Data Feed Optimization (DFO)<br />Making the CSE’s Work for us<br />
Comparison Shopping Engines<br />Shopzilla<br />NexTag<br />BizRate<br />Yahoo Shopping<br />Google Product Search<br />Sh...
Google Product Search<br /><ul><li>Search Engine
Database Fed
Product Listings
OneBox integration</li></li></ul><li>OneBox Integration<br />Integrated Search Channels<br />Search for “Calvin Klein dres...
Google Product Search<br />
Google Base<br />http://www.base.google.com/<br />Images, articles, videos, anything really<br />Google Merchant Center<br...
What Can This Data Feed Do?<br />
What Can This Data Feed Do?<br />TAX AND SHIPPING INFORMATION!!<br />
What Can This Data Feed Do?<br />Titles and Descriptions<br />#1<br />#8<br />#6<br />#3<br />
What Can This Data Feed Do?<br />Feed Mapping<br />Proper Categorization<br />All optional attributes<br />
SEOvs DFO<br />Search Engines look at website content<br />Shopping Engines look at data feed<br />Search Engines don’t kn...
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Data Feed Optimization (DFO)

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Learn how Data Feed Optimization or DFO can help your business. Also referred to as shopping feed management, DFO is the process of tweaking a shopping feed in order to maximize benefit from the comparison shopping engines.

Originally presented on June 16, 2010 at Response Mine Interactive bi-monthly inner-departmental SEO meeting.

RMI is a digital marketing firm in Atlanta, GA offering online marketing solutions for new customer acquisition.

Published in: Technology, Design
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Data Feed Optimization (DFO)

  1. 1. Data Feed Optimization (DFO)<br />Making the CSE’s Work for us<br />
  2. 2. Comparison Shopping Engines<br />Shopzilla<br />NexTag<br />BizRate<br />Yahoo Shopping<br />Google Product Search<br />Shopping.com<br />
  3. 3. Google Product Search<br /><ul><li>Search Engine
  4. 4. Database Fed
  5. 5. Product Listings
  6. 6. OneBox integration</li></li></ul><li>OneBox Integration<br />Integrated Search Channels<br />Search for “Calvin Klein dress shirt”<br />
  7. 7. Google Product Search<br />
  8. 8. Google Base<br />http://www.base.google.com/<br />Images, articles, videos, anything really<br />Google Merchant Center<br />Data Feed Submission (Usually XML feed)<br />
  9. 9. What Can This Data Feed Do?<br />
  10. 10. What Can This Data Feed Do?<br />TAX AND SHIPPING INFORMATION!!<br />
  11. 11. What Can This Data Feed Do?<br />Titles and Descriptions<br />#1<br />#8<br />#6<br />#3<br />
  12. 12. What Can This Data Feed Do?<br />Feed Mapping<br />Proper Categorization<br />All optional attributes<br />
  13. 13. SEOvs DFO<br />Search Engines look at website content<br />Shopping Engines look at data feed<br />Search Engines don’t know how to categorize your website if your content is unfocused and doesn’t tell them<br />Shopping Engines don’t know how to categorize your products if your data feed is unfocused and doesn’t tell them<br />
  14. 14. How Should we Proceed?<br />Worthwhile to pursue (again)? Discuss<br />Blair, Rooms to Go, LD Products<br /><ul><li>NexTag mobile
  15. 15. Google Shopping Mobile
  16. 16. Shopzilla Mobile</li></li></ul><li>Thank you<br />For More info:<br />www.loveyourfeed.com<br />www.singlefeed.com<br />www.googlebase.blogspot.com<br />
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