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Social Media 101 Presentation

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Presentation developed for women in business about social media marketing by Barbara Rozgonyi, publisher of wiredPRworks.com and founder of Social Media Club Chicago. For information on Barbara's …

Presentation developed for women in business about social media marketing by Barbara Rozgonyi, publisher of wiredPRworks.com and founder of Social Media Club Chicago. For information on Barbara's corporate speaking and training programs, call 630.207.7530 or email connect@ corywestmedia.com.

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  • 1. Five Social Media Levers to LIFT You & Your Business
    Presented by Barbara Rozgonyi for Wheaton Chamber of Commerce
  • 2. Contact Information
    @wiredprworks
    corywestmedia@gmail.com
    630.207.7530 voice/text
  • 3. Presentations
    www.slideshare.net/wiredprworks
  • 4. Survey
  • 5. What is Social Media?
  • 6. Tools
  • 7. Technology
  • 8. People and their stories
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Survey
  • 16. 5 Levers
    W – Words
    I – Intentions
    R – Routes
    E – Experience
    D – Design
  • 17. To LI-F-T You and Your Business
    LI – LinkedIn
    F – Facebook
    T - Twitter
  • 18. Top Takeaway
    To become the leader people are looking for.
  • 19.
  • 20. Words
    Search
    Sentiment
    Keywords
  • 21. Search
    Terms
    Images
    URLs
    Sites
  • 22. Search
  • 23. Sentiment
    Twendz
    RankSpeed
  • 24.
  • 25. Words
    Search
    Sentiment
    Keywords
  • 26. Definition
    Intention–noun 1. an act or instance of determining mentally upon some action or result. 2. the end or object intended; purpose. 3. intentions, a. purpose or attitude toward the effect of one's actions or conduct: a bungler with good intentions. b. purpose or attitude with respect to marriage: Our friends are beginning to ask what our intentions are. 4. the act or fact of intending. 5. Logic. a. Also called first intention, primary intention. reference by signs, concepts, etc., to concrete things, their properties, classes, or the relationships among them. b. Also called second intention, secondary intention. reference to properties, classes, or the relationships among first intentions. 6. Surgery, Medicine/Medical. a manner or process of healing, as in the healing of a lesion or fracture without granulation (healing by first intention) or the healing of a wound by granulation after suppuration (healing by second intention). 7. meaning or significance: The intention of his words was clear.
    Source: dictionary.com
  • 27. Intention
    intendo 
    to stretch, strain, try to prove
    to extend, aim, direct, direct one's course
  • 28.
  • 29. Intention
    Why?
    What?
    Who?
    How?
  • 30. Routes
    LinkedIn
    Facebook
    Twitter
    Something else?
  • 31.
  • 32. LinkedIn
    Professional Profile
    Group Connections
    Recommendations
    Authority Status
    Company Page
  • 33. LinkedIn Tips
    Keywords
    Consistency
    Frequency
    Strategy
  • 34.
  • 35. Facebook
    Friends
    Fans
    Events
    Ads
  • 36. Facebook Tips
    Keywords
    Images
    Connections
    Ads
  • 37.
  • 38.
  • 39. Twitter
    Keywords
    Branding
    Shorteners
    Followers
  • 40. Twitter Tips
    Keywords
    Topics
    Automate
    Followers
    Hashtags
  • 41. Experiences
    Setting
    Characters
    Story
    Plot
    Footprint
  • 42. Experience Tips
    Keywords
    Casting
    Images
    Repurpose
    Audience
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Design
    Purpose
    People
    Position
    Platforms
    Public Relations
  • 52. Social Media Design
    Words
    Intention
    Routes
    Experiences
    Design
  • 53. Action Steps
    Select keywords
    Identify Intentions
    Linger and Listen
    Profile Construction
    Connect and Update
  • 54. Thank You!