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Wired Branding: Fusing Social Media, SEO and PR for speakers, coaches and consultants By Barbara Rozgonyi, publisher of ww...
Our Agenda <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs...
Social Media Survey
 
Your Biggest Takeaway <ul><li>How to be more visible and successful  </li></ul><ul><li>by making a face for yourself onlin...
<ul><li>&quot;Social media marketing and PR is best at branding. More than 90% of marketers agree.&quot;  </li></ul><ul><l...
Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>
Social Media Toolbox <ul><li>Personality </li></ul><ul><li>Community </li></ul><ul><li>Value </li></ul><ul><li>Search Engi...
 
Social Media Hazards <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Invitations </li></ul><ul><li>Str...
Social Media Rules <ul><li>Be nice </li></ul><ul><li>Don’t Auto-Message </li></ul><ul><li>Don’t Sell </li></ul><ul><li>Be ...
 
Best Social Media Sites <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </l...
 
 
LinkedIn <ul><li>Profile </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li><...
 
 
 
Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>3...
 
 
 
Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul>
 
 
 
Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>
 
 
Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>
 
Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>
Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>
 
 
Communities <ul><li>Speaker Site </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago  </li></ul><ul><li>M...
 
Review <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs </l...
Results
 
Questions <ul><li>What’s your biggest question about how you can use social media to help you grow your speaking or consul...
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Speaking Of Social Media Marketing and PR

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Wondering how to get new media to work for you? Developed for National Speakers Association's Illinois chapter, this presentation covers tools, rules, sites and gives real examples of how coaches, speakers, consultants and entrepreneurs can combine social media and PR to grow their business and connect with a responsive community online. To book this presentation for your group, contact Barbara Rozgonyi at 630.207.7530.

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Transcript of "Speaking Of Social Media Marketing and PR"

  1. 1. Wired Branding: Fusing Social Media, SEO and PR for speakers, coaches and consultants By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text
  2. 2. Our Agenda <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs </li></ul><ul><li>Communities </li></ul>
  3. 3. Social Media Survey
  4. 5. Your Biggest Takeaway <ul><li>How to be more visible and successful </li></ul><ul><li>by making a face for yourself online. </li></ul>
  5. 6. <ul><li>&quot;Social media marketing and PR is best at branding. More than 90% of marketers agree.&quot;  </li></ul><ul><li>according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide </li></ul>
  6. 7. Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>
  7. 8. Social Media Toolbox <ul><li>Personality </li></ul><ul><li>Community </li></ul><ul><li>Value </li></ul><ul><li>Search Engine Optimization </li></ul>
  8. 10. Social Media Hazards <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Invitations </li></ul><ul><li>Strategy </li></ul><ul><li>Etiquette </li></ul>
  9. 11. Social Media Rules <ul><li>Be nice </li></ul><ul><li>Don’t Auto-Message </li></ul><ul><li>Don’t Sell </li></ul><ul><li>Be Responsive </li></ul><ul><li>SHARE </li></ul>
  10. 13. Best Social Media Sites <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare.net </li></ul><ul><li>Videos </li></ul>
  11. 16. LinkedIn <ul><li>Profile </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul>
  12. 20. Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>36.03 percent of all U.S. social network traffic 02/09 </li></ul><ul><li>5 M newbies weekly </li></ul><ul><li>3 B minutes daily </li></ul>
  13. 24. Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul>
  14. 28. Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>
  15. 31. Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>
  16. 33. Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>
  17. 34. Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>
  18. 37. Communities <ul><li>Speaker Site </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago </li></ul><ul><li>Membership Sites </li></ul>
  19. 39. Review <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs </li></ul><ul><li>Communities </li></ul>
  20. 40. Results
  21. 42. Questions <ul><li>What’s your biggest question about how you can use social media to help you grow your speaking or consulting business? </li></ul><ul><li>To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop. </li></ul>
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