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Super Hero Social Media
How to Rescue Tiny Budgets
  with POWerful! Results
      “Soaring to New Heights Conference”
    Illinois Park and Recreation Association
        Illinois Association of Park Districts
           Presented By Barbara Rozgonyi,
             CEO of CoryWest Media LLC
                  wiredPRworks.com



             copyright 2013 Barbara Rozgonyi
                    wiredPRworks.com
What did you have for dinner?




          copyright 2013 Barbara Rozgonyi
                 wiredPRworks.com
Change it Up




Source: Tim and Kris Hallbomnlpca.com

                              copyright 2013 Barbara Rozgonyi
                                     wiredPRworks.com
Super Hero Traits
• Extraordinary powers and abilities, relevant
  skills or advanced equipment
• Strong moral code
• A motivation, such as a sense of responsibility
• A secret identity
• A distinctive costume
• A supporting cast of recurring characters
                                                    Source: Wikipedia, of course 


                  copyright 2013 Barbara Rozgonyi
                         wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
Presentation Preview
      Where You Are

           Where You’re Going

                        How You’ll Get There


  WIRED 2.0 action steps . . . Showcase
               copyright 2013 Barbara Rozgonyi
                      wiredPRworks.com
WIRED System 2.0
o World
o Integrate
o Relate
o Equate
o Deliver


              copyright 2013 Barbara Rozgonyi
                     wiredPRworks.com
Where in the World is . . . ?




         copyright 2013 Barbara Rozgonyi
                wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
Infographic by Go-Gulf.com

                             copyright 2013 Barbara Rozgonyi
                                    wiredPRworks.com
Numbers Add Up
1B+      Facebook                            150M Tumblr
500M Twitter                                 100M Instagram
500M Google+                                   75M Yelp
200M LinkedIn                                  25M Pinterest


Source: http://budurl.com/smnumbers

                           copyright 2013 Barbara Rozgonyi
                                  wiredPRworks.com
Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
                                         copyright 2013 Barbara Rozgonyi
                                                wiredPRworks.com
Listen
         Keywords
                                  #Hashtags
Topics
                           Talkers


         Community
          copyright 2013 Barbara Rozgonyi
                 wiredPRworks.com
Social Media Means




    copyright 2013 Barbara Rozgonyi
           wiredPRworks.com
Who’s Where Action Steps
① Research Keywords

② Identify top influencers

③ Turn on Google Alerts




               copyright 2013 Barbara Rozgonyi
                      wiredPRworks.com
Integrate




copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
Align
          VALUES
          PURPOSE
         COMMUNITY
          MISSION
           BUSINESS
SOCIAL
           copyright 2013 Barbara Rozgonyi
                  wiredPRworks.com
Integrate Action Steps
① Identify areas to support

② Align with communications

③ Integrate social into everything




               copyright 2013 Barbara Rozgonyi
                      wiredPRworks.com
Relate




copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
Every Minute Every Day
                      Twitter                       100,000 tweets
Facebook 684,478 updates
        Google        2 million searches
YouTube 48 hrs of video goes live
        App Store 47,000 apps downloaded
Instagram 3,600 photos shared
                 Commerce                           $272,000 in sales
                                                   Data Never Sleeps source Domo.com

                 copyright 2013 Barbara Rozgonyi
                        wiredPRworks.com
Routes
CONTENT                                      DIRECTION
  Site                       Internal
Blog                                  External
  Social                                      Community
Apps



           copyright 2013 Barbara Rozgonyi
                  wiredPRworks.com
Relate Action Steps
① Track

② Trace

③ Take off




              copyright 2013 Barbara Rozgonyi
                     wiredPRworks.com
Equate




copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
Measure
Time
    Traffic
Sharing
       Leads
Conversion

               copyright 2013 Barbara Rozgonyi
                      wiredPRworks.com
Tools




 copyright 2013 Barbara Rozgonyi
        wiredPRworks.com
Equate Action Steps
① Identify

② Measure

③ Calibrate




              copyright 2013 Barbara Rozgonyi
                     wiredPRworks.com
Deliver




copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
ROUTES                       FORMATS
Site                         Posts
Blog                         Images
Apps                         Icons
Networks                     Links
Forums                       Video

           copyright 2013 Barbara Rozgonyi
                  wiredPRworks.com
POW!erful Results
•   Content marketing plan
•   Automated delivery
•   Tightly targeted landings
•   Community Interactions
•   Super Hero Status




                    copyright 2013 Barbara Rozgonyi
                           wiredPRworks.com
Tools




copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
Design Action Steps
① Listen
② Craft
③ Convey




                copyright 2013 Barbara Rozgonyi
                       wiredPRworks.com
SHOWCASE
“Okay, I start every day by hitting up Facebook,
  Twitter, Tumblr and Instagram. Sometimes I
  like to throw in LinkedIn, for the profession
  shorties.” Tom Haverford




                  copyright 2013 Barbara Rozgonyi
                         wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
copyright 2013 Barbara Rozgonyi
       wiredPRworks.com
Presentation Review
     Where You Are

          Where You’re Going

                       How You’ll Get There


 WIRED 2.0 action steps . . . Showcase
              copyright 2013 Barbara Rozgonyi
                     wiredPRworks.com
Thank You! Let’s Connect!!
• Barbara Rozgonyi
• barbara@corywestmedia.com
• 630.207.7530 voice/text
• @wiredprworks
• http://linkedin.com/in/barbararozgonyi


                copyright 2013 Barbara Rozgonyi
                       wiredPRworks.com

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Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD

Editor's Notes

  1. Member survey
  2. forums
  3. Align
  4. Website/blog – time on page, number of visits