Competitive analysis-internet-marketing-services-7-5-2011
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Competitive analysis-internet-marketing-services-7-5-2011 Document Transcript

  • 1. Internet Competitive Analysis Report 7/5/2011 500 N. Michigan Ave. Suite 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 www.SplinternetMarketing.c om Date: 7/5/2011 Recipient: Brian C. Bateman SplinternetMarketing.com 1204 S. 3rd Street WATERTOWN WI 53094 Phone: 920-285-7570 This report has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to dominate in the search results on Google and Bing.Created by SplinternetMarketing.com 1 of 65 www.SplinternetMarketing.com
  • 2. Internet Competitive Analysis Report 7/5/2011Report overviewThis report helps you to optimize the web page "http://splinternetmarketing.com/default.aspx" for a high ranking onGoogle.com (without Places) for the search term "Internet Marketing Services".Your web page http://splinternetmarketing.com/default.aspx Title: SplinternetMarketing.com Search Engine Optimization and Internet Marketing Services Description: Ensure your success with www.SplinternetMarketing.com. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM).Your competitors for the search term "Internet Marketing Services" on Google.com (without Places) 1 http://www.webpagefx.com/ Title: Internet Marketing Services | Internet Marketing Company Description: Internet marketing services offered for every industry and business size. Contact our Internet marketing company for a free service quote today! 2 http://www.karmasnack.com/ Title: → Karma Snack - Internet Marketing Services | Web Agency ← Description: A Web Marketing, SEO, PPC Management, and Viral Marketing Full Service Agency. We specialize in lead generation and increasing your bottom line. 3 http://www.verticalmeasures.com/services/website-marketing/ Title: Website Marketing Services | Internet Marketing Services | Vertical Measures Description: Vertical Measures offers a range of internet marketing services to provide everything you need for a more successful website and online business.Created by SplinternetMarketing.com 2 of 65 www.SplinternetMarketing.com
  • 3. Internet Competitive Analysis Report 7/5/2011Your competitors for the search term "Internet Marketing Services" on Google.com (without Places) 4 http://www.internetmarketingninjas.com/ Title: Full Service Internet Marketing Company & Internet Marketing Tools Description: Our Internet marketing offers the best link building and SEO services in the industry. We Build Pages will get you the results youre looking for. 5 http://www.majon.com/ Title: Internet Marketing and Web Site Advertising and Marketing Services including Website Promotion and Email Advertising. Description: Internet Marketing and Search Engine Marketing. GET RESULTS and Increase Website Traffic! Use Internet Marketing to build consistent and affordable targeted internet website traffic. 6 http://www.internetmarketingservices.com/ Title: Internet Marketing Services Description: Internet Marketing Services 7 http://www.tmaemarketing.com/ Title: Internet Marketing Services | E-Marketing | Online Advertising | Website Design Description: TMA E-Marketing, a Minneapolis based Online marketing advertising company, is one of the leading providers of Internet marketing services in the upper Midwest. 8 http://www.optimum7.com/ Title: Internet Marketing Services | Optimum7; an Internet Marketing Company Description: Internet Marketing Services are offered by Optimum7; an Internet Marketing Company. We focus on conversions, ROI and the bottom line of our clients. Search Engine Optimization (SEO), Pay Per Click Management and Reputation Management are one of the few areas Optimum7 specializes in. Contact us at 800-736-9618 begin_of_the_skype_highlighting 800-736-9618 end_of_the_skype_highlighting begin_of_the_skype_highlighting 800-736-9618 end_of_the_skype_highlighting for our offices in Miami, FL and New Jersey.Created by SplinternetMarketing.com 3 of 65 www.SplinternetMarketing.com
  • 4. Internet Competitive Analysis Report 7/5/2011Your competitors for the search term "Internet Marketing Services" on Google.com (without Places) 9 http://www.spiderboost.com/ Title: Internet Marketing Services: Search, Advertising, SEO, PPC, Ecommerce Description: Our agency offers more than 10 years of experience in internet marketing services including search engine marketing, SEO, pay per click management, website development and more. Our portfolio includes artists, local businesses, attorneys, plastic surgeons, & fortune 500 companies. 10 http://www.internet-marketingservice.com/ Title: Internet Marketing Service, Internet Marketing Services, Website Marketing Company Description: Internet Marketing Service an Internet Marketing Company with a proven track record in delivering internet marketing services to get your website found on page one of search results. Internet Marketing Services, Web Site Marketing and Optimization Services, One Way Linking ServiceAnalyzed search terms1. Internet Marketing Services2. Internet3. Marketing4. ServicesTop 10 Ranking Requirements Score™ 93%The Top 10 Ranking Requirements Score™ of 93% means that the web page splinternetmarketing.com/default.aspxmeets only 93% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "InternetMarketing Services".Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken intoaccount because search engines do not reveal the necessary data.Created by SplinternetMarketing.com 4 of 65 www.SplinternetMarketing.com
  • 5. Internet Competitive Analysis Report 7/5/2011Search engine ranking factors performanceRanking Factor Importance Factors Factors Ranking Factors Performance Passed FailedEssential (weighted most): 26 1Very Important: 11 0Important: 42 2Moderately Important: 46 5Slightly Important: 26 6Total: 151 14 151 ranking factors passed 14 ranking factors failedTable of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments10. Links from social networks 28. Search engine compatibility11. Server speed 29. Factors that could prevent your top ranking12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords13. Keyword use in IMG ALT attributes 31. Table: Keyword density14. Top level domain of web site 32. Table: Keyword position15. Keyword use in bold body text 33. Table: Number of words16. Number of visitors to the site 34. Table: Number of characters17. Keyword use in same domain link texts 35. Table: Ranking factors digest18. Keyword use in outbound link textsCreated by SplinternetMarketing.com 5 of 65 www.SplinternetMarketing.com
  • 6. Internet Competitive Analysis Report 7/5/2011Created by SplinternetMarketing.com 6 of 65 www.SplinternetMarketing.com
  • 7. Internet Competitive Analysis Report 7/5/2011Keyword use in document titleEssentialThe document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries tofind out how to use the search term "Internet Marketing Services" in the document title and if its important forGoogle.com (without Places).Example: <title>Your web page title</title>Their contentsRank Keyword use in document title 1 Internet Marketing Services | Internet Marketing Company 2 &rarr; Karma Snack - Internet Marketing Services | Web Agency &larr; 3 Website Marketing Services | Internet Marketing Services | Vertical Measures 4 Full Service Internet Marketing Company & Internet Marketing Tools 5 Internet Marketing and Web Site Advertising and Marketing Services including Website Promotion and Email Advertising. 6 Internet Marketing Services 7 Internet Marketing Services | E-Marketing | Online Advertising | Website Design 8 Internet Marketing Services | Optimum7; an Internet Marketing Company 9 Internet Marketing Services: Search, Advertising, SEO, PPC, Ecommerce 10 Internet Marketing Service, Internet Marketing Services, Website Marketing CompanyYour contentsSplinternetMarketing .com Search Engine Optimization and Internet Marketing ServicesAdvice for your document titleSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 1 1 OK OKKeyword density: 0% to 100% 38% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 1 to 2 2 OK OKKeyword density: 7% to 33% 25% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 3 2 OK OKKeyword density: 10% to 33% 25% OK OKCreated by SplinternetMarketing.com 7 of 65 www.SplinternetMarketing.com
  • 8. Internet Competitive Analysis Report 7/5/2011Advice for your document titleSearch term: "Internet Marketing Services"Search term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 2 1 OK OKKeyword density: 0% to 33% 13% OK OKKeywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 3 to 6 5 OK OKKeyword density: 9% to 33% 21% OK OKCreated by SplinternetMarketing.com 8 of 65 www.SplinternetMarketing.com
  • 9. Internet Competitive Analysis Report 7/5/2011Global link popularity of web siteEssentialThe global link popularity measures how many web pages link to your site. The number of web pages linking to your siteis not as important as the quality of the web pages that link to your site.All major search engines take the quality and the context of the links into account. Search engines assume that yourweb page must offer relevant content if many quality sites link to it.Number of inbound links according to these search engines (the more the better) Alexa AOL.com Peak ValueTo Your Site: 134 1 134To Site 1: 638 0 638To Site 2: 90 0 90To Site 3: 679 0 679To Site 4: 77 0 77To Site 5: 1,535 282 1,535To Site 6: 33 0 33To Site 7: 94 0 94To Site 8: 322 0 322To Site 9: 29 12 29To Site 10: 255 0 255Range: 29 to 1,535 0 to 282 29 to 1,535Advice for the global link popularityIn average, less web pages link to your page than to the top ranked pages. The average link popularity of the top <<ranked pages is 341, the link popularity of your web page is 134. You must increase the number of web pages fromdifferent domains that link to your web site. Keep in mind that all search engines also evaluate the link texts andthe quality of the web pages that link to your web site.Created by SplinternetMarketing.com 9 of 65 www.SplinternetMarketing.com
