Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD

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Super Hero Social Media: How to Rescue Tiny Budgets & Get POW!erful Results.
Thanks so much to IPRA IAPD for inviting me back to present for the third time!

Super Hero Social Media Marketing Session Description

Finally! A social media marketing plan that actually works!! Learn how to use the WIRED 2.0 system to manage your social media marketing. Discover tips, tactics – and yes even a few secrets – that social media super heroes use to rescue tiny budgets and get POW!erful results.

Learning Outcomes

1. Participants will learn how to design a social media marketing plan sketch based on the WIRED system.
2. Participants will learn how to organize their social media efforts to align with their agency’s business objectives.
http://wiredprworks.com/social-media-pr-keynotespeaker/
Need a speaker for your next event? Let's talk! 630.207.7530.

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  • Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD

    1. 1. Super Hero Social MediaHow to Rescue Tiny Budgets with POWerful! Results “Soaring to New Heights Conference” Illinois Park and Recreation Association Illinois Association of Park Districts Presented By Barbara Rozgonyi, CEO of CoryWest Media LLC wiredPRworks.com copyright 2013 Barbara Rozgonyi wiredPRworks.com
    2. 2. What did you have for dinner? copyright 2013 Barbara Rozgonyi wiredPRworks.com
    3. 3. Change it UpSource: Tim and Kris Hallbomnlpca.com copyright 2013 Barbara Rozgonyi wiredPRworks.com
    4. 4. Super Hero Traits• Extraordinary powers and abilities, relevant skills or advanced equipment• Strong moral code• A motivation, such as a sense of responsibility• A secret identity• A distinctive costume• A supporting cast of recurring characters Source: Wikipedia, of course  copyright 2013 Barbara Rozgonyi wiredPRworks.com
    5. 5. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    6. 6. Presentation Preview Where You Are Where You’re Going How You’ll Get There WIRED 2.0 action steps . . . Showcase copyright 2013 Barbara Rozgonyi wiredPRworks.com
    7. 7. WIRED System 2.0o Worldo Integrateo Relateo Equateo Deliver copyright 2013 Barbara Rozgonyi wiredPRworks.com
    8. 8. Where in the World is . . . ? copyright 2013 Barbara Rozgonyi wiredPRworks.com
    9. 9. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    10. 10. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    11. 11. Infographic by Go-Gulf.com copyright 2013 Barbara Rozgonyi wiredPRworks.com
    12. 12. Numbers Add Up1B+ Facebook 150M Tumblr500M Twitter 100M Instagram500M Google+ 75M Yelp200M LinkedIn 25M PinterestSource: http://budurl.com/smnumbers copyright 2013 Barbara Rozgonyi wiredPRworks.com
    13. 13. Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx copyright 2013 Barbara Rozgonyi wiredPRworks.com
    14. 14. Listen Keywords #HashtagsTopics Talkers Community copyright 2013 Barbara Rozgonyi wiredPRworks.com
    15. 15. Social Media Means copyright 2013 Barbara Rozgonyi wiredPRworks.com
    16. 16. Who’s Where Action Steps① Research Keywords② Identify top influencers③ Turn on Google Alerts copyright 2013 Barbara Rozgonyi wiredPRworks.com
    17. 17. Integratecopyright 2013 Barbara Rozgonyi wiredPRworks.com
    18. 18. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    19. 19. Align VALUES PURPOSE COMMUNITY MISSION BUSINESSSOCIAL copyright 2013 Barbara Rozgonyi wiredPRworks.com
    20. 20. Integrate Action Steps① Identify areas to support② Align with communications③ Integrate social into everything copyright 2013 Barbara Rozgonyi wiredPRworks.com
    21. 21. Relatecopyright 2013 Barbara Rozgonyi wiredPRworks.com
    22. 22. Every Minute Every Day Twitter 100,000 tweetsFacebook 684,478 updates Google 2 million searchesYouTube 48 hrs of video goes live App Store 47,000 apps downloadedInstagram 3,600 photos shared Commerce $272,000 in sales Data Never Sleeps source Domo.com copyright 2013 Barbara Rozgonyi wiredPRworks.com
    23. 23. RoutesCONTENT DIRECTION Site InternalBlog External Social CommunityApps copyright 2013 Barbara Rozgonyi wiredPRworks.com
    24. 24. Relate Action Steps① Track② Trace③ Take off copyright 2013 Barbara Rozgonyi wiredPRworks.com
    25. 25. Equatecopyright 2013 Barbara Rozgonyi wiredPRworks.com
    26. 26. MeasureTime TrafficSharing LeadsConversion copyright 2013 Barbara Rozgonyi wiredPRworks.com
    27. 27. Tools copyright 2013 Barbara Rozgonyi wiredPRworks.com
    28. 28. Equate Action Steps① Identify② Measure③ Calibrate copyright 2013 Barbara Rozgonyi wiredPRworks.com
    29. 29. Delivercopyright 2013 Barbara Rozgonyi wiredPRworks.com
    30. 30. ROUTES FORMATSSite PostsBlog ImagesApps IconsNetworks LinksForums Video copyright 2013 Barbara Rozgonyi wiredPRworks.com
    31. 31. POW!erful Results• Content marketing plan• Automated delivery• Tightly targeted landings• Community Interactions• Super Hero Status copyright 2013 Barbara Rozgonyi wiredPRworks.com
    32. 32. Toolscopyright 2013 Barbara Rozgonyi wiredPRworks.com
    33. 33. Design Action Steps① Listen② Craft③ Convey copyright 2013 Barbara Rozgonyi wiredPRworks.com
    34. 34. SHOWCASE“Okay, I start every day by hitting up Facebook, Twitter, Tumblr and Instagram. Sometimes I like to throw in LinkedIn, for the profession shorties.” Tom Haverford copyright 2013 Barbara Rozgonyi wiredPRworks.com
    35. 35. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    36. 36. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    37. 37. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    38. 38. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    39. 39. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    40. 40. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    41. 41. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    42. 42. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    43. 43. copyright 2013 Barbara Rozgonyi wiredPRworks.com
    44. 44. Presentation Review Where You Are Where You’re Going How You’ll Get There WIRED 2.0 action steps . . . Showcase copyright 2013 Barbara Rozgonyi wiredPRworks.com
    45. 45. Thank You! Let’s Connect!!• Barbara Rozgonyi• barbara@corywestmedia.com• 630.207.7530 voice/text• @wiredprworks• http://linkedin.com/in/barbararozgonyi copyright 2013 Barbara Rozgonyi wiredPRworks.com

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