Google's leaked quality rater handbook

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Google's leaked quality rater handbook

  1. 1. SEO, LLC NEWS o 12/30/2011 - Google Quality Guide o 12/30/2011 - Google 2011 Changes o View archiveDecember 30 2011 - Google Quality GuideGoogles leaked quality rater handbook: 7 helpful tips Last month, Googles latest quality rater handbook leaked. The handbook containsuseful information about how Google rates the quality of a website. Is your website good enough for Googles requirements? ... Featuresand DetailsSEO, LLC BLOG o 2/1/2012 - Top 10 Branding Myths Shattered o 1/28/2012 - Estimating the Value of Different Internet Marketing Service Providers o 1/21/2012 - SEO, LLC Offices in Chicago, Milwaukee and Watertown o 1/19/2012 - Bruce Clay Wont Guarantee ROI on SEO and Internet Marketing Services o 1/6/2012 - How to add the Google +1 button to your web pages o 1/3/2012 - Three reasons Microsofts Bing will gain ground against Google in 2012 o 12/31/2011 - Affiliate Marketing Explained o 12/30/2011 - Some search queries are automatically local o 12/30/2011 - Relevant pages must be error free, in the right language and targeted o 12/30/2011 - Google distinguishes between three search query types o 12/30/2011 - Some search results are "vital" for Google o 12/30/2011 - Relevant web pages can still be spam o 12/30/2011 - If there is more than one meaning, Google chooses the most popular o 12/30/2011 - Google uses several levels of "relevance" o 2/25/2011 - Is Todays Splinternet Yielding ROI For Your Company? o 2/25/2011 - Here Are 55 Tips For Search Engine Optimization o 2/25/2011 - SEO Search Engine Optimization o View archiveFebruary 1 2012 - Top 10 Branding Myths ShatteredSome executives and business leaders understand what branding is all about. Most dont. Its got to be one of the most misunderstoodconcepts in business and I have no idea why. Its not really complicated. Still, if you ask 10 business people to define a brand, youll get 10different answe ... Features and DetailsJanuary 28 2012 - Estimating the Value of Different Internet MarketingService ProvidersInternet Marketing Service Providers Estimating the Value of an Internet Marketing, Web Design, Social Media and Search EngineOptimization Services Providers The price someone charges will not tell you the quality of their work. Their own search engine rankings arethe only accurate m ... Features and DetailsJanuary 21 2012 - SEO, LLC Offices in Chicago, Milwaukee and
  2. 2. WatertownBasically, I have been offering these services for 16 years and have reached the top of the class. While our site competes globally for the bigphrases like "Internet Marketing Services" the locally modified phrases result in a wild fluctuation in the search engine rankings. Mostly, wedont ... Features and DetailsJanuary 19 2012 - Bruce Clay Wont Guarantee ROI on SEO and InternetMarketing ServicesAs usual, Im getting under the skin of a competitor. This time it is the world famous SEO, Bruce Clay. It is a fair assumption that this article isdirected at me in particular, since Ive been at the top of the search engines for the phrase Guaranteed ROI SEO as well as Guaranteed ROIInter ... Features and DetailsJanuary 6 2012 - How to add the Google +1 button to your web pagesSmall, Medium, Standard, and Tall Google +1 buttons: Give them a Click to TestFeatures and DetailsJanuary 3 2012 - Three reasons Microsofts Bing will gain groundagainst Google in 2012"Bing recently became the second most popular search site on the Internet, but is still far behind to Google. Here are three reasons Bing willnarrow that gap in 2012. Bing partnerships with Facebook and Twitter will pay off . Bing integration with Xbox and Kinect will help. Biggerreach ... Features and DetailsDecember 31 2011 - Affiliate Marketing ExplainedI have been creating definitions on the web site because I find myself frequently explaining these complex subjects more and more clearly.On the right in the Definitions section, youll find my best explanations of what a term is, what are the most important aspects and what itmeans to yo ... Features and DetailsDecember 30 2011 - Some search queries are automatically localSome search queries are automatically local, even if they do not contain a local qualifier. An example for such a query is "ice rink". Googlethinks that the search results for "ice rink" should return local results and that non-local results are either less relevant or useless. ...Features and DetailsDecember 30 2011 - Relevant pages must be error free, in the rightlanguage and targetedIf Google thinks that a query was misspelled, the relevance of the results is based on what Google considers to be the users most likelyintent. Search results that dont match the language of the query get a low relevance rating. If a query includes a specific country, relevant
  3. 3. results mus ... Features and DetailsDecember 30 2011 - Google distinguishes between three search querytypesAccording to Google, search queries can be classified into action queries ("do"), information queries ("know") and navigation queries ("go"). Asearch query can have only one query type and the query type determines which search results are highly relevant. For example, action-oriented queri ... Features and Details
  4. 4. December 30 2011 - Some search results are "vital" for GoogleAs mentioned above, Google has five relevance categories. The "vital" category is for websites that simply must appear in the search results.For example, apple.com is expected to be the top result for the search term "apple". The social media profiles of a company (Facebook, etc.)cannot be ... Features and DetailsDecember 30 2011 - Relevant web pages can still be spamGoogle makes a difference between relevance and spam. Depending on the intent of a web page, the page can be spammy although itcontains relevant content. If your website uses the following tactics, it might be marked as spam: hidden text or links sneaky redirectsthrough sever ... Features and DetailsDecember 30 2011 - If there is more than one meaning, Google choosesthe most popularFor example, Google thinks that most people who search for "apple" are interested in the company with that name. Search results that areabout other meanings (for example the fruit) will get a lower relevance rating. ... Features and DetailsDecember 30 2011 - Google uses several levels of "relevance"Google instructs search quality raters to rate the relevance of a website as "vital", "useful", "relevant", "slightly relevant" and "off topic". Inaddition to the relevancy, Google prefers pages that are "highly satisfying, authoritative, entertaining, and/or recent". ... Features andDetailsFebruary 25 2011 - Is Todays Splinternet Yielding ROI For YourCompany?Brian Bateman, Managing Director, www.SplinternetMarketing.com After 15 years of the Internets Websites being standardized on W3Cguidelines, todays Internet has lost its compatibility. For years, the focus was on having everything on the Web work together smoothly viawebsites ... Features and DetailsFebruary 25 2011 - Here Are 55 Tips For Search Engine OptimizationEveryone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well,not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to thebank without any probl ... Features and DetailsFebruary 25 2011 - SEO Search Engine OptimizationSEO should be your first effort in marketing in general and specifically Internet marketing. These are the aspects of your webpage that youneed to focus on: Title Tag Advice: The document title is the text within the <title>...</title> tags in the HTML code of your web page. ...Features and Details

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