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Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
Comparative analysis-8-23-2010
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Comparative analysis-8-23-2010

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  • 1. SEO - Search Engine Optimization Report 8/24/2010 Be #1 on Google! We Are! Wisconsin Search Engine Top 10 Web Page Optimizer Report Optimization 920-285-7570 Date: 8/24/2010 Recipient: Robbie Warnock Envision Epoxy 16517 Anderson Way NOBLESVILLE IN 46062 Phone: 317-450-6728 This report has been created by Batcave Productions. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the search results on Google, Bing and Yahoo. Created by SplinternetMarketing.com 1 of 56 www.SplinternetMarketing.com
  • 2. SEO - Search Engine Optimization Report 8/24/2010 Report overview This report helps you to optimize the web page "http://www.envisionepoxy.com/Default.aspx" for a high ranking on Google.com for the search term "Epoxy Flooring". Your web page http://www.envisionepoxy.com/Default.aspx Title: Indiana Epoxy Flooring Service Description: enVision Epoxy, LLC is a locally owned and operated business specializing in the application and installation of commercial and residential epoxy flooring systems in the greater Indianapolis and South Bend, Indiana area markets. Your competitors for the search term "Epoxy Flooring" on Google.com 1 http://www.epoxyandepoxyflooring.com/ Title: Epoxy and Epoxy Flooring Description: Epoxy and Epoxy Flooring,epoxy paint and almost everything what is connected with epoxy floor coatings you will find here.Also get this unique ebook about Epoxy and Epoxy flooring 2 http://www.floorchips.com/ Title: Epoxy Garage Floor Coating Kits | Concrete Coatings | Epoxy Paint Coatings Description: We supply epoxy floor paint coating kits for do-it yourselfers and professionals. Our epoxy floor coating kits are used on garages, basements, showrooms, bars & restaurants. 3 http://www.everlastepoxy.com/ Title: Commercial Epoxy Flooring | Healthy - Durable - Attractive Commercial Epoxy Flooring| Easy-to-Install Epoxy Flooring Description: Everlast Epoxy Flooring is the industry leader for restaurant flooring, dog kennel flooring, vet epoxy flooring, clinic epoxy flooring, lab epoxy flooring, food prep epoxy flooring, food processing epopxy floors, cooler epoxy floors, freezer epoxy floors, and many other commercial floor coating, industrial slip resistant quartz epoxy floor coatings. 10 year warranty on our epoxy floors. Our Epoxy floors are Anti-Microbial. Our seamless poured Created by SplinternetMarketing.com 2 of 56 www.SplinternetMarketing.com
  • 3. SEO - Search Engine Optimization Report 8/24/2010 Your competitors for the search term "Epoxy Flooring" on Google.com quartz and marble chip epoxy restaurant flooring has Unlimited life expectancy. In a restaurant flooring environment, our epoxy floor coating out performs other epoxy restaurant flooring, plastic floor, rubber flooring, quarry tile floor coating, MMA floors, plastic flooring, acrylic floors, and cementious urethane. Our epoxy floor outperporms other epoxy floors. Our epoxy floor coating is the best restaurant epoxy coating on the market 4 http://www.armorgarage.com/ Title: Garage Flooring | Garage Epoxy Flooring | Industrial Epoxy Floors Description: Garage flooring made to last! Extra heavy duty shop and garage epoxy floor coatings. Largest available selection of epoxy floor kits! From 400 sq ft and up! 5 http://www.liquidfloors.com/ Title: Liquid Floor Systems - Epoxy Flooring | Polished Concrete Floors | Epoxy Floors Description: Liquid Floor Systems offers safe and professional polished concrete and epoxy flooring finished for your concrete floors. We offer several alternatives for polished concrete floors and epoxy floor finishings. 6 http://www.stonhard.com/ Title: Seamless Flooring, Resinous Flooring, Epoxy Flooring, Polymer Flooring, Industrial Flooring by Stonhard Floors Description: Stonhard is the world leader in high performance polymer floor systems. For more than 80 years, our products have set the standard for industrial flooring, institutional flooring, commercial, polymer flooring, epoxy flooring, and resinous flooring. 7 http://www.originalcolorchips.com/ Title: Garage Floor Paint | Epoxy Concrete Floor Coating | Epoxy Floor Paint Coatings Description: We carry garage & concrete epoxy floor coatings that are most often used as a garage floor paint. Our garage floor epoxy coatings come in custom epoxy floor coating kits. We have easy step by step floor coating tutorial videos available. Created by SplinternetMarketing.com 3 of 56 www.SplinternetMarketing.com
  • 4. SEO - Search Engine Optimization Report 8/24/2010 Your competitors for the search term "Epoxy Flooring" on Google.com 8 http://www.concretesolutionsinternational.com/ Title: Epoxy Flooring - Epoxy Floor Coating - Commercial | Description: Epoxy Flooring and Commercial Floor experts specializing in polished concrete, epoxy flooring, and floor coatings for industrial, commercial and retail flooring. Call us at (773) 447-0786 for a free flooring quote. 9 http://hitechflooring.com/ Title: Hi-Tech FLooring - Epoxy Flooring Systems Description: [No meta description available.] 10 http://www.thisoldhouse.com/toh/how-to/intro/0,,20174654,00.html Title: How to Epoxy-Coat a Garage Floor | Step-by-Step | Garage | This Old House - Introduction Description: Epoxy not only tops off the pro look of a garage but also resists oil stains, beads water, and wipes clean like a kitchen counter. Do the job in 3 days Analyzed search terms 1. Epoxy Flooring 2. Epoxy 3. Flooring Top 10 Ranking Requirements Score™ 53% The Top 10 Ranking Requirements Score™ of 53% means that the web page www.envisionepoxy.com/Default.aspx meets only 53% of the requirements for a top 10 ranking on Google.com for the search term "Epoxy Flooring". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 56 www.SplinternetMarketing.com
  • 5. SEO - Search Engine Optimization Report 8/24/2010 Search engine ranking factors performance Ranking Factor Importance Factors Factors Ranking Factors Performance Passed Failed Essential (weighted most): 17 7 Very Important: 8 1 Important: 35 1 Moderately Important: 41 0 Slightly Important: 22 4 123 ranking factors passed 13 ranking factors failed Total: 123 13 Created by SplinternetMarketing.com 5 of 56 www.SplinternetMarketing.com
  • 6. SEO - Search Engine Optimization Report 8/24/2010 Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 6 of 56 www.SplinternetMarketing.com
  • 7. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Epoxy Flooring" in the document title and if it's important for Google.com. Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Epoxy and Epoxy Flooring 2 Epoxy Garage Floor Coating Kits | Concrete Coatings | Epoxy Paint Coatings 3 Commercial Epoxy Flooring | Healthy - Durable - Attractive Commercial Epoxy Flooring| Easy-to-Install Epoxy Flooring 4 Garage Flooring | Garage Epoxy Flooring | Industrial Epoxy Floors 5 Liquid Floor Systems - Epoxy Flooring | Polished Concrete Floors | Epoxy Floors 6 Seamless Flooring, Resinous Flooring, Epoxy Flooring, Polymer Flooring, Industrial Flooring by Stonhard Floors 7 Garage Floor Paint | Epoxy Concrete Floor Coating | Epoxy Floor Paint Coatings 8 Epoxy Flooring - Epoxy Floor Coating - Commercial | 9 Hi-Tech FLooring - Epoxy Flooring Systems 10 How to Epoxy-Coat a Garage Floor | Step-by-Step | Garage | This Old House - Introduction Your contents Indiana Epoxy Flooring Service Advice for your document title Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 50% 50% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 1 to 3 1 You could use the search term "Epoxy" more than once but this < is optional. Keyword density: 6% to 50% 25% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Created by SplinternetMarketing.com 7 of 56 www.SplinternetMarketing.com
