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Honey, I Shrunk the Org!How to Program Tiny Devices to       Grow Big Dollars by integrating social sharing    into mobile...
Barbara Rozgonyi @wiredprworks         630.207.7530
Social media is the leading way the study  subjects report finding out about causes - and  in some cases, that information...
Why People Share Causes1. We are proud. We like to show off our affiliations withfavorite causes to family, friends and co...
Source: http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/                         Barbara...
Source: globalwebindex.comBarbara Rozgonyi @wiredprworks         630.207.7530
Every Minute Every Day                      Twitter                      100,000 tweetsFacebook 684,478 updates        Goo...
Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx                       ...
Were You Born Mobile?  Source: http://youtu.be/zpdcUakdQVA            Barbara Rozgonyi @wiredprworks                   630...
Source: topnonprofits.com                            Barbara Rozgonyi @wiredprworks                                     63...
Barbara Rozgonyi @wiredprworks         630.207.7530
Barbara Rozgonyi @wiredprworks         630.207.7530
Barbara Rozgonyi @wiredprworks         630.207.7530
Barbara Rozgonyi @wiredprworks         630.207.7530
How Does Your Site Look on Mobile?GoMo MeteriPhone 4 Simulator                 Barbara Rozgonyi @wiredprworks             ...
Mobilize. Socialize.Yelp                            FacebookGoogle+                         WordPressLinkedIn             ...
Panoramic Publishingo Worldo Integrateo Relateo Equateo Deliver                              Image Credit: Barbara Rozgony...
Best Practices  • Integrate                               • Shareable     • Create                              • Actionab...
Thank YOU!Let’s Connectbarbara@corywestmedia.com630.207.7530@wiredprworks on twitterhttp://wiredprworks.com               ...
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  • What types of content do you share on mobile? Many, many content creators.
  • Transcript of "Social media-mobile-marketing-nonprofits-barbara-rozgonyi"

    1. 1. Honey, I Shrunk the Org!How to Program Tiny Devices to Grow Big Dollars by integrating social sharing into mobile marketing Thanks to WSPN for inviting me to present this program. Barbara Rozgonyi @wiredprworks 630.207.7530
    2. 2. Barbara Rozgonyi @wiredprworks 630.207.7530
    3. 3. Social media is the leading way the study subjects report finding out about causes - and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues - and thats good news for causes seeking greater visibility. Katya Andresen on LinkedInhttp://www.linkedin.com/today/post/article/20130320171624-6200057-the-real-reasons-people- promote-their-causes-online Barbara Rozgonyi @wiredprworks 630.207.7530
    4. 4. Why People Share Causes1. We are proud. We like to show off our affiliations withfavorite causes to family, friends and colleagues.2. We want to influence others. We want to recruit othersto our cause - and make a bigger difference.3. We want to look smart and nice. By posting about ourcauses, we can seem knowledgeable and charitable aboutissues that matter.Source: http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/ Barbara Rozgonyi @wiredprworks 630.207.7530
    5. 5. Source: http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/ Barbara Rozgonyi @wiredprworks 630.207.7530
    6. 6. Source: globalwebindex.comBarbara Rozgonyi @wiredprworks 630.207.7530
    7. 7. Every Minute Every Day Twitter 100,000 tweetsFacebook 684,478 updates Google 2 million searchesYouTube 48 hrs of video goes live App Store 47,000 apps downloadedInstagram 3,600 photos shared Commerce $272,000 in sales Data Never Sleeps source Domo.com Barbara Rozgonyi @wiredprworks 630.207.7530
    8. 8. Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx Barbara Rozgonyi @wiredprworks 630.207.7530
    9. 9. Were You Born Mobile? Source: http://youtu.be/zpdcUakdQVA Barbara Rozgonyi @wiredprworks 630.207.7530
    10. 10. Source: topnonprofits.com Barbara Rozgonyi @wiredprworks 630.207.7530
    11. 11. Barbara Rozgonyi @wiredprworks 630.207.7530
    12. 12. Barbara Rozgonyi @wiredprworks 630.207.7530
    13. 13. Barbara Rozgonyi @wiredprworks 630.207.7530
    14. 14. Barbara Rozgonyi @wiredprworks 630.207.7530
    15. 15. How Does Your Site Look on Mobile?GoMo MeteriPhone 4 Simulator Barbara Rozgonyi @wiredprworks 630.207.7530
    16. 16. Mobilize. Socialize.Yelp FacebookGoogle+ WordPressLinkedIn AppTwitter Texts Image Credit: Barbara Rozgonyi Barbara Rozgonyi @wiredprworks 630.207.7530
    17. 17. Panoramic Publishingo Worldo Integrateo Relateo Equateo Deliver Image Credit: Barbara Rozgonyi Barbara Rozgonyi @wiredprworks 630.207.7530
    18. 18. Best Practices • Integrate • Shareable • Create • Actionable • Curate • Trackable• Congregate • Emotional Image Credit: Barbara Rozgonyi Barbara Rozgonyi @wiredprworks 630.207.7530
    19. 19. Thank YOU!Let’s Connectbarbara@corywestmedia.com630.207.7530@wiredprworks on twitterhttp://wiredprworks.com Image Credit: Barbara Rozgonyi Barbara Rozgonyi @wiredprworks 630.207.7530
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