  • 10. Internet Competitive Analysis Report 7/5/2011Link texts of inbound linksEssentialInbound links are links from other web sites to your site. If many other sites link to your site, then search enginesconsider your site to be important. However, the number of links is not as important as is the relevance of the linkingpage and the link text used in linking to your site.This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines donot reveal all inbound links to your site.Sample of the web pages that link to your siteLinked Text Linked URL Web Page That Links To Your Site[empty] http://SplinternetMarketing.com/Default.aspx http://www.computeruser.com/directory/?tag=S ocial+MediaInternet Marketing by http://SplinternetMarketing.com/Default.aspx http://www.gallunjewelry.com/shopexd.asp?id=SplinternetMarketing 306.comInternet Marketing http://splinternetmarketing.com/ http://www.affluentmagazine.com/online_advertiSplinternetMarketing ser/affluent_collections_advertiser_profile/122.comInternet Marketing http://splinternetmarketing.com/ http://www.affluentmagazine.com/online_advertiSplinternetMarketing ser/affluent_collections_advertiser_profile/123.comSEO and Internet http://SplinternetMarketing.com/Default.aspx http://onlineapparelshop.com/shopcontent.asp?Marketing By type=privacywww.SplinternetMarketing.comAdvice for the link texts of inbound linksTo get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the <search term "Internet Marketing Services" in their link texts. The more links to your web site contain "InternetMarketing Services" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking onGoogle.com (without Places) for that search term.It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly thesame link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns.In addition, the quality and reputation of the web pages that link to your site is very important to the searchengines.At least 10% of the analyzed inbound link texts contain the search term "Internet Marketing Services". This is OKgood.At least 20% of the analyzed inbound link texts contain the search term "Internet Marketing Services". This is OKgood.Created by SplinternetMarketing.com 10 of 65 www.SplinternetMarketing.com
  • 11. Internet Competitive Analysis Report 7/5/2011Advice for the link texts of inbound linksAt least 40% of the analyzed inbound link texts contain the search term "Internet Marketing Services". This is OKgood.At least 60% of the analyzed inbound link texts contain the search term "Internet Marketing Services". This is OKgood.At least 80% of the analyzed inbound link texts contain the search term "Internet Marketing Services". This is OKgood.Created by SplinternetMarketing.com 11 of 65 www.SplinternetMarketing.com
  • 12. Internet Competitive Analysis Report 7/5/2011Keyword use in body textEssentialThe body text is the text on your web page that can be seen by people in their web browsers. It does not include HTMLcommands, comments, etc. The more visible text there is on a web page, the more a search engine can index. Thecalculations include spaces and punctuation marks.Your contentsSplinternetMarketing Divides the Task and Multiplies Success. 877-710-2007 home about us services solutionspartners contacts Spl internetMarketing .com: Internet Marketing Services We have been in the Internet marketingand web development business with outstanding results since 1995. Our professionals manage the best onlinemarketing strategies for top customers in retail, manufacturing, publishing and service industries. We even providesearch engine optimization consultation to other search engine optimization services companies in the US and overseas.NEW CONTEST! Win A Supercar! Vote! Enter! Services Internet Marketing Keyword Research Competitive AnalysisSearch Optimization Web Development Social Media Online marketing is the key to business success in todaystechnological era. If your online marketing isnt bringing you the results you need, Spl internet Marketing can bring youa positive return on your marketing investment. Guaranteed. Optimize everything. It is not enough to have your webpages optimized and it is not enough to have an account on social media sites.Each of your social media sites needs to be optimized and they should use your keyword phrases to link back to yourwebsite . This sounds straight forward, but when you consider that there are over 145 social media bookmarking sitesand hundreds of social media sites with more springing up every day, it is a lot of hard work with a great reward. BrianBateman Read more Projects Sales Project Management Business Networking Internet Marketing SplinternetMarketing .com strives to make small or medium sized businesses into large International businesses throughskillful execution of well planned Internet marketing programs and above all, integrity and work ethic.We simply work harder. We work harder at building relationships with our customers, making profitable solutions for ourcustomers and documenting improvements with third party metrics so youll have no doubt who is working for you. Its justnot enough to throw a few keywords onto your website, or maintain a presence on a few social networking sites. Youronline presence needs to be carefully crafted and maintained if its going to bring you the business you want; it alsoneeds to be constantly and competently analyzed so that it can be adjusted to keep you on top of the online heap.Dan Devlin Read more Solutions Emerging Trends Predictive Analysis Market Research Project Operations BusinessDevelopment Communications Splinternet Marketing can put analytics in place that will let you measure your return oninvestment, do research on keywords , social media networks , and link partners and put together a plan that willguarantee your success, and execute that plan to put you on top. Volunteering and community service work are the heartaround which the rest of the company revolves. It is my deep belief that “when we help one of us, we help all ofus.†Giving time and energy to others is one way to do this.I currently serve on the Advisory Board for the UWM-School of Continuing Education, Career Transitions Center, and theAdvisory Board for Milwaukee Job Camp as well as the Sponsorship Committee. Jeannie Holland Read more InternetMarketing Search Optimization Using every splinter of Internet marketing - Keyword Research, Competitive Analysis,Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay PerConversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds.You can have guaranteed positive ROI by using analytics to measure your current costs per website visit, cost per saleand support expenses. Analytics are then used to measure progress toward meeting, then exceeding your goals to showyour positive ROI. Put analytics in place, add measurable goals in order to measure success with conversions, sales andpositive return on investment (ROI). Do research on keyword phrases, link partners, social media networks, groups,industry news sites and competitors. Then formulate a plan that guarantees success and positive ROI.Thoroughly execute a well planned comprehensive strategy that utilizes every splinter of Internet marketing services.Search Engine Optimization (SEO) , Search Engine Marketing (SEM) , Social Media Optimization (SMO) , SocialCreated by SplinternetMarketing.com 12 of 65 www.SplinternetMarketing.com
  • 13. Internet Competitive Analysis Report 7/5/2011Your contentsMedia Marketing (SMM) , News and Press Release Articles, Affiliate Programs, and Devise Unique Strategies forChallenging Situations. More Internet Marketing Data and Info on E level 3 Internet Marketing , Internet MarketingCompany, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online ReputationManagement, PPC, Ecommerce.877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 |1204 S. 3rd St., Watertown, WI 53094Advice for your body textSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 1 to 7 2 OK OKKeyword density: 0% to 6% 1% OK OKNumber of words: 308 to 2,340 813 OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 5 to 29 20 OK OKKeyword density: 1% to 3% 3% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 10 to 54 27 OK OKKeyword density: 1% to 6% 3% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 6 to 29 6 OK OKKeyword density: 1% to 3% 1% OK OKKeywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 27 to 86 53 OK OKKeyword density: 1% to 4% 2% OK OKCreated by SplinternetMarketing.com 13 of 65 www.SplinternetMarketing.com
  • 14. Internet Competitive Analysis Report 7/5/2011Age of web siteVery ImportantSpam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around fora long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot befaked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).Dates of the domain registration or of the first contents URL Registration DateYour Site http://splinternetmarketing.com/default.aspx n/a 1 http://www.webpagefx.com/ Thursday, December 05, 2002 (newest domain) 2 http://www.karmasnack.com/ n/a 3 http://www.verticalmeasures.com/services/website-mar n/a keting/ 4 http://www.internetmarketingninjas.com/ n/a 5 http://www.majon.com/ Sunday, May 14, 1995 (oldest domain) 6 http://www.internetmarketingservices.com/ Sunday, January 20, 2002 7 http://www.tmaemarketing.com/ Friday, September 07, 2001 8 http://www.optimum7.com/ n/a 9 http://www.spiderboost.com/ n/a 10 http://www.internet-marketingservice.com/ n/a Range Sunday, May 14, 1995 to Thursday, December 05, 2002Advice for the web site ageThe web site age could not be determined. In general, the older your web site, the better it is for your rankings on <Google.com (without Places). If you have a young web site, you must compensate by improving the other searchengine ranking factors.Created by SplinternetMarketing.com 14 of 65 www.SplinternetMarketing.com
  • 15. Internet Competitive Analysis Report 7/5/2011Keyword use in H1 headline textsVery ImportantH1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Somesearch engines give extra relevance to search terms that appear in the headline texts. This chapter examines if thisapplies to Google.com (without Places), too.Example: <h1>your very big headline text</h1>Your contentsNo. H1 Heading Text 1. SplinternetMarketing .com: 2. Search OptimizationAdvice for your H1 headline textsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Internet Marketing Services" at < least once but this is optional.Keyword density: 0% to 100% 0% You could increase the keyword density for the search term < "Internet Marketing Services" but this is optional.Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 1 1 OK OKKeyword density: 0% to 33% 33% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 1 1 OK OKKeyword density: 0% to 50% 33% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Services" at least once but this < is optional.Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "Services" but this is optional.Keywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 3 2 OK OKKeyword density: 0% to 33% 22% OK OKCreated by SplinternetMarketing.com 15 of 65 www.SplinternetMarketing.com
  • 16. Internet Competitive Analysis Report 7/5/2011Created by SplinternetMarketing.com 16 of 65 www.SplinternetMarketing.com
  • 17. Internet Competitive Analysis Report 7/5/2011Keyword use in domain nameImportantThe domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places)gives extra relevance to search terms within the domain name.Example: "your-keyword" is the domain name of http://www.your-keyword.comTheir contentsRank Words In Domain Name URL 1 webpagefx http://www.webpagefx.com/ 2 karmasnack http://www.karmasnack.com/ 3 verticalmeasures http://www.verticalmeasures.com/services/website-mark eting/ 4 internetmarketing ninjas http://www.internetmarketingninjas.com/ 5 majon http://www.majon.com/ 6 internetmarketingservices http://www.internetmarketingservices.com/ 7 tmaemarketing http://www.tmaemarketing.com/ 8 optimum7 http://www.optimum7.com/ 9 spiderboost http://www.spiderboost.com/ 10 internet marketing service http://www.internet-marketingservice.com/Your contentssplinternetmarketing (Domain name: "splinternetmarketing .com")Advice for the domain nameThe domain name splinternetmarketing.com contains only a part of the search term "Internet Marketing Services". <This is acceptable.Created by SplinternetMarketing.com 17 of 65 www.SplinternetMarketing.com