  • 8. SEO - Search Engine Optimization Report 8/24/2010 Advice for your document title Search term: "Epoxy Flooring" Keyword density: 0% to 39% 25% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 1 to 6 2 OK OK Keyword density: 3% to 38% 25% OK OK Created by SplinternetMarketing.com 8 of 56 www.SplinternetMarketing.com
  • 9. SEO - Search Engine Optimization Report 8/24/2010 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Ask.com Google.com Yahoo.com Peak Value To Your Site: 3 0 0 5 5 To Site 1: 70 0 0 477 477 To Site 2: 20 0 0 120 120 To Site 3: 42 0 0 167 167 To Site 4: 57 0 0 418 418 To Site 5: 78 0 0 126 126 To Site 6: 49 0 49 821 821 To Site 7: 27 0 0 1,070 1,070 To Site 8: 16 0 0 121 121 To Site 9: 28 0 0 50 50 To Site 10: 1,603 0 0 207 1,603 Range: 3 to 1,603 all 0 0 to 49 5 to 1,070 50 to 1,603 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "www.envisionepoxy.com/Default.aspx". You should increase the number of web pages from different domains that link to your web site. Google cannot find any web site that links to your web site from a different domain. Make sure that Google is able << to access your web site and that Google has not banned your web site from its index. Created by SplinternetMarketing.com 9 of 56 www.SplinternetMarketing.com
  • 10. SEO - Search Engine Optimization Report 8/24/2010 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site Advice for the link texts of inbound links To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term < "Epoxy Flooring" in their link texts. The more links to your web site contain "Epoxy Flooring" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increase << the number of inbound link texts that contain that search term. Less than 20% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increase << the number of inbound link texts that contain that search term. Less than 40% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increase << the number of inbound link texts that contain that search term. Less than 60% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increase << the number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increase << the number of inbound link texts that contain that search term. No inbound link texts have been found. Make sure that Google.com is able to access your web site and that Google.com has not banned your web site from its index. Created by SplinternetMarketing.com 10 of 56 www.SplinternetMarketing.com
  • 11. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Professional Epoxy Flooring Service, Quality Workmanship, at an Honest Price. Welcome to enVision Epoxy A locally owned and operated business offering commercial, industrial, and residential epoxy flooring and stained concrete to the greater Indianapolis and South Bend, Indiana area markets. Home | Services » | Epoxy Flooring Concrete Restoration Polished Stained Concrete Finishings Exterior Decorative Coatings FAQ's | Gallery | Community | Contact Us | Site Map Our Mission enVision Epoxy, LLC is a locally owned and operated business specializing in the application and installation of commercial, industrial, and residential epoxy garage floor coatings and stained concrete flooring systems in the greater Indianapolis and South Bend, Indiana area markets. Our business is founded on the principles of integrity, professional service, quality workmanship, all at an honest price. It is the mission of the enVision Epoxy team to promote an exceptional experience for every customer during the life of each project until all work is completed to the satisfaction of our customer. We make every attempt to maintain consistent, open lines of communication and a same-day response time to customer inquiries so our customers are never left uncertain about the next steps of each project or when the work of their project will resume and be completed. The benefits include: Clean Polished Look Strong Adhesion & Durability Slip Resistant Easy Maintenance / Stain Resistant Reflects Hazardous Chemicals From Damaging Concrete Increase Value of Home Available In Many Custom Colors & Designs (C) 2009 enVision Epoxy Home | Services | FAQ's | Gallery | Community | Contact Us | Site Map Advice for your body text Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 30 3 OK OK Keyword density: 0% to 3% 2% OK OK Number of words: 60 to 3,371 282 OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 2 to 87 9 OK OK Keyword density: 1% to 9% 3% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 41 4 OK OK Keyword density: 0% to 5% 1% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 5 to 116 13 OK OK Keyword density: 1% to 5% 2% OK OK Created by SplinternetMarketing.com 11 of 56 www.SplinternetMarketing.com
  • 12. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 12 of 56 www.SplinternetMarketing.com
  • 13. SEO - Search Engine Optimization Report 8/24/2010 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.envisionepoxy.com/Default.aspx n/a 1 http://www.epoxyandepoxyflooring.com/ Tuesday, January 03, 2006 2 http://www.floorchips.com/ Monday, November 01, 2004 3 http://www.everlastepoxy.com/ Tuesday, December 05, 2006 4 http://www.armorgarage.com/ Saturday, August 11, 2007 (newest domain) 5 http://www.liquidfloors.com/ Friday, January 30, 2004 6 http://www.stonhard.com/ Thursday, October 23, 1997 7 http://www.originalcolorchips.com/ Friday, October 10, 2003 8 http://www.concretesolutionsinternational.com/ n/a 9 http://hitechflooring.com/ Thursday, April 11, 1996 (oldest domain) 10 http://www.thisoldhouse.com/toh/how-to/intro/0,,20174 Saturday, November 14, 1998 654,00.html Range Thursday, April 11, 1996 to Saturday, August 11, 2007 Advice for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on < Google.com. If you have a young web site, you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 13 of 56 www.SplinternetMarketing.com
  • 14. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. Professional Epoxy Flooring Service, Quality Workmanship, at an Honest Price. 2. Our Mission Advice for your H1 headline texts Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 14% 17% The keyword density is too high. It should be 14% at maximum. << Consider adding more text to lower the keyword density. Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 14% 8% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 14% 8% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 14% 8% OK OK Created by SplinternetMarketing.com 14 of 56 www.SplinternetMarketing.com
