Report emandatarecovery.com   9-14-2010
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
597
On Slideshare
597
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Internet Competitive Analysis Report 9/14/2010 500 N. Michigan Ave. Ste. 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 Date: 9/14/2010 Recipient: E-man Data Recovery E-man Data Recovery 402 Maple Avenue SNOHOMISH WA 98290 Phone: (425) 347-3732 This competitive analysis has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SplinternetMarketing.com 1 of 47 www.SplinternetMarketing.com
  • 2. Internet Competitive Analysis Report 9/14/2010 Report overview This report helps you to optimize the web page "http://emandatarecovery.com/faq.html" for a high ranking on Google.com for the search term "data recovery faq". Your web page http://emandatarecovery.com/faq.html Title: E-man Data Recovery - Data Recovery FAQ Description: Data Recovery FAQ about nearly all types of media and major operating systems such as: Hard Drives (IDE, SCSI, Laptop, etc), Iomega Brand Zip < Jaz Disks, Optical Disks (CD, DVD < Cartridges), Floppy Disks, Servers and multi-disk arrays (All levels), MP3 Players, Digital Camera Cards, Flash Memory, and even IBM Microdrives Your competitors for the search term "data recovery faq" on Google.com 1 http://www.datarecoveryfaq.org/ Title: Data Recovery FAQ Description: Do it yourself guide to recovering lost data due to crashed hard drive or other system malfunction 2 http://www.data-recovery-tools.net/faq.html Title: Data Recovery Services | Hard Drive Recovery – FAQ Description: Data Recovery Tools offers the best links to hard drive data recovery services and resources - for all operating systems and storage media. 3 http://www.runtime.org/data-recovery-faq.htm Title: GetDataBack Data Recovery Software FAQ - Runtime Software Products Description: Frequently asked questions FAQ about GetDataBack Data Recovery Software. Created by SplinternetMarketing.com 2 of 47 www.SplinternetMarketing.com
  • 3. Internet Competitive Analysis Report 9/14/2010 Your competitors for the search term "data recovery faq" on Google.com 4 http://www.datarecovery.net/data-recovery-faq.html Title: Data Recovery FAQ (Frequently Asked Questions) - Questions To Ask Your Data Recovery Services Company Description: Data Recovery FAQ about Physical sector damage, Corrupted system track area, Failed head rack assembly, Failed logic circuitry, Failed spindle motor bearings, Corrupted file system, Failed RAID arrays, Damaged flash memory, Overwritten data & Media damage 5 http://www.dataclinic.co.uk/hard-disk-data-recovery-faq.htm Title: Hard disk data recovery FAQ Description: Hard disk drives suffer from many types of failure - electrical, firmware, mechanical and logical. Below we discuss each type an give examples. 6 http://www.datarecoverysoftware1.com/data-recovery-faq/data-recovery-faq.html Title: Data Recovery FAQ's Description: Data Recovery FAQ answers all the questions related to the data recovery process data recovery cost techniques evaluation data retrieval data loss prevention and data recovery services 7 http://www.vantagetech.com/faq/raid-1-recovery-faq.html Title: RAID 1 Data Recovery FAQ Description: RAID 1 Data Recovery FAQ - Answers to RAID 1 questions from experienced RAID recovery specialists. Rescue lost data from from damaged or corrupted mirrored volumes, as well as RAID 0, 5, and other RAID configurations. Comprehensive Data Recovery Services for hard drives and all other data storage media. 9 http://www.diskdoctors.net/mac-data-recovery/faq.html Title: Mac Data Recovery - FAQ Description: Frequently Asked Questions on Mac Data Recovery Software to recover data from Mac OSX drive Created by SplinternetMarketing.com 3 of 47 www.SplinternetMarketing.com
  • 4. Internet Competitive Analysis Report 9/14/2010 Your competitors for the search term "data recovery faq" on Google.com 10 http://www.hddrecoveryfaq.org/ Title: Data Recovery FAQ (Frequently Asked Questions) Introduction Description: In doing data recovery, many variables can arise. 'Why is my hard drive clicking?' and more can be answered in this comprehensive FAQ. Analyzed search terms 1. data recovery faq 2. data 3. recovery 4. faq Top 10 Ranking Requirements Score™ 57% The Top 10 Ranking Requirements Score™ of 57% means that the web page emandatarecovery.com/faq.html meets only 57% of the requirements for a top 10 ranking on Google.com for the search term "data recovery faq". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 47 www.SplinternetMarketing.com
  • 5. Internet Competitive Analysis Report 9/14/2010 Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 47 www.SplinternetMarketing.com
  • 6. Internet Competitive Analysis Report 9/14/2010 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "data recovery faq" in the document title and if it's important for Google.com. Example: <title>Your web page title</title> Advice for your document title Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 100% 43% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 1 to 2 2 OK OK Keyword density: 11% to 33% 29% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 1 to 2 2 OK OK Keyword density: 13% to 33% 29% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: all 1 1 OK OK Keyword density: 7% to 33% 14% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 3 to 5 5 OK OK Keyword density: 12% to 33% 24% OK OK Created by SplinternetMarketing.com 6 of 47 www.SplinternetMarketing.com
