Barbara Rozgonyi, Social Media Safari Guide
@ChicagoMPI @wiredPRworks
Barbara Rozgonyi 2013
wiredPRworks.com
About Your Speaker
A digital pioneer forging new frontiers for over two decades, Barbara
Rozgonyi leads CoryWest Media, a ...
Barbara Rozgonyi 2013
wiredPRworks.com
Social Media Safari Itinerary
10:00 Adventure: Social Media Safari
10:00 Chat: Get to Know Your Group
10:00 Share: Top Soc...
Barbara Rozgonyi 2013
wiredPRworks.com
Social Media Safari Stops
Facebook Flamingos
Google+ Gorillas
LinkedIn Lions
Twitter Tattlers
YouTube Yabbies
Pinterest Pa...
Source:pewinternet.org
Barbara Rozgonyi 2013
wiredPRworks.com
Fastest Growing
GROUPS
Twitter 55-64
up 79% since 2012
Facebook 45-54
up 46% since 2012
Google+ 45-54
up 56% since 2012
MO...
Facebook Flamingos >1B
Barbara Rozgonyi 2013
wiredPRworks.com
Facebook Tip: Advertise
Ads
Posts
Barbara Rozgonyi 2013
wiredPRworks.com
Google+ Gorillas 359M
Barbara Rozgonyi 2013
wiredPRworks.com
Google+ Tip: Circle Up
Personal
Communities
Hangouts
Barbara Rozgonyi 2013
wiredPRworks.com
Twitter Tattlers 288M
Barbara Rozgonyi 2013
wiredPRworks.com
Twitter Tip: Visualize
Grab it
Photos
Vines
Barbara Rozgonyi 2013
wiredPRworks.com
LinkedIn Lions 225M
Barbara Rozgonyi 2013
wiredPRworks.com
LinkedIn Tip: Mobilize
App
Contacts
CardMunch
Barbara Rozgonyi 2013
wiredPRworks.com
YouTube Yabbies 6B
hrs/mo
Barbara Rozgonyi 2013
wiredPRworks.com
YouTube Tip: Webisodes
Consistent
Short
Interesting
Production via iPhone or iPad with iMovie app
Barbara Rozgonyi 2013
wi...
Pinterest Parrots 70M
Barbara Rozgonyi 2013
wiredPRworks.com
70 percent of brand engagement on
Pinterest is generated by users, not
brands. (Digitas)
81 percent of U.S. online consume...
Pinterest Tip: Get Pinned
Add a Pin-it button
Barbara Rozgonyi 2013
wiredPRworks.com
Other Stops
International
Teens: SnapChat
Specialty: Houzz
Forums
Instagram
Barbara Rozgonyi 2013
wiredPRworks.com
Instagram Iguanas 130M
Barbara Rozgonyi 2013
wiredPRworks.com
Instagram Tip: Multiply
Instagram
Twitter
Facebook
Foursquare
Tumblr
Flickr
Email
Eventstagr.am
Barbara Rozgonyi 2013
wire...
Social Media Safari Stops
Facebook Advertise
Google+ Circle Up
LinkedIn Mobilize
Twitter Visualize
YouTube Webisodes
Pinte...
Discuss
How do you use social media to grow
your career and build your
business?
1. Name
2. Business
3. Story
Share cards ...
Share Stories
Who has THE best answer . . .
How do you use social media to grow
your career and build your
business?
Barba...
Discuss Ways to Social-ize
How would you social-ize MPI CAC’s
September 18 event?
1. Sketch out a campaign with
theme, ele...
Event Details
September 18
Omni Hotel
Leveraging Your Strengths to Grow You
Career and Build Your Business /
Strengths Bas...
All-in-One Promotion
Barbara Rozgonyi 2013
wiredPRworks.com
Share Best Of
Social Media Safari Plans
for the September 18 MPI CAC
Event
Barbara Rozgonyi 2013
wiredPRworks.com
Thank You! Let’s Connect!