  • 15. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 epoxy andepoxyflooring http://www.epoxyandepoxyflooring.com/ 2 floorchips http://www.floorchips.com/ 3 everlastepoxy http://www.everlastepoxy.com/ 4 armorgarage http://www.armorgarage.com/ 5 liquidfloors http://www.liquidfloors.com/ 6 stonhard http://www.stonhard.com/ 7 originalcolorchips http://www.originalcolorchips.com/ 8 concretesolutionsinternational http://www.concretesolutionsinternational.com/ 9 hitechflooring http://hitechflooring.com/ 10 thisoldhouse http://www.thisoldhouse.com/toh/how-to/intro/0,,201746 54,00.html Your contents envisionepoxy (Domain name: "envisionepoxy .com") Advice for the domain name The domain name envisionepoxy.com contains only a part of the search term "Epoxy Flooring". This is acceptable. < Created by SplinternetMarketing.com 15 of 56 www.SplinternetMarketing.com
  • 16. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 [no words] http://www.epoxyandepoxyflooring.com/ 2 [no words] http://www.floorchips.com/ 3 [no words] http://www.everlastepoxy.com/ 4 [no words] http://www.armorgarage.com/ 5 [no words] http://www.liquidfloors.com/ 6 [no words] http://www.stonhard.com/ 7 [no words] http://www.originalcolorchips.com/ 8 [no words] http://www.concretesolutionsinternational.com/ 9 [no words] http://hitechflooring.com/ 10 toh how to intro 0,,20174654,00 http://www.thisoldhouse.com/toh/how-to/intro/0,,201746 54,00.html Your contents Default (Page URL: "/Default.aspx") Advice for your page URL Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Created by SplinternetMarketing.com 16 of 56 www.SplinternetMarketing.com
  • 17. SEO - Search Engine Optimization Report 8/24/2010 Advice for your page URL Search term: "Epoxy Flooring" Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Created by SplinternetMarketing.com 17 of 56 www.SplinternetMarketing.com
  • 18. SEO - Search Engine Optimization Report 8/24/2010 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Del.icio.us Digg Total To Your Site: 0 2 2 To Site 1: 3 0 3 To Site 2: 6 0 6 To Site 3: 5 1 6 To Site 4: 3 0 3 To Site 5: 3 0 3 To Site 6: 11 0 11 To Site 7: 15 0 15 To Site 8: 0 0 0 To Site 9: 3 0 3 To Site 10: 45 249 294 Range: 0 to 45 0 to 249 0 to 294 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 31, the link popularity of your web page is 2. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 18 of 56 www.SplinternetMarketing.com
  • 19. SEO - Search Engine Optimization Report 8/24/2010 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a n/a n/a 1.11s n/a n/a 0.47s 1.52s n/a n/a 3.15s 0.47s to 3.15s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a n/a n/a very fast: n/a n/a very fast: fast: n/a n/a slow: slow: top 20% top 6% top 30% bottom bottom 20% 20% to very fast: top 6% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 19 of 56 www.SplinternetMarketing.com
  • 20. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Welcome to enVision Epoxy 2. [H3] The benefits include: Advice for your H2-H6 headline texts Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Epoxy Flooring" at least once < but this is optional. Keyword density: 0% to 100% 0% You could increase the keyword density for the search term < "Epoxy Flooring" but this is optional. Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 50% 14% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Flooring" at least once but this < is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "Flooring" but this is optional. Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 50% 7% OK OK Created by SplinternetMarketing.com 20 of 56 www.SplinternetMarketing.com
  • 21. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. Envision Epoxy Logo Images/Logo.png 2. Epoxy Flooring | Envision Epoxy images/epoxyweb2.jpg 3. Click to verify BBB accreditation and to see a BBB report images/bbbseal1US.jpg on this Epoxy Flooring company. Advice for your IMG ALT attributes Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 6 2 OK OK Keyword density: 0% to 17% 17% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 22 4 OK OK Keyword density: 0% to 24% 17% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 22 2 OK OK Keyword density: 0% to 25% 8% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 1 to 29 6 OK OK Keyword density: 1% to 17% 13% OK OK Created by SplinternetMarketing.com 21 of 56 www.SplinternetMarketing.com
  • 22. SEO - Search Engine Optimization Report 8/24/2010 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .com .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL www.envisionepoxy.com/Default.aspx contains the often used top level domain .com. This is OK neither good nor bad for your rankings on Google.com. Created by SplinternetMarketing.com 22 of 56 www.SplinternetMarketing.com
  • 23. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 Welcome to the Epoxy and Epoxy Flooring site epoxies epoxide epoxy epoxies Now what is epoxy - epoxies ? Epoxy Floors PHOTOGALERY Articles on Epoxy Floors and Epoxy Flooring Videos on Epoxy,Epoxy Floors and Epoxy Flooring Free Epoxy Ebooks More about epoxies you can find in "The Best Web Epoxy Links" eBook. Links Epoxy Home Terms Contact Related Links BLOG Privacy Policy Site Map Copyright ©2006-2010 EpoxyandEpoxyFlooring.com All Rights Reserved 2 Hours of Business: 26200 Groesbeck Hwy. Warren, MI 48089 Customizable epoxy flooring kits for home and commercial use. Our coatings and paints are excellent for any concrete surface, We now have Urethane Clearcoat kits available for sale. EPOXY BENEFITS & CHARECTERISTICS epoxy floor coating video tutorials Helpful Hints PERFORM A MOISTURE TEST 1 CAR GARAGE EPOXY FLOOR KIT $149.88 Kit Includes: 2 CAR GARAGE EPOXY FLOOR KIT $299.76 Kit Includes: [and 373 additional characters] 3 If new construction If a remodel Commercial Kitchens High Temperatures Low Temperatures 4 BEAUTIFUL FLOORS QUALITY COATINGS ENGINEERED RIGHT PRICED RIGHT TWO PART EPOXY PAINT & GARAGE EPOXY KITS/CHIPS. 14 to 23 MILS THICK NEWSLETTER Garage Floor Epoxy Paint & Epoxy Floor Kits With Chips Garage Floor Tiles & Roll-Out Mat Flooring ... more Best Garage Floor Epoxy & Garage Flooring Specializing In DIY Heavy Duty And Extra Heavy Duty Long Life Epoxy Floor Kits, Garage Floor Tiles , Rubber Roll Out Mats For All Garage, Shop, Wareho [and 1,982 additional characters] 5 Home Concrete Polishing Concrete Coatings Preparation and Repair Media Gallery About Us Contact Us Liquid Floor Systems, Inc. 6 [not used] 7 Hours of Operation: 26200 Groesbeck Hwy. Warren, MI 48089 WE HAVE A HIGH QUALITY FLOOR COATING SYSTEM THAT WILL WORK FOR YOU! Key Advantages vs the Competitions epoxy coatings Use our Website Search to find quick information! Our Garage Floor Paint can now be purchased on-line! garage floor coating systems We Carry The Following Epoxy Coatings & Urethanes: epoxy floor coating kit epoxy flooring What is Metallix -100% Solids Pearlescent Metalli [and 2,948 additional characters] 8 Tel 1: 773-447-0786 Tel 2: 847-962-8610 Fax: Solid Colors Color Flakes Colors Dyes Tel 1: Tel 2: 847-962-8610 Fax: 9 [not used] 10 Browse By Category: Kitchen Bathroom Living Spaces Landscaping Workspaces Exterior New Ideas Your Home Blog: Old House My House Photo Galleries Current House Project Save This Old House Best Old House Neighborhoods Letter From This Old House Browse By Category: Step-by-Step Projects How-To Videos Skill Builders Browse by Category: Blog: Hardware Aisle Products & Services Seen on This Old House Products & Services Seen on Ask This Old House Popula [and 268 additional characters] Your contents epoxy flooring and stained concrete enVision Epoxy, LLC founded on the principles of integrity, professional service, Created by SplinternetMarketing.com 23 of 56 www.SplinternetMarketing.com