  • 7. Internet Competitive Analysis Report 9/14/2010 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Google.com Yahoo.com Peak Value To Your Site: 3 0 0 3 To Site 1: 1 0 6 6 To Site 2: 9 0 25 25 To Site 3: 2,291 0 43 2,291 To Site 4: 230 0 203 230 To Site 5: 357 0 1 357 To Site 6: 31 0 265 265 To Site 7: 287 0 27 287 To Site 9: 583 0 9 583 To Site 10: 1 0 15 15 Range: 1 to 2,291 all 0 0 to 265 15 to 2,291 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "emandatarecovery.com/faq.html". You should increase the number of web pages from different domains that link to your web site. Google cannot find any web site that links to your web site from a different domain. Make sure that Google is able << to access your web site and that Google has not banned your web site from its index. Created by SplinternetMarketing.com 7 of 47 www.SplinternetMarketing.com
  • 8. Internet Competitive Analysis Report 9/14/2010 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site Advice for the link texts of inbound links To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term < "data recovery faq" in their link texts. The more links to your web site contain "data recovery faq" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed inbound link texts contain the search term "data recovery faq". You must increase << the number of inbound link texts that contain that search term. Less than 20% of the analyzed inbound link texts contain the search term "data recovery faq". You must increase << the number of inbound link texts that contain that search term. Less than 40% of the analyzed inbound link texts contain the search term "data recovery faq". You must increase << the number of inbound link texts that contain that search term. Less than 60% of the analyzed inbound link texts contain the search term "data recovery faq". You must increase << the number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "data recovery faq". You must increase << the number of inbound link texts that contain that search term. No inbound link texts have been found. Make sure that Google.com is able to access your web site and that Google.com has not banned your web site from its index. Created by SplinternetMarketing.com 8 of 47 www.SplinternetMarketing.com
  • 9. Internet Competitive Analysis Report 9/14/2010 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Advice for your body text Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 5 2 OK OK Keyword density: 0% to 2% 1% OK OK Number of words: 82 to 2,222 787 OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 4 to 65 29 OK OK Keyword density: 2% to 8% 4% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 3 to 66 15 OK OK Keyword density: 1% to 8% 2% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 1 to 5 2 OK OK Keyword density: 0% to 1% 0% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 8 to 136 46 OK OK Keyword density: 1% to 5% 2% OK OK Created by SplinternetMarketing.com 9 of 47 www.SplinternetMarketing.com
  • 10. Internet Competitive Analysis Report 9/14/2010 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://emandatarecovery.com/faq.html n/a 1 http://www.datarecoveryfaq.org/ Tuesday, March 02, 2004 2 http://www.data-recovery-tools.net/faq.html Sunday, August 24, 2003 3 http://www.runtime.org/data-recovery-faq.htm Saturday, April 24, 1999 4 http://www.datarecovery.net/data-recovery-faq.html Tuesday, January 28, 1997 5 http://www.dataclinic.co.uk/hard-disk-data-recovery-faq Wednesday, February 20, 2002 .htm 6 http://www.datarecoverysoftware1.com/data-recovery-f Tuesday, February 12, 2008 (newest domain) aq/data-recovery-faq.html 7 http://www.vantagetech.com/faq/raid-1-recovery-faq.ht Wednesday, August 23, 1995 (oldest domain) ml 9 http://www.diskdoctors.net/mac-data-recovery/faq.html n/a 10 http://www.hddrecoveryfaq.org/ n/a Range Wednesday, August 23, 1995 to Tuesday, February 12, 2008 Advice for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on < Google.com. If you have a young web site, you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 10 of 47 www.SplinternetMarketing.com
  • 11. Internet Competitive Analysis Report 9/14/2010 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h1>your very big headline text</h1> Advice for your H1 headline texts Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 60% 100% The keyword density is too high. It should be 60% at maximum. << Consider adding more text to lower the keyword density. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 33% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 33% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 100% 33% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 3 3 OK OK Keyword density: 0% to 33% 33% OK OK Created by SplinternetMarketing.com 11 of 47 www.SplinternetMarketing.com
  • 12. Internet Competitive Analysis Report 9/14/2010 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Advice for the domain name The domain name emandatarecovery.com contains only a part of the search term "data recovery faq". This is < acceptable. Created by SplinternetMarketing.com 12 of 47 www.SplinternetMarketing.com
  • 13. Internet Competitive Analysis Report 9/14/2010 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Advice for your page URL Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "data recovery faq" at least once < but this is optional. Keyword density: 0% to 100% 0% You could increase the keyword density for the search term < "data recovery faq" but this is optional. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "data" at least once but this is < optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "data" but this is optional. Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "recovery" at least once but this < is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "recovery" but this is optional. Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 100% 100% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 33% 33% OK OK Created by SplinternetMarketing.com 13 of 47 www.SplinternetMarketing.com
