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Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD
 

Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD

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Super Hero Social Media: How to Rescue Tiny Budgets & Get POW!erful Results. ...

Super Hero Social Media: How to Rescue Tiny Budgets & Get POW!erful Results.
Thanks so much to IPRA IAPD for inviting me back to present for the third time!

Super Hero Social Media Marketing Session Description

Finally! A social media marketing plan that actually works!! Learn how to use the WIRED 2.0 system to manage your social media marketing. Discover tips, tactics – and yes even a few secrets – that social media super heroes use to rescue tiny budgets and get POW!erful results.

Learning Outcomes

1. Participants will learn how to design a social media marketing plan sketch based on the WIRED system.
2. Participants will learn how to organize their social media efforts to align with their agency’s business objectives.
http://wiredprworks.com/social-media-pr-keynotespeaker/
Need a speaker for your next event? Let's talk! 630.207.7530.

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Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD Presentation Transcript

  • Super Hero Social MediaHow to Rescue Tiny Budgets with POWerful! Results “Soaring to New Heights Conference” Illinois Park and Recreation Association Illinois Association of Park Districts Presented By Barbara Rozgonyi, CEO of CoryWest Media LLC wiredPRworks.com copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • What did you have for dinner? copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Change it UpSource: Tim and Kris Hallbomnlpca.com copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Super Hero Traits• Extraordinary powers and abilities, relevant skills or advanced equipment• Strong moral code• A motivation, such as a sense of responsibility• A secret identity• A distinctive costume• A supporting cast of recurring characters Source: Wikipedia, of course  copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Presentation Preview Where You Are Where You’re Going How You’ll Get There WIRED 2.0 action steps . . . Showcase copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • WIRED System 2.0o Worldo Integrateo Relateo Equateo Deliver copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Where in the World is . . . ? copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Infographic by Go-Gulf.com copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Numbers Add Up1B+ Facebook 150M Tumblr500M Twitter 100M Instagram500M Google+ 75M Yelp200M LinkedIn 25M PinterestSource: http://budurl.com/smnumbers copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Listen Keywords #HashtagsTopics Talkers Community copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Social Media Means copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Who’s Where Action Steps① Research Keywords② Identify top influencers③ Turn on Google Alerts copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Integratecopyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Align VALUES PURPOSE COMMUNITY MISSION BUSINESSSOCIAL copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Integrate Action Steps① Identify areas to support② Align with communications③ Integrate social into everything copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Relatecopyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Every Minute Every Day Twitter 100,000 tweetsFacebook 684,478 updates Google 2 million searchesYouTube 48 hrs of video goes live App Store 47,000 apps downloadedInstagram 3,600 photos shared Commerce $272,000 in sales Data Never Sleeps source Domo.com copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • RoutesCONTENT DIRECTION Site InternalBlog External Social CommunityApps copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Relate Action Steps① Track② Trace③ Take off copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Equatecopyright 2013 Barbara Rozgonyi wiredPRworks.com
  • MeasureTime TrafficSharing LeadsConversion copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Tools copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Equate Action Steps① Identify② Measure③ Calibrate copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Delivercopyright 2013 Barbara Rozgonyi wiredPRworks.com
  • ROUTES FORMATSSite PostsBlog ImagesApps IconsNetworks LinksForums Video copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • POW!erful Results• Content marketing plan• Automated delivery• Tightly targeted landings• Community Interactions• Super Hero Status copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Toolscopyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Design Action Steps① Listen② Craft③ Convey copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • SHOWCASE“Okay, I start every day by hitting up Facebook, Twitter, Tumblr and Instagram. Sometimes I like to throw in LinkedIn, for the profession shorties.” Tom Haverford copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Presentation Review Where You Are Where You’re Going How You’ll Get There WIRED 2.0 action steps . . . Showcase copyright 2013 Barbara Rozgonyi wiredPRworks.com
  • Thank You! Let’s Connect!!• Barbara Rozgonyi• barbara@corywestmedia.com• 630.207.7530 voice/text• @wiredprworks• http://linkedin.com/in/barbararozgonyi copyright 2013 Barbara Rozgonyi wiredPRworks.com