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Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
Social media for online marketing
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Social media for online marketing

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Know your market before you jump into social media. This presentation was made to the Inspiring Women networking group in Kiama, NSW, Australia on Wednesday 4 April as a 30 minute, quick roundup of …

Know your market before you jump into social media. This presentation was made to the Inspiring Women networking group in Kiama, NSW, Australia on Wednesday 4 April as a 30 minute, quick roundup of popular social media technologies and the demographics/typical uses for Facebook, Twitter and LinkedIn.

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  • 1. Social Media for Online Marketingwww.wirthtraining.com.au
  • 2. Social Media Social NetworksInteraction tools Tools that helpand services you buildproviding the relationships for Definitionsability to share a range ofinformation, purposesknowledge and • Personalresources • Business • Partners • Customers Crossover!www.wirthtraining.com.au
  • 3. • Generating product and/or service awareness• Driving traffic (online, in store etc.) Common• Creating demand• Generating loyalty Marketing• Providing information Objectives• Creating leadsAll of them generally come back tothe end goal of driving increasedrevenue.www.wirthtraining.com.au
  • 4. At its most basic, Social Media: – Enables conversations between you and your targets; – Helps with reputation building; – Generates word of mouth referrals; and – Generates both positive and negative discussion on your products, services and organisation. What can Social Media achieve?www.wirthtraining.com.au
  • 5. Social Media Social Networks• Blogs • Social• Microblogging Networking• Social websites Social Media Bookmarking • Social Network Scope• Social news aggregators• Wikis • Reviews and• Multimedia opinions sharing • Entertainment• Brand o Games Monitoring o Virtual• Information Worlds aggregators www.wirthtraining.com.au
  • 6. BlogsMicrobloggingSocial BookmarkingSocial NewsMultimedia SharingBrand MonitoringInformation & Social NetworkAggregatorsWirth Consulting www.wirthconsulting.com.au 6
  • 7. Social Networking Websites Reviews & Opinions EntertainmentWirth Consulting www.wirthconsulting.com.au 7
  • 8. Facebook Overview• Social Networking website• Global Audience: 838,469,840• Historically College & University students – closed network• Fastest growing segments: – Parents – Women over 55• Elements: – Individual Profile – Fan Page – Groups – Applicationswww.wirthtraining.com.au
  • 9. 2 4 6 8 10 12 0 Mar-10 May-10 Jul-10www.wirthtraining.com.au Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 Australia Facebook 3 years of growth in
  • 10. Business Situations • Gen X, Gen Y • Increasing business use • Consumer based (B2C)www.wirthtraining.com.au
  • 11. LinkedIn Overview• Business oriented social networking• Facilitates connecting with potential prospects, partners, existing customers and interest groups• Company Job Research or employee review – Connections – Recommendations• Has integration into other social media e.g. Blog links, Twitter status updateswww.wirthtraining.com.au
  • 12. “As individuals, we have two sources of personal competitive advantage: human capital and social capital.Human capital, which includes talent, intellect, charisma, and formal authority, is necessary for success but often beyond our direct control. LinkedIn –Social capital, on the other hand, derives from our relationships... Why?social capital [is] the collective value of all social networking and the inclinations that arise from these networks to do things for each other...social capital can be measured by the level of trust and reciprocity in a community or between individuals...[and] is a powerful source of knowledge, ideas, opportunities, support, reputation, and visibility that is equally if not even more influential than human capital.“ Clara Shih, The Facebook Erawww.wirthtraining.com.au
  • 13. Business Competitive Research + Situations Solutions Employer / Employee search Demand Prospect Generationwww.wirthtraining.com.au
  • 14. • Micro blogging tool – more “News” than “Profile”• Broad range of topics Twitter• Very ‘personal’ oriented = better for consumer Overview products, networking and customer service• However, think Service-based communication – Awareness – Customer information – Feedback – Sharing experiences – Access to deals and discountswww.wirthtraining.com.au
  • 15. • Research and analysis of your target market Business• Content and news distribution Situations• Customer Engagement• Information distribution in short format – 140 characters or less – Drawcard headingswww.wirthtraining.com.au
  • 16. Term Meaning Tweet A 140 character post to the Twitter website Follow Subscribe to someone’s messages DM or Direct Message Send or receive private messages via Twitter RT or Retweet Re-post someone else’s message @<name> A Twitter account. When you write it in a message, you automatically link to that person’s account # or hashtag Followed by a term, it is a way to reference or categorise posts Shortened URLs Helps save characters in a tweet by reducing the size of a URL. Services like Bit.ly can shorten URLs and provide tracking statistics e.g. number of clicks Twitter Terminologywww.wirthtraining.com.au
  • 17. • 81% of users follow less than 100 people• 42.3% of Twitter users are between 30-49 years old• 47% of Twitter users have children Quick Stats• 30% of users have income over 100k• Males are more likely to use Twitter for work related research & news• Females are more likely to keep in touch with friends & post status updates• 1 billion tweets posted every 5 dayswww.wirthtraining.com.au Source: Mashable Infographics 2011
  • 18. 50 100 150 200 250 0 0 Jul-06 Oct-06 Jan-07www.wirthtraining.com.au Apr-07 Jul-07 Oct-07 Jan-08 1.3 Apr-08 Jul-08 Oct-08 Jan-09 6 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 105 Jul-10 145 Oct-10 Jan-11 Apr-11 Jul-11 Source: Mashable Infographics 2011 Twitter Adoption Rate 200
  • 19. www.wirthtraining.com.au Source: Mashable Infographics 2011
  • 20. Questions & Answers? Upcoming online instructor led training… o 1 May: Introduction to Social Media o 2 May: Online Marketing with Facebook o 3 May: Online Marketing with Twitterwww.wirthtraining.com.au

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