  • 14. Internet Competitive Analysis Report 9/14/2010 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Del.icio.us Digg Total To Your Site: 2 0 2 To Site 1: 1 0 1 To Site 2: 1 0 1 To Site 3: 853 6 859 To Site 4: 24 11 35 To Site 5: 20 0 20 To Site 6: 0 0 0 To Site 7: 5 1 6 To Site 9: 13 3 16 To Site 10: 0 0 0 Range: 0 to 853 0 to 11 0 to 859 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 85, the link popularity of your web page is 2. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 14 of 47 www.SplinternetMarketing.com
  • 15. Internet Competitive Analysis Report 9/14/2010 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 9 10 Range Site n/a n/a n/a 0.57s 2.19s n/a n/a 1.68s n/a n/a 0.57s to 2.19s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 9 10 Range Site n/a n/a n/a very fast: slow: n/a n/a average: n/a n/a slow: top 8% bottom top 50% bottom 35% 35% to very fast: top 8% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 15 of 47 www.SplinternetMarketing.com
  • 16. Internet Competitive Analysis Report 9/14/2010 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h3>your big headline text</h3> Advice for your H2-H6 headline texts Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "data recovery faq" at least once < but this is optional. Keyword density: 0% to 12% 0% You could increase the keyword density for the search term < "data recovery faq" but this is optional. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 11 8 OK OK Keyword density: 0% to 12% 6% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 2 4 Use the search term "recovery" at most 2 times. << Keyword density: 0% to 8% 3% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "faq" at least once but this is < optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term < "faq" but this is optional. Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 13 12 OK OK Keyword density: 0% to 8% 3% OK OK Created by SplinternetMarketing.com 16 of 47 www.SplinternetMarketing.com
  • 17. Internet Competitive Analysis Report 9/14/2010 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Advice for your IMG ALT attributes Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "data recovery faq" at least once < but this is optional. Keyword density: 0% to 67% 0% You could increase the keyword density for the search term < "data recovery faq" but this is optional. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 42 0 You could use the search term "data" at least once but this is < optional. Keyword density: 0% to 22% 0% You could increase the keyword density for the search term < "data" but this is optional. Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 42 0 You could use the search term "recovery" at least once but this < is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "recovery" but this is optional. Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 8 0 You could use the search term "faq" at least once but this is < optional. Keyword density: 0% to 22% 0% You could increase the keyword density for the search term < "faq" but this is optional. Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 92 0 You could use one of the keywords "data", "recovery" or "faq" at < least once but this is optional. Keyword density: 0% to 22% 0% You could increase the keyword density for the keywords < "data", "recovery" or "faq" but this is optional. Created by SplinternetMarketing.com 17 of 47 www.SplinternetMarketing.com
  • 18. Internet Competitive Analysis Report 9/14/2010 Created by SplinternetMarketing.com 18 of 47 www.SplinternetMarketing.com
  • 19. Internet Competitive Analysis Report 9/14/2010 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 9 10 .com .org .net .org .net .co.uk .com .com .net .org Advice for the top level domain of your web site Your web site URL emandatarecovery.com/faq.html contains the often used top level domain .com. This is neither OK good nor bad for your rankings on Google.com. Created by SplinternetMarketing.com 19 of 47 www.SplinternetMarketing.com
  • 20. Internet Competitive Analysis Report 9/14/2010 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Advice for your bold body text Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "data recovery faq" at least once < but this is optional. Keyword density: 0% to 11% 0% You could increase the keyword density for the search term < "data recovery faq" but this is optional. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 29 4 OK OK Keyword density: 0% to 15% 9% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 16 2 OK OK Keyword density: 0% to 20% 4% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "faq" at least once but this is < optional. Keyword density: 0% to 4% 0% You could increase the keyword density for the search term < "faq" but this is optional. Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 47 6 OK OK Keyword density: 0% to 10% 4% OK OK Created by SplinternetMarketing.com 20 of 47 www.SplinternetMarketing.com
  • 21. Internet Competitive Analysis Report 9/14/2010 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://emandatarecovery.com/faq.html Rank #7,289,279 1 http://www.datarecoveryfaq.org/ n/a 2 http://www.data-recovery-tools.net/faq.html Rank #5,179,363 3 http://www.runtime.org/data-recovery-faq.htm Rank #77,963 (most visitors of the competitors) 4 http://www.datarecovery.net/data-recovery-faq.html Rank #636,149 5 http://www.dataclinic.co.uk/hard-disk-data-recovery-faq Rank #476,050 .htm 6 http://www.datarecoverysoftware1.com/data-recovery-f Rank #1,462,093 aq/data-recovery-faq.html 7 http://www.vantagetech.com/faq/raid-1-recovery-faq.ht Rank #2,494,689 ml 9 http://www.diskdoctors.net/mac-data-recovery/faq.html Rank #110,317 10 http://www.hddrecoveryfaq.org/ Rank #13,483,792 (least visitors of the competitors) Range 77,963 to 13,483,792 (average rank: #2,990,052) Advice for the number of visitors to your site Your web site emandatarecovery.com/faq.html does not appear to attract many visitors because your traffic rank is << above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com. Created by SplinternetMarketing.com 21 of 47 www.SplinternetMarketing.com