  • 18. Internet Competitive Analysis Report 7/5/2011Keyword use in page URLImportantThe page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URLwith slashes, dashes or underscores.Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htmTheir contentsRank Words In Page URL URL 1 [no words] http://www.webpagefx.com/ 2 [no words] http://www.karmasnack.com/ 3 services website marketing http://www.verticalmeasures.com/services/website-mark eting/ 4 [no words] http://www.internetmarketingninjas.com/ 5 [no words] http://www.majon.com/ 6 [no words] http://www.internetmarketingservices.com/ 7 [no words] http://www.tmaemarketing.com/ 8 [no words] http://www.optimum7.com/ 9 [no words] http://www.spiderboost.com/ 10 [no words] http://www.internet-marketingservice.com/Your contentsdefault (Page URL: "/default.aspx")Advice for your page URLSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: all 0 0 OK OKKeyword density: all 0% 0% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: all 0 0 OK OKKeyword density: all 0% 0% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but < this is optional.Created by SplinternetMarketing.com 18 of 65 www.SplinternetMarketing.com
  • 19. Internet Competitive Analysis Report 7/5/2011Advice for your page URLSearch term: "Internet Marketing Services"Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Marketing" but this is optional.Search term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Services" at least once but this < is optional.Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Services" but this is optional.Keywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 2 0 You could use one of the keywords "Internet", "Marketing" or < "Services" at least once but this is optional.Keyword density: 0% to 22% 0% You could increase the keyword density for the keywords < "Internet", "Marketing" or "Services" but this is optional.Created by SplinternetMarketing.com 19 of 65 www.SplinternetMarketing.com
  • 20. Internet Competitive Analysis Report 7/5/2011Links from social networksImportantOn social network sites, people decide which web sites are popular. This means that the popularity on social networksites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular onsocial networks. ("n/a" means "data not available".)Links from social networks (the more the better) Delicious.com Facebook Mentions Twitter Tweets TotalTo Your Site: 0 7 582 589To Site 1: 13 58 3 74To Site 2: 7 39 2 48To Site 3: 33 21 58 112To Site 4: 0 3 0 3To Site 5: 15 32 0 47To Site 6: 2 4 1 7To Site 7: 15 16 25 56To Site 8: 0 1 8 9To Site 9: 0 20 1 21To Site 10: 0 0 0 0Range: 0 to 33 0 to 58 0 to 582 0 to 112Advice for the links from social networksYou have more web pages linking to your web page than the top ranking web pages. This is very good. OKCreated by SplinternetMarketing.com 20 of 65 www.SplinternetMarketing.com
  • 21. Internet Competitive Analysis Report 7/5/2011Server speedImportantPopular web sites often have faster server response times compared to smaller unimportant sites. In addition, mostsearch engines index more pages from fast web sites. This chapter shows you how long it takes on average for webpages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is providedby Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).Server speed resultsAverage Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 1.50s 0.30s 2.43s 0.78s 1.65s n/a n/a 1.66s 1.22s n/a 0.30s to 2.43sServer Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a average: very fast: slow: very fast: average: n/a n/a average: fast: n/a slow: top 50% top 2% bottom top 20% bottom bottom top 35% bottom 25% 45% 40% 25% to very fast: top 2%Advice for the server speedThe speed of your web site could not be determined. In general, the faster your web site, the better it could be for <your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch yourweb hosting provider.Created by SplinternetMarketing.com 21 of 65 www.SplinternetMarketing.com
  • 22. Internet Competitive Analysis Report 7/5/2011Keyword use in H2-H6 headline textsImportantH2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags inthe HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headlinetexts. This chapter examines if this applies to Google.com (without Places), too.Example: <h3>your big headline text</h3>Your contentsNo. Heading Texts 1. [H2] Internet Marketing Services 2. [H3] Using every splinter of Internet marketing - Keyword Research, Competitive Analysis, Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds. 3. [H5] SEO, LLC dba www.SplinternetMarketing .com - Chicago and Milwaukee. 4. [H5] 877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 | 1204 S. 3rd St., Watertown, WI 53094Advice for your H2-H6 headline textsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 2 1 OK OKKeyword density: 0% to 27% 4% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 3 3 OK OKKeyword density: 0% to 50% 4% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 3 4 Use the search term "Marketing" at most 3 times. <<Keyword density: 0% to 50% 5% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 4 1 OK OKKeyword density: 0% to 9% 1% OK OKKeywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 10 8 OK OKCreated by SplinternetMarketing.com 22 of 65 www.SplinternetMarketing.com
  • 23. Internet Competitive Analysis Report 7/5/2011Advice for your H2-H6 headline textsSearch term: "Internet Marketing Services"Keyword density: 0% to 33% 3% OK OKCreated by SplinternetMarketing.com 23 of 65 www.SplinternetMarketing.com
  • 24. Internet Competitive Analysis Report 7/5/2011Keyword use in IMG ALT attributesImportantThe <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user hasturned off the display of images in the web browser application. Microsofts Internet Explorer displays the alternative text ifthe user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the<img alt> attributes to improve your rankings.Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">Your contentsNo. Image Alt Attribute Text Image File Name 1. SplinternetMarketing .com Site Search images/button.gif 2. Connect on LinkedIn images/icon1.gif 3. Follow us on Twitter images/icon2.gif 4. Internet Marketing Solutions images/icon3.gif 5. Visit Sites Weve Stumbled Upon images/icon4.gif 6. Research, Planning, Tracking, Training, Social images/img.jpg Networking, Public Relations, Marketing Strategies, Brand Management, Promotion, SEO 7. Guaranteed ROI Program http://SplinternetMarketing.com/images/banner.jpg 8. Comprehensive Marketing Services images/logo.gif 9. [empty] images/1page_img1.jpg10. [empty] images/3page_img2.jpg11. [empty] images/1page_img3.jpg12. [empty] images/verification_seal.gif13. Top Merchant on Merchant Circle Watertown, WI. images/top%20merchant.jpg Locations in Milwaukee, Watertown and Chicago.14. [empty] images/img1.gif15. [empty] images/title.gifAdvice for your IMG ALT attributesSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 5 0 You could use the search term "Internet Marketing Services" at < least once but this is optional.Keyword density: 0% to 23% 0% You could increase the keyword density for the search term < "Internet Marketing Services" but this is optional.Search term: "Internet" Competitors Your Site AdviceCreated by SplinternetMarketing.com 24 of 65 www.SplinternetMarketing.com
  • 25. Internet Competitive Analysis Report 7/5/2011Advice for your IMG ALT attributesSearch term: "Internet Marketing Services"Number of keywords: 0 to 30 2 OK OKKeyword density: 0% to 21% 4% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 36 4 OK OKKeyword density: 0% to 26% 8% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 6 1 OK OKKeyword density: 0% to 9% 2% OK OKKeywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 72 7 OK OKKeyword density: 0% to 17% 5% OK OKCreated by SplinternetMarketing.com 25 of 65 www.SplinternetMarketing.com
  • 26. Internet Competitive Analysis Report 7/5/2011Top level domain of web siteImportantWeb sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the countrys local search results.Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .com .com .com .com .com .com .com .com .com .comAdvice for the top level domain of your web siteYour web site URL splinternetmarketing.com/default.aspx contains the often used top level domain .com. This is OKneither good nor bad for your rankings on Google.com (without Places).Created by SplinternetMarketing.com 26 of 65 www.SplinternetMarketing.com
  • 27. Internet Competitive Analysis Report 7/5/2011Keyword use in bold body textImportantThe body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses adarker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in theHTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.Their contentsRank Keyword use in bold body text 1 Internet marketing services Im just amazed at how well its put together. Finally we have a professional looking website. WEBFX 2 Marketing Services Miami SEO Lead Generation Internet Marketing Services Exclusive Leads Best Internet Marketing Companies Google search engine marketing agency Viral Marketing Marketing Services Marketing Process Online Branding Umbrella Social Media 3 888.476.1881 Link Building SEO Article Marketing : Social Media Video Website Analytics : Local Search Press Releases : Paul 4 Search Engine Optimization (SEO) Internet Marketing Services Custom Internet Marketing Services Include: C. McCarren Ed W. Dan Neil K. Gabe H. Nick D. Brian Y. Ethan M. Alex G. Daniel C. Michael G. Kevin P. Harry G. Sean V. Peter C. Mike R. View what industry experts and other clients have said about We Build Pages (tons more testimonials)! 5 Trusted & Experienced Internet Marketing Professionals Since 1995... Ron Sukenick V.P. Factory Direct Tablepad Co. Brooke Branning Sales Manager Bug Off Instant Screen Douglas Lichterman (for Gabrielle Lichterman) Hormonology.info Internet Marketing & Website Promotion Advertising . Search Engine Marketing Email Marketing Press Release Distribution Welcome to Majon International! internet marketing internet marketing online advertising Tour Ser [and 392 additional characters] 6 [not used] 7 internet marketing strategy 1-866-840-3062 internet marketing services Internet marketing & online advertising company Internet marketing services Internet marketing strategies 1-866-840-3062 Internet Marketing Services 8 Internet Marketing Company Internet Marketing Services Search Engine Marketing Search Engine Optimization Pay per Click E-commerce design 9 internet marketing services directional internet marketing promotional advertising brand awareness campaigns. 10 “Search Engine Optimization and Internet Marketing for natural search is an investment in infrastructure for your company and should be treated like an asset that has value to your company.” InternetYour contentsSplinternetMarketing Divides the Task and Multiplies Success. NEW CONTEST! Win A Supercar! Vote! Enter!Services Projects Sales Project Management Business Networking Internet Marketing Solutions Emerging TrendsPredictive Analysis Market Research Project Operations Business Development Communications Internet MarketingSearch Optimization Spl internetMarketing .com © 2010 E-mail: Spl internetMarketing .com If youd like to talk tosomeone about your business and our services, pleaseCreated by SplinternetMarketing.com 27 of 65 www.SplinternetMarketing.com