About.me/Barbara.Rozgonyi
wiredPRworks.com
barbara@corywestmedia.com
Numbers Sources http://budu...
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Zoofari MPI Social Media Speaker Knowledge Share Barbara Rozgonyi

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Social Media Safari: It's a Jungle Out There!
Program Description:
Join MPI Chicago on a fast-paced social media knowledge safari 1 hour prior to the networking event. With Barbara Rozgonyi as our tour guide, we’ll stop at top destinations and then detour to visit some lesser known, but highly effective, social media watering holes for meeting planners. Bring your questions to ask, or your best social media stories to share, in our community conversation all along the way. You’ll depart equipped with a knowledge passport that gives you broader access into the social media world.
Thanks to #ChicagoMPI for the opportunity to present this fun program! In one short hour, the audience shared knowledge and came up with marketing plans for MPI's next event. It was my pleasure to moderate the event. Does this sound like a fun program for your group? Contact Barbara Rozgonyi at 630.207.7530 to talk about how to bring a social media safari to your next event!

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  • Thanks to angela and anthony – industry xchange at Navy Pier, my second MPI event Ed Programs, EdCon on 11/14
  • IT’s a Social Media Jungle out there
  • HELP – Who in the room wants to be a safari guide?
  • Who’s in the junge? 72% of internetuers
  • Facebook safari guides?
  • Case study
  • Google+ safari guides?
  • Get started
  • Tattler = most under studied bird
  • LinkedIn safari guides?
  • YouTube Safari Guides
  • Pinterest Safari Guide
  • Instagram tour guides SMC Chicago
  • Zoofari MPI Social Media Speaker Knowledge Share Barbara Rozgonyi

    1. 1. Barbara Rozgonyi, Social Media Safari Guide @ChicagoMPI @wiredPRworks Barbara Rozgonyi 2013 wiredPRworks.com
    2. 2. About Your Speaker A digital pioneer forging new frontiers for over two decades, Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultant that creates business for business and motivates accelerated action in organizations of all shapes and sizes. A passionate educator and digital communications evangelist, Barbara designs email and social media marketing, and PR programs for colleges, associations, corporations, non-profits and online communities. As publisher of http://wiredPRworks.com, one of Cision’s 2013 top PR Blogs, Barbara’s work is often a catalyst for creative thinkers and leaders. The founder of Social Media Club Chicago, Barbara is a recognized innovator in the social media marketing industry and is a top 12 PR twitter expert [@wiredPRworks] to follow according to prweb.com. Barbara serves on MPI Chicago’s MarComm committee. Barbara Rozgonyi :: wiredPRworks.com
    3. 3. Barbara Rozgonyi 2013 wiredPRworks.com
    4. 4. Social Media Safari Itinerary 10:00 Adventure: Social Media Safari 10:00 Chat: Get to Know Your Group 10:00 Share: Top Social Media Safari Stories 10:00 Chat: How to Social-ize 9/18 MPI event 15:00 Share: Best Ideas 05:00 Q & A Learn. Share. Grow. Barbara Rozgonyi 2013 wiredPRworks.com
    5. 5. Barbara Rozgonyi 2013 wiredPRworks.com
    6. 6. Social Media Safari Stops Facebook Flamingos Google+ Gorillas LinkedIn Lions Twitter Tattlers YouTube Yabbies Pinterest Parrots Barbara Rozgonyi 2013 wiredPRworks.com