  • 22. Internet Competitive Analysis Report 9/14/2010 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Advice for your same domain link texts Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 2% 4% The keyword density is too high. It should be 2% at maximum. << Consider adding more text to lower the keyword density. Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 29 7 OK OK Keyword density: 0% to 17% 9% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 21 5 OK OK Keyword density: 0% to 17% 6% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 4% 1% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 50 13 OK OK Keyword density: 0% to 11% 5% OK OK Created by SplinternetMarketing.com 22 of 47 www.SplinternetMarketing.com
  • 23. Internet Competitive Analysis Report 9/14/2010 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Advice for your outbound link texts Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 15 0 You could use the search term "data" at least once but this is < optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term < "data" but this is optional. Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 35 0 You could use the search term "recovery" at least once but this < is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term < "recovery" but this is optional. Search term: "faq" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 50 0 You could use one of the keywords "data", "recovery" or "faq" at < least once but this is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the keywords < "data", "recovery" or "faq" but this is optional. Created by SplinternetMarketing.com 23 of 47 www.SplinternetMarketing.com
  • 24. Internet Competitive Analysis Report 9/14/2010 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Advice for your same domain link URLs Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 55% 21% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 54 2 OK OK Keyword density: 0% to 18% 14% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 42 2 OK OK Keyword density: 0% to 18% 14% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 8 2 OK OK Keyword density: 0% to 33% 14% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 1 to 99 6 OK OK Keyword density: 6% to 18% 14% OK OK Created by SplinternetMarketing.com 24 of 47 www.SplinternetMarketing.com
  • 25. Internet Competitive Analysis Report 9/14/2010 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Advice for your outbound link URLs Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 21 0 You could use the search term "data" at least once but this is < optional. Keyword density: 0% to 6% 0% You could increase the keyword density for the search term < "data" but this is optional. Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 34 0 You could use the search term "recovery" at least once but this < is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the search term < "recovery" but this is optional. Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "faq" at least once but this is < optional. Keyword density: 0% to 1% 0% You could increase the keyword density for the search term < "faq" but this is optional. Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 57 0 You could use one of the keywords "data", "recovery" or "faq" at < least once but this is optional. Keyword density: 0% to 6% 0% You could increase the keyword density for the keywords < "data", "recovery" or "faq" but this is optional. Created by SplinternetMarketing.com 25 of 47 www.SplinternetMarketing.com
  • 26. Internet Competitive Analysis Report 9/14/2010 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Advice for your meta description Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 11% 6% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 22% 2% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 15% 2% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 11% 2% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 11 3 OK OK Keyword density: 0% to 15% 2% OK OK Created by SplinternetMarketing.com 26 of 47 www.SplinternetMarketing.com
  • 27. Internet Competitive Analysis Report 9/14/2010 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 9 10 Range Site 0 0 0 0 0 0 1 1 1 0 0 to 1 Advice for the number of trailing slashes in your web site URL The URL emandatarecovery.com/faq.html does not contain more or less trailing slashes than the top ranked pages. OK This means that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 27 of 47 www.SplinternetMarketing.com
  • 28. Internet Competitive Analysis Report 9/14/2010 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: no errors, valid http://validator.w3.org/check?uri=http://emandatarecovery.com/faq.html CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://emandatarecovery.com/faq.html Advice regarding the validity of your web site Both the CSS code and the HTML code of your web page emandatarecovery.com/faq.html is valid according to the OK W3C specifications. This means that Google.com does not have problems reading your web page. Created by SplinternetMarketing.com 28 of 47 www.SplinternetMarketing.com
