Social Media 101 Presentation

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Presentation developed for women in business about social media marketing by Barbara Rozgonyi, publisher of wiredPRworks.com and founder of Social Media Club Chicago. For information on Barbara's corporate speaking and training programs, call 630.207.7530 or email connect@ corywestmedia.com.

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Social Media 101 Presentation

  1. 1. Five Social Media Levers to LIFT You & Your Business<br />Presented by Barbara Rozgonyi for Wheaton Chamber of Commerce<br />
  2. 2. Contact Information<br />@wiredprworks<br />corywestmedia@gmail.com<br />630.207.7530 voice/text<br />
  3. 3. Presentations<br />www.slideshare.net/wiredprworks<br />
  4. 4. Survey<br />
  5. 5. What is Social Media?<br />
  6. 6. Tools<br />
  7. 7. Technology<br />
  8. 8. People and their stories<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Survey<br />
  16. 16. 5 Levers<br />W – Words<br />I – Intentions<br />R – Routes<br />E – Experience<br />D – Design <br />
  17. 17. To LI-F-T You and Your Business <br />LI – LinkedIn<br />F – Facebook<br />T - Twitter<br />
  18. 18. Top Takeaway<br />To become the leader people are looking for.<br />
  19. 19.
  20. 20. Words<br />Search<br />Sentiment<br />Keywords<br />
  21. 21. Search<br />Terms<br />Images<br />URLs<br />Sites<br />
  22. 22. Search<br />
  23. 23. Sentiment<br />Twendz<br />RankSpeed<br />
  24. 24.
  25. 25. Words<br />Search<br />Sentiment<br />Keywords<br />
  26. 26. Definition<br />Intention–noun 1. an act or instance of determining mentally upon some action or result. 2. the end or object intended; purpose. 3. intentions, a. purpose or attitude toward the effect of one&apos;s actions or conduct: a bungler with good intentions. b. purpose or attitude with respect to marriage: Our friends are beginning to ask what our intentions are. 4. the act or fact of intending. 5. Logic. a. Also called first intention, primary intention. reference by signs, concepts, etc., to concrete things, their properties, classes, or the relationships among them. b. Also called second intention, secondary intention. reference to properties, classes, or the relationships among first intentions. 6. Surgery, Medicine/Medical. a manner or process of healing, as in the healing of a lesion or fracture without granulation (healing by first intention) or the healing of a wound by granulation after suppuration (healing by second intention). 7. meaning or significance: The intention of his words was clear. <br />Source: dictionary.com<br />
  27. 27. Intention<br />intendo <br />to stretch, strain, try to prove<br />to extend, aim, direct, direct one&apos;s course<br />
  28. 28.
  29. 29. Intention <br />Why?<br />What?<br />Who?<br />How? <br />
  30. 30. Routes<br />LinkedIn<br />Facebook<br />Twitter<br />Something else?<br />
  31. 31.
  32. 32. LinkedIn<br />Professional Profile<br />Group Connections<br />Recommendations<br />Authority Status<br />Company Page<br />
  33. 33. LinkedIn Tips<br />Keywords<br />Consistency<br />Frequency<br />Strategy<br />
  34. 34.
  35. 35. Facebook<br />Friends<br />Fans<br />Events<br />Ads<br />
  36. 36. Facebook Tips<br />Keywords<br />Images<br />Connections<br />Ads<br />
  37. 37.
  38. 38.
  39. 39. Twitter<br />Keywords<br />Branding<br />Shorteners<br />Followers<br />
  40. 40. Twitter Tips<br />Keywords<br />Topics<br />Automate<br />Followers<br />Hashtags<br />
  41. 41. Experiences<br />Setting<br />Characters<br />Story<br />Plot<br />Footprint<br />
  42. 42. Experience Tips<br />Keywords<br />Casting<br />Images<br />Repurpose<br />Audience<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51. Design<br />Purpose<br />People<br />Position<br />Platforms<br />Public Relations<br />
  52. 52. Social Media Design<br />Words<br />Intention<br />Routes<br />Experiences<br />Design<br />
  53. 53. Action Steps<br />Select keywords<br />Identify Intentions<br />Linger and Listen<br />Profile Construction<br />Connect and Update<br />
  54. 54. Thank You!<br />

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