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Linked In For Professional And Business Development

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An overview presentation about using LinkedIn for professional development and business development to the Spanish Chamber of Commerce (Sydney, Australia) on 12 July 2012.

An overview presentation about using LinkedIn for professional development and business development to the Spanish Chamber of Commerce (Sydney, Australia) on 12 July 2012.

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    Linked In For Professional And Business Development Linked In For Professional And Business Development Presentation Transcript

    • LinkedIn for Professional & Company Developmentwww.wirthconsul-ng.com.au    
    • Introduction to Social Mediawww.wirthconsul-ng.com.au    
    • Definitions Social  Media   Social  Networks  •  Interac-on  tools  and   •  Tools  that  help  you   services  providing   build  rela-onships   the  ability  to  share   for  a  range  of   informa-on,   purposes   –  Personal   knowledge  and   –  Business   resources   –  Partners   –  Customers   Crossover!  
    • At  its  most  basic,  Social  Media:     •  Enables  conversa-ons  between   What can you  and  your  targets;   Social •  Helps  with  reputa-on  building;   •  Generates  word  of  mouth   Media referrals;  and   •  Generates  both  posi-ve  and   achieve? nega-ve  discussion  on  you,  your   products,  services  and/or   organisa-on.  www.wirthconsul-ng.com.au    
    • •  Sharing  informa-on   •  Genera-ng  awareness     What is Social •  GeIng  people  to  respond   Media used for? •  Crea-ng  networks     What are the opportunities? •  Reaching  new  audiences   •  Public  rela-ons  (PR)   •  Conference  informa-on  &   par-cipa-on  www.wirthconsul-ng.com.au    
    • Social Media Scope Social  Media   Social  Networks  •  Blogs   •  Social  Networking  •  Microblogging   websites  •  Social  Bookmarking   •  Social  Network  •  Social  news   aggregators  •  Wikis   •  Reviews  and  opinions  •  Mul-media  sharing   •  Entertainment  •  Brand  Monitoring   –  Games  •  Informa-on  aggregators   –  Virtual  Worlds  
    • Blogs  Microblogging  Social  Bookmarking  Social  News  Mul-media  Sharing  Brand  Monitoring  Informa-on  &  Social  Network  Aggregators  
    • Social  Networking  Websites  Reviews  &  Opinions  Entertainment  
    • www.wirthconsul-ng.com.au    
    • •  Business  oriented  social  networking   •  Facilitates  connec-ng  with  poten-al   prospects,  partners,  exis-ng  customers   and  interest  groups   LinkedIn •  Company  Job  Research  or  employee   review   Overview –  Connec-ons   –  Recommenda-ons   •  Has  integra-on  into  other  social  media  e.g.   Blog  links,  TwiUer  status  updates  www.wirthconsul-ng.com.au    
    • “As  individuals,  we  have  two  sources  of  personal   compe99ve  advantage:  human  capital  and   social  capital.       Human  capital,  which  includes  talent,  intellect,   charisma,  and  formal  authority,  is  necessary   for  success  but  oWen  beyond  our  direct   control.       LinkedIn Social  capital,  on  the  other  hand,  derives  from   our  rela9onships...   – Why? social  capital  [is]  the  collec-ve  value  of  all  social   networking  and  the  inclina-ons  that  arise  from   these  networks  to  do  things  for  each  other...   social  capital  can  be  measured  by  the  level  of  trust   and  reciprocity  in  a  community  or  between   individuals...   [and]  is  a  powerful  source  of  knowledge,  ideas,   opportuni-es,  support,  reputa-on,  and   visibility  that  is  equally  if  not  even  more   influen-al  than  human  capital.“    www.wirthconsul-ng.com.au     Clara  Shih,  The  Facebook  Era  
    • Compe--ve   Solu-ons   Research  +   Employer  /   Business Employee   search   Situations Demand   Prospect   Genera-on  www.wirthconsul-ng.com.au    