  • 24. SEO - Search Engine Optimization Report 8/24/2010 Your contents quality workmanship, all at an honest price. Advice for your bold body text Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 10% 9% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 30 2 OK OK Keyword density: 0% to 21% 9% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 6% 4% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 36 3 OK OK Keyword density: 0% to 13% 7% OK OK Created by SplinternetMarketing.com 24 of 56 www.SplinternetMarketing.com
  • 25. SEO - Search Engine Optimization Report 8/24/2010 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.envisionepoxy.com/Default.aspx n/a 1 http://www.epoxyandepoxyflooring.com/ Rank #1,299,658 2 http://www.floorchips.com/ Rank #1,808,175 3 http://www.everlastepoxy.com/ Rank #4,074,374 4 http://www.armorgarage.com/ Rank #1,939,310 5 http://www.liquidfloors.com/ Rank #1,283,932 6 http://www.stonhard.com/ Rank #1,594,528 7 http://www.originalcolorchips.com/ Rank #523,536 8 http://www.concretesolutionsinternational.com/ Rank #913,372 9 http://hitechflooring.com/ Rank #7,567,675 (least visitors of the competitors) 10 http://www.thisoldhouse.com/toh/how-to/intro/0,,20174 Rank #7,312 (most visitors of the competitors) 654,00.html Range 7,312 to 7,567,675 (average rank: #2,101,187) Advice for the number of visitors to your site The number of visitors to www.envisionepoxy.com/Default.aspx could not be determined. In general, the more < visitors you have, the more advantageous it could be to your rankings on Google.com. Created by SplinternetMarketing.com 25 of 56 www.SplinternetMarketing.com
  • 26. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Your contents No. Same Domain Link Text Link URL 1. Home /Default.aspx 2. Epoxy Flooring /EpoxyFlooringContractor.aspx 3. Concrete Restoration /ConcreteRestoration.aspx 4. Polished Stained Concrete Finishings /PolishedStainedConcreteFinishings.aspx 5. Exterior Decorative Coatings /ExteriorDecorativeCoatings.aspx 6. FAQ's /FAQ.aspx 7. Gallery /Gallery.aspx 8. Community /Community.aspx 9. Contact Us /ContactUs.aspx 10. Site Map /SiteMap.aspx 11. commercial, industrial, and residential epoxy garage /EpoxyFlooringContractor.aspx floor coatings 12. concrete flooring systems /ConcreteRestoration.aspx 13. Home /Default.aspx 14. Services /Services.aspx 15. FAQ's /FAQ.aspx 16. Gallery /Gallery.aspx 17. Community /Community.aspx 18. Contact Us /ContactUs.aspx 19. Site Map /SiteMap.aspx Advice for your same domain link texts Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 14% 5% OK OK Created by SplinternetMarketing.com 26 of 56 www.SplinternetMarketing.com
  • 27. SEO - Search Engine Optimization Report 8/24/2010 Advice for your same domain link texts Search term: "Epoxy Flooring" Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 26 2 OK OK Keyword density: 0% to 27% 5% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 6 2 OK OK Keyword density: 0% to 7% 5% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 32 4 OK OK Keyword density: 0% to 16% 5% OK OK Created by SplinternetMarketing.com 27 of 56 www.SplinternetMarketing.com
  • 28. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Your contents No. Outbound Link Text Link URL 1. Services » http://jdsharp.us 2. [empty] https://www.bbb.org/online/consumer/cks.aspx?id=1091 02664910 Advice for your outbound link texts Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 9 0 You could use the search term "Epoxy" at least once but this is < optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Epoxy" but this is optional. Search term: "Flooring" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 9 0 You could use one of the keywords "Epoxy" or "Flooring" at < least once but this is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the keywords < "Epoxy" or "Flooring" but this is optional. Created by SplinternetMarketing.com 28 of 56 www.SplinternetMarketing.com
  • 29. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. Default [/Default.aspx] Home 2. EpoxyFlooringContractor [/EpoxyFlooring Epoxy Flooring Contractor.aspx] 3. ConcreteRestoration [/ConcreteRestoration.aspx] Concrete Restoration 4. PolishedStainedConcreteFinishings Polished Stained Concrete Finishings [/PolishedStainedConcreteFinishings.aspx] 5. ExteriorDecorativeCoatings Exterior Decorative Coatings [/ExteriorDecorativeCoatings.aspx] 6. FAQ [/FAQ.aspx] FAQ's 7. Gallery [/Gallery.aspx] Gallery 8. Community [/Community.aspx] Community 9. ContactUs [/ContactUs.aspx] Contact Us 10. SiteMap [/SiteMap.aspx] Site Map 11. EpoxyFlooringContractor [/EpoxyFlooring commercial, industrial, and residential epoxy garage floor Contractor.aspx] coatings 12. ConcreteRestoration [/ConcreteRestoration.aspx] concrete flooring systems 13. Default [/Default.aspx] Home 14. Services [/Services.aspx] Services 15. FAQ [/FAQ.aspx] FAQ's 16. Gallery [/Gallery.aspx] Gallery 17. Community [/Community.aspx] Community 18. ContactUs [/ContactUs.aspx] Contact Us 19. SiteMap [/SiteMap.aspx] Site Map Advice for your same domain link URLs Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Created by SplinternetMarketing.com 29 of 56 www.SplinternetMarketing.com
  • 30. SEO - Search Engine Optimization Report 8/24/2010 Advice for your same domain link URLs Search term: "Epoxy Flooring" Keyword density: 0% to 12% 11% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 17 2 OK OK Keyword density: 0% to 50% 11% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 9 2 OK OK Keyword density: 0% to 16% 11% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 21 4 OK OK Keyword density: 0% to 31% 11% OK OK Created by SplinternetMarketing.com 30 of 56 www.SplinternetMarketing.com
  • 31. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. jdsharp [http://jdsharp.us] Services » 2. www bbb online consumer cks id 109102664910 [empty] [https://www.bbb.org/online/consumer/cks.aspx?id=1091 02664910] Advice for your outbound link URLs Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Epoxy Flooring" at least once < but this is optional. Keyword density: 0% to 3% 0% You could increase the keyword density for the search term < "Epoxy Flooring" but this is optional. Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 6 0 You could use the search term "Epoxy" at least once but this is < optional. Keyword density: 0% to 16% 0% You could increase the keyword density for the search term < "Epoxy" but this is optional. Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Flooring" at least once but this < is optional. Keyword density: 0% to 3% 0% You could increase the keyword density for the search term < "Flooring" but this is optional. Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 7 0 You could use one of the keywords "Epoxy" or "Flooring" at < least once but this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the keywords < "Epoxy" or "Flooring" but this is optional. Created by SplinternetMarketing.com 31 of 56 www.SplinternetMarketing.com
  • 32. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 32 of 56 www.SplinternetMarketing.com
