Social Networking for Consultants: How to Build Your Brand and Strengthen Client Relationships By Barbara Rozgonyi, publis...
Our Agenda <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs...
Social Networking Survey
 
Your Biggest Takeaway <ul><li>Position yourself as a community leader who has answers people are looking for.  </li></ul>
Why Social Networking? <ul><li>&quot;Social media marketing and PR is best at branding. More than 90% of marketers agree.&...
Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>
Social Networking Tools <ul><li>Personality </li></ul><ul><li>Community </li></ul><ul><li>Value </li></ul><ul><li>Search E...
 
Social Media Hazards <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Invitations </li></ul><ul><li>Str...
Social Networking Rules <ul><li>Be nice </li></ul><ul><li>Don’t Auto-Message </li></ul><ul><li>Don’t Sell </li></ul><ul><l...
 
Best Social Networking <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li...
 
 
 
LinkedIn <ul><li>U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008  </li></ul><ul><li>Profile </li></ul><...
 
 
 
 
Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>3...
 
 
 
 
Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul><ul><li>Up 131%  </li></ul><ul><li>9...
ComScore March 2009
 
 
 
Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>
 
 
Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>
 
Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>
Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>
 
 
Communities <ul><li>Consulting Sites </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago  </li></ul><ul><...
Review <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs </l...
Results
 
Your Biggest Takeaway Position yourself as a community leader with the answers people are looking for.
 
Questions <ul><li>What’s your biggest question about how you can use social networking to help you grow your consulting bu...
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Social Networking 101 For Consultants by Barbara Rozgonyi

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It takes a trio to market a consultancy: you, your brand and your community. Developed by Barbara Rozgonyi, [a founder of Social Media Club Chicago and publisher of Wired PR Works] to help independent consultants learn how to use social networking to build their brand and strengthen client relationships, this presentation scales from 20 minutes to an all-day workshop. Call 630.207.7530 for more information or email connectATcorywestmedia.com to check availability. Visit Barbara's blog at http://wiredprworks.com and follow her updates @wiredprworks on twitter.com

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Transcript of "Social Networking 101 For Consultants by Barbara Rozgonyi"

  1. 1. Social Networking for Consultants: How to Build Your Brand and Strengthen Client Relationships By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text
  2. 2. Our Agenda <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs </li></ul><ul><li>Communities </li></ul>
  3. 3. Social Networking Survey
  4. 5. Your Biggest Takeaway <ul><li>Position yourself as a community leader who has answers people are looking for. </li></ul>
  5. 6. Why Social Networking? <ul><li>&quot;Social media marketing and PR is best at branding. More than 90% of marketers agree.&quot;  </li></ul><ul><li>according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide </li></ul>
  6. 7. Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>
  7. 8. Social Networking Tools <ul><li>Personality </li></ul><ul><li>Community </li></ul><ul><li>Value </li></ul><ul><li>Search Engine Optimization </li></ul>
  8. 10. Social Media Hazards <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Invitations </li></ul><ul><li>Strategy </li></ul><ul><li>Etiquette </li></ul>
  9. 11. Social Networking Rules <ul><li>Be nice </li></ul><ul><li>Don’t Auto-Message </li></ul><ul><li>Don’t Sell </li></ul><ul><li>Be Responsive </li></ul><ul><li>SHARE </li></ul>
  10. 13. Best Social Networking <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare.net </li></ul><ul><li>Videos </li></ul>
  11. 17. LinkedIn <ul><li>U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008 </li></ul><ul><li>Profile </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul>
  12. 22. Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>36.03 percent of all U.S. social network traffic 02/09 </li></ul><ul><li>5 M newbies weekly </li></ul><ul><li>3 B minutes daily </li></ul>
  13. 27. Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul><ul><li>Up 131% </li></ul><ul><li>9.3 Mil US </li></ul><ul><li>Visitors March 2009 </li></ul>
  14. 28. ComScore March 2009
  15. 32. Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>
  16. 35. Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>
  17. 37. Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>
  18. 38. Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>
  19. 41. Communities <ul><li>Consulting Sites </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago </li></ul><ul><li>Membership Sites </li></ul>
  20. 42. Review <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Blogs </li></ul><ul><li>Communities </li></ul>
  21. 43. Results
  22. 45. Your Biggest Takeaway Position yourself as a community leader with the answers people are looking for.
  23. 47. Questions <ul><li>What’s your biggest question about how you can use social networking to help you grow your consulting business? </li></ul><ul><li>To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop. </li></ul>

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