  • 28. Internet Competitive Analysis Report 7/5/2011Advice for your bold body textSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 3 0 You could use the search term "Internet Marketing Services" at < least once but this is optional.Keyword density: 0% to 31% 0% You could increase the keyword density for the search term < "Internet Marketing Services" but this is optional.Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 6 5 OK OKKeyword density: 0% to 21% 9% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 12 5 OK OKKeyword density: 0% to 23% 9% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 3 2 OK OKKeyword density: 0% to 10% 3% OK OKKeywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 19 12 OK OKKeyword density: 0% to 17% 7% OK OKCreated by SplinternetMarketing.com 28 of 65 www.SplinternetMarketing.com
  • 29. Internet Competitive Analysis Report 7/5/2011Number of visitors to the siteImportantSearch engines might look at web site usage data, such as the number of visitors to your site, to determine if your site isreputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic datafrom millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic RankYour Site http://splinternetmarketing.com/default.aspx Rank #2,346,370 1 http://www.webpagefx.com/ Rank #35,697 2 http://www.karmasnack.com/ Rank #98,343 3 http://www.verticalmeasures.com/services/website-mar Rank #24,411 keting/ 4 http://www.internetmarketingninjas.com/ Rank #139,113 5 http://www.majon.com/ Rank #16,740 (most visitors of the competitors) 6 http://www.internetmarketingservices.com/ Rank #1,025,072 7 http://www.tmaemarketing.com/ Rank #345,010 8 http://www.optimum7.com/ Rank #36,395 9 http://www.spiderboost.com/ Rank #838,206 10 http://www.internet-marketingservice.com/ Rank #1,289,107 (least visitors of the competitors) Range 16,740 to 1,289,107 (average rank: #384,809)Advice for the number of visitors to your siteYour web site splinternetmarketing.com/default.aspx does not appear to attract many visitors because your traffic <<rank is above #100,000 and you have less visitors than the average of your competitors. This could bedisadvantageous to your rankings on Google.com (without Places).Created by SplinternetMarketing.com 29 of 65 www.SplinternetMarketing.com
  • 30. Internet Competitive Analysis Report 7/5/2011Keyword use in same domain link textsModerately ImportantLink texts are words and sentences that are used as links. Same domain link texts are the link texts of the links thatpoint to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms insame domain link texts into account.Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contactinformation".Your contentsNo. Same Domain Link Text Link URL 1. [empty] /Internet Marketing Internet Marketing Services.xml 2. [empty] /partners.html 3. [empty] /InternetMarketingGuaranteedROI.html 4. home /default.aspx 5. about us /about-marketing.html 6. services /splinternetmarketing-services.html 7. solutions /splinternetmarketing-solutions.html 8. partners /partners.html 9. contacts /contact-marketing.html10. web development /WebDevelopment.html11. online marketing /splinternetmarketing-solutions.html12. search engine optimization /Search-Engine-Optimization-Services.html13. search engine optimization /SearchEngineOptimization.html14. NEW CONTEST! Win A Supercar! /win-a-supercar.html15. Vote! /votes-for-supercar-winners.html16. Enter! /how-to-win-a-supercar.html17. [empty] /default.aspx18. Internet Marketing /InternetMarketing.html19. Keyword Research /KeywordResearch.html20. Competitive Analysis /CompetitiveAnalysis.html21. Search Optimization /SearchEngineOptimization.html22. Web Development /WebDevelopment.html23. Social Media /SocialMedia.html24. Optimize /Search-Engine-Optimization-Services.html25. social media /SocialMedia.html26. keyword phrases /KeywordResearch.html27. link back to your website /OrganicLinkBuilding.htmlCreated by SplinternetMarketing.com 30 of 65 www.SplinternetMarketing.com
  • 31. Internet Competitive Analysis Report 7/5/2011Your contentsNo. Same Domain Link Text Link URL28. social media bookmarking /SocialMedia.html29. social media sites /SocialMedia.html30. Read more /brianbateman.html31. Sales /Sales.html32. Project Management /ProjectManagement.html33. Business Networking /BusinessNetworking.html34. Internet Marketing /default.aspx35. skillful execution of well planned Internet marketing /danieldevlin.html36. third party metrics /WebsiteAnalytics.html37. keywords /KeywordResearch.html38. social networking /SocialMedia.html39. competently analyzed /CompetitiveAnalysis.html40. Read more /ProjectManagement.html41. Emerging Trends /EmergingTrends.html42. Predictive Analysis /PredictiveAnalysis.html43. Market Research /MarketResearch.html44. Project Operations /ProjectOperations.html45. Business Development /BusinessDevelopment.html46. Communications /Communications.html47. analytics /WebsiteAnalytics.html48. research on keywords /KeywordResearch.html49. social media networks /SocialMedia.html50. link partners /OrganicLinkBuilding.html51. Advisory Board for the UWM-School /Jeannieholland.html52. Milwaukee Job Camp /hiring-asp-ecommerce-developer-milwaukee-chicago.htm l53. Read more /Jeannieholland.html54. Search Engine Optimization (SEO) /SearchEngineOptimization.html55. Search Engine Marketing (SEM) /SearchEngineMarketing-SEM.html56. Social Media Optimization (SMO) /SocialMedia.html57. Social Media Marketing (SMM) /SocialMedia.html58. Competitive Analysis /CompetitiveAnalysis.html59. Keyword Research /KeywordResearch.html60. SEO /Search-Engine-Optimization-Services.html61. SMM /SocialMedia.html62. Web Development /WebDevelopment.htmlCreated by SplinternetMarketing.com 31 of 65 www.SplinternetMarketing.com
  • 32. Internet Competitive Analysis Report 7/5/2011Your contentsNo. Same Domain Link Text Link URL63. Project Management /ProjectManagement.html64. Business Networking /BusinessNetworking.html65. Emerging Trends /EmergingTrends.html66. Predictive Analysis /PredictiveAnalysis.html67. Market Research /MarketResearch.html68. Project Operations /ProjectOperations.html69. Business Development /BusinessDevelopment.html70. Communications /Communications.html71. Social Media /SocialMedia.html72. Site Map /SiteMap.html73. Privacy Policy /privacypolicy.htmlAdvice for your same domain link textsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 2 0 You could use the search term "Internet Marketing Services" at < least once but this is optional.Keyword density: 0% to 15% 0% You could increase the keyword density for the search term < "Internet Marketing Services" but this is optional.Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 7 3 OK OKKeyword density: 0% to 6% 2% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 23 6 OK OKKeyword density: 3% to 13% 4% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 9 1 OK OKKeyword density: 0% to 5% 1% OK OKKeywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 3 to 34 10 OK OKKeyword density: 2% to 7% 2% OK OKCreated by SplinternetMarketing.com 32 of 65 www.SplinternetMarketing.com
  • 33. Internet Competitive Analysis Report 7/5/2011Keyword use in outbound link textsModerately ImportantLink texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tagswhen the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) givesrelevance to search terms in outbound link texts.Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains theoutbound link text "About the company".Your contentsNo. Outbound Link Text Link URL 1. [empty] http://www.linkedin.com/in/splinternetmarketing 2. [empty] http://twitter.com/splinternetmark 3. [empty] http://www.stumbleupon.com/stumbler/Elevel3/ 4. More Internet Marketing Data and Info on E level 3 http://usalocalsearch.com/searchcenter/Pages/results.a spx?k=internet+marketing+search+engine+optimization 5. [empty] https://www.paypal.com/us/verified/pal=Webmaster@US ALocalSearch.com 6. SEO Support and Data http://usalocalsearch.com/Pages/Internet%20Traffic%20 Data.aspxAdvice for your outbound link textsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: all 0 0 OK OKKeyword density: all 0% 0% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 1 1 OK OKKeyword density: 0% to 33% 7% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 3 1 OK OKKeyword density: 0% to 33% 7% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: all 0 0 OK OKKeyword density: all 0% 0% OK OKKeywords "Internet", "Marketing" or "Services"Created by SplinternetMarketing.com 33 of 65 www.SplinternetMarketing.com
  • 34. Internet Competitive Analysis Report 7/5/2011Advice for your outbound link textsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 4 2 OK OKKeyword density: 0% to 22% 5% OK OKCreated by SplinternetMarketing.com 34 of 65 www.SplinternetMarketing.com
  • 35. Internet Competitive Analysis Report 7/5/2011Keyword use in same domain link URLsModerately ImportantLinks connect one web page to another. Same domain links are the links in <a href> attributes that point to other pageson the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com(without Places).Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL"contact.htm".Your contentsNo. Same Domain Link URL Link Text 1. Internet Marketing Internet Marketing Services [/ [empty] Internet Marketing Internet Marketing Services.xml] 2. partners [/partners.html] [empty] 3. InternetMarketing GuaranteedROI [/InternetMarketing [empty] GuaranteedROI.html] 4. default [/default.aspx] home 5. about marketing [/about-marketing .html] about us 6. splinternetmarketing services [/splinternetmarketing - services services.html] 7. splinternetmarketing solutions [/spl internetmarketing solutions -solutions.html] 8. partners [/partners.html] partners 9. contact marketing [/contact- marketing .html] contacts10. WebDevelopment [/WebDevelopment.html] web development11. splinternetmarketing solutions [/spl internetmarketing online marketing -solutions.html]12. Search Engine Optimization Services search engine optimization [/Search-Engine-Optimization-Services.html]13. SearchEngineOptimization search engine optimization [/SearchEngineOptimization.html]14. win a supercar [/win-a-supercar.html] NEW CONTEST! Win A Supercar!15. votes for supercar winners Vote! [/votes-for-supercar-winners.html]16. how to win a supercar [/how-to-win-a-supercar.html] Enter!17. default [/default.aspx] [empty]18. InternetMarketing [/InternetMarketing .html] Internet Marketing19. KeywordResearch [/KeywordResearch.html] Keyword Research20. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis21. SearchEngineOptimization Search OptimizationCreated by SplinternetMarketing.com 35 of 65 www.SplinternetMarketing.com
