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Social Networking 101 For Consultants by Barbara Rozgonyi

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It takes a trio to market a consultancy: you, your brand and your community. Developed by Barbara Rozgonyi, [a founder of Social Media Club Chicago and publisher of Wired PR Works] to help independent …

It takes a trio to market a consultancy: you, your brand and your community. Developed by Barbara Rozgonyi, [a founder of Social Media Club Chicago and publisher of Wired PR Works] to help independent consultants learn how to use social networking to build their brand and strengthen client relationships, this presentation scales from 20 minutes to an all-day workshop. Call 630.207.7530 for more information or email connectATcorywestmedia.com to check availability. Visit Barbara's blog at http://wiredprworks.com and follow her updates @wiredprworks on twitter.com

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  • 1. Social Networking for Consultants: How to Build Your Brand and Strengthen Client Relationships By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text
  • 2. Our Agenda
    • Tools
    • Hazards
    • Rules
    • Sites
    • Blogs
    • Communities
  • 3. Social Networking Survey
  • 4.  
  • 5. Your Biggest Takeaway
    • Position yourself as a community leader who has answers people are looking for.
  • 6. Why Social Networking?
    • "Social media marketing and PR is best at branding. More than 90% of marketers agree." 
    • according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide
  • 7. Presentation Online
    • www.slideshare.net/wiredprworks
  • 8. Social Networking Tools
    • Personality
    • Community
    • Value
    • Search Engine Optimization
  • 9.  
  • 10. Social Media Hazards
    • Privacy
    • Time Management
    • Invitations
    • Strategy
    • Etiquette
  • 11. Social Networking Rules
    • Be nice
    • Don’t Auto-Message
    • Don’t Sell
    • Be Responsive
    • SHARE
  • 12.  
  • 13. Best Social Networking
    • LinkedIn
    • Facebook
    • Twitter
    • Flickr
    • Slideshare.net
    • Videos
  • 14.  
  • 15.  
  • 16.  
  • 17. LinkedIn
    • U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008
    • Profile
    • Summary
    • Groups
    • Questions and Answers
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. Facebook
    • Friends
    • Social
    • Community
    • Events
    • 36.03 percent of all U.S. social network traffic 02/09
    • 5 M newbies weekly
    • 3 B minutes daily
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. Twitter
    • Follow
    • Followers
    • Search
    • Up 131%
    • 9.3 Mil US
    • Visitors March 2009
  • 28. ComScore March 2009
  • 29.  
  • 30.  
  • 31.  
  • 32. Flickr
    • Images
    • Video
    • Groups
  • 33.  
  • 34.  
  • 35. Slideshare.net
    • Slides
    • Audio
    • Social Bookmarks
  • 36.  
  • 37. Video
    • Viddler or Vimeo
    • YouTube
    • Google
    • Ustream
  • 38. Blogs – Publishing Online
    • Create
    • Comment
    • Search
  • 39.  
  • 40.  
  • 41. Communities
    • Consulting Sites
    • Forums
    • Social Media Club Chicago
    • Membership Sites
  • 42. Review
    • Tools
    • Hazards
    • Rules
    • Sites
    • Blogs
    • Communities
  • 43. Results
  • 44.  
  • 45. Your Biggest Takeaway Position yourself as a community leader with the answers people are looking for.
  • 46.  
  • 47. Questions
    • What’s your biggest question about how you can use social networking to help you grow your consulting business?
    • To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop.