 5 n/a 3 0 7 n/a 0 0 to 23 SD LU: 20 238 29 n/a 129 n/a 146 73 105 n/a 224 29 to 238 Outbound LU: 7 73 17 n/a 17 n/a 17 0 26 n/a 0 0 to 73 Meta Descr.: 40 13 30 n/a 27 n/a 23 25 15 n/a 28 13 to 30 Meta Keyw.: 53 35 29 n/a 27 n/a 70 22 70 n/a 30 22 to 70 First Sentence: 1 2 40 n/a 22 n/a 87 69 32 n/a 35 2 to 87 HTML Comm.: 31 98 41 n/a 11 n/a 132 7 339 n/a 6 6 to 339 Created by SplinternetMarketing.com 43 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 56 67 46 n/a 95 n/a 71 113 69 n/a 149 46 to 149 Body Text: 2,642 2,543 1,909 n/a 2,602 n/a 3,938 2,999 10,401 n/a 4,627 1,909 to 10,401 H1 Texts: 76 0 0 n/a 9 n/a 384 79 0 n/a 22 0 to 384 Domain: 16 19 11 n/a 9 n/a 12 15 12 n/a 14 9 to 19 Page URL: 5 0 0 n/a 0 n/a 0 0 0 n/a 0 all 0 H2-H6 Texts: 275 0 0 n/a 179 n/a 0 0 1,033 n/a 197 0 to 1,033 IMG ALT: 179 909 205 n/a 53 n/a 217 446 225 n/a 145 53 to 909 Bold Text: 58 341 46 n/a 136 n/a 339 72 993 n/a 294 46 to 993 SD LT: 133 2,044 144 n/a 727 n/a 971 549 1,255 n/a 1,135 144 to 2,044 Outbound LT: 147 153 13 n/a 28 n/a 30 0 41 n/a 0 0 to 153 SD LU: 161 1,739 216 n/a 828 n/a 1,020 474 815 n/a 1,537 216 to 1,739 Outbound LU: 48 405 101 n/a 103 n/a 112 0 125 n/a 0 0 to 405 Meta Descr.: 266 88 198 n/a 172 n/a 157 161 113 n/a 207 88 to 207 Meta Keyw.: 368 244 217 n/a 203 n/a 511 151 514 n/a 203 151 to 514 First Sentence: 4 8 215 n/a 151 n/a 587 457 205 n/a 251 8 to 587 HTML Comm.: 327 606 333 n/a 78 n/a 1,002 40 3,062 n/a 42 40 to 3,062 Created by SplinternetMarketing.com 44 of 45 www.SplinternetMarketing.com
    • Internet Competitive Analysis Report 9/20/2010 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your 1 2 3 4 5 6 7 8 9 10 Range Site Number of inbound links according to these search engines (the more the better) Alexa: 3 2k 283 n/a 602 n/a 230 982 70 n/a 395 70 to 2k Google.com: 0 334 506 n/a 1k n/a 410 41 76 n/a 42 41 to 1k Yahoo.com: 0 0 0 n/a 0 n/a 0 0 0 n/a 0 all 0 Links from social networks (the more the better) Del.icio.us: 2 131 3 n/a 18 n/a 24 0 9 n/a 3 0 to 131 Digg: 0 0 0 n/a 0 n/a 0 0 4 n/a 2 0 to 4 Other ranking factors results (the older or the lower the better) Web Site n/a Sep Oct Jan Apr Jan Jan Oct Jan Aug Dec Sep 1994 to Age: 1994 1998 2001 2002 1997 1997 2003 1996 2000 2007 Dec 2007 Server n/a 1.12s n/a n/a 2.84s n/a 2.19s 0.52s n/a n/a n/a 0.52s to Speed: 2.84s Alexa Traffic 7,118k 95k 642k n/a 305k n/a 647k 534k 662k n/a 714k 95k to 714k Rank: Created by SplinternetMarketing.com 45 of 45 www.SplinternetMarketing.com