Social Networking 101 For Consultants by Barbara Rozgonyi

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    Social Networking 101 For Consultants by Barbara Rozgonyi - Presentation Transcript

    1. Social Networking for Consultants: How to Build Your Brand and Strengthen Client Relationships By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text
    2. Our Agenda
      • Tools
      • Hazards
      • Rules
      • Sites
      • Blogs
      • Communities
    3. Social Networking Survey
    4.  
    5. Your Biggest Takeaway
      • Position yourself as a community leader who has answers people are looking for.
    6. Why Social Networking?
      • "Social media marketing and PR is best at branding. More than 90% of marketers agree." 
      • according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide
    7. Presentation Online
      • www.slideshare.net/wiredprworks
    8. Social Networking Tools
      • Personality
      • Community
      • Value
      • Search Engine Optimization
    9.  
    10. Social Media Hazards
      • Privacy
      • Time Management
      • Invitations
      • Strategy
      • Etiquette
    11. Social Networking Rules
      • Be nice
      • Don’t Auto-Message
      • Don’t Sell
      • Be Responsive
      • SHARE
    12.  
    13. Best Social Networking
      • LinkedIn
      • Facebook
      • Twitter
      • Flickr
      • Slideshare.net
      • Videos
    14.  
    15.  
    16.  
    17. LinkedIn
      • U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008
      • Profile
      • Summary
      • Groups
      • Questions and Answers
    18.  
    19.  
    20.  
    21.  
    22. Facebook
      • Friends
      • Social
      • Community
      • Events
      • 36.03 percent of all U.S. social network traffic 02/09
      • 5 M newbies weekly
      • 3 B minutes daily
    23.  
    24.  
    25.  
    26.  
    27. Twitter
      • Follow
      • Followers
      • Search
      • Up 131%
      • 9.3 Mil US
      • Visitors March 2009
    28. ComScore March 2009
    29.  
    30.  
    31.  
    32. Flickr
      • Images
      • Video
      • Groups
    33.  
    34.  
    35. Slideshare.net
      • Slides
      • Audio
      • Social Bookmarks
    36.  
    37. Video
      • Viddler or Vimeo
      • YouTube
      • Google
      • Ustream
    38. Blogs – Publishing Online
      • Create
      • Comment
      • Search
    39.  
    40.  
    41. Communities
      • Consulting Sites
      • Forums
      • Social Media Club Chicago
      • Membership Sites
    42. Review
      • Tools
      • Hazards
      • Rules
      • Sites
      • Blogs
      • Communities
    43. Results
    44.  
    45. Your Biggest Takeaway Position yourself as a community leader with the answers people are looking for.
    46.  
    47. Questions
      • What’s your biggest question about how you can use social networking to help you grow your consulting business?
      • To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop.

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