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Zoofari MPI Social Media Speaker Knowledge Share Barbara Rozgonyi

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Social Media Safari: It's a Jungle Out There! …

Social Media Safari: It's a Jungle Out There!
Program Description:
Join MPI Chicago on a fast-paced social media knowledge safari 1 hour prior to the networking event. With Barbara Rozgonyi as our tour guide, we’ll stop at top destinations and then detour to visit some lesser known, but highly effective, social media watering holes for meeting planners. Bring your questions to ask, or your best social media stories to share, in our community conversation all along the way. You’ll depart equipped with a knowledge passport that gives you broader access into the social media world.
Thanks to #ChicagoMPI for the opportunity to present this fun program! In one short hour, the audience shared knowledge and came up with marketing plans for MPI's next event. It was my pleasure to moderate the event. Does this sound like a fun program for your group? Contact Barbara Rozgonyi at 630.207.7530 to talk about how to bring a social media safari to your next event!

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  • Thanks to angela and anthony – industry xchange at Navy Pier, my second MPI event Ed Programs, EdCon on 11/14
  • IT’s a Social Media Jungle out there
  • HELP – Who in the room wants to be a safari guide?
  • Who’s in the junge? 72% of internetuers
  • Facebook safari guides?
  • Case study
  • Google+ safari guides?
  • Get started
  • Tattler = most under studied bird
  • LinkedIn safari guides?
  • YouTube Safari Guides
  • Pinterest Safari Guide
  • Instagram tour guides SMC Chicago

Transcript

  • 1. Barbara Rozgonyi, Social Media Safari Guide @ChicagoMPI @wiredPRworks Barbara Rozgonyi 2013 wiredPRworks.com
  • 2. About Your Speaker A digital pioneer forging new frontiers for over two decades, Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultant that creates business for business and motivates accelerated action in organizations of all shapes and sizes. A passionate educator and digital communications evangelist, Barbara designs email and social media marketing, and PR programs for colleges, associations, corporations, non-profits and online communities. As publisher of http://wiredPRworks.com, one of Cision’s 2013 top PR Blogs, Barbara’s work is often a catalyst for creative thinkers and leaders. The founder of Social Media Club Chicago, Barbara is a recognized innovator in the social media marketing industry and is a top 12 PR twitter expert [@wiredPRworks] to follow according to prweb.com. Barbara serves on MPI Chicago’s MarComm committee. Barbara Rozgonyi :: wiredPRworks.com
  • 3. Barbara Rozgonyi 2013 wiredPRworks.com
  • 4. Social Media Safari Itinerary 10:00 Adventure: Social Media Safari 10:00 Chat: Get to Know Your Group 10:00 Share: Top Social Media Safari Stories 10:00 Chat: How to Social-ize 9/18 MPI event 15:00 Share: Best Ideas 05:00 Q & A Learn. Share. Grow. Barbara Rozgonyi 2013 wiredPRworks.com
  • 5. Barbara Rozgonyi 2013 wiredPRworks.com
  • 6. Social Media Safari Stops Facebook Flamingos Google+ Gorillas LinkedIn Lions Twitter Tattlers YouTube Yabbies Pinterest Parrots Barbara Rozgonyi 2013 wiredPRworks.com
  • 7. Source:pewinternet.org Barbara Rozgonyi 2013 wiredPRworks.com
  • 8. Fastest Growing GROUPS Twitter 55-64 up 79% since 2012 Facebook 45-54 up 46% since 2012 Google+ 45-54 up 56% since 2012 MOBILE Internet Access via mobile increased by 60.3% to 818.4M since 2011 Source: GlobalWebIndex.com Barbara Rozgonyi 2013 wiredPRworks.com
  • 9. Facebook Flamingos >1B Barbara Rozgonyi 2013 wiredPRworks.com
  • 10. Facebook Tip: Advertise Ads Posts Barbara Rozgonyi 2013 wiredPRworks.com
  • 11. Google+ Gorillas 359M Barbara Rozgonyi 2013 wiredPRworks.com
  • 12. Google+ Tip: Circle Up Personal Communities Hangouts Barbara Rozgonyi 2013 wiredPRworks.com
  • 13. Twitter Tattlers 288M Barbara Rozgonyi 2013 wiredPRworks.com
  • 14. Twitter Tip: Visualize Grab it Photos Vines Barbara Rozgonyi 2013 wiredPRworks.com
  • 15. LinkedIn Lions 225M Barbara Rozgonyi 2013 wiredPRworks.com
  • 16. LinkedIn Tip: Mobilize App Contacts CardMunch Barbara Rozgonyi 2013 wiredPRworks.com
  • 17. YouTube Yabbies 6B hrs/mo Barbara Rozgonyi 2013 wiredPRworks.com
  • 18. YouTube Tip: Webisodes Consistent Short Interesting Production via iPhone or iPad with iMovie app Barbara Rozgonyi 2013 wiredPRworks.com
  • 19. Pinterest Parrots 70M Barbara Rozgonyi 2013 wiredPRworks.com
  • 20. 70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas) 81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer) Barbara Rozgonyi 2013 wiredPRworks.com
  • 21. Pinterest Tip: Get Pinned Add a Pin-it button Barbara Rozgonyi 2013 wiredPRworks.com
  • 22. Other Stops International Teens: SnapChat Specialty: Houzz Forums Instagram Barbara Rozgonyi 2013 wiredPRworks.com
  • 23. Instagram Iguanas 130M Barbara Rozgonyi 2013 wiredPRworks.com
  • 24. Instagram Tip: Multiply Instagram Twitter Facebook Foursquare Tumblr Flickr Email Eventstagr.am Barbara Rozgonyi 2013 wiredPRworks.com
  • 25. Social Media Safari Stops Facebook Advertise Google+ Circle Up LinkedIn Mobilize Twitter Visualize YouTube Webisodes Pinterest Get Pinned Instagram Multiply Barbara Rozgonyi 2013 wiredPRworks.com
  • 26. Discuss How do you use social media to grow your career and build your business? 1. Name 2. Business 3. Story Share cards now Barbara Rozgonyi 2013 wiredPRworks.com
  • 27. Share Stories Who has THE best answer . . . How do you use social media to grow your career and build your business? Barbara Rozgonyi 2013 wiredPRworks.com
  • 28. Discuss Ways to Social-ize How would you social-ize MPI CAC’s September 18 event? 1. Sketch out a campaign with theme, elements and social platforms. 2. Come up with ONE fab idea. 3. Plan something wild and crazy. Barbara Rozgonyi 2013 wiredPRworks.com
  • 29. Event Details September 18 Omni Hotel Leveraging Your Strengths to Grow You Career and Build Your Business / Strengths Based Methodoly Speaker: Brent O’Bannon Barbara Rozgonyi 2013 wiredPRworks.com
  • 30. All-in-One Promotion Barbara Rozgonyi 2013 wiredPRworks.com
  • 31. Share Best Of Social Media Safari Plans for the September 18 MPI CAC Event Barbara Rozgonyi 2013 wiredPRworks.com
  • 32. Thank You! Let’s Connect! About.me/Barbara.Rozgonyi wiredPRworks.com barbara@corywestmedia.com Numbers Sources http://budurl.com/2013smstatshttp://budurl.com/2013pintereststats andhttp://budurl.com/2013instagramstats Barbara Rozgonyi 2013 wiredPRworks.com