  • 33. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 Epoxy and Epoxy Flooring,epoxy paint and almost everything what is connected with epoxy floor coatings you will find here.Also get this unique ebook about Epoxy and Epoxy flooring 2 We supply epoxy floor paint coating kits for do-it yourselfers and professionals. Our epoxy floor coating kits are used on garages, basements, showrooms, bars & restaurants. 3 Everlast Epoxy Flooring is the industry leader for restaurant flooring, dog kennel flooring, vet epoxy flooring, clinic epoxy flooring, lab epoxy flooring, food prep epoxy flooring, food processing epopxy floors, cooler epoxy floors, freezer epoxy floors, and many other commercial floor coating, industrial slip resistant quartz epoxy floor coatings. 10 year warranty on our epoxy floors. Our Epoxy floors are Anti-Microbial. Our seamless poured qua [and 437 additional characters] 4 Garage flooring made to last! Extra heavy duty shop and garage epoxy floor coatings. Largest available selection of epoxy floor kits! From 400 sq ft and up! 5 Liquid Floor Systems offers safe and professional polished concrete and epoxy flooring finished for your concrete floors. We offer several alternatives for polished concrete floors andepoxy floor finishings. 6 Stonhard is the world leader in high performance polymer floor systems. For more than 80 years, our products have set the standard for industrial flooring, institutional flooring, commercial, polymer flooring, epoxy flooring, and resinous flooring. 7 We carry garage & concrete epoxy floor coatings that are most often used as a garage floor paint. Our garage floor epoxy coatings come in custom epoxy floor coating kits. We have easy step by step floor coating tutorial videos available. 8 Epoxy Flooring and Commercial Floor experts specializing in polished concrete, epoxy flooring, and floor coatings for industrial, commercial and retail flooring. Call us at (773) 447-0786 for a free flooring quote. 9 [not used] 10 Epoxy not only tops off the pro look of a garage but also resists oil stains, beads water, and wipes clean like a kitchen counter. Do the job in 3 days Your contents enVision Epoxy, LLC is a locally owned and operated business specializing in the application and installation of commercial and residential epoxy flooring systems in the greater Indianapolis and South Bend, Indiana area markets. Created by SplinternetMarketing.com 33 of 56 www.SplinternetMarketing.com
  • 34. SEO - Search Engine Optimization Report 8/24/2010 Advice for your meta description Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 14% 6% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 17 2 OK OK Keyword density: 0% to 21% 6% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 12 1 OK OK Keyword density: 0% to 14% 3% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 29 3 OK OK Keyword density: 0% to 14% 5% OK OK Created by SplinternetMarketing.com 34 of 56 www.SplinternetMarketing.com
  • 35. SEO - Search Engine Optimization Report 8/24/2010 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 0 0 0 0 0 0 0 0 0 3 0 to 3 Advice for the number of trailing slashes in your web site URL The URL www.envisionepoxy.com/Default.aspx does not contain more or less trailing slashes than the top ranked OK pages. This means that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 35 of 56 www.SplinternetMarketing.com
  • 36. SEO - Search Engine Optimization Report 8/24/2010 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: 2 errors, not valid http://validator.w3.org/check?uri=http://www.envisionepoxy.com/Default.aspx CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://www.envisionepoxy.com/Default.aspx Advice regarding the validity of your web site The HTML code validation of your web page www.envisionepoxy.com/Default.aspx failed. This means that << Google.com might not be able to read your web page. You should fix any HTML errors. Created by SplinternetMarketing.com 36 of 56 www.SplinternetMarketing.com
  • 37. SEO - Search Engine Optimization Report 8/24/2010 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 18 33 63 47 56 44 11 60 51 29 64 11 to 64 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 18 13 8 12 9 12 16 9 10 15 8 8 to 16 Advice for the readability of your web site The Flesch Reading Ease Score of your web page www.envisionepoxy.com/Default.aspx is 18. A score of 60 to 80 << is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. Created by SplinternetMarketing.com 37 of 56 www.SplinternetMarketing.com
  • 38. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in meta keywords Slightly Important The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to find out if Google.com gives relevance to search terms in the Meta Keywords tag. Example: <meta name="keywords" content="keyword, another keyword"> Their contents Rank Keyword use in meta keywords 1 epoxy floors, epoxy , epoxy flooring, epoxy paint, epoxy floor, epoxies, epoxy floor coating, flooring, epoxy coating, epoxy resin, epoxy coatings, garage epoxy floors, garage epoxy , epoxy adhesive, concrete epoxy , epoxy grout, garage epoxy paint, garage floor epoxy , epoxy paint garage floor, garage floorepoxy , epoxy garage flooring, epoxy floor paint, epoxy glue, garage floor epoxy paint, epoxy floor covering, epoxy flooring tool, epoxy adhesive [and 277 additional characters] 2 garage flooring, decorative paint chips, garage floor coating, epoxy floor coating, epoxy , Garage concrete coating, Colored Chip flakes, Basement epoxy , Shop Floor coatings, Concrete Slab paint, EPOXY coat, epoxy paint company, basement floor painting, epoxy floor coating kits 3 seamless floor, seamless floors, seamless flooring, epoxy floor, epoxy floors, epoxy flooring, commercial flooring, commercial epoxy flooring, epoxy coating, epoxy floor coating, floor coating 4 Garage Floor, Garage Flooring, Epoxy Flooring, Garage Floor Paint, Garage Floor Coating, Garage Coating, Epoxy Floor 5 epoxy flooring, polished concrete, epoxy floors, polished concrete floors, urethane flooring, polished concrete flooring 6 industrial flooring, epoxy flooring, resinous flooring, stonhard, flooring, floor, epoxy , polymer, seamless, non slip flooring, chemical resistant, quartz flooring, stonhard, linings, wall systems, slip resistant industrial floor, hospital flooring, rubber chip terrazo 7 garage floor paint, paint coatings, garage flooring, Color flake Chips, epoxy floor kits, epoxy coatings, epoxy flooring, concrete floor paint, garage floor coating, epoxy garage floor coating, epoxy videos, epoxy coating, floor paint kits, basement floor paint, decorative flooring paint, concrete coatings, decorative floor flakes, epoxy paint, epoxy coating kits, epoxy floor coating 8 Epoxy Flooring, Epoxy Floors, Commercial Floor Covering 9 [not used] 10 Outdoor Areas Class, Rooms, Garage, Building Materials Class, Materials, Adhesives, How-To & Repair, Seasonal Upkeep Class, Planning & Ideas, Easy Upgrades, Spring Upkeep, Step-by-Step, Summer Upkeep Your contents epoxy flooring, garage, commercial, residential, Indianapolis, Indiana, South Bend, Concrete, Restoration Created by SplinternetMarketing.com 38 of 56 www.SplinternetMarketing.com
