Data Feed Optimization (DFO)

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Learn how Data Feed Optimization or DFO can help your business. Also referred to as shopping feed management, DFO is the process of tweaking a shopping feed in order to maximize benefit from the …

Learn how Data Feed Optimization or DFO can help your business. Also referred to as shopping feed management, DFO is the process of tweaking a shopping feed in order to maximize benefit from the comparison shopping engines.

Originally presented on June 16, 2010 at Response Mine Interactive bi-monthly inner-departmental SEO meeting.

RMI is a digital marketing firm in Atlanta, GA offering online marketing solutions for new customer acquisition.

More in: Technology , Design
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  • 1. Data Feed Optimization (DFO)
    Making the CSE’s Work for us
  • 2. Comparison Shopping Engines
    Shopzilla
    NexTag
    BizRate
    Yahoo Shopping
    Google Product Search
    Shopping.com
  • 3. Google Product Search
    • Search Engine
    • 4. Database Fed
    • 5. Product Listings
    • 6. OneBox integration
  • OneBox Integration
    Integrated Search Channels
    Search for “Calvin Klein dress shirt”
  • 7. Google Product Search
  • 8. Google Base
    http://www.base.google.com/
    Images, articles, videos, anything really
    Google Merchant Center
    Data Feed Submission (Usually XML feed)
  • 9. What Can This Data Feed Do?
  • 10. What Can This Data Feed Do?
    TAX AND SHIPPING INFORMATION!!
  • 11. What Can This Data Feed Do?
    Titles and Descriptions
    #1
    #8
    #6
    #3
  • 12. What Can This Data Feed Do?
    Feed Mapping
    Proper Categorization
    All optional attributes
  • 13. SEOvs DFO
    Search Engines look at website content
    Shopping Engines look at data feed
    Search Engines don’t know how to categorize your website if your content is unfocused and doesn’t tell them
    Shopping Engines don’t know how to categorize your products if your data feed is unfocused and doesn’t tell them
  • 14. How Should we Proceed?
    Worthwhile to pursue (again)? Discuss
    Blair, Rooms to Go, LD Products
    • NexTag mobile
    • 15. Google Shopping Mobile
    • 16. Shopzilla Mobile
  • Thank you
    For More info:
    www.loveyourfeed.com
    www.singlefeed.com
    www.googlebase.blogspot.com