  • 29. Internet Competitive Analysis Report 9/14/2010 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 9 10 Range Site 61 66 56 63 54 53 45 48 57 n/a 45 to 66 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 9 10 Range Site 7 8 10 7 10 10 10 12 10 32 7 to 32 Advice for the readability of your web site The Flesch Reading Ease Score of your web page emandatarecovery.com/faq.html is 61. A score of 60 to 80 is OK considered to be optimal. This means that the text of your web page is easy to comprehend. Created by SplinternetMarketing.com 29 of 47 www.SplinternetMarketing.com
  • 30. Internet Competitive Analysis Report 9/14/2010 Keyword use in meta keywords Slightly Important The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to find out if Google.com gives relevance to search terms in the Meta Keywords tag. Example: <meta name="keywords" content="keyword, another keyword"> Advice for your meta keywords Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "data recovery faq" at least once < but this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the search term < "data recovery faq" but this is optional. Search term: "data" Competitors Your Site Advice Number of keywords: 1 to 8 9 Use the search term "data" at most 8 times. << Keyword density: 3% to 28% 17% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 13 4 OK OK Keyword density: 0% to 43% 7% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "faq" at least once but this is < optional. Keyword density: 0% to 3% 0% You could increase the keyword density for the search term < "faq" but this is optional. Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 1 to 18 13 OK OK Keyword density: 1% to 19% 8% OK OK Created by SplinternetMarketing.com 30 of 47 www.SplinternetMarketing.com
  • 31. Internet Competitive Analysis Report 9/14/2010 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Advice for your first sentence of the body text Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 60% 38% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 27% 13% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: 0 to 15 1 OK OK Keyword density: 0% to 20% 13% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 20% 13% OK OK Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: 0 to 22 3 OK OK Keyword density: 0% to 20% 13% OK OK Created by SplinternetMarketing.com 31 of 47 www.SplinternetMarketing.com
  • 32. Internet Competitive Analysis Report 9/14/2010 Keyword use in HTML comments Slightly Important HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This chapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com. Example: <!-- comments with keywords --> Advice for your HTML comments Search term: "data recovery faq" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "data" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "recovery" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "faq" Competitors Your Site Advice Number of keywords: all 0 1 Remove the search term "faq". << Keyword density: all 0% 4% It seems to be better to remove the search term "faq". << Keywords "data", "recovery" or "faq" Competitors Your Site Advice Number of keywords: all 0 1 Remove the keywords "data", "recovery" or "faq". << Keyword density: all 0% 1% It seems to be better to remove the keywords "data", "recovery" << or "faq". Created by SplinternetMarketing.com 32 of 47 www.SplinternetMarketing.com
  • 33. Internet Competitive Analysis Report 9/14/2010 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site OK summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "emandatarecovery.com/faq.html" contains 794 words which should be enough for search engines. Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body << text of the web page. The search terms "anti-virus", "Bellevue", "corrupt data", "Data Recovery Seattle", "data repair", "data retrieval", "Everett", "failed hard drive", "failed hardware", "hard disk repair", "head crash", "linux", "Lynwood", "Mac", "Maxtor", "mechanical failure", "nortell", "novell", "Seagate", "system crash" and "unix" of your Meta Keywords tag do not seem to be mentioned in the body text of your web page. You should either remove these search terms from your Meta Keywords tag, or add the search terms to the body text of your web page. Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this OK aspect. Your web page uses the Meta Robots tag to allow search engines to index your web page. OK Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in OK this aspect. Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Some search engines and directories don't accept submissions with capitalized letters in the document title or in OK the meta tags. Your web page doesn't use all capitalized letters in those web page elements so there won't be any problems with the search engines in this aspect. Your web page uses script code in an external file so you've already minimized the problems with scripts and the OK search engines. Your web page uses style sheet code in an external file so you've already minimized the problems with style OK sheets and the search engines. Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some OK webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. Your web page URL "emandatarecovery.com/faq.html" doesn't indicate a dynamically served web page so there OK shouldn't be any problems with the search engines in this aspect. Your web page URL "emandatarecovery.com/faq.html" doesn't contain any of the special characters "&", "$", "%", OK "?" or "=" in it so there shouldn't be any problems with the search engines in this aspect. Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web OK sites don't have their own domain name. Some search engines also limit the number of web pages they'll index from a single domain. Your web site doesn't seem to be hosted at a free web space provider. If it does, consider Created by SplinternetMarketing.com 33 of 47 www.SplinternetMarketing.com