    • Sharing   Job  search  &   specialist   company   Professional knowledge   research   Situations Personal   Networking   branding  &   reputa-on  www.wirthconsul-ng.com.au    
    • Key FeaturesProfile  • Experience,  skills  • Recommenda-ons   Status   InMail  • Website  links   LinkedIn  Answers   • Q&A   • Industry  issues  insight   Company  Pages  (profiles)   Groups   • Customer  data   Applica-ons   • Polls   • Company  Buzz   Adver-sing   • Blog  Link   • Slideshare   • My  Travel  
    • Toolkit: Application Directory
    • •  Ensure  your  Profile  is  complete!   •  Use  the  Company  Search  func-on  to   lookup  Companies  you  would  like  to  work   for  or  to  find  people  you  know  that  may   Job & already  work  there   Company •  Use  the  Jobs  sec-on  to  lookup  jobs  in  your   area  and  exper-se   Search •  Use  the  Groups’  Jobs  sec-on  to  lookup   available  jobs   –  Difference:  General  Jobs  sec-on  is  for  paid   lis-ngs  and  can  be  refined  in  search  www.wirthconsul-ng.com.au    
    • Example: Profile
    • Example : Job Search
    • Example: Company Search
    • •  Join  Groups  in  your  focus  area  and   par-cipate  in  discussions  to  expose   yourself  to  a  broader  prospect  base.   •  Create  a  Poll  (“Answers”)  to  generate   Sharing discussion  on  a  topic  of  interest.   Specialist •  Use  the  Blog  or  WordPress  applica-on  to   Knowledge link  your  blog  to  your  profile  –  same  with   TwiUer     •  Add  the  Slideshare  applica-on  to  your   profile  to  share  presenta-ons  you  have   delivered  www.wirthconsul-ng.com.au    
    • Example: Polls
    • Example: Groups
    • •  Keep  your  profile  updated   with:   –  History  of  your  job  roles   Personal –  Publica-ons   Branding & –  Educa-on   –  TwiUer  &  website  URLs   Reputation •  Ask  for  a  Recommenda9on   from  selected  people  you  work   for  /  with  www.wirthconsul-ng.com.au    
    • Example: Reputationwww.wirthconsul-ng.com.au    
    • •  Organising  or  aUending  an  Event?  Search   &/or  list  it  in  the  Events  applica-on  and   then  use  the  Share  buUon  to  forward  the   link  to  your  connec-ons.    Encourage  them   to  forward  it  to  their  connec-ons.   •  AUending  an  event?  Search  for  it  in  the   Networking Events  applica-on  and  add  yourself  as  an   aUendee.  Lookup  others  you  want  to  meet   and  send  them  a  message  to  ask  if  they   are  aUending.   •  Use  the  My  Travel  applica-on  to  let  your   Connec-ons  know  when  you  are  on  the   move.  www.wirthconsul-ng.com.au    
    • •  Every  -me  you  meet  someone  new  (either   physically  or  virtually),  add  their  contact  details   to  your  email  program  and  then  send  them  a   LinkedIn  connec-on  request.    Or  to  get  really   efficient,  use  the  Import  Contacts  feature  to   automa-cally  import  your  contacts  from   programs  such  as  Outlook  and  Hotmail.   Networking •  Do  you  know  someone  who  knows  someone  in   your  target  market?    Use  the  Get  Introduced   feature  to  have  your  invita-on  to  connect   passed  through.    For  someone  you  have  never   met  this  is  a  great  way  to  gain  a  small  measure   of  endorsement.  www.wirthconsul-ng.com.au    
    • Networking•  Make  sure  you   personalise  connec-on   invita-ons  to  remind   your  prospects  of   where  you  met  or  what   you  talked  about  à  www.wirthconsul-ng.com.au    
    • •  If  you  don’t  have  a  LinkedIn   account:   –  Write  down  2  ways  you  think   LinkedIn  could  be  used  by  you   Individual personally  or  professionally   Activity – •  If  you  already  have  a  LinkedIn   2 mins account:   –  Write  down  2  ways  you  can   improve  your  profile  or  use  of   LinkedIn  www.wirthconsul-ng.com.au    
    • Question & Answers?