    7. 7. Source:pewinternet.org Barbara Rozgonyi 2013 wiredPRworks.com
    8. 8. Fastest Growing GROUPS Twitter 55-64 up 79% since 2012 Facebook 45-54 up 46% since 2012 Google+ 45-54 up 56% since 2012 MOBILE Internet Access via mobile increased by 60.3% to 818.4M since 2011 Source: GlobalWebIndex.com Barbara Rozgonyi 2013 wiredPRworks.com
    9. 9. Facebook Flamingos >1B Barbara Rozgonyi 2013 wiredPRworks.com
    10. 10. Facebook Tip: Advertise Ads Posts Barbara Rozgonyi 2013 wiredPRworks.com
    11. 11. Google+ Gorillas 359M Barbara Rozgonyi 2013 wiredPRworks.com
    12. 12. Google+ Tip: Circle Up Personal Communities Hangouts Barbara Rozgonyi 2013 wiredPRworks.com
    13. 13. Twitter Tattlers 288M Barbara Rozgonyi 2013 wiredPRworks.com
    14. 14. Twitter Tip: Visualize Grab it Photos Vines Barbara Rozgonyi 2013 wiredPRworks.com
    15. 15. LinkedIn Lions 225M Barbara Rozgonyi 2013 wiredPRworks.com
    16. 16. LinkedIn Tip: Mobilize App Contacts CardMunch Barbara Rozgonyi 2013 wiredPRworks.com
    17. 17. YouTube Yabbies 6B hrs/mo Barbara Rozgonyi 2013 wiredPRworks.com
    18. 18. YouTube Tip: Webisodes Consistent Short Interesting Production via iPhone or iPad with iMovie app Barbara Rozgonyi 2013 wiredPRworks.com
    19. 19. Pinterest Parrots 70M Barbara Rozgonyi 2013 wiredPRworks.com
    20. 20. 70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas) 81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer) Barbara Rozgonyi 2013 wiredPRworks.com
    21. 21. Pinterest Tip: Get Pinned Add a Pin-it button Barbara Rozgonyi 2013 wiredPRworks.com
    22. 22. Other Stops International Teens: SnapChat Specialty: Houzz Forums Instagram Barbara Rozgonyi 2013 wiredPRworks.com
    23. 23. Instagram Iguanas 130M Barbara Rozgonyi 2013 wiredPRworks.com
    24. 24. Instagram Tip: Multiply Instagram Twitter Facebook Foursquare Tumblr Flickr Email Eventstagr.am Barbara Rozgonyi 2013 wiredPRworks.com
    25. 25. Social Media Safari Stops Facebook Advertise Google+ Circle Up LinkedIn Mobilize Twitter Visualize YouTube Webisodes Pinterest Get Pinned Instagram Multiply Barbara Rozgonyi 2013 wiredPRworks.com
    26. 26. Discuss How do you use social media to grow your career and build your business? 1. Name 2. Business 3. Story Share cards now Barbara Rozgonyi 2013 wiredPRworks.com
    27. 27. Share Stories Who has THE best answer . . . How do you use social media to grow your career and build your business? Barbara Rozgonyi 2013 wiredPRworks.com
    28. 28. Discuss Ways to Social-ize How would you social-ize MPI CAC’s September 18 event? 1. Sketch out a campaign with theme, elements and social platforms. 2. Come up with ONE fab idea. 3. Plan something wild and crazy. Barbara Rozgonyi 2013 wiredPRworks.com
    29. 29. Event Details September 18 Omni Hotel Leveraging Your Strengths to Grow You Career and Build Your Business / Strengths Based Methodoly Speaker: Brent O’Bannon Barbara Rozgonyi 2013 wiredPRworks.com
    30. 30. All-in-One Promotion Barbara Rozgonyi 2013 wiredPRworks.com
    31. 31. Share Best Of Social Media Safari Plans for the September 18 MPI CAC Event Barbara Rozgonyi 2013 wiredPRworks.com
    32. 32. Thank You! Let’s Connect! About.me/Barbara.Rozgonyi wiredPRworks.com barbara@corywestmedia.com Numbers Sources http://budurl.com/2013smstatshttp://budurl.com/2013pintereststats andhttp://budurl.com/2013instagramstats Barbara Rozgonyi 2013 wiredPRworks.com
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