  • 36. Internet Competitive Analysis Report 7/5/2011Your contentsNo. Same Domain Link URL Link Text [/SearchEngineOptimization.html]22. WebDevelopment [/WebDevelopment.html] Web Development23. SocialMedia [/SocialMedia.html] Social Media24. Search Engine Optimization Services Optimize [/Search-Engine-Optimization-Services.html]25. SocialMedia [/SocialMedia.html] social media26. KeywordResearch [/KeywordResearch.html] keyword phrases27. OrganicLinkBuilding [/OrganicLinkBuilding.html] link back to your website28. SocialMedia [/SocialMedia.html] social media bookmarking29. SocialMedia [/SocialMedia.html] social media sites30. brianbateman [/brianbateman.html] Read more31. Sales [/Sales.html] Sales32. ProjectManagement [/ProjectManagement.html] Project Management33. BusinessNetworking [/BusinessNetworking.html] Business Networking34. default [/default.aspx] Internet Marketing35. danieldevlin [/danieldevlin.html] skillful execution of well planned Internet marketing36. WebsiteAnalytics [/WebsiteAnalytics.html] third party metrics37. KeywordResearch [/KeywordResearch.html] keywords38. SocialMedia [/SocialMedia.html] social networking39. CompetitiveAnalysis [/CompetitiveAnalysis.html] competently analyzed40. ProjectManagement [/ProjectManagement.html] Read more41. EmergingTrends [/EmergingTrends.html] Emerging Trends42. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis43. MarketResearch [/MarketResearch.html] Market Research44. ProjectOperations [/ProjectOperations.html] Project Operations45. BusinessDevelopment [/BusinessDevelopment.html] Business Development46. Communications [/Communications.html] Communications47. WebsiteAnalytics [/WebsiteAnalytics.html] analytics48. KeywordResearch [/KeywordResearch.html] research on keywords49. SocialMedia [/SocialMedia.html] social media networks50. OrganicLinkBuilding [/OrganicLinkBuilding.html] link partners51. Jeannieholland [/Jeannieholland.html] Advisory Board for the UWM-School52. hiring asp ecommerce developer milwaukee chicago Milwaukee Job Camp [/hiring-asp-ecommerce-developer-milwaukee-chicago.ht ml]53. Jeannieholland [/Jeannieholland.html] Read moreCreated by SplinternetMarketing.com 36 of 65 www.SplinternetMarketing.com
  • 37. Internet Competitive Analysis Report 7/5/2011Your contentsNo. Same Domain Link URL Link Text54. SearchEngineOptimization Search Engine Optimization (SEO) [/SearchEngineOptimization.html]55. SearchEngineMarketing SEM [/SearchEngine Search Engine Marketing (SEM) Marketing -SEM.html]56. SocialMedia [/SocialMedia.html] Social Media Optimization (SMO)57. SocialMedia [/SocialMedia.html] Social Media Marketing (SMM)58. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis59. KeywordResearch [/KeywordResearch.html] Keyword Research60. Search Engine Optimization Services SEO [/Search-Engine-Optimization-Services.html]61. SocialMedia [/SocialMedia.html] SMM62. WebDevelopment [/WebDevelopment.html] Web Development63. ProjectManagement [/ProjectManagement.html] Project Management64. BusinessNetworking [/BusinessNetworking.html] Business Networking65. EmergingTrends [/EmergingTrends.html] Emerging Trends66. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis67. MarketResearch [/MarketResearch.html] Market Research68. ProjectOperations [/ProjectOperations.html] Project Operations69. BusinessDevelopment [/BusinessDevelopment.html] Business Development70. Communications [/Communications.html] Communications71. SocialMedia [/SocialMedia.html] Social Media72. SiteMap [/SiteMap.html] Site Map73. privacypolicy [/privacypolicy.html] Privacy PolicyAdvice for your same domain link URLsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 3 1 OK OKKeyword density: 0% to 3% 3% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 22 7 OK OKKeyword density: 0% to 7% 7% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 35 10 OK OKCreated by SplinternetMarketing.com 37 of 65 www.SplinternetMarketing.com
  • 38. Internet Competitive Analysis Report 7/5/2011Advice for your same domain link URLsSearch term: "Internet Marketing Services"Keyword density: 0% to 10% 9% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 23 5 OK OKKeyword density: 0% to 15% 5% OK OKKeywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 71 22 OK OKKeyword density: 0% to 8% 7% OK OKCreated by SplinternetMarketing.com 38 of 65 www.SplinternetMarketing.com
  • 39. Internet Competitive Analysis Report 7/5/2011Keyword use in outbound link URLsModerately ImportantLinks connect one web page to another. Outbound links are the links on a web page that point to web pages on otherweb sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to searchterms in outbound linksExample: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL"www.not-your-site.com/info.htm".Your contentsNo. Outbound Link URL Link Text 1. www linkedin in splinternetmarketing [empty] [http://www.linkedin.com/in/spl internetmarketing ] 2. twitter splinternet mark [http://twitter.com/spl internet [empty] mark] 3. www stumbleupon stumbler Elevel3 [empty] [http://www.stumbleupon.com/stumbler/Elevel3/] 4. usalocalsearch searchcenter Pages results k internet More Internet Marketing Data and Info on E level 3 marketing search engine optimization [http://usalocalsearch.com/searchcenter/Pages/results.a spx?k= internet +marketing +search+engine+optimization] 5. www paypal us verified pal [empty] Webmaster@USALocalSearch [https://www.paypal.com/us/verified/pal=Webmaster@US ALocalSearch.com] 6. usalocalsearch Pages Internet 20Traffic 20Data SEO Support and Data [http://usalocalsearch.com/Pages/ Internet %20Traffic%20Data.aspx]Advice for your outbound link URLsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Internet Marketing Services" at < least once but this is optional.Keyword density: 0% to 4% 0% You could increase the keyword density for the search term < "Internet Marketing Services" but this is optional.Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 1 4 Use the search term "Internet" at most once. <<Keyword density: 0% to 50% 13% OK OKSearch term: "Marketing"Created by SplinternetMarketing.com 39 of 65 www.SplinternetMarketing.com
  • 40. Internet Competitive Analysis Report 7/5/2011Advice for your outbound link URLsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 11 2 OK OKKeyword density: 0% to 50% 7% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Services" at least once but this < is optional.Keyword density: 0% to 1% 0% You could increase the keyword density for the search term < "Services" but this is optional.Keywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 13 6 OK OKKeyword density: 0% to 33% 7% OK OKCreated by SplinternetMarketing.com 40 of 65 www.SplinternetMarketing.com
  • 41. Internet Competitive Analysis Report 7/5/2011Keyword use in meta descriptionModerately ImportantThe Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (withoutPlaces) takes the Meta Description tag into account. Some search engines display the text to the user in the searchresults.Example: <meta name="description" content="This sentence describes the contents of your web site.">Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag tomake sure that your web site is displayed with an attractive description in the search results.Their contentsRank Keyword use in meta description 1 Internet marketing services offered for every industry and business size. Contact our Internet marketing company for a free service quote today! 2 A Web Marketing , SEO, PPC Management, and Viral Marketing Full Service Agency. We specialize in lead generation and increasing your bottom line. 3 Vertical Measures offers a range of internet marketing services to provide everything you need for a more successful website and online business. 4 Our Internet marketing offers the best link building and SEO services in the industry. We Build Pages will get you the results youre looking for. 5 Internet Marketing and Search Engine Marketing . GET RESULTS and Increase Website Traffic! Use Internet Marketing to build consistent and affordable targeted internet website traffic. 6 Internet Marketing Services 7 TMA E-Marketing , a Minneapolis based Online marketing advertising company, is one of the leading providers of Internet marketing services in the upper Midwest. 8 Internet Marketing Services are offered by Optimum7; an Internet Marketing Company. We focus on conversions, ROI and the bottom line of our clients. Search Engine Optimization (SEO), Pay Per Click Management and Reputation Management are one of the few areas Optimum7 specializes in. Contact us at 800-736-9618 begin_of_the_skype_highlighting 800-736-9618 end_of_the_skype_highlighting begin_of_the_skype_highlighting 8 [and 91 additional characters] 9 Our agency offers more than 10 years of experience in internet marketing services including search engine marketing , SEO, pay per click management, website development and more. Our portfolio includes artists, local businesses, attorneys, plastic surgeons, & fortune 500 companies. 10 Internet Marketing Service an Internet Marketing Company with a proven track record in deliveringinternet marketing services to get your website found on page one of search results. Internet Marketing Services, Web Site Marketing and Optimization Services, One Way Linking ServiceYour contentsEnsure your success with www.SplinternetMarketing .com. Guaranteed return on investment Internet marketingsolutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM).Created by SplinternetMarketing.com 41 of 65 www.SplinternetMarketing.com
  • 42. Internet Competitive Analysis Report 7/5/2011Advice for your meta descriptionSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 2 0 You should use the search term "Internet Marketing Services" << at least once.Keyword density: 0% to 100% 0% You should increase the keyword density for the search term << "Internet Marketing Services".Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 4 2 OK OKKeyword density: 0% to 33% 9% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 5 3 OK OKKeyword density: 3% to 33% 13% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 3 0 You should use the search term "Services" at least once. <<Keyword density: 0% to 33% 0% You should increase the keyword density for the search term << "Services".Keywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 2 to 12 5 OK OKKeyword density: 2% to 33% 7% OK OKCreated by SplinternetMarketing.com 42 of 65 www.SplinternetMarketing.com
  • 43. Internet Competitive Analysis Report 7/5/2011Number of trailing slashes in URLModerately ImportantThe number of trailing slashes (/) in the URL indicates where a web page falls in a sites overall hierarchy. If the URLcontains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to thinkthat the page is important in relation to the other pages.Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 0 0 2 0 0 0 0 0 0 0 0 to 2Advice for the number of trailing slashes in your web site URLThe URL splinternetmarketing.com/default.aspx does not contain more or less trailing slashes than the top ranked OKpages. This means that you do not have to change the number of trailing slashes in your URL.Created by SplinternetMarketing.com 43 of 65 www.SplinternetMarketing.com