  • 39. SEO - Search Engine Optimization Report 8/24/2010 Advice for your meta keywords Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 29% 18% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 39 1 OK OK Keyword density: 0% to 38% 9% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 22% 9% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 43 2 OK OK Keyword density: 0% to 21% 9% OK OK Created by SplinternetMarketing.com 39 of 56 www.SplinternetMarketing.com
  • 40. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Welcome to the Epoxy and Epoxy Flooring site 2 INFORMATION Home Contact Information Message Us Advantages About Our Company Floor Coating Examples Epoxy Floor Gallery Color Blend Examples Color Choices Decorative Floor Chip Flake Colors Epoxy Basecoat Colors Custom Floor Design Tool Answers & Instructions Application Instructions Flooring 101 Helpful Hints Freq Asked Questions Product Data Sheets Epoxy Video Tutorials Sealer Test Moisture Test Etching Your Concrete Mechanical Concrete Prep Pa [and 546 additional characters] 3 Welcome 4 BEAUTIFUL FLOORS QUALITY COATINGS ENGINEERED RIGHT PRICED RIGHT SEARCH ARMOR GARAGE ULTRA EPOXY MILITARY/INDUSTRIAL GRADE 23 MILS THICK TWO PARTEPOXY PAINT & GARAGE EPOXY KITS/CHIPS. 5 info@liquidfloors.com Home Concrete Polishing Concrete Coatings Preparation and Repair Media Gallery About Us Contact Us 6 Welcome to Stonhard.com Industrial Epoxy Flooring 7 Home Message Us Advantages About Us Photos & Examples Photo Gallery Color Combo Examples Choose Your Colors Chip Flake Colors Basecoat Colors Design Tool Instructions & Answers Instructions Flooring 101 Helpful Hints Freq Asked Questions Data Sheets Epoxy Video Tutorials Sealer Test Moisture Test Etching Your Concrete Mechanical Concrete Prep Patching & Filling Primercoat Application Basecoat Application Clearcoat Application Store Store View All [and 808 additional characters] 8 Concrete Solutions International Tel 1: 773-447-0786 Tel 2: 847-962-8610 6702 N Crawford Avenue Lincolnwood, IL 60712 Fax: 847-564-5871 9 Click on an icon to enter the appropriate website 10 Subscribe to This Old House Magazine Make This Old House My Homepage Planning & Ideas Browse By Category: Kitchen Kitchen Cabinets Kitchen Countertops Kitchen Sinks Backsplashes Islands Appliances Kitchen Lighting Wet Bars Small Kitchens Outdoor Kitchens Bathroom Bathroom Sinks Shower Tub Bathroom Lighting Small Bathrooms Living Spaces Basement Bedrooms Mudrooms Dining Areas Hallways & Foyers Living Room Media Room Storage Landscaping Garden Plan [and 1,927 additional characters] Your contents Professional Epoxy Flooring Service, Quality Workmanship, at an Honest Price. Created by SplinternetMarketing.com 40 of 56 www.SplinternetMarketing.com
  • 41. SEO - Search Engine Optimization Report 8/24/2010 Advice for your first sentence of the body text Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 33% 20% OK OK Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 25% 10% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 17% 10% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 8 2 OK OK Keyword density: 0% to 19% 10% OK OK Created by SplinternetMarketing.com 41 of 56 www.SplinternetMarketing.com
  • 42. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in HTML comments Slightly Important HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This chapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com. Example: <!-- comments with keywords --> Your contents No. HTML Comment Text 1. epoxy flooring, envision, garage, commercial, residential, Indianapolis, Indiana, South Bend, concrete, restoration 2. < h3>Testimonials:< /h3> < p>“Love my new garage floor……..it's like another room in our house now!” < br />< span style="font-size:8pt; font-weight:bold;">- Eve Knauss / Fishers, Indiana< /span>< /p> < p>“The enVision team did an excellent job on our garage floor and were very professional from estimate to project completion.” < br />< span style="font-size:8pt; font-weight:bold;">- Bruce Tarvin / Chesterfield, IN< /span>< /p> 3. Google Analytics Advice for your HTML comments Search term: "Epoxy Flooring" Competitors Your Site Advice Number of keywords: all 0 1 Remove the search term "Epoxy Flooring". << Keyword density: all 0% 3% It seems to be better to remove the search term "Epoxy << Flooring". Search term: "Epoxy" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 2% 1% OK OK Search term: "Flooring" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 2% 1% OK OK Keywords "Epoxy" or "Flooring" Competitors Your Site Advice Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 2% 1% OK OK Created by SplinternetMarketing.com 42 of 56 www.SplinternetMarketing.com
  • 43. SEO - Search Engine Optimization Report 8/24/2010 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site OK summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "www.envisionepoxy.com/Default.aspx" contains 286 words which should be enough for search engines. Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body OK text of the web page. All search terms of your Meta Keywords tag appear in the body text of your web page so there will not be any problems with the search engines in this aspect. Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in OK this aspect. Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Some search engines and directories don't accept submissions with capitalized letters in the document title or in OK the meta tags. Your web page doesn't use all capitalized letters in those web page elements so there won't be any problems with the search engines in this aspect. Your web page uses script code in an external file so you've already minimized the problems with scripts and the OK search engines. Your web page uses style sheet code in an external file so you've already minimized the problems with style OK sheets and the search engines. Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some OK webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. Your web page URL "www.envisionepoxy.com/Default.aspx" indicates a dynamically served web page. Some << search engines cannot index web pages that are created dynamically. Consider using static web pages. Your web page URL "www.envisionepoxy.com/Default.aspx" doesn't contain any of the special characters "&", "$", OK "%", "?" or "=" in it so there shouldn't be any problems with the search engines in this aspect. Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web OK sites don't have their own domain name. Some search engines also limit the number of web pages they'll index from a single domain. Your web site doesn't seem to be hosted at a free web space provider. If it does, consider getting your own domain name. Created by SplinternetMarketing.com 43 of 56 www.SplinternetMarketing.com
  • 44. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 44 of 56 www.SplinternetMarketing.com
  • 45. SEO - Search Engine Optimization Report 8/24/2010 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for www.envisionepoxy.com/Default.aspx on Google.com. Advice Inbound links to your web page Are the web pages linking to your web page relevant to the search term "Epoxy Flooring"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "Epoxy Flooring"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com, for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your inbound links come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SplinternetMarketing.com 45 of 56 www.SplinternetMarketing.com
