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Using twitter to grow your business


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Presentation to Clearly Business (BEC) 9th May 2012

Presentation to Clearly Business (BEC) 9th May 2012

Published in: Technology, Business

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  • 1. Using Twitter to Grow your
  • 2. Social Media Social NetworksInteraction tools Tools that helpand services you buildproviding the relationships for Definitionsability to share a range ofinformation, purposesknowledge and • Personalresources • Business • Partners • Customers Crossover!
  • 3. • Generating product and/or service awareness• Driving traffic (online, in store etc.) Common• Creating demand• Generating loyalty Marketing• Providing information Objectives• Creating leadsAll of them generally come back tothe end goal of driving
  • 4. At its most basic, Social Media: – Enables conversations between you and your targets; – Helps with reputation building; – Generates word of mouth referrals; and – Generates both positive and negative discussion on your products, services and organisation. What can Social Media achieve?
  • 5. Social Media Social Networks• Blogs • Social• Microblogging Networking• Social websites Social Media Bookmarking • Social Network Scope• Social news aggregators• Wikis • Reviews and• Multimedia opinions sharing • Entertainment• Brand o Games Monitoring o Virtual• Information Worlds aggregators
  • 6. BlogsMicrobloggingSocial BookmarkingSocial NewsMultimedia SharingBrand MonitoringInformation & Social NetworkAggregators
  • 7. Social NetworkingWebsitesReviews & OpinionsEntertainment
  • 8.
  • 9. • Micro blogging tool – more “News” than “Profile” Twitter• Broad range of topics Overview• However, think Service-based communication – Awareness – Customer information – Feedback – Sharing experiences – Access to deals and
  • 10. • Research and analysis of your target market Business• Content and news distribution Situations• Customer Engagement• Information distribution in short format – 140 characters or less – Drawcard
  • 11. Term MeaningTweet A 140 character post to the Twitter websiteFollow Subscribe to someone’s messagesDM or Direct Message Send or receive private messages via TwitterRT or Retweet Re-post someone else’s message@<name> A Twitter account. When you write it in a message, you automatically link to that person’s account# or hashtag Followed by a term, it is a way to reference or categorise postsShortened URLs Helps save characters in a tweet by reducing the size of a URL. Services like can shorten URLs and provide tracking statistics e.g. number of clicks Twitter
  • 12. Research Key Steps Monitor Listen
  • 13.
  • 14. Major Social Media Networks 901 million 500 million 96 million 170 million • 13 million / 140 users users Quick unique million • 2.1 million • AUS: visitors • 10.9 million active • 1.8m unique users unknown Roundup users visitors Source: Google Ad Planner, Facebook, Google Blog, Twitter, LinkedIn Blog
  • 15. • 81% of users follow less than 100 people• 42.3% of Twitter users are between 30-49 years old• 47% of Twitter users have children Quick Stats• 30% of users have income over 100k• Males are more likely to use Twitter for work related research & news• Females are more likely to keep in touch with friends & post status updates• 1 billion tweets posted every 5 Source: Mashable Infographics 2011
  • 16. 50 100 150 200 250 0 0 Jul-06 Oct-06 Apr-07 Jul-07 Oct-07 Jan-08 1.3 Apr-08 Jul-08 Oct-08 Jan-09 6 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 105 Jul-10 145 Oct-10 Jan-11 Apr-11 Jul-11 Source: Mashable Infographics 2011 Twitter Adoption Rate 200
  • 17. Source: Mashable Infographics 2011
  • 18. Australian DemographicsSource: Google AdPlanner
  • 19.
  • 20. Use Twitter Search( – City – Exclude weblinks “-http” Tools – Questions (use ?) – Exact phrase – Use OR e.g. why OR
  • 21.
  • 22. • Post 80% other people’s content / content that isn’t directly related to your products & services – Retweets The 80/20 – Responding to tweets Rule – Answering questions – Customer service – Links to great research, blogs, articles• Post 20% your
  • 23. Customise your page with specific Personalise your page with your photobranding imagery, such as a large uniqueprofile photo.Update your page regularly Create an eye catching bio (160 characters)Link content on your Facebook fan pagewith your other online sources (e.g.other social media tools, your website Ask people to share a tweet or follow you Buildingetc.) and vice versa FollowersReply publicly Thank followersSpread the word about your page Write interesting tweets:through other channels (e.g. email • Informativenewsletters, email signatures, website • Funnyetc) • Useful • ExcitingCreate contests (e.g. one-off or List your Twitter account in tools likecontinuous) that engage followers and andencourage new followers to Follow you www.twiends.comCreate Twitter Lists (you can have up to Identify influencers – add them to lists,20 and they can be private or public) retweet them
  • 24. Generally 4 categories – Customers (private) – Prospects (private) – Influencers (public) Lists – Location
  • 25.
  • 26. Monitoring • Google Alerts • Google Analytics • Hootsuite • Sprout Social •