The document is a presentation by Barbara Rozgonyi on using social media to boost tiny budgets. It discusses super hero traits that make social media effective like having powers, a moral code, and a secret identity. It then outlines the WIRED system for using social media, which stands for World, Integrate, Relate, Equate, and Deliver. Finally, it provides action steps for each part of the WIRED system to help organizations achieve powerful results from social media.
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Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD
1. Super Hero Social Media
How to Rescue Tiny Budgets
with POWerful! Results
“Soaring to New Heights Conference”
Illinois Park and Recreation Association
Illinois Association of Park Districts
Presented By Barbara Rozgonyi,
CEO of CoryWest Media LLC
wiredPRworks.com
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
2. What did you have for dinner?
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
3. Change it Up
Source: Tim and Kris Hallbomnlpca.com
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
4. Super Hero Traits
• Extraordinary powers and abilities, relevant
skills or advanced equipment
• Strong moral code
• A motivation, such as a sense of responsibility
• A secret identity
• A distinctive costume
• A supporting cast of recurring characters
Source: Wikipedia, of course
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
6. Presentation Preview
Where You Are
Where You’re Going
How You’ll Get There
WIRED 2.0 action steps . . . Showcase
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
7. WIRED System 2.0
o World
o Integrate
o Relate
o Equate
o Deliver
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
8. Where in the World is . . . ?
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
19. Align
VALUES
PURPOSE
COMMUNITY
MISSION
BUSINESS
SOCIAL
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
20. Integrate Action Steps
① Identify areas to support
② Align with communications
③ Integrate social into everything
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
22. Every Minute Every Day
Twitter 100,000 tweets
Facebook 684,478 updates
Google 2 million searches
YouTube 48 hrs of video goes live
App Store 47,000 apps downloaded
Instagram 3,600 photos shared
Commerce $272,000 in sales
Data Never Sleeps source Domo.com
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
23. Routes
CONTENT DIRECTION
Site Internal
Blog External
Social Community
Apps
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
24. Relate Action Steps
① Track
② Trace
③ Take off
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
33. Design Action Steps
① Listen
② Craft
③ Convey
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
34. SHOWCASE
“Okay, I start every day by hitting up Facebook,
Twitter, Tumblr and Instagram. Sometimes I
like to throw in LinkedIn, for the profession
shorties.” Tom Haverford
copyright 2013 Barbara Rozgonyi
wiredPRworks.com
44. Presentation Review
Where You Are
Where You’re Going
How You’ll Get There
WIRED 2.0 action steps . . . Showcase
copyright 2013 Barbara Rozgonyi
wiredPRworks.com