  • 44. Internet Competitive Analysis Report 7/5/2011HTML validation of web page to W3C standardsSlightly ImportantWeb pages are written in special languages called HTML and CSS. Like any language, HTML and CSS changeconstantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS andwhat is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,then search engines might not be able to read everything of your web page.Validation results ValidityHTML: 5 errors, not valid http://validator.w3.org/check?uri=http://splinternetmarketing.com/default.aspxCSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://splinternetmarketing.com/default.aspxAdvice regarding the validity of your web siteThe HTML code validation of your web page splinternetmarketing.com/default.aspx failed. This means that <<Google.com (without Places) might not be able to read your web page. You should fix any HTML errors.Created by SplinternetMarketing.com 44 of 65 www.SplinternetMarketing.com
  • 45. Internet Competitive Analysis Report 7/5/2011Readability level of web pageSlightly ImportantThe Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. Itmeasures the approximate level of education necessary to understand the web page content. Higher scores indicate thetext that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are notcomparable.Readability resultsFlesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 34 38 39 47 57 46 56 42 42 30 49 30 to 57Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 13 12 12 12 11 10 9 13 11 14 11 9 to 14Advice for the readability of your web siteThe Flesch Reading Ease Score of your web page splinternetmarketing.com/default.aspx is 34. A score of 60 to 80 <<is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If thelanguage of your web page is not English, then the score might be alright.To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make surethat you end sentences with punctuation (a period, question mark, or exclamation point). There should be onespace between each word, and after any punctuation, including commas.Created by SplinternetMarketing.com 45 of 65 www.SplinternetMarketing.com
  • 46. Internet Competitive Analysis Report 7/5/2011Keyword use in meta keywordsSlightly ImportantThe Meta Keywords tag allows you to define which search terms are important to your web page according to youropinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries tofind out if Google.com (without Places) gives relevance to search terms in the Meta Keywords tag.Example: <meta name="keywords" content="keyword, another keyword">Their contentsRank Keyword use in meta keywords 1 Internet marketing services, Internet marketing company, Internet marketing , SEO, web design, web development, cost, pricing 2 Internet Marketing Services, Marketing Services, Internet Marketing Service, Miami SEO, Internet Marketing Miami, Miami SEO Company, Miami Internet Marketing , SEO Miami, Web Marketing Services, SEO Company Miami 3 website marketing services, web site marketing services, website marketing service, internet marketing services, internet marketing service 4 internet marketing , seo services, link building, seo company, internet advertising, online marketing 5 Internet marketing , search engine marketing , email marketing , website promotion, internet advertising, targeted traffic, international business, web marketing , email advertising, press release distribution 6 Internet Marketing Services, Internet Marketing Company, Internet Marketing Service, Internet Marketing Companies, Search Engine Optimization, SEO Services 7 [not used] 8 internet marketing services, internet marketing company, search engine optimization, seo company, search engine marketing , pay per click management, reputation management 9 [not used] 10 Internet Marketing Service, web site marketing , Internet Marketing Company, web site, Internet Marketing Services, Website Marketing Service, Website Marketing Services, Internet Marketing Services, Website Marketing , Search Engine Marketing , Internet Marketing , Service, ServicesYour contentsInternet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO,Search Engine Optimization, Online Reputation Management, PPC, EcommerceAdvice for your meta keywordsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 2 0 You could use the search term "Internet Marketing Services" at < least once but this is optional.Keyword density: 0% to 20% 0% You could increase the keyword density for the search term < "Internet Marketing Services" but this is optional.Created by SplinternetMarketing.com 46 of 65 www.SplinternetMarketing.com
  • 47. Internet Competitive Analysis Report 7/5/2011Advice for your meta keywordsSearch term: "Internet Marketing Services"Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 5 3 OK OKKeyword density: 0% to 24% 15% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 10 3 OK OKKeyword density: 0% to 31% 15% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 4 0 You could use the search term "Services" at least once but this < is optional.Keyword density: 0% to 19% 0% You could increase the keyword density for the search term < "Services" but this is optional.Keywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 19 6 OK OKKeyword density: 0% to 21% 10% OK OKCreated by SplinternetMarketing.com 47 of 65 www.SplinternetMarketing.com
  • 48. Internet Competitive Analysis Report 7/5/2011Keyword use in the first sentence of the body textSlightly ImportantThe first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Somesearch engines give more relevance to search terms when they appear in the first sentence. Some will use your firstsentence as the description of your page on the search result page.Example: <body>Here goes the first sentence. This text is not the first sentence.Their contentsRank Keyword use in the first sentence of the body text 1 Get a Free Quote Full Name * Company * Email * Phone Number * Website Service youre interested in: Design Development Marketing What is your projected budget for this project? 2 Marketing Services. 3 Call Us 888.476.1881 Home What We Do Our Approach Strategy Development Research Content Creation Optimization Promotion Distribution Link Building Measure Results Services Link Building SEO Website Marketing Social Media Local Search Content Development Video Marketing Resources SEO Webinars SEO Tutorial Videos SEO Best Practices Compelling Content Concepts Workshops Our Work Clients Case Studies About Us Our Company Our Team Press Room Careers I [and 85 additional characters] 4 Blog About Contact SEO Services Link Building Services Content Creation Services Linkbait Local Marketing SEO Consultant Website Usability Reports On-Page Optimization Social Media Marketing Widget Creation Services Reputation Management Google Reinclusion Services SEO Training SEO Speaking Services Web Design Services PPC Management Services Other SEO Free SEO Tools Pictures of SEOs Old Link Building Blog New We Build Pages Blog Jobs at We Build [and 178 additional characters] 5 Internet Marketing | Member Login | Contact Us 6 Internet Marketing Services 7 1-866-840-3062 Internet Marketing Services That Mean More Internet Marketing Services That Means More Business 8 Internet Marketing Services by Optimum7 9 Leads 10 Website OptimizationYour contentsSplinternetMarketing Divides the Task and Multiplies Success.Advice for your first sentence of the body textSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: 0 to 2 0 You could use the search term "Internet Marketing Services" at < least once but this is optional.Keyword density: 0% to 100% 0% You could increase the keyword density for the search term < "Internet Marketing Services" but this is optional.Created by SplinternetMarketing.com 48 of 65 www.SplinternetMarketing.com
  • 49. Internet Competitive Analysis Report 7/5/2011Advice for your first sentence of the body textSearch term: "Internet Marketing Services"Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 2 1 OK OKKeyword density: 0% to 33% 14% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 3 1 OK OKKeyword density: 0% to 50% 14% OK OKSearch term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 8 0 You could use the search term "Services" at least once but this < is optional.Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "Services" but this is optional.Keywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceNumber of keywords: 0 to 10 2 OK OKKeyword density: 0% to 33% 10% OK OKCreated by SplinternetMarketing.com 49 of 65 www.SplinternetMarketing.com
  • 50. Internet Competitive Analysis Report 7/5/2011Keyword use in HTML commentsSlightly ImportantHTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. Thischapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com (withoutPlaces).Example: <!-- comments with keywords -->Your contentsNo. HTML Comment Text 1. webbot bot="PurpleText" PREVIEW="Ensure your success with SEO, LLC. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM). Internet Marketing Company, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Ecommerce." 2. Include the Google Friend Connect javascript library. 3. Define the div tag where the gadget will be inserted. 4. Render the gadget into a div.Advice for your HTML commentsSearch term: "Internet Marketing Services" Competitors Your Site AdviceNumber of keywords: all 0 0 OK OKKeyword density: all 0% 0% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: all 0 2 It seems to be better to remove the search term "Internet". <<Keyword density: all 0% 3% It seems to be better to remove the search term "Internet". <<Search term: "Marketing" Competitors Your Site AdviceNumber of keywords: all 0 3 It seems to be better to remove the search term "Marketing". <<Keyword density: all 0% 5% It seems to be better to remove the search term "Marketing". <<Search term: "Services" Competitors Your Site AdviceNumber of keywords: 0 to 16 0 You could use the search term "Services" at least once but this < is optional.Keyword density: 0% to 8% 0% You could increase the keyword density for the search term < "Services" but this is optional.Keywords "Internet", "Marketing" or "Services" Competitors Your Site AdviceCreated by SplinternetMarketing.com 50 of 65 www.SplinternetMarketing.com
  • 51. Internet Competitive Analysis Report 7/5/2011Advice for your HTML commentsSearch term: "Internet Marketing Services"Number of keywords: 0 to 16 5 OK OKKeyword density: 0% to 3% 3% OK OKCreated by SplinternetMarketing.com 51 of 65 www.SplinternetMarketing.com