  • 34. Internet Competitive Analysis Report 9/14/2010 Advice getting your own domain name. Created by SplinternetMarketing.com 34 of 47 www.SplinternetMarketing.com
  • 35. Internet Competitive Analysis Report 9/14/2010 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for emandatarecovery.com/faq.html on Google.com. Advice Inbound links to your web page Are the web pages linking to your web page relevant to the search term "data recovery faq"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "data recovery faq"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com, for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your inbound links come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SplinternetMarketing.com 35 of 47 www.SplinternetMarketing.com
  • 36. Internet Competitive Analysis Report 9/14/2010 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "data recovery faq" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 1 1 0 0 1 1 1 1 0 1 0 to 1 Body Text: 2 2 1 0 1 2 5 1 0 1 0 to 5 H1 Texts: 1 0 0 0 0 1 0 0 0 0 0 to 1 Domain: 0 1 0 0 0 0 0 0 0 0 0 to 1 Page URL: 0 0 0 1 1 1 2 0 1 0 0 to 2 H2-H6 Texts: 0 0 0 0 0 1 0 0 0 0 0 to 1 IMG ALT: 0 0 0 0 0 0 0 0 0 4 0 to 4 Bold Text: 0 1 1 0 0 2 0 0 0 0 0 to 2 SD LT: 1 0 1 0 1 0 2 0 0 0 0 to 2 Outbound LT: 0 0 0 0 0 0 0 0 0 0 all 0 SD LU: 1 2 0 0 1 0 3 2 0 0 0 to 3 Outbound LU: 0 0 0 0 0 0 0 0 0 0 all 0 Meta Descr.: 1 0 0 0 1 0 1 1 0 0 0 to 1 Meta Keyw.: 0 0 0 0 0 0 1 0 0 0 0 to 1 First Sentence: 1 1 0 0 0 1 1 0 0 0 0 to 1 HTML Comm.: 0 0 0 0 0 0 0 0 0 0 all 0 Search term: "data" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 2 1 1 2 2 1 1 1 1 1 1 to 2 Body Text: 29 10 38 52 35 47 65 33 53 4 4 to 65 H1 Texts: 1 0 0 1 1 1 0 0 0 1 0 to 1 Domain: 1 1 1 0 1 1 1 0 0 0 0 to 1 Page URL: 0 0 0 1 1 1 2 0 1 0 0 to 2 H2-H6 Texts: 8 0 0 11 0 3 0 0 0 0 0 to 11 IMG ALT: 0 0 42 0 2 2 1 3 1 4 0 to 42 Bold Text: 4 4 9 11 7 29 1 8 0 0 0 to 29 SD LT: 7 3 11 10 16 15 29 4 12 0 0 to 29 Outbound LT: 0 0 0 0 0 0 15 0 0 0 0 to 15 SD LU: 2 2 2 5 24 15 54 5 15 0 0 to 54 Outbound LU: 0 0 0 0 0 0 21 0 0 0 0 to 21 Created by SplinternetMarketing.com 36 of 47 www.SplinternetMarketing.com
  • 37. Internet Competitive Analysis Report 9/14/2010 Search term: "data" Your 1 2 3 4 5 6 7 9 10 Range Site Meta Descr.: 1 1 2 2 2 0 6 4 2 1 0 to 6 Meta Keyw.: 9 1 1 3 1 1 8 2 5 2 1 to 8 First Sentence: 1 2 2 0 5 1 4 1 4 1 0 to 5 HTML Comm.: 0 0 0 0 0 0 0 0 0 0 all 0 Search term: "recovery" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 2 1 2 1 2 1 1 1 1 1 1 to 2 Body Text: 15 8 30 24 36 24 66 21 55 3 3 to 66 H1 Texts: 1 0 0 0 1 1 0 0 0 1 0 to 1 Domain: 1 1 1 0 1 0 1 0 0 1 0 to 1 Page URL: 0 0 0 1 1 1 2 1 1 0 0 to 2 H2-H6 Texts: 4 0 0 2 0 2 0 0 0 0 0 to 2 IMG ALT: 0 0 42 0 2 3 1 5 1 4 0 to 42 Bold Text: 2 3 10 2 5 16 4 9 0 0 0 to 16 SD LT: 5 3 11 2 16 9 19 12 21 0 0 to 21 Outbound LT: 0 0 0 0 0 0 35 0 1 0 0 to 35 SD LU: 2 2 5 5 24 13 42 8 21 0 0 to 42 Outbound LU: 0 0 0 0 0 0 34 0 1 0 0 to 34 Meta Descr.: 1 0 2 1 1 0 4 3 1 1 0 to 4 Meta Keyw.: 4 1 3 5 0 1 7 2 13 2 0 to 13 First Sentence: 1 1 1 0 4 1 3 2 15 1 0 to 15 HTML Comm.: 0 0 0 0 0 0 0 0 0 0 all 0 Search term: "faq" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 1 1 1 1 1 1 1 1 1 1 all 1 Body Text: 2 2 2 2 1 2 5 5 5 1 1 to 5 H1 Texts: 1 0 0 0 0 1 0 0 1 0 0 to 1 Domain: 0 1 0 0 0 0 0 0 0 1 0 to 1 Page URL: 1 0 1 1 1 1 2 2 1 0 0 to 2 H2-H6 Texts: 0 0 0 0 0 1 0 0 1 0 0 to 1 IMG ALT: 0 0 8 0 0 0 0 0 0 4 0 to 8 Bold Text: 0 1 2 0 0 2 0 2 0 0 0 to 2 Created by SplinternetMarketing.com 37 of 47 www.SplinternetMarketing.com
  • 38. Internet Competitive Analysis Report 9/14/2010 Search term: "faq" Your 1 2 3 4 5 6 7 9 10 Range Site SD LT: 1 0 2 0 1 0 2 4 1 0 0 to 4 Outbound LT: 0 0 0 0 0 0 0 0 0 0 all 0 SD LU: 2 2 5 0 1 0 3 8 4 1 0 to 8 Outbound LU: 0 0 0 0 0 0 2 0 0 0 0 to 2 Meta Descr.: 1 0 0 1 1 0 1 1 0 1 0 to 1 Meta Keyw.: 0 0 0 0 0 0 1 0 0 0 0 to 1 First Sentence: 1 1 0 0 0 1 1 0 3 0 0 to 3 HTML Comm.: 1 0 0 0 0 0 0 0 0 0 all 0 Keywords "data", "recovery" or "faq" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 5 3 4 4 5 3 3 3 3 3 3 to 5 Body Text: 46 20 70 78 72 73 136 59 113 8 8 to 136 H1 Texts: 3 0 0 1 2 3 0 0 1 2 0 to 3 Domain: 2 3 2 0 2 1 2 0 0 2 0 to 3 Page URL: 1 0 1 3 3 3 6 3 3 0 0 to 6 H2-H6 Texts: 12 0 0 13 0 6 0 0 1 0 0 to 13 IMG ALT: 0 0 92 0 4 5 2 8 2 12 0 to 92 Bold Text: 6 8 21 13 12 47 5 19 0 0 0 to 47 SD LT: 13 6 24 12 33 24 50 20 34 0 0 to 50 Outbound LT: 0 0 0 0 0 0 50 0 1 0 0 to 50 SD LU: 6 6 12 10 49 28 99 21 40 1 1 to 99 Outbound LU: 0 0 0 0 0 0 57 0 1 0 0 to 57 Meta Descr.: 3 1 4 4 4 0 11 8 3 3 0 to 11 Meta Keyw.: 13 2 4 8 1 2 16 4 18 4 1 to 18 First Sentence: 3 4 3 0 9 3 8 3 22 2 0 to 22 HTML Comm.: 1 0 0 0 0 0 0 0 0 0 all 0 Created by SplinternetMarketing.com 38 of 47 www.SplinternetMarketing.com
  • 39. Internet Competitive Analysis Report 9/14/2010 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "data recovery faq" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 43% 100% 0% 0% 21% 60% 100% 60% 0% 43% 0% to 100% Body Text: 1% 1% 0% 0% 0% 1% 2% 0% 0% 1% 0% to 2% H1 Texts: 100% 0% 0% 0% 0% 60% 0% 0% 0% 0% 0% to 60% Domain: 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 0% 0% 100% 100% 60% 100% 0% 75% 0% 0% to 100% H2-H6 Texts: 0% 0% 0% 0% 0% 12% 0% 0% 0% 0% 0% to 12% IMG ALT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 67% 0% to 67% Bold Text: 0% 11% 1% 0% 0% 2% 0% 0% 0% 0% 0% to 11% SD LT: 4% 0% 1% 0% 2% 0% 2% 0% 0% 0% 0% to 2% Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% SD LU: 21% 55% 0% 0% 2% 0% 2% 7% 0% 0% 0% to 55% Outbound LU: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Meta Descr.: 6% 0% 0% 0% 8% 0% 11% 6% 0% 0% 0% to 11% Meta Keyw.: 0% 0% 0% 0% 0% 0% 10% 0% 0% 0% 0% to 10% First Sentence: 38% 19% 0% 0% 0% 60% 20% 0% 0% 0% 0% to 60% HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Search term: "data" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 29% 33% 11% 25% 14% 20% 33% 20% 25% 14% 11% to 33% Body Text: 4% 3% 2% 2% 4% 5% 8% 3% 3% 5% 2% to 8% H1 Texts: 33% 0% 0% 20% 50% 20% 0% 0% 0% 20% 0% to 50% Domain: 100% 100% 33% 0% 100% 100% 100% 0% 0% 0% 0% to 100% Page URL: 0% 0% 0% 33% 33% 20% 33% 0% 25% 0% 0% to 33% H2-H6 Texts: 6% 0% 0% 4% 0% 12% 0% 0% 0% 0% 0% to 12% IMG ALT: 0% 0% 22% 0% 13% 14% 10% 20% 3% 22% 0% to 22% Bold Text: 9% 15% 4% 5% 5% 8% 5% 4% 0% 0% 0% to 15% SD LT: 9% 17% 4% 4% 9% 10% 9% 4% 4% 0% 0% to 17% Outbound LT: 0% 0% 0% 0% 0% 0% 7% 0% 0% 0% 0% to 7% SD LU: 14% 18% 3% 12% 15% 15% 13% 6% 8% 0% 0% to 18% Outbound LU: 0% 0% 0% 0% 0% 0% 6% 0% 0% 0% 0% to 6% Created by SplinternetMarketing.com 39 of 47 www.SplinternetMarketing.com