  • 46. SEO - Search Engine Optimization Report 8/24/2010 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Epoxy Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 1 1 0 3 1 1 1 0 1 1 0 0 to 3 Body Text: 3 8 1 30 3 4 2 3 2 1 0 0 to 30 H1 Texts: 1 0 0 0 0 1 0 0 0 0 0 0 to 1 Domain: 0 1 0 0 0 0 0 0 0 0 0 0 to 1 Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0 H2-H6 Texts: 0 0 0 0 1 0 1 0 1 0 0 0 to 1 IMG ALT: 2 0 1 0 0 2 6 6 1 0 0 0 to 6 Bold Text: 1 4 1 0 2 0 0 1 0 0 0 0 to 4 SD LT: 1 2 0 1 1 0 0 3 0 0 0 0 to 3 Outbound LT: 0 0 0 0 0 0 0 0 0 0 0 all 0 SD LU: 2 4 0 0 0 0 2 0 0 0 0 0 to 4 Outbound LU: 0 1 0 0 0 0 0 0 0 0 0 0 to 1 Meta Descr.: 1 2 0 5 0 1 1 0 2 0 0 0 to 5 Meta Keyw.: 1 2 0 2 1 1 1 1 1 0 0 0 to 2 First Sentence: 1 1 0 0 0 0 1 1 0 0 0 0 to 1 HTML Comm.: 1 0 0 0 0 0 0 0 0 0 0 all 0 Search term: "Epoxy" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 1 2 2 3 2 2 1 2 2 1 1 1 to 3 Body Text: 9 41 39 75 43 6 2 87 7 2 17 2 to 87 H1 Texts: 1 0 0 0 1 1 0 0 0 0 1 0 to 1 Domain: 1 2 0 1 0 0 0 0 0 0 0 0 to 2 Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0 H2-H6 Texts: 1 0 0 0 4 0 1 0 1 0 0 0 to 4 IMG ALT: 4 2 6 22 6 6 7 20 1 0 5 0 to 22 Bold Text: 2 15 8 0 30 0 0 25 0 0 1 0 to 30 SD LT: 2 9 5 1 23 0 0 26 2 0 5 0 to 26 Outbound LT: 0 4 9 0 0 0 0 4 0 0 0 0 to 9 SD LU: 2 17 0 5 1 0 2 1 3 0 0 0 to 17 Outbound LU: 0 6 2 0 0 0 0 3 0 0 5 0 to 6 Created by SplinternetMarketing.com 46 of 56 www.SplinternetMarketing.com
  • 47. SEO - Search Engine Optimization Report 8/24/2010 Search term: "Epoxy" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 2 6 2 17 2 2 1 3 2 0 1 0 to 17 Meta Keyw.: 1 39 6 6 2 2 2 9 2 0 0 0 to 39 First Sentence: 1 2 7 0 3 0 1 2 0 0 4 0 to 7 HTML Comm.: 1 0 1 0 0 0 0 1 0 0 0 0 to 1 Search term: "Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 1 1 0 3 2 1 5 0 1 2 0 0 to 5 Body Text: 4 8 4 41 9 9 5 9 5 3 0 0 to 41 H1 Texts: 1 0 0 1 1 2 2 0 0 0 0 0 to 2 Domain: 0 1 0 0 0 0 0 0 0 1 0 0 to 1 Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0 H2-H6 Texts: 0 0 0 0 2 0 2 0 1 0 0 0 to 2 IMG ALT: 2 0 2 0 1 3 22 8 3 1 0 0 to 22 Bold Text: 1 4 2 0 6 0 0 4 0 0 0 0 to 6 SD LT: 2 2 1 1 4 0 1 6 1 0 0 0 to 6 Outbound LT: 0 0 0 0 0 0 0 0 0 0 0 all 0 SD LU: 2 4 3 9 0 0 2 5 0 0 1 0 to 9 Outbound LU: 0 1 0 0 0 0 0 0 0 0 0 0 to 1 Meta Descr.: 1 2 0 12 1 1 5 0 4 0 0 0 to 12 Meta Keyw.: 1 4 1 4 2 3 7 3 1 0 0 0 to 7 First Sentence: 1 1 1 0 0 0 1 2 0 0 0 0 to 2 HTML Comm.: 1 0 1 0 0 0 0 0 0 0 0 0 to 1 Keywords "Epoxy" or "Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 2 3 2 6 4 3 6 2 3 3 1 1 to 6 Body Text: 13 49 43 116 52 15 7 96 12 5 17 5 to 116 H1 Texts: 2 0 0 1 2 3 2 0 0 0 1 0 to 3 Domain: 1 3 0 1 0 0 0 0 0 1 0 0 to 3 Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0 H2-H6 Texts: 1 0 0 0 6 0 3 0 2 0 0 0 to 6 IMG ALT: 6 2 8 22 7 9 29 28 4 1 5 1 to 29 Bold Text: 3 19 10 0 36 0 0 29 0 0 1 0 to 36 Created by SplinternetMarketing.com 47 of 56 www.SplinternetMarketing.com
  • 48. SEO - Search Engine Optimization Report 8/24/2010 Keywords "Epoxy" or "Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site SD LT: 4 11 6 2 27 0 1 32 3 0 5 0 to 32 Outbound LT: 0 4 9 0 0 0 0 4 0 0 0 0 to 9 SD LU: 4 21 3 14 1 0 4 6 3 0 1 0 to 21 Outbound LU: 0 7 2 0 0 0 0 3 0 0 5 0 to 7 Meta Descr.: 3 8 2 29 3 3 6 3 6 0 1 0 to 29 Meta Keyw.: 2 43 7 10 4 5 9 12 3 0 0 0 to 43 First Sentence: 2 3 8 0 3 0 2 4 0 0 4 0 to 8 HTML Comm.: 2 0 2 0 0 0 0 1 0 0 0 0 to 2 Created by SplinternetMarketing.com 48 of 56 www.SplinternetMarketing.com
  • 49. SEO - Search Engine Optimization Report 8/24/2010 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Epoxy Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 50% 50% 0% 40% 20% 17% 15% 0% 29% 33% 0% 0% to 50% Body Text: 2% 3% 0% 3% 1% 2% 3% 0% 1% 3% 0% 0% to 3% H1 Texts: 17% 0% 0% 0% 0% 14% 0% 0% 0% 0% 0% 0% to 14% Domain: 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H2-H6 Texts: 0% 0% 0% 0% 9% 0% 4% 0% 100% 0% 0% 0% to 100% IMG ALT: 17% 0% 1% 0% 0% 3% 12% 6% 17% 0% 0% 0% to 17% Bold Text: 9% 10% 2% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 10% SD LT: 5% 12% 0% 14% 1% 0% 0% 1% 0% 0% 0% 0% to 14% Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% SD LU: 11% 12% 0% 0% 0% 0% 8% 0% 0% 0% 0% 0% to 12% Outbound LU: 0% 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 3% Meta Descr.: 6% 14% 0% 8% 0% 7% 6% 0% 13% 0% 0% 0% to 14% Meta Keyw.: 18% 4% 0% 17% 13% 14% 6% 4% 29% 0% 0% 0% to 29% First Sentence: 20% 25% 0% 0% 0% 0% 33% 1% 0% 0% 0% 0% to 33% HTML Comm.: 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Search term: "Epoxy" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 25% 50% 17% 20% 20% 17% 8% 15% 29% 17% 6% 6% to 50% Body Text: 3% 9% 3% 4% 7% 1% 2% 3% 2% 3% 1% 1% to 9% H1 Texts: 8% 0% 0% 0% 14% 7% 0% 0% 0% 0% 14% 0% to 14% Domain: 100% 200% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% to 200% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H2-H6 Texts: 14% 0% 0% 0% 18% 0% 2% 0% 50% 0% 0% 0% to 50% IMG ALT: 17% 22% 4% 24% 6% 4% 7% 10% 8% 0% 3% 0% to 24% Bold Text: 9% 21% 6% 0% 8% 0% 0% 5% 0% 0% 1% 0% to 21% SD LT: 5% 27% 7% 7% 9% 0% 0% 6% 8% 0% 1% 0% to 27% Outbound LT: 0% 33% 5% 0% 0% 0% 0% 4% 0% 0% 0% 0% to 33% SD LU: 11% 50% 0% 9% 1% 0% 4% 0% 8% 0% 0% 0% to 50% Outbound LU: 0% 16% 1% 0% 0% 0% 0% 4% 0% 0% 2% 0% to 16% Created by SplinternetMarketing.com 49 of 56 www.SplinternetMarketing.com
  • 50. SEO - Search Engine Optimization Report 8/24/2010 Search term: "Epoxy" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 6% 21% 7% 13% 7% 7% 3% 7% 6% 0% 3% 0% to 21% Meta Keyw.: 9% 38% 16% 25% 13% 14% 6% 17% 29% 0% 0% 0% to 38% First Sentence: 10% 25% 5% 0% 12% 0% 17% 1% 0% 0% 1% 0% to 25% HTML Comm.: 1% 0% 2% 0% 0% 0% 0% 2% 0% 0% 0% 0% to 2% Search term: "Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 25% 25% 0% 20% 20% 8% 39% 0% 14% 33% 0% 0% to 39% Body Text: 1% 2% 0% 2% 2% 2% 4% 0% 1% 5% 0% 0% to 5% H1 Texts: 8% 0% 0% 11% 14% 14% 7% 0% 0% 0% 0% 0% to 14% Domain: 0% 100% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% to 100% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H2-H6 Texts: 0% 0% 0% 0% 9% 0% 4% 0% 50% 0% 0% 0% to 50% IMG ALT: 8% 0% 1% 0% 1% 2% 22% 4% 25% 9% 0% 0% to 25% Bold Text: 4% 6% 2% 0% 2% 0% 0% 1% 0% 0% 0% 0% to 6% SD LT: 5% 6% 1% 7% 2% 0% 7% 1% 4% 0% 0% 0% to 7% Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% SD LU: 11% 12% 5% 16% 0% 0% 4% 1% 0% 0% 0% 0% to 16% Outbound LU: 0% 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 3% Meta Descr.: 3% 7% 0% 9% 4% 3% 14% 0% 13% 0% 0% 0% to 14% Meta Keyw.: 9% 4% 3% 17% 13% 21% 22% 6% 14% 0% 0% 0% to 22% First Sentence: 10% 13% 1% 0% 0% 0% 17% 1% 0% 0% 0% 0% to 17% HTML Comm.: 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 2% Keywords "Epoxy" or "Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 25% 38% 8% 20% 20% 13% 23% 8% 21% 25% 3% 3% to 38% Body Text: 2% 5% 2% 3% 5% 2% 3% 1% 1% 4% 1% 1% to 5% H1 Texts: 8% 0% 0% 6% 14% 11% 3% 0% 0% 0% 7% 0% to 14% Domain: 50% 150% 0% 50% 0% 0% 0% 0% 0% 50% 0% 0% to 150% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H2-H6 Texts: 7% 0% 0% 0% 14% 0% 3% 0% 50% 0% 0% 0% to 50% IMG ALT: 13% 11% 3% 12% 4% 3% 14% 7% 17% 5% 1% 1% to 17% Bold Text: 7% 13% 4% 0% 5% 0% 0% 3% 0% 0% 0% 0% to 13% Created by SplinternetMarketing.com 50 of 56 www.SplinternetMarketing.com