  • 52. Internet Competitive Analysis Report 7/5/2011Search engine compatibilityThis chapter examines the general search engine compatibility of your web page.AdviceSearch engines need text to index your web pages, to determine the theme of your web site and to produce a site OKsummary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends tocreate a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure thatsearch engines return to your web site (and your visitors, too). Your web page"splinternetmarketing.com/default.aspx" contains 821 words which should be enough for search engines.Some search engines penalize web sites if the search terms of the Meta Keywords tag dont appear in the body OKtext of the web page. All search terms of your Meta Keywords tag appear in the body text of your web page sothere will not be any problems with the search engines in this aspect.Your web page doesnt use the Meta Refresh tag so there wont be any problems with the search engines in this OKaspect.Your web page uses the Meta Robots tag to allow search engines to index your web page. OKYour web page doesnt use the Meta Title tag so there wont be any problems with the search engines in this OKaspect.Your web page doesnt use any Dublin Core meta tags so there wont be any problems with the search engines in OKthis aspect.Your web page doesnt use any Meta tags twice so there wont be any problems with the search engines in this OKaspect.Your web page doesnt use the <title> tag twice so there wont be any problems with search engines in this aspect. OKSome search engines and directories dont accept submissions with capitalized letters in the document title or in OKthe meta tags. Your web page doesnt use all capitalized letters in those web page elements so there wont be anyproblems with the search engines in this aspect.Your web page uses script code in an external file so youve already minimized the problems with scripts and the OKsearch engines.Your web page uses style sheet code in an external file so youve already minimized the problems with style OKsheets and the search engines.Your web page doesnt use frames so there wont be any problems with the search engines in this aspect. OKSome search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some OKwebmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surferscannot see. Your web page doesnt seem to use tiny text so there shouldnt be any problems with the searchengines in this aspect.Your web page URL "splinternetmarketing.com/default.aspx" indicates a dynamically served web page. Some <<search engines cannot index web pages that are created dynamically. Consider using static web pages.Your web page URL "splinternetmarketing.com/default.aspx" doesnt contain any of the special characters "&", "$", OK"%", "?" or "=" in it so there shouldnt be any problems with the search engines in this aspect.Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web OKsites dont have their own domain name. Some search engines also limit the number of web pages theyll indexfrom a single domain. Your web site doesnt seem to be hosted at a free web space provider. If it does, considergetting your own domain name.Created by SplinternetMarketing.com 52 of 65 www.SplinternetMarketing.com
  • 53. Internet Competitive Analysis Report 7/5/2011Factors that could prevent your top rankingSome ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would beextremely time-consuming to measure the data. Make sure you pay attention to the following factors because they couldprevent a top ranking for splinternetmarketing.com/default.aspx on Google.com (without Places).AdviceInbound links to your web pageAre the web pages linking to your web page relevant to the search term "Internet Marketing Services"?How fast does your web page get new links pointing to it?Do the web sites which link to your page belong to the same content category?Since when do the links to your page exist?Is the text surrounding the link to your page relevant to the search term "Internet Marketing Services"?Your web pageHow many important links from your other pages point to your web page?Do the links on your web page point to high quality, topically-related pages?How often and how many changes do you make to your web page over time? Is your content up-to-date?How often and how many web pages do you add to your web site?How long do your visitors spend time on your web page?Search engine result pageDo your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), forexample Amazon or Wikipedia?How many visitors of the search engine result pages click through to your page?How often do search engine visitors search for your company name or web page URL on Google.com (without Places)?Negative ranking factors (you should be able to say "no" to all the following questions)Is your content very similar or a duplicate of existing content?Is your server often down when search engine crawlers try to access it?Do you link to web sites that do not deserve a link?Do you use the same title or meta tags for many web pages?Do you overuse the same keyword or key phrase?Do you participate in link schemes?Do you actively sell links on your web page?Do a majority of your inbound links come from low quality or spam sites?Does your web page have any spelling or grammar mistakes?Created by SplinternetMarketing.com 53 of 65 www.SplinternetMarketing.com
  • 54. Internet Competitive Analysis Report 7/5/2011Table: Number of keywordsThis chapter lists the analyzed keyword ranking factors in tabular form.(LT = link text, LU = link URL, SD = same domain.)Search term: "Internet Marketing Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 1 1 1 1 0 0 1 1 1 1 1 0 to 1Body Text: 2 6 3 3 4 1 7 6 3 3 4 1 to 7H1 Texts: 0 1 0 0 0 0 1 1 1 0 0 0 to 1Domain: 0 0 0 0 0 0 1 0 0 0 0 0 to 1Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0H2-H6 Texts: 1 2 0 1 0 0 1 1 0 1 0 0 to 2IMG ALT: 0 1 1 0 1 0 0 5 0 1 1 0 to 5Bold Text: 0 1 1 0 2 0 0 3 1 1 0 0 to 3SD LT: 0 1 2 0 0 0 1 1 1 0 0 0 to 2Outbound LT: 0 0 0 0 0 0 0 0 0 0 0 all 0SD LU: 1 0 1 0 0 0 0 0 3 0 0 0 to 3Outbound LU: 0 0 0 0 0 0 0 1 0 0 0 0 to 1Meta Descr.: 0 1 0 1 0 0 1 1 1 1 2 0 to 2Meta Keyw.: 0 1 1 1 0 0 1 0 1 0 2 0 to 2First Sentence: 0 0 0 0 0 0 1 2 1 0 0 0 to 2HTML Comm.: 0 0 0 0 0 0 0 0 0 0 0 all 0Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 2 2 1 1 2 1 1 1 2 1 2 1 to 2Body Text: 20 29 8 5 16 15 8 10 10 21 27 5 to 29H1 Texts: 1 1 0 0 1 0 1 1 1 1 1 0 to 1Domain: 1 0 0 0 1 0 1 0 0 0 1 0 to 1Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0H2-H6 Texts: 3 3 0 1 0 1 1 1 0 2 0 0 to 3IMG ALT: 2 1 1 1 6 3 0 30 0 1 4 0 to 30Bold Text: 5 1 2 0 2 5 0 6 2 2 2 0 to 6SD LT: 3 6 6 0 1 4 1 1 7 1 4 0 to 7Outbound LT: 1 0 0 0 0 1 1 0 0 0 0 0 to 1SD LU: 7 5 5 3 7 0 0 4 22 0 2 0 to 22Outbound LU: 4 0 0 0 0 1 1 1 0 0 0 0 to 1Created by SplinternetMarketing.com 54 of 65 www.SplinternetMarketing.com
  • 55. Internet Competitive Analysis Report 7/5/2011Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range SiteMeta Descr.: 2 2 0 1 1 3 1 1 2 1 4 0 to 4Meta Keyw.: 3 3 4 2 2 2 4 0 2 0 5 0 to 5First Sentence: 1 0 0 0 0 1 1 2 1 0 0 0 to 2HTML Comm.: 2 0 0 0 0 0 0 0 0 0 0 all 0Search term: "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 2 2 1 2 2 2 1 2 2 1 3 1 to 3Body Text: 27 29 27 23 21 54 10 18 21 35 35 10 to 54H1 Texts: 1 1 1 1 1 0 1 1 1 1 1 0 to 1Domain: 1 0 0 0 1 0 1 1 0 0 1 0 to 1Page URL: 0 0 0 1 0 0 0 0 0 0 0 0 to 1H2-H6 Texts: 4 3 0 3 0 1 2 3 3 2 0 0 to 3IMG ALT: 4 1 8 1 6 16 1 36 0 1 4 0 to 36Bold Text: 5 1 7 1 2 12 0 6 3 2 1 0 to 12SD LT: 6 7 15 6 5 23 2 1 15 2 10 1 to 23Outbound LT: 1 0 0 0 0 3 1 0 0 0 0 0 to 3SD LU: 10 6 10 12 8 16 3 8 35 0 8 0 to 35Outbound LU: 2 0 0 0 0 1 1 11 0 1 0 0 to 11Meta Descr.: 3 2 2 1 1 3 1 3 2 2 5 1 to 5Meta Keyw.: 3 3 6 5 2 4 4 0 3 0 10 0 to 10First Sentence: 1 1 1 3 2 1 1 2 1 0 0 0 to 3HTML Comm.: 3 0 0 0 0 0 0 0 0 0 0 all 0Search term: "Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 1 1 1 2 0 1 1 1 1 1 1 0 to 2Body Text: 6 17 10 15 29 17 9 6 10 8 6 6 to 29H1 Texts: 0 1 1 1 0 0 1 1 1 0 0 0 to 1Domain: 0 0 0 0 0 0 1 0 0 0 0 0 to 1Page URL: 0 0 0 1 0 0 0 0 0 0 0 0 to 1H2-H6 Texts: 1 4 0 1 0 0 1 1 1 1 0 0 to 4IMG ALT: 1 2 1 0 2 2 0 6 0 1 2 0 to 6Bold Text: 2 1 3 0 2 2 0 3 1 1 0 0 to 3Created by SplinternetMarketing.com 55 of 65 www.SplinternetMarketing.com
  • 56. Internet Competitive Analysis Report 7/5/2011Search term: "Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteSD LT: 1 2 6 5 9 7 1 1 7 0 0 0 to 9Outbound LT: 0 0 0 0 0 0 0 0 0 0 0 all 0SD LU: 5 2 23 20 1 1 0 1 14 0 0 0 to 23Outbound LU: 0 0 0 0 0 0 0 1 0 0 0 0 to 1Meta Descr.: 0 1 0 1 1 0 1 1 1 1 3 0 to 3Meta Keyw.: 0 1 3 3 1 0 2 0 1 0 4 0 to 4First Sentence: 0 0 1 2 8 0 1 2 1 0 0 0 to 8HTML Comm.: 0 0 3 0 0 1 0 0 16 0 0 0 to 16Keywords "Internet", "Marketing" or "Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 5 5 3 5 4 4 3 4 5 3 6 3 to 6Body Text: 53 75 45 43 66 86 27 34 41 64 68 27 to 86H1 Texts: 2 3 2 2 2 0 3 3 3 2 2 0 to 3Domain: 2 0 0 0 2 0 3 1 0 0 2 0 to 3Page URL: 0 0 0 2 0 0 0 0 0 0 0 0 to 2H2-H6 Texts: 8 10 0 5 0 2 4 5 4 5 0 0 to 10IMG ALT: 7 4 10 2 14 21 1 72 0 3 10 0 to 72Bold Text: 12 3 12 1 6 19 0 15 6 5 3 0 to 19SD LT: 10 15 27 11 15 34 4 3 29 3 14 3 to 34Outbound LT: 2 0 0 0 0 4 2 0 0 0 0 0 to 4SD LU: 22 13 38 35 16 17 3 13 71 0 10 0 to 71Outbound LU: 6 0 0 0 0 2 2 13 0 1 0 0 to 13Meta Descr.: 5 5 2 3 3 6 3 5 5 4 12 2 to 12Meta Keyw.: 6 7 13 10 5 6 10 0 6 0 19 0 to 19First Sentence: 2 1 2 5 10 2 3 6 3 0 0 0 to 10HTML Comm.: 5 0 3 0 0 1 0 0 16 0 0 0 to 16Created by SplinternetMarketing.com 56 of 65 www.SplinternetMarketing.com
  • 57. Internet Competitive Analysis Report 7/5/2011Table: Keyword densityThis chapter lists the analyzed keyword ranking factors in tabular form.(LT = link text, LU = link URL, SD = same domain.)Search term: "Internet Marketing Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 38% 43% 30% 30% 0% 0% 100% 25% 33% 38% 33% 0% to 100%Body Text: 1% 1% 2% 1% 1% 0% 6% 4% 1% 1% 1% 0% to 6%H1 Texts: 0% 75% 0% 0% 0% 0% 100% 50% 60% 0% 0% 0% to 100%Domain: 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% to 100%Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%H2-H6 Texts: 4% 6% 0% 13% 0% 0% 27% 12% 0% 18% 0% 0% to 27%IMG ALT: 0% 4% 9% 0% 2% 0% 0% 11% 0% 23% 13% 0% to 23%Bold Text: 0% 15% 10% 0% 10% 0% 0% 31% 17% 27% 0% 0% to 31%SD LT: 0% 1% 5% 0% 0% 0% 13% 15% 1% 0% 0% 0% to 15%Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%SD LU: 3% 0% 2% 0% 0% 0% 0% 0% 3% 0% 0% 0% to 3%Outbound LU: 0% 0% 0% 0% 0% 0% 0% 4% 0% 0% 0% 0% to 4%Meta Descr.: 0% 14% 0% 14% 0% 0% 100% 13% 4% 8% 15% 0% to 100%Meta Keyw.: 0% 20% 11% 19% 0% 0% 18% 0% 15% 0% 19% 0% to 20%First Sentence: 0% 0% 0% 0% 0% 0% 100% 35% 60% 0% 0% 0% to 100%HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 25% 29% 10% 10% 22% 7% 33% 8% 22% 13% 22% 7% to 33%Body Text: 3% 2% 2% 1% 1% 1% 3% 2% 1% 3% 3% 1% to 3%H1 Texts: 33% 25% 0% 0% 11% 0% 33% 17% 20% 6% 14% 0% to 33%Domain: 100% 0% 0% 0% 100% 0% 100% 0% 0% 0% 50% 0% to 100%Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%H2-H6 Texts: 4% 3% 0% 4% 0% 50% 9% 4% 0% 12% 0% 0% to 50%IMG ALT: 4% 1% 3% 5% 4% 2% 0% 21% 0% 8% 17% 0% to 21%Bold Text: 9% 5% 7% 0% 3% 5% 0% 21% 11% 18% 7% 0% to 21%SD LT: 2% 2% 5% 0% 1% 1% 4% 5% 3% 6% 4% 0% to 6%Outbound LT: 7% 0% 0% 0% 0% 3% 33% 0% 0% 0% 0% 0% to 33%SD LU: 7% 1% 3% 2% 6% 0% 0% 4% 7% 0% 2% 0% to 7%Outbound LU: 13% 0% 0% 0% 0% 2% 50% 1% 0% 0% 0% 0% to 50%Created by SplinternetMarketing.com 57 of 65 www.SplinternetMarketing.com