  • 40. Internet Competitive Analysis Report 9/14/2010 Search term: "data" Your 1 2 3 4 5 6 7 9 10 Range Site Meta Descr.: 2% 6% 9% 22% 6% 0% 22% 8% 13% 4% 0% to 22% Meta Keyw.: 17% 13% 14% 12% 3% 9% 28% 14% 8% 12% 3% to 28% First Sentence: 13% 13% 14% 0% 8% 20% 27% 8% 4% 20% 0% to 27% HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Search term: "recovery" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 29% 33% 22% 13% 14% 20% 33% 20% 25% 14% 13% to 33% Body Text: 2% 3% 2% 1% 4% 3% 8% 2% 3% 4% 1% to 8% H1 Texts: 33% 0% 0% 0% 50% 20% 0% 0% 0% 20% 0% to 50% Domain: 100% 100% 33% 0% 100% 0% 100% 0% 0% 100% 0% to 100% Page URL: 0% 0% 0% 33% 33% 20% 33% 20% 25% 0% 0% to 33% H2-H6 Texts: 3% 0% 0% 1% 0% 8% 0% 0% 0% 0% 0% to 8% IMG ALT: 0% 0% 22% 0% 13% 21% 10% 33% 3% 22% 0% to 33% Bold Text: 4% 11% 4% 1% 3% 4% 20% 5% 0% 0% 0% to 20% SD LT: 6% 17% 4% 1% 9% 6% 6% 11% 7% 0% 0% to 17% Outbound LT: 0% 0% 0% 0% 0% 0% 17% 0% 13% 0% 0% to 17% SD LU: 14% 18% 8% 12% 15% 13% 10% 10% 11% 0% 0% to 18% Outbound LU: 0% 0% 0% 0% 0% 0% 10% 0% 4% 0% 0% to 10% Meta Descr.: 2% 0% 9% 11% 3% 0% 15% 6% 7% 4% 0% to 15% Meta Keyw.: 7% 13% 43% 19% 0% 9% 24% 14% 20% 12% 0% to 43% First Sentence: 13% 6% 7% 0% 7% 20% 20% 17% 15% 20% 0% to 20% HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Search term: "faq" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 14% 33% 11% 13% 7% 20% 33% 20% 25% 14% 7% to 33% Body Text: 0% 1% 0% 0% 0% 0% 1% 0% 0% 1% 0% to 1% H1 Texts: 33% 0% 0% 0% 0% 20% 0% 0% 100% 0% 0% to 100% Domain: 0% 100% 0% 0% 0% 0% 0% 0% 0% 100% 0% to 100% Page URL: 100% 0% 100% 33% 33% 20% 33% 40% 25% 0% 0% to 100% H2-H6 Texts: 0% 0% 0% 0% 0% 4% 0% 0% 25% 0% 0% to 25% IMG ALT: 0% 0% 4% 0% 0% 0% 0% 0% 0% 22% 0% to 22% Bold Text: 0% 4% 1% 0% 0% 1% 0% 1% 0% 0% 0% to 4% Created by SplinternetMarketing.com 40 of 47 www.SplinternetMarketing.com
  • 41. Internet Competitive Analysis Report 9/14/2010 Search term: "faq" Your 1 2 3 4 5 6 7 9 10 Range Site SD LT: 1% 0% 1% 0% 1% 0% 1% 4% 0% 0% 0% to 4% Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% SD LU: 14% 18% 8% 0% 1% 0% 1% 10% 2% 33% 0% to 33% Outbound LU: 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% to 1% Meta Descr.: 2% 0% 0% 11% 3% 0% 4% 2% 0% 4% 0% to 11% Meta Keyw.: 0% 0% 0% 0% 0% 0% 3% 0% 0% 0% 0% to 3% First Sentence: 13% 6% 0% 0% 0% 20% 7% 0% 3% 0% 0% to 20% HTML Comm.: 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Keywords "data", "recovery" or "faq" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 24% 33% 15% 17% 12% 20% 33% 20% 25% 14% 12% to 33% Body Text: 2% 2% 1% 1% 3% 3% 5% 2% 2% 3% 1% to 5% H1 Texts: 33% 0% 0% 7% 33% 20% 0% 0% 33% 13% 0% to 33% Domain: 67% 100% 22% 0% 67% 33% 67% 0% 0% 67% 0% to 100% Page URL: 33% 0% 33% 33% 33% 20% 33% 20% 25% 0% 0% to 33% H2-H6 Texts: 3% 0% 0% 2% 0% 8% 0% 0% 8% 0% 0% to 8% IMG ALT: 0% 0% 16% 0% 8% 12% 7% 18% 2% 22% 0% to 22% Bold Text: 4% 10% 3% 2% 3% 4% 8% 3% 0% 0% 0% to 10% SD LT: 5% 11% 3% 2% 6% 5% 5% 6% 4% 0% 0% to 11% Outbound LT: 0% 0% 0% 0% 0% 0% 8% 0% 4% 0% 0% to 8% SD LU: 14% 18% 6% 8% 10% 9% 8% 8% 7% 11% 6% to 18% Outbound LU: 0% 0% 0% 0% 0% 0% 6% 0% 1% 0% 0% to 6% Meta Descr.: 2% 2% 6% 15% 4% 0% 14% 6% 7% 4% 0% to 15% Meta Keyw.: 8% 8% 19% 10% 1% 6% 18% 10% 9% 8% 1% to 19% First Sentence: 13% 8% 7% 0% 5% 20% 18% 8% 7% 13% 0% to 20% HTML Comm.: 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Created by SplinternetMarketing.com 41 of 47 www.SplinternetMarketing.com
  • 42. Internet Competitive Analysis Report 9/14/2010 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "data recovery faq" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 23 1 n/a n/a 1 11 1 8 n/a 1 n/a to 11 Body Text: 1 1 9,015 n/a 5,650 11 51 324 n/a 495 n/a to 9,015 H1 Texts: 1 n/a n/a n/a n/a 11 n/a n/a n/a n/a n/a to 11 Domain: n/a 1 n/a n/a n/a n/a n/a n/a n/a n/a n/a to 1 Page URL: n/a n/a n/a 1 1 11 1 n/a 5 n/a n/a to 11 H2-H6 Texts: n/a n/a n/a n/a n/a 13 n/a n/a n/a n/a n/a to 13 IMG ALT: n/a n/a n/a n/a n/a n/a n/a n/a n/a 1 n/a to 1 Bold Text: n/a 1 1,148 n/a n/a 11 n/a n/a n/a n/a n/a to 1,148 SD LT: 393 n/a 1,251 n/a 1,145 n/a 46 n/a n/a n/a n/a to 1,251 Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a SD LU: 33 6 n/a n/a 1,104 n/a 89 132 n/a n/a n/a to 1,104 Outbound LU: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Meta Descr.: 1 n/a n/a n/a 1 n/a 1 8 n/a n/a n/a to 8 Meta Keyw.: n/a n/a n/a n/a n/a n/a 25 n/a n/a n/a n/a to 25 First Sentence: 1 1 n/a n/a n/a 11 49 n/a n/a n/a n/a to 49 HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Search term: "data" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 7 1 1 4 1 11 1 8 5 1 1 to 11 Body Text: 1 1 50 508 22 11 1 8 504 1 1 to 508 H1 Texts: 1 n/a n/a 37 1 11 n/a n/a n/a 1 n/a to 37 Domain: 5 1 1 n/a 1 1 1 n/a n/a n/a n/a to 1 Page URL: n/a n/a n/a 1 1 11 1 n/a 5 n/a n/a to 11 H2-H6 Texts: 74 n/a n/a 255 n/a 13 n/a n/a n/a n/a n/a to 255 IMG ALT: n/a n/a 1 n/a 43 1 1 9 1 1 n/a to 43 Bold Text: 48 1 12 4 84 11 86 22 n/a n/a n/a to 86 SD LT: 50 1 23 320 65 7 2 8 343 n/a n/a to 343 Outbound LT: n/a n/a n/a n/a n/a n/a 10 n/a n/a n/a n/a to 10 SD LU: 33 6 13 7 62 7 1 103 1 n/a n/a to 103 Outbound LU: n/a n/a n/a n/a n/a n/a 36 n/a n/a n/a n/a to 36 Created by SplinternetMarketing.com 42 of 47 www.SplinternetMarketing.com