  • 51. SEO - Search Engine Optimization Report 8/24/2010 Keywords "Epoxy" or "Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site SD LT: 5% 16% 4% 7% 5% 0% 3% 4% 6% 0% 0% 0% to 16% Outbound LT: 0% 17% 3% 0% 0% 0% 0% 2% 0% 0% 0% 0% to 17% SD LU: 11% 31% 3% 12% 1% 0% 4% 0% 4% 0% 0% 0% to 31% Outbound LU: 0% 10% 0% 0% 0% 0% 0% 2% 0% 0% 1% 0% to 10% Meta Descr.: 5% 14% 4% 11% 6% 5% 9% 4% 9% 0% 2% 0% to 14% Meta Keyw.: 9% 21% 9% 21% 13% 18% 14% 11% 21% 0% 0% 0% to 21% First Sentence: 10% 19% 3% 0% 6% 0% 17% 1% 0% 0% 1% 0% to 19% HTML Comm.: 1% 0% 2% 0% 0% 0% 0% 1% 0% 0% 0% 0% to 2% Created by SplinternetMarketing.com 51 of 56 www.SplinternetMarketing.com
  • 52. SEO - Search Engine Optimization Report 8/24/2010 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Epoxy Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 9 11 n/a 12 26 24 39 n/a 1 20 n/a n/a to 39 Body Text: 14 30 1,237 45 475 172 44 818 235 89 n/a n/a to 1,237 H1 Texts: 14 n/a n/a n/a n/a 43 n/a n/a n/a n/a n/a n/a to 43 Domain: n/a 9 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 9 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: n/a n/a n/a n/a 133 n/a 36 n/a 1 n/a n/a n/a to 133 IMG ALT: 21 n/a 364 n/a n/a 589 10 279 41 n/a n/a n/a to 589 Bold Text: 1 26 72 n/a 1,236 n/a n/a 387 n/a n/a n/a n/a to 1,236 SD LT: 6 78 n/a 38 389 n/a n/a 777 n/a n/a n/a n/a to 777 Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a SD LU: 9 55 n/a n/a n/a n/a 106 n/a n/a n/a n/a n/a to 106 Outbound LU: n/a 256 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 256 Meta Descr.: 141 11 n/a 10 n/a 73 211 n/a 1 n/a n/a n/a to 211 Meta Keyw.: 1 22 n/a 80 32 1 22 107 1 n/a n/a n/a to 107 First Sentence: 14 26 n/a n/a n/a n/a 36 774 n/a n/a n/a n/a to 774 HTML Comm.: 1 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Search term: "Epoxy" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 9 1 1 12 26 24 39 22 1 20 8 1 to 39 Body Text: 14 20 107 19 96 172 44 270 169 89 2,253 19 to 2,253 H1 Texts: 14 n/a n/a n/a 19 43 n/a n/a n/a n/a 8 n/a to 43 Domain: 9 1 n/a 9 n/a n/a n/a n/a n/a n/a n/a n/a to 9 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: 21 n/a n/a n/a 14 n/a 36 n/a 1 n/a n/a n/a to 36 IMG ALT: 10 8 1 10 105 589 10 17 41 n/a 125 n/a to 589 Bold Text: 1 16 72 n/a 77 n/a n/a 164 n/a n/a 567 n/a to 567 SD LT: 6 2 80 38 8 n/a n/a 251 57 n/a 2,194 n/a to 2,194 Outbound LT: n/a 2 204 n/a n/a n/a n/a 427 n/a n/a n/a n/a to 427 SD LU: 9 7 n/a 34 105 n/a 106 4,126 19 n/a n/a n/a to 4,126 Outbound LU: n/a 13 2,514 n/a n/a n/a n/a 291 n/a n/a 204 n/a to 2,514 Created by SplinternetMarketing.com 52 of 56 www.SplinternetMarketing.com
  • 53. SEO - Search Engine Optimization Report 8/24/2010 Search term: "Epoxy" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 10 1 11 10 64 73 211 28 1 n/a 1 n/a to 211 Meta Keyw.: 1 1 64 53 32 1 22 73 1 n/a n/a n/a to 73 First Sentence: 14 16 101 n/a 91 n/a 36 251 n/a n/a 2,091 n/a to 2,091 HTML Comm.: 1 n/a 120 n/a n/a n/a n/a 88 n/a n/a n/a n/a to 120 Search term: "Flooring" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 15 17 n/a 18 8 30 10 n/a 7 9 n/a n/a to 30 Body Text: 20 36 300 51 481 178 50 206 241 62 n/a n/a to 481 H1 Texts: 20 n/a n/a 57 34 49 211 n/a n/a n/a n/a n/a to 211 Domain: n/a 14 n/a n/a n/a n/a n/a n/a n/a 7 n/a n/a to 14 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: n/a n/a n/a n/a 28 n/a 42 n/a 7 n/a n/a n/a to 42 IMG ALT: 27 n/a 190 n/a 149 17 16 285 12 9 n/a n/a to 285 Bold Text: 7 32 78 n/a 237 n/a n/a 393 n/a n/a n/a n/a to 393 SD LT: 12 84 265 44 395 n/a 23 191 130 n/a n/a n/a to 395 Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a SD LU: 14 60 58 49 n/a n/a 112 80 n/a n/a 1,421 n/a to 1,421 Outbound LU: n/a 261 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 261 Meta Descr.: 147 17 n/a 16 8 79 147 n/a 7 n/a n/a n/a to 147 Meta Keyw.: 7 28 8 43 22 7 12 44 7 n/a n/a n/a to 44 First Sentence: 20 32 286 n/a n/a n/a 42 191 n/a n/a n/a n/a to 286 HTML Comm.: 7 n/a 391 n/a n/a n/a n/a n/a n/a n/a n/a n/a to 391 Created by SplinternetMarketing.com 53 of 56 www.SplinternetMarketing.com
  • 54. SEO - Search Engine Optimization Report 8/24/2010 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 4 4 12 15 10 12 13 13 7 6 18 4 to 18 Body Text: 282 472 1,443 1,991 579 512 116 3,371 444 60 1,308 60 to 3,371 H1 Texts: 12 0 0 9 7 14 30 0 0 0 7 0 to 30 Domain: 1 1 1 1 1 1 1 1 1 1 1 all 1 Page URL: 1 0 0 0 0 0 0 0 0 0 7 0 to 7 H2-H6 Texts: 7 0 0 0 22 11 52 0 2 0 70 0 to 70 IMG ALT: 24 9 142 90 100 159 101 209 12 11 180 9 to 209 Bold Text: 23 71 127 12 389 18 0 551 25 0 119 0 to 551 SD LT: 39 34 70 14 260 22 15 441 25 0 663 0 to 663 Outbound LT: 2 12 182 0 2 5 0 111 0 0 38 0 to 182 SD LU: 19 34 59 58 69 11 51 741 40 3 995 3 to 995 Outbound LU: 8 37 429 0 11 3 4 78 0 0 228 0 to 429 Meta Descr.: 33 29 27 128 27 29 35 41 32 0 31 0 to 128 Meta Keyw.: 11 103 38 24 16 14 32 53 7 0 29 0 to 103 First Sentence: 10 8 134 1 26 15 6 171 24 9 363 1 to 363 HTML Comm.: 81 8 62 12 56 23 1 47 0 0 126 0 to 126 Created by SplinternetMarketing.com 54 of 56 www.SplinternetMarketing.com
  • 55. SEO - Search Engine Optimization Report 8/24/2010 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 30 24 74 116 65 79 110 78 51 41 88 24 to 116 Body Text: 1,802 2,921 8,433 12,051 3,474 3,264 799 19,996 2,742 386 7,929 386 to 19,996 H1 Texts: 89 0 0 63 41 90 256 0 0 0 32 0 to 256 Domain: 13 21 10 13 11 12 8 18 30 14 12 8 to 30 Page URL: 7 0 0 0 0 0 0 0 0 0 31 0 to 31 H2-H6 Texts: 46 0 0 0 155 75 279 0 14 0 421 0 to 421 IMG ALT: 139 49 857 684 564 1,001 802 1,281 93 81 996 49 to 1,281 Bold Text: 160 439 797 83 2,373 118 0 3,284 107 0 685 0 to 3,284 SD LT: 284 214 478 75 1,535 142 98 2,852 199 0 3,827 0 to 3,827 Outbound LT: 10 76 1,246 0 14 31 0 823 0 0 261 0 to 1,246 SD LU: 235 345 460 437 629 95 367 4,406 284 15 5,225 15 to 5,225 Outbound LU: 50 272 3,057 0 89 23 23 565 0 0 1,365 0 to 3,057 Meta Descr.: 228 179 173 887 156 208 248 237 214 0 151 0 to 887 Meta Keyw.: 105 727 277 192 116 120 269 386 55 0 199 0 to 727 First Sentence: 77 44 996 7 183 120 49 1,258 135 49 2,377 7 to 2,377 HTML Comm.: 561 56 389 56 439 162 9 311 0 0 810 0 to 810 Created by SplinternetMarketing.com 55 of 56 www.SplinternetMarketing.com
  • 56. SEO - Search Engine Optimization Report 8/24/2010 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your 1 2 3 4 5 6 7 8 9 10 Range Site Number of inbound links according to these search engines (the more the better) Alexa: 3 70 20 42 57 78 49 27 16 28 2k 16 to 2k Ask.com: 0 0 0 0 0 0 0 0 0 0 0 all 0 Google.com: 0 0 0 0 0 0 49 0 0 0 0 0 to 49 Yahoo.com: 5 477 120 167 418 126 821 1k 121 50 207 50 to 1k Links from social networks (the more the better) Del.icio.us: 0 3 6 5 3 3 11 15 0 3 45 0 to 45 Digg: 2 0 0 1 0 0 0 0 0 0 249 0 to 249 Other ranking factors results (the older or the lower the better) Web Site n/a Jan Nov Dec Aug Jan Oct Oct n/a Apr Nov Apr 1996 to Age: 2006 2004 2006 2007 2004 1997 2003 1996 1998 Aug 2007 Server n/a n/a n/a 1.11s n/a n/a 0.47s 1.52s n/a n/a 3.15s 0.47s to Speed: 3.15s Alexa Traffic n/a 1,300k 1,808k 4,074k 1,939k 1,284k 1,595k 524k 913k 7,568k 7k 7k to 7,568k Rank: Created by SplinternetMarketing.com 56 of 56 www.SplinternetMarketing.com

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