  • 58. Internet Competitive Analysis Report 7/5/2011Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range SiteMeta Descr.: 9% 10% 0% 5% 4% 13% 33% 4% 3% 3% 10% 0% to 33%Meta Keyw.: 15% 20% 15% 13% 17% 9% 24% 0% 10% 0% 16% 0% to 24%First Sentence: 14% 0% 0% 0% 0% 13% 33% 12% 20% 0% 0% 0% to 33%HTML Comm.: 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%Search term: "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 25% 29% 10% 20% 22% 13% 33% 17% 22% 13% 33% 10% to 33%Body Text: 3% 2% 6% 3% 1% 4% 3% 4% 2% 4% 4% 1% to 6%H1 Texts: 33% 25% 50% 33% 11% 0% 33% 17% 20% 6% 14% 0% to 50%Domain: 100% 0% 0% 0% 100% 0% 100% 100% 0% 0% 50% 0% to 100%Page URL: 0% 0% 0% 33% 0% 0% 0% 0% 0% 0% 0% 0% to 33%H2-H6 Texts: 5% 3% 0% 13% 0% 50% 18% 12% 2% 12% 0% 0% to 50%IMG ALT: 8% 1% 24% 5% 4% 10% 13% 26% 0% 8% 17% 0% to 26%Bold Text: 9% 5% 23% 5% 3% 11% 0% 21% 17% 18% 3% 0% to 23%SD LT: 4% 3% 12% 6% 3% 8% 8% 5% 6% 13% 9% 3% to 13%Outbound LT: 7% 0% 0% 0% 0% 8% 33% 0% 0% 0% 0% 0% to 33%SD LU: 9% 2% 7% 7% 7% 7% 8% 9% 10% 0% 7% 0% to 10%Outbound LU: 7% 0% 0% 0% 0% 2% 50% 16% 0% 4% 0% 0% to 50%Meta Descr.: 13% 10% 9% 5% 4% 13% 33% 13% 3% 5% 12% 3% to 33%Meta Keyw.: 15% 20% 22% 31% 17% 18% 24% 0% 15% 0% 31% 0% to 31%First Sentence: 14% 3% 50% 4% 2% 13% 33% 12% 20% 0% 0% 0% to 50%HTML Comm.: 5% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%Search term: "Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 13% 14% 10% 20% 0% 7% 33% 8% 11% 13% 11% 0% to 33%Body Text: 1% 1% 2% 2% 1% 1% 3% 1% 1% 1% 1% 1% to 3%H1 Texts: 0% 25% 50% 33% 0% 0% 33% 17% 20% 0% 0% 0% to 50%Domain: 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% to 100%Page URL: 0% 0% 0% 33% 0% 0% 0% 0% 0% 0% 0% 0% to 33%H2-H6 Texts: 1% 4% 0% 4% 0% 0% 9% 4% 1% 6% 0% 0% to 9%IMG ALT: 2% 2% 3% 0% 1% 1% 0% 4% 0% 8% 9% 0% to 9%Bold Text: 3% 5% 10% 0% 3% 2% 0% 10% 6% 9% 0% 0% to 10%Created by SplinternetMarketing.com 58 of 65 www.SplinternetMarketing.com
  • 59. Internet Competitive Analysis Report 7/5/2011Search term: "Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteSD LT: 1% 1% 5% 5% 5% 2% 4% 5% 3% 0% 0% 0% to 5%Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%SD LU: 5% 1% 15% 12% 1% 1% 0% 1% 4% 0% 0% 0% to 15%Outbound LU: 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% to 1%Meta Descr.: 0% 5% 0% 5% 4% 0% 33% 4% 1% 3% 7% 0% to 33%Meta Keyw.: 0% 7% 11% 19% 8% 0% 12% 0% 5% 0% 13% 0% to 19%First Sentence: 0% 0% 50% 3% 9% 0% 33% 12% 20% 0% 0% 0% to 50%HTML Comm.: 0% 0% 8% 0% 0% 0% 0% 0% 6% 0% 0% 0% to 8%Keywords "Internet", "Marketing" or "Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 21% 24% 10% 17% 15% 9% 33% 11% 19% 13% 22% 9% to 33%Body Text: 2% 1% 4% 2% 1% 2% 3% 3% 1% 3% 3% 1% to 4%H1 Texts: 22% 25% 33% 22% 7% 0% 33% 17% 20% 4% 10% 0% to 33%Domain: 67% 0% 0% 0% 67% 0% 100% 33% 0% 0% 33% 0% to 100%Page URL: 0% 0% 0% 22% 0% 0% 0% 0% 0% 0% 0% 0% to 22%H2-H6 Texts: 3% 3% 0% 7% 0% 33% 12% 7% 1% 10% 0% 0% to 33%IMG ALT: 5% 2% 10% 3% 3% 4% 4% 17% 0% 8% 15% 0% to 17%Bold Text: 7% 5% 13% 2% 3% 6% 0% 17% 11% 15% 3% 0% to 17%SD LT: 2% 2% 7% 4% 3% 4% 6% 5% 4% 6% 4% 2% to 7%Outbound LT: 5% 0% 0% 0% 0% 4% 22% 0% 0% 0% 0% 0% to 22%SD LU: 7% 1% 8% 7% 4% 3% 3% 5% 7% 0% 3% 0% to 8%Outbound LU: 7% 0% 0% 0% 0% 1% 33% 6% 0% 1% 0% 0% to 33%Meta Descr.: 7% 8% 3% 5% 4% 8% 33% 7% 2% 3% 10% 2% to 33%Meta Keyw.: 10% 16% 16% 21% 14% 9% 20% 0% 10% 0% 20% 0% to 21%First Sentence: 10% 1% 33% 2% 4% 8% 33% 12% 20% 0% 0% 0% to 33%HTML Comm.: 3% 0% 3% 0% 0% 0% 0% 0% 2% 0% 0% 0% to 3%Created by SplinternetMarketing.com 59 of 65 www.SplinternetMarketing.com
  • 60. Internet Competitive Analysis Report 7/5/2011Table: Keyword positionThis chapter lists the analyzed keyword ranking factors in tabular form.(LT = link text, LU = link URL, SD = same domain.)Search term: "Internet Marketing Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 57 1 22 30 n/a n/a 1 1 1 1 29 n/a to 30Body Text: 166 442 209 700 1,543 4,741 1 17 1 1,494 1,906 1 to 4,741H1 Texts: n/a 13 n/a n/a n/a n/a 1 1 1 n/a n/a n/a to 13Domain: n/a n/a n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a to 1Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/aH2-H6 Texts: 1 52 n/a 45 n/a n/a 1 1 n/a 27 n/a n/a to 52IMG ALT: n/a 1 1 n/a 1 n/a n/a 135 n/a 1 149 n/a to 149Bold Text: n/a 1 46 n/a 34 n/a n/a 44 28 1 n/a n/a to 46SD LT: n/a 1,365 99 n/a n/a n/a 1 2 1,222 n/a n/a n/a to 1,365Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/aSD LU: 20 n/a 657 n/a n/a n/a n/a n/a 1,661 n/a n/a n/a to 1,661Outbound LU: n/a n/a n/a n/a n/a n/a n/a 462 n/a n/a n/a n/a to 462Meta Descr.: n/a 1 n/a 37 n/a n/a 1 111 1 55 99 n/a to 111Meta Keyw.: n/a 1 1 85 n/a n/a 1 n/a 1 n/a 87 n/a to 87First Sentence: n/a n/a n/a n/a n/a n/a 1 16 1 n/a n/a n/a to 16HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/aSearch term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 4 1 22 30 14 1 1 1 1 1 1 1 to 30Body Text: 4 442 209 700 941 1 1 17 1 8 130 1 to 941H1 Texts: 4 13 n/a n/a 31 n/a 1 1 1 97 1 n/a to 97Domain: 4 n/a n/a n/a 1 n/a 1 n/a n/a n/a 1 n/a to 1Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/aH2-H6 Texts: 1 52 n/a 45 n/a 1 1 1 n/a 1 n/a n/a to 52IMG ALT: 4 1 1 1 1 9 n/a 1 n/a 1 1 n/a to 9Bold Text: 4 1 46 n/a 34 23 n/a 1 1 1 33 n/a to 46SD LT: 184 62 64 n/a 1,115 1 1 2 1,056 96 124 n/a to 1,115Outbound LT: 7 n/a n/a n/a n/a 84 2 n/a n/a n/a n/a n/a to 84SD LU: 1 46 286 30 23 n/a n/a 61 51 n/a 310 n/a to 310Outbound LU: 20 n/a n/a n/a n/a 381 5 462 n/a n/a n/a n/a to 462Created by SplinternetMarketing.com 60 of 65 www.SplinternetMarketing.com
  • 61. Internet Competitive Analysis Report 7/5/2011Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range SiteMeta Descr.: 33 1 n/a 37 5 1 1 111 1 55 1 n/a to 111Meta Keyw.: 1 1 1 85 1 1 1 n/a 1 n/a 1 n/a to 85First Sentence: 4 n/a n/a n/a n/a 1 1 16 1 n/a n/a n/a to 16HTML Comm.: 101 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/aSearch term: "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 12 10 31 9 23 10 10 10 10 10 10 9 to 31Body Text: 12 129 1 214 104 10 10 26 10 17 104 1 to 214H1 Texts: 12 22 1 9 40 n/a 10 10 10 106 10 n/a to 106Domain: 12 n/a n/a n/a 9 n/a 9 5 n/a n/a 10 n/a to 10Page URL: n/a n/a n/a 18 n/a n/a n/a n/a n/a n/a n/a n/a to 18H2-H6 Texts: 10 61 n/a 22 n/a 10 10 10 124 10 n/a n/a to 124IMG ALT: 12 10 10 10 10 18 24 10 n/a 10 10 n/a to 24Bold Text: 12 10 1 40 43 32 n/a 10 10 10 42 n/a to 43SD LT: 76 71 73 179 85 10 10 11 233 36 99 10 to 233Outbound LT: 16 n/a n/a n/a n/a 93 11 n/a n/a n/a n/a n/a to 93SD LU: 10 55 295 39 97 81 41 8 60 n/a 112 n/a to 295Outbound LU: 28 n/a n/a n/a n/a 390 13 18 n/a 169 n/a n/a to 390Meta Descr.: 41 10 7 46 14 10 10 7 10 64 10 7 to 64Meta Keyw.: 10 10 10 9 10 10 10 n/a 10 n/a 10 n/a to 10First Sentence: 12 120 1 199 97 10 10 25 10 n/a n/a n/a to 199HTML Comm.: 110 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/aSearch term: "Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 76 20 41 19 n/a 59 20 20 20 20 48 n/a to 59Body Text: 94 461 11 176 27 113 20 36 20 1,454 1,925 11 to 1,925H1 Texts: n/a 32 11 19 n/a n/a 20 20 20 n/a n/a n/a to 32Domain: n/a n/a n/a n/a n/a n/a 18 n/a n/a n/a n/a n/a to 18Page URL: n/a n/a n/a 1 n/a n/a n/a n/a n/a n/a n/a n/a to 1H2-H6 Texts: 20 71 n/a 64 n/a n/a 20 20 783 46 n/a n/a to 783IMG ALT: 319 20 20 n/a 20 490 n/a 154 n/a 20 139 n/a to 490Bold Text: 106 20 11 n/a 53 448 n/a 63 47 20 n/a n/a to 448Created by SplinternetMarketing.com 61 of 65 www.SplinternetMarketing.com
  • 62. Internet Competitive Analysis Report 7/5/2011Search term: "Services" Your 1 2 3 4 5 6 7 8 9 10 Range SiteSD LT: 16 434 36 144 35 285 20 21 46 n/a n/a n/a to 434Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/aSD LU: 39 615 23 292 267 1,299 n/a 18 10 n/a n/a n/a to 1,299Outbound LU: n/a n/a n/a n/a n/a n/a n/a 481 n/a n/a n/a n/a to 481Meta Descr.: n/a 20 n/a 56 62 n/a 20 130 20 74 118 n/a to 130Meta Keyw.: n/a 20 20 19 25 n/a 20 n/a 20 n/a 106 n/a to 106First Sentence: n/a n/a 11 164 24 n/a 20 35 20 n/a n/a n/a to 164HTML Comm.: n/a n/a 23 n/a n/a 247 n/a n/a 931 n/a n/a n/a to 931Created by SplinternetMarketing.com 62 of 65 www.SplinternetMarketing.com
  • 63. Internet Competitive Analysis Report 7/5/2011Table: Number of wordsThis chapter lists the analyzed keyword ranking factors in tabular form.(LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 8 7 10 10 9 15 3 12 9 8 9 3 to 15Body Text: 813 1,920 421 803 2,340 1,332 308 425 1,319 806 910 308 to 2,340H1 Texts: 3 4 2 3 9 0 3 6 5 16 7 0 to 16Domain: 1 1 1 1 1 1 1 1 1 1 2 1 to 2Page URL: 1 0 0 3 0 0 0 0 0 0 0 0 to 3H2-H6 Texts: 78 105 0 24 7 2 11 25 169 17 3 0 to 169IMG ALT: 51 82 34 21 151 162 8 140 1 13 23 1 to 162Bold Text: 59 20 31 19 59 110 0 29 18 11 31 0 to 110SD LT: 154 271 129 100 172 301 24 20 269 16 114 16 to 301Outbound LT: 14 14 0 0 0 37 3 8 6 4 2 0 to 37SD LU: 106 394 153 171 123 217 36 91 338 38 124 36 to 394Outbound LU: 31 125 0 12 17 64 2 70 11 24 2 0 to 125Meta Descr.: 23 21 22 22 25 24 3 24 80 39 41 3 to 80Meta Keyw.: 20 15 27 16 12 22 17 0 20 0 32 0 to 32First Sentence: 7 30 2 73 93 8 3 17 5 1 2 1 to 93HTML Comm.: 63 30 38 129 20 225 104 28 283 93 0 0 to 283Created by SplinternetMarketing.com 63 of 65 www.SplinternetMarketing.com
  • 64. Internet Competitive Analysis Report 7/5/2011Table: Number of charactersThis chapter lists the analyzed keyword ranking factors in tabular form.(LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range SiteDocument Title: 83 56 68 76 66 117 27 79 69 69 82 27 to 117Body Text: 5,366 12,743 2,758 5,016 13,614 8,601 1,908 2,579 8,729 5,440 5,749 1,908 to 13,614H1 Texts: 45 39 19 26 57 0 27 42 39 117 41 0 to 117Domain: 20 9 10 16 23 5 25 13 8 11 25 5 to 25Page URL: 7 0 0 26 0 0 0 0 0 0 0 0 to 26H2-H6 Texts: 544 668 0 155 60 18 85 151 1,062 119 26 0 to 1,062IMG ALT: 412 565 239 153 970 1,104 43 1,158 3 97 172 3 to 1,158Bold Text: 462 125 238 119 324 805 0 212 132 106 198 0 to 805SD LT: 1,149 1,897 883 684 1,116 2,172 159 115 1,945 109 807 109 to 2,172Outbound LT: 70 96 0 0 0 237 28 54 43 22 10 0 to 237SD LU: 1,272 2,865 1,121 1,236 875 1,867 250 606 2,570 283 945 250 to 2,865Outbound LU: 277 744 0 123 124 476 30 516 91 198 23 0 to 744Meta Descr.: 206 144 144 145 146 182 27 159 541 281 281 27 to 541Meta Keyw.: 179 124 211 139 100 205 155 0 170 0 280 0 to 280First Sentence: 61 176 19 535 628 46 27 110 39 5 20 5 to 628HTML Comm.: 476 396 248 806 128 1,328 520 181 2,145 623 0 0 to 2,145Created by SplinternetMarketing.com 64 of 65 www.SplinternetMarketing.com
  • 65. Internet Competitive Analysis Report 7/5/2011Table: Ranking factors digestThis chapter shows some of the search engine ranking factors in tabular form. Some of the values may have beenabbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".)Digest Your 1 2 3 4 5 6 7 8 9 10 Range SiteNumber of inbound links according to these search engines (the more the better)Alexa: 134 638 90 679 77 2k 33 94 322 29 255 29 to 2kAOL.com: 1 0 0 0 0 282 0 0 0 12 0 0 to 282Links from social networks (the more the better)Delicious.com: 0 13 7 33 0 15 2 15 0 0 0 0 to 33Facebook 7 58 39 21 3 32 4 16 1 20 0 0 to 58Mentions:Twitter 582 3 2 58 0 0 1 25 8 1 0 0 to 58Tweets:Other ranking factors results (the older or the lower the better)Web Site Age: n/a Dec n/a n/a n/a May Jan Sep n/a n/a n/a May 1995 to 2002 1995 2002 2001 Dec 2002Server Speed: n/a 1.50s 0.30s 2.43s 0.78s 1.65s n/a n/a 1.66s 1.22s n/a 0.30s to 2.43sAlexa Traffic 2,346k 36k 98k 24k 139k 17k 1,025k 345k 36k 838k 1,289k 17k toRank: 1,289kCreated by SplinternetMarketing.com 65 of 65 www.SplinternetMarketing.com