  • 43. Internet Competitive Analysis Report 9/14/2010 Search term: "data" Your 1 2 3 4 5 6 7 9 10 Range Site Meta Descr.: 1 41 1 41 1 n/a 1 8 35 10 n/a to 41 Meta Keyw.: 1 1 1 1 213 1 1 7 25 22 1 to 213 First Sentence: 1 1 50 n/a 21 11 1 8 428 1 n/a to 428 HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Search term: "recovery" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 12 6 6 18 6 16 6 13 10 6 6 to 18 Body Text: 6 6 55 761 27 16 6 13 237 6 6 to 761 H1 Texts: 6 n/a n/a n/a 6 16 n/a n/a n/a 6 n/a to 16 Domain: 9 5 6 n/a 5 n/a 5 n/a n/a 4 n/a to 6 Page URL: n/a n/a n/a 6 6 16 6 12 10 n/a n/a to 16 H2-H6 Texts: 88 n/a n/a 385 n/a 18 n/a n/a n/a n/a n/a to 385 IMG ALT: n/a n/a 6 n/a 48 6 6 14 6 6 n/a to 48 Bold Text: 62 6 17 134 89 16 91 27 n/a n/a n/a to 134 SD LT: 64 6 28 218 32 12 7 13 121 n/a n/a to 218 Outbound LT: n/a n/a n/a n/a n/a n/a 78 n/a 71 n/a n/a to 78 SD LU: 38 11 17 12 21 12 6 108 6 n/a n/a to 108 Outbound LU: n/a n/a n/a n/a n/a n/a 160 n/a 137 n/a n/a to 160 Meta Descr.: 6 n/a 6 55 6 n/a 6 13 40 15 n/a to 55 Meta Keyw.: 6 11 6 6 n/a 6 6 12 5 27 n/a to 27 First Sentence: 6 6 55 n/a 26 16 6 13 181 6 n/a to 181 HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Search term: "faq" Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 37 15 48 36 15 25 15 22 21 15 15 to 48 Body Text: 15 15 9,029 61 5,664 25 65 338 85 507 15 to 9,029 H1 Texts: 15 n/a n/a n/a n/a 25 n/a n/a 1 n/a n/a to 25 Domain: n/a 13 n/a n/a n/a n/a n/a n/a n/a 12 n/a to 13 Page URL: 1 n/a 1 15 15 25 15 1 19 n/a n/a to 25 H2-H6 Texts: n/a n/a n/a n/a n/a 27 n/a n/a 29 n/a n/a to 29 IMG ALT: n/a n/a 180 n/a n/a n/a n/a n/a n/a 15 n/a to 180 Bold Text: n/a 15 1,162 n/a n/a 25 n/a 1,052 n/a n/a n/a to 1,162 Created by SplinternetMarketing.com 43 of 47 www.SplinternetMarketing.com
  • 44. Internet Competitive Analysis Report 9/14/2010 Search term: "faq" Your 1 2 3 4 5 6 7 9 10 Range Site SD LT: 407 n/a 1,265 n/a 1,159 n/a 60 334 24 n/a n/a to 1,265 Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a SD LU: 47 20 37 n/a 1,118 n/a 103 146 38 7 n/a to 1,118 Outbound LU: n/a n/a n/a n/a n/a n/a 1,107 n/a n/a n/a n/a to 1,107 Meta Descr.: 15 n/a n/a 28 15 n/a 15 22 n/a 131 n/a to 131 Meta Keyw.: n/a n/a n/a n/a n/a n/a 39 n/a n/a n/a n/a to 39 First Sentence: 15 15 n/a n/a n/a 25 63 n/a 67 n/a n/a to 67 HTML Comm.: 245 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Created by SplinternetMarketing.com 44 of 47 www.SplinternetMarketing.com
  • 45. Internet Competitive Analysis Report 9/14/2010 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 7 3 9 8 14 5 3 5 4 7 3 to 14 Body Text: 787 306 1,666 2,222 956 934 835 1,163 2,043 82 82 to 2,222 H1 Texts: 3 0 0 5 2 5 0 0 1 5 0 to 5 Domain: 1 1 3 1 1 1 1 1 1 1 1 to 3 Page URL: 1 0 1 3 3 5 6 5 4 0 0 to 6 H2-H6 Texts: 130 0 0 257 0 25 0 0 4 0 0 to 257 IMG ALT: 0 0 191 1 16 14 10 15 31 18 0 to 191 Bold Text: 46 27 252 230 145 389 20 197 3 0 0 to 389 SD LT: 81 18 253 253 175 151 312 106 319 0 0 to 319 Outbound LT: 0 5 23 5 3 0 208 0 8 0 0 to 208 SD LU: 14 11 63 41 162 101 415 84 187 3 3 to 415 Outbound LU: 0 2 46 26 2 5 331 0 24 0 0 to 331 Meta Descr.: 53 17 22 9 36 22 27 48 15 23 9 to 48 Meta Keyw.: 54 8 7 26 32 11 29 14 65 17 7 to 65 First Sentence: 8 16 14 6 62 5 15 12 101 5 5 to 101 HTML Comm.: 26 36 11 96 20 6 0 16 58 7 0 to 96 Created by SplinternetMarketing.com 45 of 47 www.SplinternetMarketing.com
  • 46. Internet Competitive Analysis Report 9/14/2010 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 9 10 Range Site Document Title: 39 17 50 66 101 27 19 24 23 59 17 to 101 Body Text: 4,556 1,685 9,539 12,654 5,582 5,319 5,284 6,704 11,605 512 512 to 12,654 H1 Texts: 18 0 0 44 13 27 0 0 3 40 0 to 44 Domain: 16 15 19 7 12 10 21 11 11 14 7 to 21 Page URL: 3 0 3 17 17 27 35 23 21 0 0 to 35 H2-H6 Texts: 659 0 0 1,411 0 130 0 0 30 0 0 to 1,411 IMG ALT: 0 0 1,082 3 90 88 66 107 148 100 0 to 1,082 Bold Text: 252 153 1,357 1,204 781 2,205 160 1,076 16 0 0 to 2,205 SD LT: 413 132 1,356 1,395 1,133 1,000 1,887 681 1,853 0 0 to 1,887 Outbound LT: 0 34 149 46 30 0 1,378 0 73 0 0 to 1,378 SD LU: 115 54 378 265 1,105 679 2,541 485 1,283 17 17 to 2,541 Outbound LU: 0 14 294 177 16 25 2,334 0 178 0 0 to 2,334 Meta Descr.: 324 98 139 72 255 143 184 304 91 134 72 to 304 Meta Keyw.: 378 51 52 179 231 73 213 92 494 117 51 to 494 First Sentence: 43 88 102 53 428 27 89 62 632 40 27 to 632 HTML Comm.: 263 174 66 799 266 38 0 304 382 28 0 to 799 Created by SplinternetMarketing.com 46 of 47 www.SplinternetMarketing.com
  • 47. Internet Competitive Analysis Report 9/14/2010 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your 1 2 3 4 5 6 7 9 10 Range Site Number of inbound links according to these search engines (the more the better) Alexa: 3 1 9 2k 230 357 31 287 583 1 1 to 2k Google.com: 0 0 0 0 0 0 0 0 0 0 all 0 Yahoo.com: 0 6 25 43 203 1 265 27 9 15 1 to 265 Links from social networks (the more the better) Del.icio.us: 2 1 1 853 24 20 0 5 13 0 0 to 853 Digg: 0 0 0 6 11 0 0 1 3 0 0 to 11 Other ranking factors results (the older or the lower the better) Web Site n/a Mar Aug Apr Jan Feb Feb Aug n/a n/a Aug 1995 to Age: 2004 2003 1999 1997 2002 2008 1995 Feb 2008 Server n/a n/a n/a 0.57s 2.19s n/a n/a 1.68s n/a n/a 0.57s to Speed: 2.19s Alexa Traffic 7,289k n/a 5,179k 78k 636k 476k 1,462k 2,495k 110k 13,484k 78k to Rank: 13,484k Created by SplinternetMarketing.com 47 of 47 www.SplinternetMarketing.com