Five Social Media Levers to LIFT You & Your BusinessPresented by Barbara Rozgonyi for Wheaton Chamber of Commerce

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What is Social Media?

Tools

Technology

People and their stories

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5 LeversW – WordsI – IntentionsR – RoutesE – ExperienceD – Design

To LI-F-T You and Your Business LI – LinkedInF – FacebookT - Twitter

Top TakeawayTo become the leader people are looking for.

WordsSearchSentimentKeywords

SearchTermsImagesURLsSites

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SentimentTwendzRankSpeed

WordsSearchSentimentKeywords

DefinitionIntention–noun 1. an act or instance of determining mentally upon some action or result. 2. the end or object intended; purpose. 3. intentions, a. purpose or attitude toward the effect of one's actions or conduct: a bungler with good intentions. b. purpose or attitude with respect to marriage: Our friends are beginning to ask what our intentions are. 4. the act or fact of intending. 5. Logic. a. Also called first intention, primary intention. reference by signs, concepts, etc., to concrete things, their properties, classes, or the relationships among them. b. Also called second intention, secondary intention. reference to properties, classes, or the relationships among first intentions. 6. Surgery, Medicine/Medical. a manner or process of healing, as in the healing of a lesion or fracture without granulation (healing by first intention) or the healing of a wound by granulation after suppuration (healing by second intention). 7. meaning or significance: The intention of his words was clear. Source: dictionary.com

Intentionintendo to stretch, strain, try to proveto extend, aim, direct, direct one's course

Intention Why?What?Who?How?

RoutesLinkedInFacebookTwitterSomething else?

LinkedInProfessional ProfileGroup ConnectionsRecommendationsAuthority StatusCompany Page

LinkedIn TipsKeywordsConsistencyFrequencyStrategy

FacebookFriendsFansEventsAds

Facebook TipsKeywordsImagesConnectionsAds

TwitterKeywordsBrandingShortenersFollowers

Twitter TipsKeywordsTopicsAutomateFollowersHashtags

ExperiencesSettingCharactersStoryPlotFootprint

Experience TipsKeywordsCastingImagesRepurposeAudience

DesignPurposePeoplePositionPlatformsPublic Relations

Social Media DesignWordsIntentionRoutesExperiencesDesign

Action StepsSelect keywordsIdentify IntentionsLinger and ListenProfile ConstructionConnect and Update

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