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Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
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Social Networking 101 For Consultants by Barbara Rozgonyi

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It takes a trio to market a consultancy: you, your brand and your community. Developed by Barbara Rozgonyi, [a founder of Social Media Club Chicago and publisher of Wired PR Works] to help independent …

It takes a trio to market a consultancy: you, your brand and your community. Developed by Barbara Rozgonyi, [a founder of Social Media Club Chicago and publisher of Wired PR Works] to help independent consultants learn how to use social networking to build their brand and strengthen client relationships, this presentation scales from 20 minutes to an all-day workshop. Call 630.207.7530 for more information or email connectATcorywestmedia.com to check availability. Visit Barbara's blog at http://wiredprworks.com and follow her updates @wiredprworks on twitter.com

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  • 1. Social Networking for Consultants: How to Build Your Brand and Strengthen Client Relationships By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text
  • 2. Our Agenda <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs </li></ul><ul><li>Communities </li></ul>
  • 3. Social Networking Survey
  • 4.  
  • 5. Your Biggest Takeaway <ul><li>Position yourself as a community leader who has answers people are looking for. </li></ul>
  • 6. Why Social Networking? <ul><li>&quot;Social media marketing and PR is best at branding. More than 90% of marketers agree.&quot;  </li></ul><ul><li>according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide </li></ul>
  • 7. Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>
  • 8. Social Networking Tools <ul><li>Personality </li></ul><ul><li>Community </li></ul><ul><li>Value </li></ul><ul><li>Search Engine Optimization </li></ul>
  • 9.  
  • 10. Social Media Hazards <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Invitations </li></ul><ul><li>Strategy </li></ul><ul><li>Etiquette </li></ul>
  • 11. Social Networking Rules <ul><li>Be nice </li></ul><ul><li>Don’t Auto-Message </li></ul><ul><li>Don’t Sell </li></ul><ul><li>Be Responsive </li></ul><ul><li>SHARE </li></ul>
  • 12.  
  • 13. Best Social Networking <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare.net </li></ul><ul><li>Videos </li></ul>
  • 14.  
  • 15.  
  • 16.  
  • 17. LinkedIn <ul><li>U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008 </li></ul><ul><li>Profile </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul>
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>36.03 percent of all U.S. social network traffic 02/09 </li></ul><ul><li>5 M newbies weekly </li></ul><ul><li>3 B minutes daily </li></ul>
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul><ul><li>Up 131% </li></ul><ul><li>9.3 Mil US </li></ul><ul><li>Visitors March 2009 </li></ul>
  • 28. ComScore March 2009
  • 29.  
  • 30.  
  • 31.  
  • 32. Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>
  • 33.  
  • 34.  
  • 35. Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>
  • 36.  
  • 37. Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>
  • 38. Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>
  • 39.  
  • 40.  
  • 41. Communities <ul><li>Consulting Sites </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago </li></ul><ul><li>Membership Sites </li></ul>
  • 42. Review <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs </li></ul><ul><li>Communities </li></ul>
  • 43. Results
  • 44.  
  • 45. Your Biggest Takeaway Position yourself as a community leader with the answers people are looking for.
  • 46.  
  • 47. Questions <ul><li>What’s your biggest question about how you can use social networking to help you grow your consulting business? </li></ul><ul><li>To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop. </li></ul>

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